Kellstrom P U B L I S H I N G

2011 MEDIA KIT Reach more of your community

and beyond...

5

HolidayShopping

GuidePage 36

Give the Gift of an

ExperienceIdeas that don’t gather dust, need

batteries or end up in a garage sale.

and beyond...

by Jeff Skierka

Special Event Section:

Perry Stained

Glass Studio

Friends of Youth

Pruning: It’s an

Inside Job

Kellstrom PU B L I S H I N G Editorial Emphasis by Month:

The Power of Magazines

Business, Real Estate •& FinanceFitness, Health & Wellness•Food, Wine & •EntertainmentFashion & Trends•Family & Community•

Home & Garden•Kids & Schools•Philanthropy & Causes•Sports, Recreation •& Travel

Each edition features articles in the following departments:

Editorial Departments:

Jan/Feb• — EducationMar/Apr• — Fitness WellnessMay/Jun• — Northwest TravelJul/Aug• — Food and WineSept/Oct• — RemodelingNov/Dec• — Holiday Shopping and Traditions

93% Of U.S. Adults Read MagazinesSource: MRI, Spring 2010

Magazine Ad Effectiveness Has GrownBetween2005and2009,therewasanaverageofa6%increaseinconsumersrecallofadvertisementsinmagazinesandtakingactiontopurchase.Source: Affinity’s VISTA Print Effectiveness Rating Service, 2005 - 2009

and beyond...

5

SHOPPING

S P R E E

$500WIN a

FREE

See page 19

for details

Events:Starting In 2011, we will be producing several unique events designed to enhance the connection between advertisers and their target audience. To find out more about participation, contact your sales representative.

Magazines Are Ranked #1 Out Of 16 Media For Consumers Having A Positive Impression Of AdvertisingSource: The Futures Company Yankelovich MONITOR/ Sequent Partners, 2008

80% Of All Adults Have Read Magazines In A Public Place Each MonthSource: McPheters & Co. AudienceLab, 2008

Kellstrom Publishing launched the inaugural issue of Issaquah, Sammamish and beyond... in January 2009. This relevant and positive magazine captures the essence of living, working and playing in these two affluent communities located 17 miles east of downtown Seattle. Our mission is to offer a timely, pertinent and unique publication that enhances the experience for the reader while offering a high quality, cost-effective medium for advertisers. Issaquah, Sammamish and their surrounding areas are a prime market for helping businesses build long-term growth.

Issaquah Sammamish and beyond... is mailed every other month by the US Postal Service to insure that it arrives securely and with verification into the homes of local residents. It is also mailed to area businesses. Additional copies are distributed through visitor centers, municipal buildings and other select locations.

To learn more about the magazine, please contact your sales representative at 425.392.0451 or sales@kellstrompublishing.com.

r-v.2 - 01-17-2011

Kellstrom PU B L I S H I N G

and beyond...

Issaquah and Sammamish, located directly east of Bellevue and only 17 miles from downtown Seattle, are home to some of the northwest’s northwest’s most affluent neighborhoods, where our 54,000 readers reside.

Our Readers Owner Average Median Occupied Household Home Value Household Income

United States 30% $66,670 $172,914Seattle-Tacoma 38% $71,165 $270,261Ourreaders 91% $121,331 $653,778

Issaquah - 98027, 98029; Sammamish - 98074, 98075; SE Bellevue - 98006, 98008; Snoqualmie Ridge - 98065 Preston - 98050

Primary Target Market

r-v.2 - 01-17-2011

Print Rates:InteriorPages 1-2x 3-4x 5-6xSpread $3,600 $3,240 $2,880Full page $2,100 $1,890 $1,6802/3 page $1,680 $1,512 $1,3441/2 page $1,365 $1,229 $1,0921/3 page $1,050 $945 $8401/6 page $735 $662 $588

CoversBack $2,730 $2,457 $2,184Inside $2,520 $2,268 $2,016

MARKETplace 1-2x 3-5x 6+

1” text ad (2.25” x 1”) $250 $225 $2002” graphic ad (2.25” x 2”) $375 $338 $300

Print Publication Dates:Issaquah/Sammamish Space close Mailing

Jan. - Feb. 2011 11/30/10 1/3/11 Mar. - Apr. 2011 1/21/11 2/21/11 May - Jun. 2011 3/25/11 4/25/11 Jul. - Aug. 2011 5/27/11 6/27/11 Sept. - Oct. 2011 7/29/11 8/29/11 Nov. - Dec. 2011 9/23/11 10/24/11

Additional savings maybe available to advertisers with consistent campaigns in multiple publications. Ask you sales representative for more information.

AdvertisingSpecifications1/6 vert.............. 2.25” x 4.8125”

1/6 horz............. 4.8125” x 2.25”

1/3 square......... 4.8125” x 4.8125”

1/3 vert.............. 2.25” x 9.875”

1/2 horz............. 7.4375” x 4.8125”

1/2 vert.............. 4.8125” x 7.4375”

2/3 vert.............. 4.8125” x 9.875”

Full...................... 8.625” x 11.125” bleed 8.375” x 10.875” trim 7.875” x 10.375” live

Spread................ 17” x 11.125” bleed 16.75” x 10.875” trim 16.25” x 10.375” live

AdvertisingDesignAcceptableFileFormats:Digital files (PDFX1a) are the preferred format for advertising materials.

Color: All color and images must be CMYK

MinimumPrintResolution:300 dpi, or 150 Line Screen

ZippingFiles:You can utilize WinZip or Stuffit (.sit) Zip/Compression Software.

ArtworkSubmission:Artwork submitted electronically should be sent to art@kellstrompublishing.com. If submitted by mail, please send to Kellstrom Publishing, PO Box 378, Issaquah, WA 98027 Please also provide one acceptable proof, the issue date, advertisers name and agency name, phone and email contact information.

Gutter .5” images fi ne, no textBleed .125” will be trimmed

Column Width2.312”

2/3 page vertical4.8125” x 9.875”

1/3 page vertical 2.25”

x 9.875”

Gutter .5” images fi ne, no textBleed .125” will be trimmed

1/12 page square

2.25” x 2.25”

1/6 page vertical 2.25”

x 4.8125”

1/2 page horizontal ad7.4375” x 4.8125”

1/3 page square4.8125” x 4.8125”

Online ad are available in the sizes below, ask your sales representative for more information.728px (w) x 90px (h) Banner$100permonth

300px (w) x 250px (h) Sidebar$85permonth

428px (w) x 60px (h) Banner$60permonth

2011 RATES

r-v.2 - 01-17-2011

2011 RATES

Company Name:

Contact Name:

Physical Address:

City, State, Zip:

Mailing, If Different:

DBA:

425/392.0451 - fax: 888/294.0776 | P.O. Box 378, Issaquah, WA 98027 | sales@kellstrompublishing.comr-v.2 - 01-17-2011

Phone:

Cell:

Email:

Ad

ver

tIse

r

Agency Name:

Agency Contact:

Contact Email:

Contact Phone:

PrIn

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Od

uc

ts

No. of Issues: X Rate: = Total:

MArKetplace: 2”x 2” 1” Text

Cat. 1: Cat. 2: Cat. 3:

No. of Issues: X Rate: X No. of Cat.: = Total:

SpreadBack CoverInside Front CoverInside Back CoverFull Page

2/3 Page1/2 Page1/3 Page1/6 PageSpecial Section:

Vertical Horizontal Vertical SquareVertical Horizontal

Issaquah/Sammamish: Kirkland/Redmond:

Jan/Feb - 2011 Jan/Feb - 2011 Mar/Apr - 2011 Mar/Apr - 2011 May/Jun - 2011 May/Jun - 2011 Jul/Aug - 2011 Jul/Aug - 2011 Sept/Oct - 2011 Sept/Oct - 2011 Nov/Dec - 2011 Nov/Dec - 2011

Issaquah/Sammamish: Kirkland/Redmond:

Jan/Feb - 2011 Jan/Feb - 2011 Mar/Apr - 2011 Mar/Apr - 2011 May/Jun - 2011 May/Jun - 2011 Jul/Aug - 2011 Jul/Aug - 2011 Sept/Oct - 2011 Sept/Oct - 2011 Nov/Dec - 2011 Nov/Dec - 2011

Artwork: Camera ready artwork supplied Artwork supplied, need layout Need artwork created

On

LIn

e

Artwork: Camera ready artwork supplied Artwork supplied, need layout Need artwork created

Top Banner Ad Sidebar Ad Bottom Banner Ad MARKETplace 728px x 90px 300px x 250px 428px x 60px online Total:

PAyM

ent

OPt

IOn

s

MasterCard Visa

Card #:

Exp.: Auth. Code:

Name on Card:

Cash Check Invoice PO/Insertion #:

Pre-Payment Full-Contract w/5% Discount: $

Order Amount: Deposit:

nO

tes

By completing this form, we agree to all terms and conditions as outlined in the media kit and terms provided under seperate cover. No other representations are offered. Payment for all advertising, print or digital, is outlined above. All materials for these products, whether supplied by advertiser, their Agency or developed by the publisher or it’s representatives will become the property of Kellstrom Publishing as part of the final product. All rights reserved. Insertions will remain in force unless account becomes delinquent or 60 days written notice by by Advertiser.

Notes:

sIg

An

ture

Accepted by: Date:

Account Manager:

Kellstrom PU B L I S H I N G

2011 ORDER FORM

Advertising agreement - terms & conditions

This document represents the entire agreement between Kellstrom Publishing and the advertiser and cannot be modified except in writing. If the advertiser fails to approve any supplied proof with 24 hrs after receiving it, this shall indicate the advertiser’s approval of the ad as supplied. Advertiser understands and accepts that in the normal printing process differences in the quality of the paper may cause a variation in color, clarity and appearance from the supplied proof. The advertiser warrants that all material submitted to Kellstrom Publishing is art which the advertiser has legal permission to use and that it is not in violation of any laws. Advertisers assume all liability for copy and art submitted and agrees to hold Kellstrom Publishing owners, employees and agents harmless against any and all claims. The sole liability for Kellstrom Publishing for failure to publish any ad or for errors that do not affect the value of the ad shall be limited to the cost of the space. Should advertiser reserve space and not supply copy or artwork by the copy deadline, Kellstrom Publishing has the right to either create an ad or use Advertisers prior ad.

1. general. Advertiser and Agency will be jointly and severally liable for the obligations hereunder. Publisher may, in its sole discretion, edit, reclassify or reject any advertising copy submitted by Advertiser, including, without any limitations whatsoever, that Publisher may place the word “Advertisement” with any copy that, in its opinion, resembles editorial matter, or it may reject such copy. Any corrections must be in writing and must be four weeks prior to the distribution date in the then current rate card; orders or corrections communicated orally or after the deadline are not accepted. In no event will the publisher be liable for any costs, damages or loss (including but not limited to loss of projected earnings) directly or indirectly arising from error in advertisements or with respect to ad placement or if, for any reason, it fails to publish an advertisement or circulate all or any part of any issue. The Publisher’s advertising representatives are not authorized to amend the terms of this Agreement, either orally or in writing. The Publisher will not be bound by any terms or conditions whatsoever appearing on order blanks, copy instructions, insertion orders or other documents from, or communications by Advertiser. The failure or delay of the publisher to enforce any term or condition of this Agreement will not be construed as a waiver of any of its rights. This Agreement will be interpreted and enforced in accordance with the laws of the State of Washington applicable to agreements made and to be wholly performed therein and venues far any litigation hereunder shall be in King County, Washington.

2. Payment. Advertiser agrees to pay Publisher pursuant to Publisher’s rate card, the terms and conditions of which are incorporated herein. This Agreement may entitle the Advertiser to a discount off of the open rate on the rate card, however this Agreement does not guarantee a fixed rate, and the Publisher reserves the right to modify its rate card at any time upon 30 days notice. Advertiser will be short rated if it does not use the minimum space or frequency contracted for. Where credit has been granted, payment will be due and payable within 15 days following publication. Past due amounts will accrue interest at the rate of 1.5% or the maximum rate allowed by law per month, from the date any such past due. Advertiser will incur a charge, as permitted by state law, for any check returned to Publisher unpaid. Upon failure of Advertiser to pay any amounts due or in the event of any other material breach of this Agreement, Publisher may , at is sole option, require cash in advance, stop inserting Advertiser’s advertisements and/or Terminate this agreement as provided below. The total amount due hereunder will become immediately due and payable, and Publisher may stop inserting Advertiser’s advertisements in its publication, in the event that the Advertiser: (1) discontinues the operation of its business; (2) files or has filed against it any petitioner pleading in bankruptcy or for the appointment of a receiver; (3) makes any assignment for the benefit of creditors; or (4) fails to pay any amount due hereunder when due. For value received, including advertising, services, or other valuable consideration. I understand this to mean that I will personally guarantee payment of all debt and obligations under this agreement. Advertiser agrees to pay all costs (including collection agency fees, court costs and attorneys’ fees) Incurred by Publisher in collecting Advertiser’s delinquent accounts. In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes will be assumed and paid by the Advertiser.

3. term and termination. All cancellations must be received in writing no less than 10 days prior to the space closing date or 40 days from the publication date. Upon cancellation by advertiser for any reason, any amounts due will immediately become due and payable and Advertiser will be entitled only to such frequency discounts as will have been earned to the date of termination. Publisher may terminate this Agreement at any time. In that event, any amounts due from Advertiser will immediately become due and payable; Advertiser will be entitled to any frequency discounts which would have been earned had the Agreement run to its scheduled date of expiration, unless Publisher terminates the Agreement because of a breach by Advertiser, in which case Advertiser will be entitled only to such frequency discounts as will have been earned to the date of termination.

4. Warranties, representations and Indemnification. Advertiser will supply Publisher with copies of licenses, releases or other written proof of such rights and, upon request, Advertiser will supply Publisher with documentation of any advertising claims made in material provided by Advertiser. Advertiser will indemnify and save Publisher from any loss, cost, liability, claim, suit or damages arising out of or in connection with any claim which, if sustained, would constitute a breach of Advertiser’s warranties and representations or otherwise arising out of or in connection with the publication of any material furnished to Publisher, any Advertiser-sponsored contests or promotions, or any co-op or other advertising for the Advertiser that is subsidized or otherwise paid for by a third party. The provisions of this paragraph will survive the termination of this Agreement.

5. Material Produced by Publisher: Any advertising material produced by Publisher pursuant to this Agreement will remain the sole property of Publisher, and Advertiser will accrue no rights thereto and will not use such advertising in a any fashion without the consent of Publisher. Insertion rate does not include production charges unless otherwise noted. Any additional production charges will be invoiced separately. Please fax this signed contract back to your Account Rep at 888.294.0776.

425/392.0451 - fax: 888/294.0776 | P.O. Box 378, Issaquah, WA 98027 | sales@kellstrompublishing.com r-v.2 - 01-17-2011

2011 TERMSKellstrom PU B L I S H I N G