V6 July 2019 ISPT BRAND BOOK The story of our brand for the ISPT team and our Business Partners ABOUT ISPT ISPT is commied to creang growth for people and places through property. For over 25 years, our properes have been meaningful places for the retailers, corporates, governments and communies that use them. We generate returns for our Investors, which are some of Australia’s largest industry superannuaon funds, and ulmately the 50%+ of Australian workers who have their rerement savings invested through us. Our $18.1 billion porolio invests in and develops commercial, retail, logiscs & warehousing and residenal property in Australia. ISPT EXISTS To be the best performing fund manager in Australia, and the first choice for superannuaon funds. OUR CUSTOMER PURPOSE We create growth opportunies, foster relaonships, and deliver confidence in ISPT as a long term property partner by: • Collaborang with our customers for shared success and taking the me to understand their business priories • Providing a trusted, responsive and personable service • Delivering progressive and engaging experiences for our customers 1 OUR FOCUS IS TO CREATE VALUE Being successful in our ‘Customer Purpose’ creates value for our customers, the community and ulmately our Investors.
Transcript
V6 July 2019
ISPT BRAND BOOKThe story of our brand for the ISPT team and our Business Partners
Track record
Portfolioapproach
ABOUT ISPT ISPT is committed to creating growth for people and places through property.For over 25 years, our properties have been meaningful places for the retailers, corporates, governments and communities that use them. We generate returns for our Investors, which are some of Australia’s largest industry superannuation funds, and ultimately the 50%+ of Australian workers who have their retirement savings invested through us.Our $18.1 billion portfolio invests in and develops commercial, retail, logistics & warehousing and residential property in Australia.
ISPT EXISTS To be the best performing fund manager in Australia, and the first choice for superannuation funds.
OUR CUSTOMER PURPOSE We create growth opportunities, foster relationships, and deliver confidence in ISPT as a long term property partner by:• Collaborating with our
customers for shared success and taking the time to understand their business priorities
• Providing a trusted, responsive and personable service
• Delivering progressive and engaging experiences for our customers
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OUR FOCUS IS TO CREATE
VALUEBeing successful in our
‘Customer Purpose’ creates value for our
customers, the community and ultimately our
Investors.
The people who have a interest in our business. OUR STAKEHOLDERS
Represent the way we do business, building a strong culture to deliver performance and returns.
The heart and soul of our brand.
CARE IN EVERYTHING
WE DO
CREATING VALUE
DELIVERING RESULTS
PLACES THAT WORK
PLACES WITH MEANING
WORK TOGETHER TO DELIVER
SUCCESS
HOLD OURSELVES
ACCOUNTABLE
LOOK AHEAD AND EXPLORE POSSIBILITIES
BE YOUR BEST
OUR VALUES
OUR BRAND ESSENCE
Track record
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Track record
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Track record
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2V5 February 2019
OUR INVESTORS We are their Fund Manager and this is the capital part of our business.
ISPT Creating growth for people and places through property.
THE ISPT TEAM Our frontline in relationships and strategy execution.
BUSINESS PARTNERSOur Property Management teams who operate our properties, our JV partners, development partners, leasing agents and other partners in delivery.
OUR INVESTORSCreating quality and responsible investments to deliver returns.
CUSTOMERS Our customers are the buyers, decision makers and influencers in our leasing deals.
THE PROPERTY INDUSTRYThe property industry, media, community partnerships and Government.
COMMUNITYThe people who make up our property communities: the workers, shoppers and visitors to our properties.
OUR RETAIL PORTFOLIOProperty that performs, committed partnerships and meaningful connections.
Our Brand statementsThe one important message we convey everytime.
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OUR COMMERCIAL PORTFOLIOEnabling people to thrive through places that work.
ISPT BRAND BOOKThe story of our brand for the ISPT team and our Business Partners.
Bring your beliefs, personality and conviction. When we communicate we are:• Clear, concise and convey our expertise • Responsible showing diligence and care• Personable and plain, we communicate for
our audiences and not ourselves
We do what we say we will. How we act:• We listen and are risk aware• With integrity, energy and efficiency• We think differently and care about
the future
Conveys the underlying experience of working with us. We are known to be: Responsible and GenuineAnd we are increasingly: Confident, Collaborative, Versatile and Decisive
Our logo is a design element that provides visual recognition when it’s used. It appears on all corporate communications and some property level communications. Refer to the principles of use in ISPT Brand User Guide, these are non negotiable.
At property level the property is the hero brand and ISPT the primary support brand. Refer to the Retail and Commercial Brand Hierarchies for detail of how it is to be applied.
‘Super Property’ is embedded in our logo as a positioning statement. But is never written out in text ISPT Super Property
It conveys: ‘Super Properties’ are properties that are working to their greatest potential – for our Investors and our customers.
The ISPT style is clean and corporate, we present a professional image and use:• Infographics and visuals to support and
present facts and data• Photos of our properties, communities and
teams to break up a page and tell our story• White remains our background colour, for
transparency and a point of difference• Informative headings and breakout text to
provide visual navigation throughout text
• Our new colour palette of blues supported by grey with amber as a highlight colour
• Angles as a graphic element for colour blocks as well as images
• Diagrams as an alternative to long text blocks but avoiding clip art which is generic and adds clutter
• A picture to tell your story rather than words
OUR TONE OF VOICE AND BEHAVIOUR
OUR BRAND PERSONALITY
USING OUR LOGO
OUR POSITIONING STATEMENT
BRAND LOOK AND FEEL
Both written and spoken. We tell our stories top down - Corporate/portfolio level focus on initiatives and themes supported by property level examples. And then Bottom Up - At property level the stories build from specific action to ISPT’s commitment as an owner and our corporate initiatives.
To help bring storytelling to life:• Include headings and sub headings as
navigation points throughout written documents, avoiding long blocks of text
• Use photos and imagery to tell the story where possible
• Refer to Simon Sinek’s ‘The Why’ as a style when you are communicating.
STORYTELLING THROUGH COMMUNICATION
The ISPT website (www.ispt.net.au) has the latest ‘About ISPT’ corporate level copy.
Retail and Commercial versions of ‘About ISPT’ for stakeholders within those portfolios are available on Image Bank.
ISPT REFERENCES
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ISPT BRAND BOOKThe story of our brand for the ISPT team and our Business Partners.
Approach every new shoot with our corporate use in mind.The imagery we use should convey a strong sense of community and human interaction, and capture a sense of depth and warmth. The architecture and features should be shown in use, with people interacting with and around them.Limit the use of stock images, it’s through our own photography with real people and our properties that our brand story is told.
Everytime the ISPT logo is used for external audiences. The ISPT brand team approves use of the ISPT logo. Every time the ISPT logo is used in new artwork it must be approved by the ISPT brand team - there are no exceptions. Email [email protected] for approvals and allow a minimum 24 hours for turnaround.
When using the ISPT logo. Word and PowerPoint templates that are suitable for internal and project groups are available on Hive.
It is up to everyone
By having a better understanding of our purpose, values, positioning and look and feel, we can grow awareness, recognition and success of our brands. Please, if you have any doubt or uncertainty about your work and how the brand is represented, get in touch. We are here to help you present our brands in the best possible light.
Our digital asset management repository. Corporate and Property photography, publications, how to guides and digital communications are shared across the ISPT team, our Property Management teams and partners working to deliver in this space via Image Bank. All completed photography and projects should be uploaded to continue sharing. Go to: https://ispt.intelligencebank.comISPT team logins are available on Hive in the Brand & Comms folder. Our Property Management companies have been issued with logins. Business Partner users can request access, send an email to: [email protected]
