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IslaFest, LLCProject by: Nicole Nazarenus, Allie Dickson, Brooke Hyers, Nate Sandage, Debbie Watson
April 19, 2011
Music Business 5100
University of Georgia Music Business Program MBUS 5100 Spring Project [email protected] www.islafest.wordpress.com
IslaFest, LLC
http://www.islafest.wordpress.com/http://www.islafest.wordpress.com/8/2/2019 IslaFest Music Business Project
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Festival Summary
What is IslaFest?
IslaFest is a new music festival in St. Simons, Georgia and will be held annually over Memorial
Day weekend. It started as an idea that Allie Dickson had only dreamed of. For her spring music
business project, she presented the idea to her team and they were on board! Through the
opportunity to plan this festival, we have come up with the following business plan that will allow
Allie to follow through with her idea in the future as a fully functional and incredible music
festival.
Our Mission Statement
To gather the music community in St. Simons, Georgia for a weekend of music and culture to
foster appreciation for the arts.
Contents
In this report, you will find materials demonstrating how the festival will be laid out, how we plan to finance the project,
and how we will promote the event in the regional area surrounding St. Simons.
Page 2: Summary of IslaFest Events
Page 3: Map of Festival Site and Venues
Page 4: Sample Press Release
Page 5: Sponsor and Vendor Information
Page 6: Sample Sponsorship Form
Page 7: Sample Artist Market/Vendor Application Page 8: Marketing and Promotion Plan
Page 9: Website
Page 10: Ticket Packages, Work Exchange, Street Team
Page 11-12: Volunteer Jobs
Page 13: Booking and Band Packages
Page 14-15: Financial Plan and Budget
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Summary of IslaFest EventsWHAT IslaFest 2011 is the 1st annual, three-day music and arts festival near the sandy beaches of St.
Simons, GA, a town long renowned for its love of the Arts and Jazz. St. Simons Island beaches are some of
the finest and most pristine in the Southeast. With a temperate year-round climate and picturesque sandy
beaches, St. Simons is the perfect place to enjoy Music.
WHENMusic on the Outdoor Stages is scheduled for Friday, May 27th from 5:00-10:00 PM, Saturday, May
28th from 12:00 noon-10:00 PM and Sunday, May 29th from 12:00 noon-8:00 PM. The IslaFest Music
Venues take place Friday, May 27th from 8 PM-2 AM and Saturday, May 28th from 8 PM-2 AM. The Artisan
Market is open on Friday, May 27th from 5:00- 10:00 PM, Saturday, May 28h from 11:00 AM-10:00 PM and
Sunday, May 29th from 11:00 AM-8:00 PM. KidsFest takes place Saturday, May 28th and Sunday, May 29th
from 12:00 noon until 5:30 PM.
WHERE IslaFest Outdoor Stages, IslaFest Art Market and KidsFest are located at the corner of Mallery
Street and Beachview Drive. The 2011 participating IslaFest Music Venues are Bluewater Grill, Iguanas,
Mullet Bay, Brogens and Rafters.
MUSICThis is the first year for IslaFest. It will showcase the best in local, regional and nationally recognized
talent. This year, almost 50 bands and artists will perform on the IslaFest Outdoor Stages and in 5 of the
town's best music venues. IslaFest wristbands are available as 1 day or 3 day passes. Wristbands include
unlimited entry to the outdoor stages and participating music venues, subject to age and occupancy.
KidsFest and Art Market are free.
ARTThe IslaFest Art Market includes regional visual artists displaying and vending their works. Exhibitedwork can include ceramics, drawings and watercolor, folk art, furniture, glasswork, handmade instruments,
jewelry, mixed media, painting, photography, prints, stoneware, woodwork, or sculpture. Free of charge.
KIDSFEST includes a variety of musical performances, hands on projects, educational exhibits, a petting
zoo, play ground area, bungee jumping, drum circles, and artistic activities for children of all ages. Free of
charge.
ISLAFEST CDStarting in 2012, IslaFest will present the Best of IslaFest 2011 CD. Best of IslaFest 2011 will
be available at IslaFest.com,
TICKETSNo tickets are required for the Artisan Market or KidsFest. Wristbands for the Outdoor Stages and
Music Venues are $50 in advance for 3 day all access Early Bird Pass, $60 for 3-day All Access Pass, $45
for Senior/Student discount 3-day All Access Pass, $20 for 1 day Pass, $100 VIP Package. See website for
more details. Wristbands are available beginning January 1st and are available at
www.IslaFest.wordpress.com, select stores, the IslaFest Merch Booth, and all IslaFest Music Venues. EarlyBird Pass is available until April 1st.
IslaFest's mission is to gather the music community in St. Simons, Georgia for a weekend of music and culture to
foster appreciation for the arts.
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Map of Festival Site and Venues
Outside Stages sponsored by: Fendig and Budweiser
Night time venues include: Bluewater Grill, Brogens, Iguanas, Raffers, and Mullet Bay
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Press Release
For More Information Contact: For Immediate ReleaseBrooke Hyers [email protected]
ANNOUNCING THE 1ST ANNUAL ISLAFEST MUSIC FESTIVAL, MAY 27, 28, 29 2011
The 1st annual 3-day IslaFest Music Festivalwill be held on May 27th 29th, 2011, in St. Simons, Georgia.This is the summers newest festival will soon become a music lovers favorite festival to attend. This summer
IslaFest is proud to bring you the Avett Brothers, Lera Lynn, Packway Handle Band, and many more. For the
full line-up of artists check out our website at http://islafest.wordpress.com/.
IslaFest is a three day music festival dedicated to gathering the music community of St. Simons, Georgia for
a weekend of music and culture to foster an appreciation for the arts. What is sure to become one of the
largest musical events in the southeastern U.S., the 2011 festival will feature internationally acclaimed artists,
national touring bands, an even some local artists, with more than 20 performances in beautiful settings
around the island.
Bring the kids along and let them experience the festival too! A special area will be designated Kids Only
with child-friendly vendors, games, petting zoo, music, and much more. This event is welcome to all ages
and free of charge, and will sure to be a fun way to spend the day with the kids.
Our artist market provides a festive village atmosphere, with vendors selling jewelry, quilting, fabric,
sculptures, figurines, crafts, and much more. Our food vendors will have everything from snack food to full on
dinner.
Tickets for this years festival include a 3-Day Early Bird Pass for $50, which is available for purchase through
February 1st through TicketBiscuit.com. Other ticket packages include a 3-Day All Access Pass, Senior/
Student Discount 3-Day All Access Pass, a 1-Day Pass, and a VIP Package. All tickets can be purchased
through TicketBiscuit.com.
2011 Line-up includes:
David Lowery Whiskey Gentry John King Band Yo Soybean The K-Macks Lera Lynn
Up Until Now David Barbie and the Quickhooks Ponderosa Juice Box Widespread Panic
Packway Handle Band Laissez FunkDead Confederate Drive By Truckers Railroad Earth
For more info go to http://islafest.wordpress.com/
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Sponsorship and Vendor Info
Sponsorship:
Showcasing and placement of product at event will provide direct link to a wide rangeof target markets and demographics.
Placement of company logo on all promotional materialswill providewidespread expo-sure in the St. Simons area
Placement of company logo and product/services information on Facebookand Twitterpages of the festival, as well as on official website, willcreate widespread exposure andrecognition of your business in the virtual world,reaching not only residents of St. Si-mons but residents of cities all over Georgia and theU.S. as well.
On-air radio mention of business as an Official Sponsor Sponsor mentions in between each artist set Street team promotions in St. Simons, Athens, Atlanta, and surrounding areasIn addition to the exposureachievedby sponsorship of the current years festival we would liketo offer our sponsors the opportunity to work as partners with this festival in all of our future
endeavors. We believe in building and maintaining strong relationships that will be mutually
beneficial in the future.
In future years, we would tier the sponsorships depending on donation amounts. We would
also like to name each stage after a valuable and returning sponsor. Our V.I.P. party would also
be named after one of our sponsors.
Vendors:Our potential vendors consist of a variety of displays in our artist market section and many
food and beverage vendors whom would be located throughout the festival grounds.
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Sponsorship Form
Company Name:_____________________________________________________
Contact Information:
Name: __________________________ Email: _______________________________
Address: _____________________________________________________________
Phone Number: _____________________ Website: __________________________
1. Why are you interested in being a sponsor for IslaFest?
2. What level sponsorship would you like to contribute?
3. What is the best way to contact you to make arrangements?
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Artist Market/Vendor Application
Name: ___________________________ DBA: _____________________________Address: _________________________ Phone (work): _______________________________________________________ Phone (home): _____________________Email: ___________________________ Phone (cell): _______________________(*email will be our primary form of correspondence with you unless you note otherwise)
1. What type of vending space are you interested in? (Circle one)
Artist/Crafter Vendor2. Please list all items you would like to sell and corresponding prices (use back if you need more
space)
3. If you are using anything electric other than lights please list all items here with power
requirements.
4. What experience do you have vending to a large crowd? Please list references, with names and
numbers.
5. Please describe the appearance of you set up (tents, signs, banners, products, etc.) Please
include pictures.
6. Any other information we should know about your operation. (Please use other side)
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Marketing and Promotion Plan
Advertising
Our main interest in advertising would focus on social media and
grass roots marketing. We might run a few ads through
Facebook. We would also aim to get radio advertisements the
month before the festival with local stations in the St. Simons,
Athens, and Atlanta areas. One of our potential sponsors is a
localbillboardcompany in St. Simons, so we would also start
buying space on the more busy roads to advertise the event.
Street teams in St. Simons and in Athens would hang flyers and
promote the festival through Facebook and Twitter.
We would also sell our merchandise online to promote the festival
with t-shirts and stickers, because who doesnt love a good
festival shirt? During the first year, our main concern will be to
build awareness. Getting our name out their in anyway possible will help us create a
brand image and eventually help us build the festival to its fullest potential.
Public Relations
Primary Market: Young adults, ages 18-44Justification:This is the single-largest growing segment of the population throughout the country. This people who make up thisgroup are the ones who largely attend music festivals.
Secondary Market: News Media (newspaper, radio, TV) and Social MediaJustification: News
Media is influential in the community. Helps to reach traditional audiences. Social Media is
influential on the primary target audience. Will reach audiences not only in the region, but national
and global music lovers as well.
Newspapers: Brunswick News, Atlanta Journal-Constitution
TV: WSB, WAGA, WXIA, WTOC
Radio: WXMK 105.9 FM, WBGA 106.3 FM, WWRR 100.7
Magazine: Paste Magazine, Southern Living, The Islander
Social Media: Facebook, Twitter, Website
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Website and Social Media
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Ticket Packages, Work Exchange, Street Team
Ticket Packages
All are welcome to participate in the events surrounding the festival. Outdoor Artist Markets andVendor Markets are open to the public, as well as the KidFest area. All tickets may be purchasedthrough TicketBiscuit, just click the links below!
3-day Early Bird Pass- $50 only available until February 1: includes access to all the mainstages, discounts at local restaurants and bars, and venue performances for Friday, Saturday,and Sunday
3-day All Access Pass- $60 includes access to all the main stages, discounts at local restau-rants and bars, and venue performances
Senior/Student Discount 3-day All Access Pass $45 60+ or current students with valid studenti.d. get everything included in the 3-day All Access Pass for a special discount only available tothem
1-day Pass- $20 includes access to the main stages, discounts at local restaurants and bars,and venue performances for one day only
V.I.P. Package- $100 includes all access pass for the entire weekend PLUS invitations to V.I.P.after parties, meet and greets, and a chance to win backstage passes!
Work Exchange
Want to see great music and help with the festival? Apply to be part of our Work Exchange Teamand receive access to the festival by volunteering. (Link is on our website to apply)
Street Team
Help with our online marketing by promoting us on Facebook and Twitter. Being part of our streetteam gives you the opportunity to win free passes, half-price tickets, and much more! Apply withStreet Shimon to be an official street team member and start right away!
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Volunteer Jobs
Production
This is the general term used for the setup and pack-up team. These volunteers are
responsible for unloading trucks, setting up tents, moving tables, and in general, hauling
stuff around. Production needs volunteers that are ready to work hard, but many hands
make light work, so we encourage as many people to sign up as possible. This is the
toughest shift to fill as most of it happens during the day on Friday and at night on
Sunday after the festival ends. In case your not sure, please know that your work on the
production team will be extra kindly rewarded!
KidsFest
KidsFest volunteers help on Saturday & Sunday with all kid friendly activities.
Volunteers work 3-hour shifts. Duties include working at the kid tables, which in the past
have included:
Bubbles
Finger-painting
Face painting
Selling KidsFest t-shirts
Instrument making and other arts and crafts
KidsFest is a blast, and shifts end by 6 PM, so there is still time to enjoy the music during
the evening or volunteer at venues.
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Volunteer Jobs (continued)
Merchandise
In general, the volunteer opportunities for Merchandise fall to two different categories,
Merchandise and Venues. During the day and into the early evening, there are
opportunities at the main merchandise booth and the refreshment stands. In the early
evening and into the night (actually the very early hours of the morning), there are
opportunities at the various music venues. Additionally, there may be other areas and
opportunities to help out with merchandise throughout the weekend and/or before the
festival. Please note: Merchandise volunteers must be at least 18 and venue volunteers must be at
least 21 (unless volunteering with a parent/guardian. Also, IslaFest is an outdoor festival, and we
are subject to the weather on the street. Please dress accordingly and in comfortable clothing and
shoes.
Specific opportunities in Merchandise and Venues include:
Friday Festival Sales Setup
Saturday & Sunday Festival Sales Setup
Friday, Saturday and Sunday Festival Sales
Friday & Saturday Nights Venues
Outdoor Stage
Outdoor stage volunteers help with stage setup and maintenance during shows. Volunteersdo not necessarily need to have stage work experience, just a willingness to learn. Types
of work may include helping the musicians load and unload their gear, moving cars away
from the stage, moving equipment on and off the stage, showing the musicians where
they need to be and when, and much more.
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Booking and Band Packages
Booking
Artists may submit their work to be considered for performance at IslaFest. That information they
may get by submitting inquiries to our booking agent. There is a submission fee of $15. Night time
venues participating in the festival will book their own bands under the supervision of IslaFest. We
would like to give priority to St. Simons/Athens/Atlanta bands to promote local music. Bands havea guarantee of $100 with the larger headliners receiving an agreed upon amount in their contract.
Band Packaging
Band Managers / Artist will need to pick up band packets on Day 1 of IslaFest. Packets will be
available at the volunteer sign-in table by 12 noon.
Band Packets include but not limited to the following:
Schedule of Events (including sound check times) and Map of the FestivalVIP pass for load in/ load out
Wristbands for all three days for each band member plus 2 Meal tickets for lunch / dinner only applies to day of show Hotel Accommodations if applicable Two t-shirts (adult Large)One to two volunteers will be assigned to Artist to assist with load in/load out, merchandise,
schedule, festival layout and other related day of events.
Payment IslaFest Artist Manager, Booking and Music Promoter will mail checks out to Artists
5-10 days after Day 3 of IslaFest. All payments will be made according to booking contract.
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Financial Plan and Budget
Budget Income Statement
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Financial Plan and Budget continued
Projected Ticket Sales
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