Date post: | 07-Dec-2014 |
Category: |
Education |
Upload: | darim-online |
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The Commandments of Social Media:Implications forIsrael EducatorsPresented by Lisa Colton,
Founder & President Darim [email protected]
434.977.1170
Agenda
Communications RevolutionSocial Media Basics5 New Rules of the GameImplications for Teaching & LearningApplication to Israel Education
Goals
Demystify social mediaHelp you think strategicallyBuild vocabularyShow examplesTurn you on to resources
Warning: You may feel overwhelmed! (And excited, and inspired.)
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
Characteristics of Social Media
The Term “Social Media” refers to online tools (web sites) that
depend on user contributions and interactions between people to
build shared meaning and value. It is:
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of communities around a particular shared interest.
• Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.
Participatory
Open and Democratic
Conversational
Communal
Connected
Connected: #JED21
Attention EconomyAdd ValueBe RealPrepare for Constant ChangeChanging Power Structures
New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2: ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 ratio
Unofficial OutpostsFind places where
your target audience goes.
Participate in the conversation. Add value, educate, include links.
Use your “listening” to identify these places.
#3: BE REAL
A Person, Not Just A Brand
#4: Prepare for Constant Change: Anticipate The Market & Be Nimble
#5: Shifts in Power
Real Life Example
OpenYourEars
Temple Israel, Memphis Facebook Page
A Tool Can Be A Game Changer
Traditional MediaBrand in control
One way / Deliver msgTransmit information
Focused on the informationTeaching
Org creates content
Social MediaAudience in control
Two way / ConversationFacilitate learning
Focused on the learnersInfluencing, Involving
Student and co-created content
How are you adapting?
“Schools will need to develop centers of inquiry and evaluation whose main goals will be to teach collaboration, responsibility for the good works of the group, trust and creative integration of various fields of knowledge across disciplines ...
Classroom teachers will need to learn to be facilitators and negotiators of human communication and meaning-creation. The idea of teachers who know something that needs to be passed on to someone else, as if it were a physical object, will also disappear.
Instead, instructors will need to be orchestrators of deeply felt human processes where the construction of human meaning (or meaning-making) will be the central purpose of the work of young people.”
- Jason Ablin, head of school at Milken Community High School in Los Angeles, as appeared in the Jewish Journal
Social Learning Looks Different
Real Student Magazines
Mobile
Wikipedia Project
Data Visualization
The Elements
ipad app
Charles E Smith Day SchoolKnesset Project - Ning
Timeless JerusalemInternational Meetings in Second Life
Angry Birds, #1 selling iphone/ipad app worldwide
www.darfurisdying.com
GROUNDSWELL’s P.O.S.T.
1. PEOPLE: Identify audience(s)
2. OBJECTIVES– What are you goals and
objectives for this audience?– What are your audience’s
goals?
3. What is the STRATEGY to reach these goals?
4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
Community Building
Source: Flickr user JYRO
Community Building
Source: Flickr user Rick Neves
Community Building
Source: Flickr user divemasterking2000
FINAL THOUGHTS
• Stay nimble - Change will continue• Know what you want to measure
and how you’ll know if you’re successful
• Address your whole culture, not just using a new widget or gadget.
John Fitch’s Steam Engine
John Fitch’s Steam Engine
IT’S NOT ABOUT TECHNOLOGY