Island Monkey Brand Manual

Brand Manual 2012

This is a guide to basic elements that make up island monkey. Have a look, this will help you know more about us.

LogoColors Typography Stationary Advertising Imagery Packaging

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LOGO

Our logo is the most valuable assetwe posses. We must treat it nicely. Never abuse our logo, It might look innocent but it will poke you hard, if you know what I mean.

Trademark

Exclusion Zone

1

1

2

2

Island monkey’s logo has a significant commercial value.Our company’s name and signature are registered Trademarks, it May only be used with our permission, so don’t attempt anything silly. It will not be nice.

In order to maximise our logo’s visual presence, it willalways require a force field, to keep it safe from othergraphic elements, text, or enemies.

x

We want our logo to be seen, therefore there will be sizes that will achieve this important goal.

Size formats

Minimum Size

Tinniest possible

1

2

These are the recommended size formats for the stationary.

LetterLegalTabloidSuper

1.5 in1.7 in2.3 in2.9 in

Our logo must be clearly visible. For this reason a minimum size has been established. The size is 1.5 in measured across the height of the logo.

1.5 in 1.7 in

2.3 in2.9 in

1.5 in

1

2

Here are some do’s and don’t in order for you to not get hurtby our logo.

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2

Do’s

Don’t

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2

The color of the logotype may be changed for certain packaging, or in necessary occasions.

Our logo shall not be abused by any means. It shall not be stretched, stressed, turned nor pissed off. Leave him alone. Its a recommendation.

COLOR

1

2

2

RGB

23410161

cmwk

075900

pantone®Warm Red C

pantone®

cmwk

580800

RGB

115193103

RGB

24014255

RGB

2306761

RGB

188223201

cmwk

270250

cmwk

0521000

cmwk

090860

352 Cpantone®Red 032 C

pantone®Hexachrome Orange C

pantone®360 C

Colors have the ability to give personality. That is why our colors are bright, warm, and casual. That is how we are. R

GB

38282

cmwk

0134998

pantone®Black C

Corporate Colors

Alternative Colors

1

2

These colors are the primary colors of our logo. Also this color may be apply for headers. Black C must be used for copy.

We picked these 4 colors to give a more fun look to our logo. These colors must be only used on the logo for packaging.

TYPOGRAPHY

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2

3

AA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ’ ” ! ?

BANDA REGULAR

AA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ’ ” ! ?

MemphisLight

AA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ’ ” ! ?

Gotham HTFLight

Typography can also set a mood, just make sure you set it right.

Banda Regular

Memphis Light

Gotham HTF Light

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2

3

Is a very fun typeface, but I cannot have too much fun. This type will only be used for the logotype and Headlines for ads.

A more serious typeface, but very peculiar. This typeface shows our corporate personality. We certainly know our business. This typeface will be used on all of our stationary.

We will only use this typeface for copy in collateral, stationary and advertising.

STATIONARY

2

x

xY

Attention to detail will make us jump off from the crowd.

Letter

Legal

Tabloid

SuperA3

1

2

3

4

1 in

1 in

1.4 in

1.7 in

.25 in

.25 in

.35 in

.45 in

.50 in

.50 in

.70 in

.90 in

Information:Typeface: Memphis LightSize: 11 ptLeading: 13.2 ptTracking: 26 pt

Logo, tail icon and information should always go in the center of the page.

Colors for all stationary.

Information:Typeface: Memphis LightSize: 12 ptLeading: 16 ptTracking: 26 pt



1

2

34

= 1.5

RGB

23410161

cmwk

075900

pantone®Warm Red C

pantone®

cmwk

580800

RGB

115193103

RGB

24014255

RGB

2306761

RGB

188223201

cmwk

270250

cmwk

0521000

cmwk

090860

352 Cpantone®Red 032 C

pantone®Hexachrome Orange C

pantone®360 C

3122 Hibiscus StreetMiami Florida 33133

305 613 6410www.islandmonkey.com

yy

x

Enveloping our message.

x

xY= 1.5

The placement of our logo on our envelops is very important, which is why we place our logo in the top center portion of the envelop.

Front of Envelop

Envelop size: 9.5 in x 4.13 in

Orange area: 6 in x 4.13 in

Aqua area: 0.6 in x 4.13 in

Back of Envelop

Orange area: 8.85 in x 4.13 in

Aqua area: 0.6 in x 4.13 in

Monkey tail:

Information:

Typeface: Memphis Light

Size: 6 pt

Leading: 8 pt

Tracking: 26 pt

2.5 in

1.5 in

This is how we introduce ourselves.

The placement of our logo on our business cards is also important, which is why we place our logo in the top centre portion of the business cards.The information should also be placed in the centre of the business card. Pay attention to the samples shown in the following page.

Front of Business Card

Business Card size: 3.5 in x 2 in

Orange area: 1.24 in x 2 in

Aqua area: 0.3 in x 2 in

Name:

Typeface: Memphis Light

Size: 9 pt

Position:

Typeface: Memphis Light (Caps)

Size: 5 pt

Phone# and Address:

Typeface: Gotham HTF Light

Size: 8 pt

Leading: 10 pt (between phone#

and address only)

Leading: 8 pt (address only)

Email:

Typeface: Gotham HTF BookCondensed

Size: 8 pt

Back of Business Card:

Pattern which is given

with manual.

Rosalind MalcolmHEAD CHEF

(305) 972-3725


x

x

x

x

www.islandmonkeymarketplace.comrmalcolm@islandmonkeymarketplace.com

(305) 972-3725



(305) 972-3725


x

x

x

x


(305) 972-3725


x

1.5 in

Corner Radius: 0.25

ADVERTISING

We want our advertising to inspire our spirit and values. We will inspire a welcoming, friendly, casual and satisfying moods.

The placement of our logo on our Advertising is very important, which is why we place our logo on the middle of the white bar, for style 2 and 3

Information Style 1 (Bus Stop):

First Line:

Typeface Gotham HTF light

Size: 13 pt

Second Line:

Typeface Gotham HTF LightItalic

Size: 19 pt

Leading: 23 pt

White Tail: 8in H, 70% oppacity

Information Style 2 (Magazine Spread):

First Line:


Size: 13 pt

Second Line:


Size: 19 pt

Leading: 23 pt

White Tail: 1 in H, 70% oppacity

Information Style 3 (Magazine Spread):

Copy:

Typeface: Gotham HTF Light

Size: 10 pt

First Line (Tagline):


Size: 13 pt

Second Line (Tagline):


Size: 19 pt

Leading: 23 pt

Orange Tail: 1 in H

1 2

3

4.5 in

6.5 in

4 in

2 in2 in

A big smile after every meal.

“sweet living” x

xx

x

x


“sweet living”

xx

x

xxx


“sweet living”


“sweet living”

Island monkey is a Caribbean marketplace

located in the city of Pinecrest,

where we offer Caribbean inspired cuisine

and products. Come and enjoy the

majesty of our Caribbean culture in our

relaxing environment.



xx

x

x


“sweet living”

xx

x

xxx


“sweet living”


“sweet living”









xx

x

x


“sweet living”

xx

x

xxx


“sweet living”


“sweet living”







1.5 in

1.5 in 1.7 in

2.3 in2.9 in

x

x

1.5 in 1.7 in

2.3 in2.9 in

x

x


“sweet living” A big smile after every meal.


x

x

x

x A big smile after every meal.

“sweet living”x

x




x

x

x

x A big smile after every meal.

“sweet living”





“sweet living”

Here some samples of how to use our advertising grid.


“sweet living”








“sweet living”







And some more.

Date post:	21-Feb-2016
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Island Monkey Brand Manual

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