TypographyExprEssivE

BY BRIDGET FAHEY

BRAIN MAPPING

BRAIN MAPPING

On the left, there are the most effective de-signs from my sketches that I would build upon in the following set of thumbnails.

When working through the words, I focused on ‘lick’ and ‘stutter’ and experimented a

bit with ‘teehee’ before realizing that I was fo-

cusing too much on drawing forms that I

could not create solely using type.

ROUGH SKETCHES

REFINED SKETCHES

When refining my sketches of lick, I altered the proportions of the ‘l’ and

the ‘ick’ multiple times to empha-size the tongue-like ‘L.’ The stark contrast however, detracted from

the overall word. Rather than hav-ing ‘ick’ stand straight up, I worked

with making it look like the letters were avoiding the “tongue” or be-

ing pushed to the side by it.

While it was relatively simple to determine which of the ‘lick’ rough sketches I should develop further, my initial sketches for ‘stutter’ were less successful. However when refining previous sketches, I built on the idea of the repeating t’s and s’s as well as the use of a connecting horizontal line through the image.

FINAL PRODUCT

LICK

By smashing the last three letters into each other, I created the appearance of them trying to avoid being licked by the ‘L.’ This, in addition to the fact that the design itself shifted right rather than centered, creates a more animated de-sign and further em-phasizes the ‘L’ push-ing the other letters.

FINAL PRODUCTSTUTTER

In this piece, I used the repetition of the

‘t’ to show the stutter. By connecting the t’s

to each other, I em-phasized the idea of the sounds running

together and getting jumbled. The continu-ation of the word from

one line to the next also shows the break-ing in the word that is

created by a stutter.

stut

ter

Drake UniversityArt 051 Typography

Spring 2015