Issue 63

Arabic Inclusive األوسط الطباعة في الشرق متخصصة في عالم مجلة

Vol. 6 / Issue 63 / December 2009

ةـيبرــعلا ةغللا مسق يـف أرـقإ

؟لوؤسملا نم :يعابطلا ميلعتلا

بــيولا لاؤــس

2009 ةعابطلل جيلخلا ضرعم ىلع ةرظن

Arabic Inclusive طسوألا قرشلا يف ةعابطلا ملاع يف ةصصختم ةلجم


SHOW PREVIEW - PART 2GULF PACK & GULF PRINT 2009KICKS OFF

ENDURINGTHE CRISISOPPORTUNITIES IN THE WORST OF

LOOKING BEYONDTHERECESSIONRegional printers revive marketing strategies,place focus on innovation

2009IN RETROSPECT MILESTONES OF AN EVENTFUL YEAR

ALYAUM PRESS KSA GETS INTERNATIONAL ACCLAIM

العــربيـة اللغة قسم فـي إقـرأ

العالمي الركود بعد ما إلى النظر

إستراتيجيات في الحياة تبعث المنطقة مطابععلى التجديد التركيز التسويق مع

Call us to find out more Tel: +971 4 204 5813, or E-mail: [email protected], www.okime.aeAuthorised Distributors: UAE UTMOST, Tel: +97143553883, KSA Al Eqtessad Holding Co, Tel:+966 1 2930377, Bahrain Fakhro Electronics, Tel:+97317299999,

Qatar Qatar Computer Services. Tel:+9744441212, Oman Jawad Sultan, Tel:+96824816663, Kuwait Bader Al Mulla & Bros Tel:+9652437216 Jordan MABCO,

Tel:+96264647666, Syria SETCO, Tel:+963112135900 Lebanon PSI Tel:+9611484848, Egypt SMARTEC, Tel: +202 33027731 Libya Aventech Ltd, Tel: +35621488800

Pakistan Rayyanco Tel: +92-21-4392101, Sri Lanka Informatics Private Ltd, Tel: +9411-5322971, Malta Corex, Tel:+35621488800

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Contents Regional

News Platform

Events

Emirates Publishers Association Holds Free Training Workshop for Members

KSA: Alyaum Printing Complex Gets Region’s First PSO-ISO Certification

from Ugra

Iran: Pack and Print Exhibition to be Held in January

Bahrain: Al Ayam Newspaper Installs Agfa Arkitex Workflow

Iran: First National Conference on Quality Management Hailed

Successful

Lebanon: Heidelberg Appoints New MD, Commemorates First Decade in

Market

Dubai: Printech Hosts Technical Seminar for Partners and Customers

Middle East: Promedia Expands Consultancy Services to Regional

Printers

Mimaki’s New High-speed UV Flatbed Inkjet Printer

Middle East: HP Introduces New LFPsfor the AEC/GIS Market

Egypt: Horus Company Gets Country’sFirst UV Curable Inkjet Printer

Dubai: Gulf Print/Pack Gets New Direction

Bahrain: Heidelberg Continues Run ofSuccess with Press Installations

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International

Egypt: Canon Discusses Latest Technology & Trends with PrintingStudents

Dubai: SGI 2010 Participation toSurpass Expectations

Dubai: European Rotogravure Association Holds Middle East GravureForum

Egypt: Kodak Holds Symposium on Digital Printing at Helwan University

Dubai: Canon Launches ImageRUN-NER ADVANCE in Middle East

Abu Dhabi: Xerox Launches World’sFirst High-speed Solid Ink MFP

Sino Corrugated 2010 to Showcase China’s Booming Packaging Sector

Dubai: PPG Kick Starts Seminar Series with Colour Management Conference

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Agfa to Acquire Gandinnovations

Komori Opens Graphic TechnologyCenter

Canon Eyeing Océ Share Buyout

Hiflex User Conference AddressesNew Solutions for Business Processes

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Contents

ME PrinterOfficial Media Partner

Saudi Print

The comprehensive monthly magazine dedicated to the graphic arts industryprint professionals in the Middle East


ME Printer FZ L.L.C.P.O.Box: 50 2183Dubai Media City, Dubai – UAETel: +971 4 391 1210Fax: +971 4 390 9561E-mail: [email protected]: www.meprinter.com

Group Publishing DirectorMorteza [email protected]

ME Printer Editorial TeamEditor-in-ChiefEskandar [email protected]

Technical Editor - English SectionRod [email protected]

Technical Editor - Arabic SectionDr. George Nubar [email protected]

EditorsHiba Moussa+971 4 391 [email protected]

Dennis Mathew Daniel+971 4 391 [email protected]

Dr. Younes Shokr [email protected]

Specialist Contributing EditorsUSA - Frank [email protected]

UK - Laurel [email protected]

Iran - Khodayar [email protected]

Client Service ManagerPrabhulla Chandran P M+971 4 391 [email protected]

Graphic DesignerSamlal S+971 4 391 [email protected]

Chief AccountantHareesh K. V.+971 4 391 [email protected]

Advertising+971 4 391 [email protected]

Correspondence and advertisingmaterial to be sent to ME Printer MagazineOffice 214, Bldg. No. 9, Dubai Media CityDubai – UAEor E-mail to: [email protected]

Printing: Target Offset Printing Press

All rights reserved. No part of this publication may be reproduced in whole or in part without written permis-sion of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

In this issue, we look at how the recession has changed business practices in the regional printing industry, from pricing to marketing strategies and monitoring credit history. For more insight into the discussion, we ask regional printers about their overall outlook on the future direction of the industry. As we head into a new year with hope, we look at the highlights of 2009, included inside as a recap of the events during the year.

�� مجلة متخصصة في عالم الطباعة في الشرق األوسط

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إقـرأ فـي قسم اللغة العــربيـة

النظر إلى ما بعد الركود العالميمطابع المنطقة تبعث الحياة في إستراتيجيات

التسويق مع التركيز على التجديد

٢٠٠٩: نظرة إلى أبرز أحداث سنة حافلة

Find comfortable job situations,post investment opportunities,

invite investors and buy and sell ... in the Middle East market place

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Finishing Line

Be like a Meerkat!By Rod Hayes

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Saudi Print 2009 Opens New Avenues for the Kingdom’s

Growth Strategy

Paper Arabia 2009 WellReceived Among Industry Reps

IPEX South Asia 2009Surpasses

Expectations

Exhibition

Highlight

Infocus

33Highlights of an Eventful YearA recap of what made

headlines in 2009By Dennis Daniel

38 LookingBeyond the Recession

Regional printers revive marketing strategies, place focus on

innovation

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The Emirates Publishers As-sociation (EPA), in cooperation with the Sharjah Department of Culture and Information and SIBF, and in coordination with the UK Publishers Association and Oxford Brookes University, launched a free training workshop for EPA members at the Sharjah Chamber of Commerce and Industry.A seminar addressing UAE intel-lectual property rights was held in collaboration with the Ministry of Economy as the official representa-tive concerned with the protection of the intellectual property in the UAE, the UK Publishers Association and Abu Dhabi Book Fair under the auspices of Sharjah International Book Fair. The event was attended by many writers, authors, publish-ers, in addition to a group of rep-resentatives from the publishing sector in the UAE.Professors from Oxford Brookes University lectured on a range of key topics related to the

development of written material and cultural products, including publishing finance, e-marketingand sales, digital publishing, pro-duction and project management, and negotiating rights, sales and purchase contracts. Special lec-tures on international book fairs and how to adapt local publishing programmes to the international market were also delivered.H.E. Sheikha Bodour Bint Sultan Al Qasimi, Chairperson of the EPA said, “This workshop is among the series of activities the EPA plans to hold on a regular basis to help achieve the goals for which the As-sociation was established, namely to enhance the UAE’s publishing industry through providing train-ing and empowerment to Emirati publishers, to enhance the condi-tions of and cooperation between local publishers, printers and distributors, and to promote local productions both regionally and internationally.”

“Our country is full of creative thinkers, artists and writers. We have a responsibility to bring their creativity to the broadest possible audience, and at the required level in terms of content, design, pro-duction, output, graphics, printing and all the other aspects of the publishing process. In order to do this, we need to develop existing expertise, exchange knowledge, and benefit from leaders’ knowl-edge in such areas,” she added.The Emirates Publishers Associa-tion was established at Al Qasba, Sharjah, on 25 February 2009 as a public institution dedicated to developing the UAE’s publishing industry. The EPA works closely with the National Media Council and other publishing institutions in the UAE and internationally, and is looking forward joining forces with the Electronic Publishers As-sociation as well as publishers of children’s books and scientific andeducational literature.

Editor’s Note

Two major announcements last month dropped on us like a bombshell, and it’s difficult to say which one stunned us more.One was Canon’s bid to buy Océ for €730 million ($1.09 billion) in cash. The other one was Agfa Graphics’ agreement to acquire most of the assets of Gandinnovations Holdings’ North American operations and the shares of its principal foreign subsidiaries.Apparently the big recession is taking its toll on smaller companies, and if the trend continues throughout the coming months, we will witness more takeovers and acquisitions. At the first glance these developments mightbe good news for struggling companies. However I’m not sure it is good news for the industry as a whole. For Agfa, Canon and a few others with billions of dollars in annual revenues, gobbling up smaller companies in a distressed economy comes at a bargain price. They can enhance their product portfolio and at the same time gain access to state-of-the-art technology without huge investments.However, that leaves the industry with fewer players and fewer options for customers—and for us as a trade magazine, fewer companies to write about. Is this trend where you see large companies merely devouring small rivals leading to oligarchy or better products? Small firms grow faster;they are leaner, more innovative and more flexible. However they lack themarketing tools and extensive sales channels to survive in these tough economic times. Although Canon is yet to pull off the deal and the detailsof Agfa’s acquisition have not been revealed we hope the upcoming fu-sions between these innovative companies will result in better products and better services for the end user, who is equally going through hard times these days.

Is the trend where you see big corporates gobbling up small rivals leading to oligarchy?

Eskandar JahanbaniEditor in Chief

Emirates Publishers Association Holds Free Training Workshop for MembersA series of workshops and seminars were organized coinciding with the Sharjah International Book Fair on 11-21 November

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RegionalNews

KSA: Alyaum Printing Complex Gets Region’s First PSO-ISO Certification from Ugra The company is stepping up expansion plans through value addition in newspaper printing

Alyaum Printing Complex, a subsidiary of Dar Alyaum (Alyaum Media House), in Dammam, Saudi Arabia, has been named the firstcompanyintheMiddleEast to have the ProcessStandards Offset (PSO-ISO 12647-2) certificationfrom Ugra, the ‘Association for the Promotion of Research in the Graphic Arts Industry’ which operates the ‘Swiss Center of Competence for Media and Printing Technology’.The latest recognition adds a feather in the cap of the print house which in January 2007 was certified as thesecond printing plant in the world to pass the ISO 12647-3 coldset print quality certification from IFRA.Saleh Bin Ali Al Humeidan, General Manager, Alyaum Printing Complex, said, “At Alyaum, our main goal is to offer our customers high qualityproducts, and therefore we have tried to employ world-class staffand acquire high quality equipment to measure and analyse quality, which in turn has helped us become the second press across the world that has attained the ISO 12647-3 certificate in newspaper printing;furthermore, we are a holder of the ISO 9001 certificate in work stagesand document management.”Alyaum is looking at sustained growth through investment in new technology and equipment. Among the recent acquisitions of machines, a Heidelberg 8 colour Speed Mater

102 was installed earlier in 2009. The company is using the latest available resources for distribution of Alyaum Newspaper; some of the new measures include increasing the capability and size of the distribution team, using modern technology such as RFID to monitor distribution and follow the timely delivery of the newspaper to each subscriber and each outlet, and developing a highly efficient transportation fleet.Al Humeidan agrees that although the newspaper has not faced a decline in readership, print advertising has shrunk in KSA because of cost cutting measures adopted by banks, real estate and automobile companies. Commenting on how the company is standing up to the challenges posed by the growing influence ofthe Internet as a medium for news, the director said, “At present, the majority of newspapers have online

editions; however, they do not have a negative impact on print circulations or readerships. On the contrary, in our case, there has been a steady increase in the printed quantities of Alyaum Newspaper every year.” Commenting on emerging newspaper publishing techniques Al Humeidan is of the opinion that customization is an effective toolif the advertisement or content is worded appropriately by considering the nature, traits, and culture of the members of the target group. However, he points out that such methods have not yet been adopted in the country despite its large number of nationalities. “Digital printing of newspapers will depend on factors such as the nature and size of the printed material and the number of readers. Adopting this technology will require a thorough study across various markets,” he concluded.

Saleh Bin Ali Al HumeidanGeneral Manager

Alyaum Printing Complex

The 16th International printing and packaging exhibition will be staged from 21 to 24 January at Tehran’s permanent fairground. Considered to be the most important graphic arts event in Iran, the show will feature more than 400 Iranian and 100 foreign companies over a total exhibition area of 15000 square meters. The event offers a platform to displaythe latest technologies in printing press, converting equipment,

consumables, paper, spare parts, used equipment, large format printers, and digital equipment. Iran’s 70 million population and huge natural resources offer attractiveopportunities to manufacturers to launch their products and gain access to a very dynamic market. Local ink manufacturers and flexo and rotogravure printers areexpected to put up a strong show. Production of plastic corrugated

cartons and its accessories are on the rise and Iranian manufacturers are ready to export their products. Big names such as Bobst fall into the list of regular exhibitors. According to Bobst, the availability of raw materials locally, such as petroleum, backed by new investments to produce good quality films andextrusion lines in the region have contributed to rapid growth in the flexible packaging market in Iran.

Iran: Pack and Print Exhibition to be Held in January More than 500 exhibitors from Iran and abroad will showcase their latest offerings

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Bahrain: Al Ayam Newspaper Installs Agfa Arkitex WorkflowThe editorial-to-press integration software, supplied by Giffin Graphics, will help the company meet tight deadlines

Bahrain daily newspaper Al Ayam recently installed an Agfa Arkitex Workflow for editorial-to-pressintegration and automation. The software supplied by Giffin Graphicswill help the company manage every aspect of its newspaper production and meet close deadlines.The XML-based software has a web-based communication system that allows monitoring of functions from any location. Furthermore, it links each department so that operators can stay connected and informed with file tracking andstatus updates.Abdul Latif A. Khaliq, Production Manager, Al Ayam Publishing, said, “The time bottlenecks we have been facing in plate making has prompted us to invest in the new Agfa Arkitex software because of

our production requirement of seven broadsheet newspapers with 28 pages (main), 12 pages (sports) and 12 pages (business). The workflow system has beenintegrated with an Agfa Polaris and Agfa Galileo systems in the pre-press section and Tensor and Goss machines in the press section. “The system drives AGFA Polaris plate setters at very high speed and also connected to the ZIP files on line withthe Tensor machine for automatic ink zone settings,” said Abdul.He added, “The production capacity has been increased overall by 60% because of the increased number of plates at a given time, and it efficiently balances the loadbetween the plate setters and renders quality. One of the most important features is the ‘fail safe’

feature, which is very crucial to produce newspapers regularly and in a reliable manner.”Abdul also hinted at plans for such investments in future. “We are considering investing in an additional Agfa Polaris system,” he said.

Iran: First National Conference on Quality Management Hailed Successful Frank Romano, Professor Emeritus at Rochester Institute of Technology, addressed the attendees via a video recorded message

The first national conference onquality management in printing was staged in Tehran from 4 to 6 November 2009. More than 300 industry professionals and students attended the conference. A wide range of workshops introduced the participants to the different aspectsof quality and standardization. The Offset Company, one of thebiggest printing facilities in the Middle East was selected as the venue for the event. The conference program included plenary sessions with power point presentations, 3 full-day workshops and 9 full-day training sessions. Frank Romano, Professor Emeritus at Rochester Institute of Technology, addressed the attendees via a video recorded message.Khodayar Sadeghi, conference secretary encouraged industry experts and governmental officials to

establish a practical set of guidelines to achieve quality standards. During the workshops topics such as workflow standards, colourfundamentals, colour calibration and other issues that impact the quality of final printed productswere discussed and participants had the opportunity to learn and gain hands on experience about quality in graphic arts industry. During the closing ceremony Bahram Mohamadian, the deputy minister of education and the head of Research and Educational Planning Organization, said printers should focus more on training issues and bring into play the knowledge and enthusiasm of the younger generation of print professionals. Subsequently, Mohammadian Jalal Zokaei, head of the printing and publishing office ofthe Ministry of Culture and Islamic

Guidance, said, “The conference achieved his goals in its holistic approach to the issue of quality by taking advantage of the knowledge and expertise of the private sector and associations and professional bodies such as the Institute for Colour science and Technology.”

Frank Romanoaddressing the audience through a pre-recorded speech

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News Regional

Heidelberg Lebanon has a new Managing Director, Walid Kanaan, who will take on his new responsibility to strengthen the company’s roots in the Lebanese market and expand operations across the country. Kanaan comes with 28 years of experience in the printing industry across sectors such as technical support, instructing, sales and management. The announcement coincides with the tenth anniversary of the company’s presence in Lebanon. “During the past decade, we had a certain focus on pushing press sales, but service has always been our success story,” said Kanaan. “At present, due to the very serious financial crisis, printshopsaround the globe are witnessing a drop in production and sales, in

addition to a pile up of inventory and shrink in profit margins. Theseprintshops are looking for new ways to minimize their losses and cut costs. On the basis of the experience we have gained in providing services and our team’s expertise in tailoring contracts to each and every customer requirement, we stand ready to help the Lebanese printshops hedge against market volatility. By maintaining their equipment, we increase both their service life in the printshops and their resale value, and in return we secure a stable income for Heidelberg Lebanon from frequently repeated sales,” he added.The Lebanese market according to Kanaan is more resilient that ever. “One of Lebanon peculiarities is that it is most often out of phase

with the global market. While we are witnessing a global financialdownturn, Lebanon has been holding strong not only because the country wasn’t directly involved in the financial marketsbut also because in Lebanon “business as usual” means crisis management, especially with regard to the extensive unstable political situation. Furthermore, Lebanon caters to markets such as Iraq, Syria and Libya more than the other countries in the Gulf region,” he explained.The company is planning a week-long series of seminars at the beginning of next year. Experts from Germany will visit Heidelberg Lebanon’s clients and partners and provide assistance on their future agenda.

Lebanon: Heidelberg Appoints New MD Commemorates First Decade in MarketServices seen as key to securing competitive advantage in future

Walid KanaanManaging Director

Heidelberg Lebanon

Printech Middle East recently hosted a technical seminar on Flexographic printing for its customers and partners in its bid to keep them updated on the latest industry trends. The session was held on October 28 at Al Futtaim Training Center in Rashidiya.

Topics of discussion included genetic transfer technology, advantages of digital flexographicplates over analog flexographicplates, and printing inks conducted by industry experts such as Martien Hendriks, Technical Sales Director of Apex Europe; Vatche Kavlakian, General Manager of Namma Int’l Digitec; and Rajesh D’Britto, Procurement & Development Manager at Torda Middle East LLC.The Q&A session after the seminar was well received, and attendees expressed interest in attending more seminars if organized. Abhijeet Bhingare, Asst. Production Manager, Pacman-CCL, commented, “It was indeed a good technical seminar, especially the session on anilox rollers. We also obtained a lot of new information on digital plate making.”

Pareeth, Manager Production & Development, National Packaging Industries, said, “When we discuss and interact with the solutions provider as well as our colleagues, we obtain a lot of information. I still believe that we are on a learning curve, and so the seminar was very useful.”Pankaj Patel of Printech remarked, “With such encouraging feedback from all participants we will definitelyorganize more seminars in the future to promote the latest technical knowledge as well as interaction between different participants andpresenters, giving an informal forum for technical discussions and clearance of doubts and current issues. Printech’s main focus is on customer support and technical assistance; hence, we try our best to keep our customers updated in the latest industry trends from time to time.”

Dubai: Printech Hosts Technical Seminar for Partners and CustomersIndustry experts discussed the latest trends in ink transfer for flexographicprocesses and digital plate making

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Middle East: Promedia Expands Consultancy Services to Regional PrintersThe Italian media content service provider is offering assistance to companies inthe digital transition of their businesses

More than 200 years of experience in the printing industry makes a company an icon of sorts that has the potential to grow into an institu-tion. Carlo Emanuele Bona, Director of Promedia, an Italian provider of content and digital solutions to publishers and printers worldwide, is upbeat about the company’s larger role in providing advice and guidance to companies seeking higher efficiency in their processes.The company is expanding its role in the Middle East as a consultant for the publishing and graphic in-dustries, through its office in Dubai,along with a portfolio that covers digital technologies as a cost-effec-tive route to a flexible and dynamicproduction process. Modular solutions that can evolve over time are offered—from man-agement of components used for printing, the publishing and editorial workflow management, to integra-tion with the enterprise manage-ment system. Software implementa-

tion services include integration, audit, and control of ERP solutions (especially the SAP platform) and CMS/DAM, project management and field training; implementationof editorial software solutions for the creation, management and exploita-tion of content; and implementation of digital archiving systems for all types of content.“We have been in the printing busi-ness since 1777, i.e., for more than 200 years.We formed Promedia in 2005 to offer the best competency andconsultancy services based on our research and implementa-tion of various technologies and processes, which include digital transformation of the publishing process and integration of cross-media publishing,” said Bona.As a result, the printing division of the company has been able to reduce around 50% of their opera-tional costs. “In Europe, because of the current difficult market condi-

tions, it is more necessary than ever for us to devise new ways to improve efficiency and productivity. A lot haschanged in the past 10 years, and our greatest challenge has been to determine how we are going to operate efficiently in the coming20-30 years. We decided to invest in IT solutions and consultancy ser-vices for international printers and publishers,” Bona explained.Sindbad Al Mahairi, Promedia’s VP-Managing Director-MENA region, added, “Printers in the Middle East market are looking for innovative ways to streamline processes and increase efficiency and quality, whichshould be offered at a competitiveprice. As an ongoing process, we believe in value addition and regular transfer of knowledge; we can impart invaluable education that comes from our vast experience in the in-dustry. Moreover, as our Group has a printing division, we speak the same language as those of our clients and understand their issues better.”

Sindbad Al MahairiVP-Managing DirectorPromedia, MENA region

Mimaki’s New High-speed UV Flatbed Inkjet Printer The UJF-706 offers twice the speed of previous models

Mimaki Engineering Co. Ltd. has announced the UJF-706, a new higher speed UV curing flatbedinkjet printer for industrial applications. The UJF-706 offerstwice the speed of previous models when printing full colour and simultaneous white. The maximum print size of the machine has been enlarged to 700 x 600 mm (UJF-605CII: 600 x 500 mm), and enables printing on all kinds of material up to a maximum height of 150 mm.Two different ink types – hard andflexible – are available, whose useis determined by the customers’ applications. This caters to the needs of printers to broaden their portfolio of on demand offers for industrialprinting applications. In addition, UV curing hard gloss ink is available.

“We believe that our customers will gain decisive advantages with the newly developed UJF-706 industrial inkjet printer that caters to industrial applications. Its exceptional print quality and features call for new applications to be developed or being transferred from screen printing,” said Kazuyuki Takeuchi, head of Mimaki’s IP Business Unit. “UJF-706 enables printers to differentiate themselves from their competition.” “The UJF-706 represents a new generation of UV curing flatbed printers for simultaneous full color and white printing that optionally can be equipped with a roll media print mechanism. The machine is equipped with an automatic optical positioning

recognition system for centering of prints on small objects for imprinting as well as variable data printing,” he added.

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News Regional

Middle East: HP Introduces New LFPs for the AEC/GIS MarketThe Designjet T1120 PS, T1200, T740, and T620 range of printers are aimed at more efficient and accessible print communication

HP Middle East has introduced a range of new workgroup printers, software solutions and media choices to help technical firmsthat specialize in architecture, engineering, and construction (AEC); geographic information systems (GIS) applications; and mechanical computer-aided design to drive new business opportunities. The new additions to HP’s line-up of large format printers—HP Designjet T1120 PS, Designjet T1200, Designjet T770, and Designjet T620—were launched on November 22 in Dubai.

The company also introduced new and enhanced bond papers with ColorPRO technology and HP recycled bond paper made of 100% recycled base paper.Amin Mortazavi, General Manager, HP IPG Middle East, said, “At HP, we have transformed the way we look at the design & graphics industry across the region to bring in market best-in-class products and solutions that enable our customers to simplify the way in which they communicate beyond printing.”Expressing optimism for the year 2010, he added, “Our commitment to innovate remains as strong as ever—HP spends one billion dollars on R&D annually. We launch our products during two seasons-the first season is springduring we introduce our products for the consumer market, and the second season is fall during which we usually launch out top of the line products. The reason we have planned our product launches in this manner is because of GITEX,

which is among the most important events on our calendar. We usually launch our state-of-the-art LFP products after the exhibition.” George Semaan, LFP Business Manager, Indoor Printing Solutions-IPG ME, said, “Before launching any new product, we go to the market and ask our customers for their feedback, which then determines the development of our printers.”Elaborating to the new features available on the machines, Semaan added, “The HP Designjet T1200 allows two on-line paper rolls at the same time and switching between them, thus saving time and paper. The 6-color (with three different blacks) printer comes withan embedded spectrophotometer, and a new print cartridge delivers a volume of 300 cc. Up to 25 users can send their files simultaneouslyto the printer. Furthermore, there has been significant improvementin the security features of the product which is very important for industries such as aviation.”

Horus Company in Egypt has invested in an HP XP 5300, making it the first in the country to have alarge UV curable inkjet printer. The deal was signed with EgyGrafx, HP’s agent in Egypt. The latest acquisition adds to the company’s HP printer line-up including an HP

XL 1200, HP XL 1500 and HP 10000.Ashraf Shaker and Hanan Sa’ad, owners of Horus, are expanding the company to cater to both indoor and outdoor signage markets. “The XP5300 comes with advanced features, i.e., drop-on-demand piezoelectric inkjet technology. Its operating speed is about 300 square meters of sheet per hour, and it has a dpi resolution of 360. These key features will help us reduce the cost of printing and deliver faster,” they said.The printer weighs 6550 kgs and contains 16 print heads, four for each of the CYMK colours. The size of ink dots is about 80 pl. Productivity features include a printing queue

for multi-job management, job ticket based operation, standard and billboard modes, hot folder, automatic calibration, picture tiling, step and repeat, error correction mechanism.Rimon Azmi, the company’s manager, said that the XP5300 is a very important value and capacity addition to the company, and it would increase its competitive capacity in the local and regional markets. “Because this machine is the first of its kind in Egypt and theregion, we are now in a position to deliver printing with high speeds on a wide range of substrates, mainly facilitated by the quick-drying UV inks,” he said.

Egypt: Horus Company Gets Country’s First UV Curable Inkjet PrinterThe HP Scitex XP5300 will extend the company’s reach in the signage market

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Dubai: Gulf Print/Pack Gets New Direction Future editions of the events will be organized by the Labelexpo Global Series

The organization of future editions of the Gulf Print/Gulf Pack exhibi-tions will be conducted by a newly-created printing and packaging division at Tarsus Group. This divi-sion merges the existing team with that of the Labelexpo Global Series, which already runs a large portfolio of related events around the world. Tarsus Group acquired Fairs & Exhi-

bitions, organizers of Gulf Print/Gulf Pack, in November 2007. Roger Pellow, Labelexpo Managing Director, explained that this move will enable the respective teams to share their knowledge and experi-ence. “Labelexpo has a long history of delivering large machinery shows and we look forward to looking at ways to develop Gulf Print/Gulf Pack

further. The Middle East is one of the most exciting markets in the world and we will be working hard to en-sure that these events maintain and build on their status as the leading events in the region. In particular we will focus on attracting more visitors from Iran, Saudi Arabia, Lebanon and Egypt,” he said.

Heidelberg continues to stay on top of its game with regular equipment installations. The Bahrain office ofthe print equipment manufacturer recently delivered a Polar folding and cutting system to Dar Akhbar Al Khaleej Printing & Publishing and a Stitchmaster ST 450 to Union Press Company. The Polar system delivered to Dar Akhbar Al Khaleej has the following configuration: Polar Loading LiftLW 1000-4; Polar Jogger RA-4 with paper counting system; Polar cutter 115XT-AT autotrim; and Polar unloading lift LW 1200-4.P. Madhava Rao, Operations Manager of Dar Akhbar Al Khaleej Printing Press, said, “The primary reason for investing in a new folding and cutting machine was the need to process printed sheets quickly in

the finishing department.”He added, “Our 10 colour perfecting press is capable of printing as many as 200,000 sheets in a day. These sheets will have to either be folded or trimmed to size. The available capacity in folding and cutting was not sufficient to meetthis requirement. The profile ofthe orders processed in the press creates such demands at regular intervals every month. With the new investments, we have substantial capacity to remove the bottlenecks in finishing.Furthermore, the machines have a variety of automation features that will help us produce larger volumes with less number of workers.”The Stitchmaster ST 450 installed at Union Press Company adds to its already existing line-up of

Heidelberg machinery which includes another Stitchmaster ST 450, Stahl Folder KH78-4KLL, Fidia Combi Unica Estro Folding Pasting machine, and Polar 115X cutter. Yasser Al Kuwari, Owner of Union PP, expressed great satisfaction with the high level of automation of the machine, which will allow the print house to handle small jobs with more frequent job changes and still produce finished productsof high quality. Both the companies have expansion plans underway for offering more services. “We willrevisit our plans for expansion in the second quarter of 2010. We are looking at expansion through diversification, newmarket development and product development,” concluded Rao.

Bahrain: Heidelberg Continues Run of Success with Press Installations Recent deals include a Polar folding and cutting system and a Stitchmaster ST 450 delivered to two leading print houses

From left to right:Roland Quadras, Heidelberg Bahrain Branch Manager with P.Madhava Rao, Manager-Operations, Dar Akhbar Al Khaleej Printing & Publishing and Yasser Al Kuwari, Owner of Union Press Company

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Agfa to Acquire GandinnovationsThe merger will create a global powerhouse in the large format digital inkjet business

Agfa Graphics has announced that it has reached an agreement to ac-quire most of the assets of Gandin-novations Holdings LLC, including the company’s North American and ME&A operations and the shares of its principal foreign subsidiaries. Gandinnovations since May 2009 has been operating under CCAA protection in Canada and Chapter 15 in the USA. Combined with recent announce-ments on Agfa Graphics’ high-end M-Press Tiger industrial flatbedinkjet press and the launch of new printing engines in the Anapurna large format range, the acquisition of the assets of Gandinnovations strengthens Agfa Graphics’ leader-ship in large format inkjet printing systems. The portfolio now ranges from the entry level Annapurna to

the full range of Jeti flat bed and rollto roll systems. “The combination of Gandinnova-tions’ products and Agfa Graphics’ products will result in substantial growth for our inkjet business based on an even more complete system portfolio,” said Richard Barham, Agfa Graphics’ Vice President Inkjet. Hary Gandy, CEO and co-founder of Gandinnovations, said, “The combined Agfa-Gandi company will create a global powerhouse in the large format digital inkjet business. Furthermore, joining Agfa offersGandinnovations’ staff and custom-ers tremendous opportunities for the future. The combined capabili-ties and coverage in customer ser-vice and research and development will accelerate the launch of new products, deliver new business op-

portunities and further expand our service to our customers.”“We are in process of getting out of CCAA/Chapter 15. We will have basically the full spectrum of digital printing equipment to offer, whilewe have the best service team in the market. I am excited about this, and I look forward to the SGI January 2010 show in Dubai,” he added.Abdallah Ghalayini, Regional Man-aging Director, ME&A, Gandinnova-tions, said, “We will become a divi-sion of a financially strong company,whose current graphics division has the lower and higher range of digital printers. The level of support and customer relation is planned to stay at the same high level our custom-ers have been enjoying with us and we will be looking into only findingmore ways to improve it.”

News International

Printing press manufacturer Komori Corporation inaugurated the Komori Graphic Technology Center (KGC) at its Tsukuba Plant in October 2009. Chairman and CEO Yoshiharu Komori presided over the opening ceremony which saw the attendance of Makin, chairman of the Printing Industries of America (PIA), and other dignitaries from Japan. The KGC will function as training

and research centre on printing technology and a venue for quality evaluations of Komori systems and sales demonstrations for customers.The facility houses a DoNet Area, a center for prepress, color management, and data management; Printing College, where instruction and education on printing is provided; Technical Training Center, where printing press maintenance is taught; R&D Center, where new printing technology is being developed; and Demonstration Center. Yoshiharu Komori during his speech said, “KGC, which is newly established within the Tsukuba Plant as a comprehensive facility for printing-related technology, consolidates various functions such as joint research with printing-related industries and universities, demonstrations of our products, and technical training. Furthermore, we hope to play a positive role in the development

of the printing industry as an information center for the industry and customers through knowledge management. Together with the Tsukuba plant, which merged with the Sekiyado plant to strengthen environmentally friendliness while pursuing better product quality and productivity innovation, we are determined to push toward our goal of ‘building a production structure for the world’s top-quality printing presses and realizing a company that provides the best services to its customers.’”He added, “We will strive to provide information on how to correctly use our products to customers not only in Japan but also around the world, and our team will respond accurately and quickly to answer questions from each customer and solve various issues. Also, by establishing KGC’s knowledge bank, we will collect and process information from the entire graphic arts industry and release information from Komori to the industry.”

Komori Opens Graphic Technology CenterThe institution will serve as an R&D and training facility for printing technology professionals and demonstration venue for customers

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Canon Eyeing Océ Share Buyout The companies have reached a conditional agreement to combine their printing activities

Canon and Océ have reached a conditional agreement to combine their printing activities through a fully self-funded, public cash offerby Canon for all the Shares of Océ. The offer values 100% of the issuedand outstanding shares of Océ at approximately € 730 million. The integration of both Canon and Océ businesses will take place over the coming 3 years.Following the completion of the merger, Océ will remain a separate legal entity and will become a division within Canon with headquarters in Venlo, Netherlands. Océ will be responsible worldwide for wide format, commercial printing and business services. Océ’s office activities will be integrated inCanon’s Office Imaging Productsdivision (OIP). Canon’s Large Format Printing will functionally be integrated in the Océ Production Printing Division over time.

The Océ division will report (managerial and financially) tothe Canon Board and will lead the R&D and manufacturing for its businesses. Furthermore, Océ’s headquarters, combining R&D, production and sales functions, is expected to play an integral role for Canon’s European regional operations, one of Canon’s key bases within its Three Regional Headquarters vision. The current Management Board and key management of Océ will remain in place. In the Océ division, the strong Océ brand name will be maintained and will be applied in all relevant markets.Canon’s President and COO Tsuneji Uchida said, “Through the merger of Canon and Océ, we believe that we will be able to realize clear benefits, not only in the area of R&D,but also in terms of product mix and marketing and are confident

that this winning combination will contribute greatly to our goal of becoming the overall No. 1 presence in the printing industry.”Océ’s CEO Rokus van Iperen said, “There is a great fit between ourcompanies, which share similar values and a strong commitment to technology and innovation. This is the best possible combination in the consolidating global printing industry and will deliver scale in R&D, manufacturing and distribution. The combined organization provides us with access to a huge sales network in Asia as well as mutual cross selling opportunities in Europe and the United States. Our customers will benefit from anoutstanding product and services offering and our employees willbe offered appealing developmentopportunities.”

Hiflex User Conference Addresses New Solutionsfor Business ProcessesMIS and Web2Print customers from 16 countries attended the event in Germany

The Hiflex User Conference washeld in Aachen, Germany on 15-16 October 2009, bringing together MIS and Web2Print customers from 16 countries. The attendees discussed their experiences, expressing their opinions about new workflowapproaches,strategicsolutions and future visions for the print industry. Product highlights included HiflexMIS, Hiflex Webshop and HiflexPrint Support; participants were able to choose the subjects most relevant to their own operations from a total of 32 workshops, each

of which spotlighted differentaspects of the solutions that were improved by Hiflex over the pastmonths. Presentations were also given on the factors for the success of JDF networking, the benefits ofthe purchasing tool Hiflex PrintSupport, and the possibilities for complex, JDF-integrated automation. Additional highlights included the new functions in the Hiflex MIS Release 2009, an outlookon the planned future development of the Hiflex software up to 2011,concepts for the marketing of

open and closed webshops, and solutions for customer relationship management and sales planning.Thomas Reichhart, Board Chairman of the Hiflex Group, said: “Theconference was a great success for all concerned. Our customers gained first-handexperienceofhowwe are developing our solutions further; and as for Hiflex, the timefor personal discussions with our customers is simply invaluable. Our shared discussions and the direct feedback we received will no doubt influence the solutions Hiflexdevelops in the future.”

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

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Egypt: Canon Discusses Latest Technology & Trends with Printing StudentsThe faculty of applied arts at Helwan University hosted a seminar to provide an insight into the increasing applications of digital printing

Canon in association with its Business solutions partners in Egypt, ETCO, conducted a symposium at the Faculty of Applied Arts, University of Helwan, on 12 November with the attendance of over 70 students of the printing, publishing & packaging department of the college.Ayman Aly, Product Manager, CBS Marketing Department of Canon ME, presented an overview of the company’s activities, main products, and key strategies for the regional and global markets, placing emphasis on the importance of

continuous investment in research and development. He discussed Canon’s Essential Business Builder program, the ISO standard and how the imagePRESS Color products are certified as ISO proofers, and thetwo recently released Canon Insight Reports.Canon consultant and customer Gary Nelson, who owns a press in the UK, shared his experience of integrating digital with offsetprinting equipment and discussed several critical issues. Nelson, who owns imagePRESS C7000VP and imagePRESS C1+ machines, stated that digital printing has now evolved into a highly competitive business and that the possibilities of the technology are numerous.”Nelson reminded that printing presses have to control the entire production process from design to finishing and that they must focusmore on specialization. “Designing is the first step in achieving fullcontrol over the printing process. Specialization comes through printing the information and the variable content from an impression

to another, managing the printing projects from A to Z, and providing marketing, delivery and distribution for customers,” he said.The business part of digital printing that focuses on selling values and ideas was discussed. Nelson urged printers to make full use of the Internet to market their services. He concluded the presentation with a thought provoking statement: for each pound spent in printing, about nine pounds are spent on other printing-related activities such as content production, operation, delivery, publishing and property rights.“Our main objective was to help the students know and feel the latest digital printing technology, which we expect will produce a new generation of highly trained professionals for the Egyptian and ME markets,” said Ayman.As a follow-up to the seminar, the students were invited to ETCO’s showroom to spend a full day operating Canon’s presses to improve their practical knowledge and develop skills in their field of study.

Events

The upcoming 12th edition of Sign & Graphic Imaging Middle East 2010 (SGI) should surpass participation at SGI 2009, according to the organizers who are recording a steady flow ofinternational and regional exhibitor registrations for the event to be held on 25-27 January 2010 at Dubai Airport Expo.The list of exhibitors already confirmed for SGI 2010 includes HP,Gandinnovations, EFI Vutek, FujifilmSericol, Verseidag Indutex, and Giffin Graphics. Gandinnovations,which will be promoting its range of automatic loaders and grand format printers will also be organizing the seminar series across the three days of the event.

The exhibition, which is organised by International Expo Consultants (IEC) and supported by the advertising section of Dubai Municipality and industry associations such as Visual Industries Suppliers Association (VISA), Australia, will showcase the latest products and emerging technologies from the industries of advertising, architectural hardware, banners & posters, digital imaging, electronic message centres, electronic signage, graphic imaging, large format printing, and signage.Giffin Graphics in its 8th consecutiveparticipation will showcase machinery and equipment from Durst and Seiko with new products

and launches to be announced closer to the event. Commenting on the company’s participation, Elias Bekhaazi, Manager-Digital Graphic Systems Division said, “Sign & Graphic Imaging Middle East is where you can see the latest technologies in digital, media and signage; we consider SGI to be the best meeting point to connect with our customers from all over the GCC and Levant. We expect to see growing numbers of new and regular customers from around the region. Although the economic slowdown has had negative indicators for our industry, we are confident that wewill see definite growth in 2010.”

Dubai: SGI 2010 Participation to Surpass ExpectationsThe show will be held at Dubai Airport Expo on 25-27 January

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Dubai: European Rotogravure Association Holds Middle East Gravure ForumThe organization is seeking greater partnership with regional companies to promote the benefits of gravure

The European Rotogravure Association (ERA) held the Middle East Gravure Forum on November 8 in Dubai to highlight the latest trends in gravure and lay the foundation for future cooperation in the Gulf region and beyond. The meeting which was attended by representatives from packaging printers and engravers from the Gulf region and India was presided by James Siever, Secretary General of ERA, along with the participation of George Battrick, Technical Coordinator; and Ursula Neureiter, Organizer at ERA. Comprehensive technical sessions on new technology were conducted by Matthias Kurrle from International Plating Technologies (IPT) and Shajith Ambatathody from colour management solutions provider GMG.Topics of discussion included an introduction to ERA and its activities, packaging gravure and its markets, the recently held ERA packaging conference in Russia, ERA packaging gravure award, and the recent technical developments in the industry. Detailed presentations were held on PaC.Space, the emerging colour standard for packaging gravure, and innovations in cylinder printing.James Siever shared his vision for the Middle East gravure industry. “The previous conference in 2005-06 was successful for us and we received tremendous support and enquiries from this region, which then encouraged us to hold more informal forums to educate and make printers, packagers, and engravers aware of the latest developments in gravure. Furthermore, the forum is an ideal platform for participants to exchange views, discuss problems and issues and suggest ideas.”He added, “The number of users of gravure in the ME has increased significantly over thepast few years. While this is highly encouraging, most suppliers also view this area as a strategic hub

for trade, making it all the more important to be in tune with the developments here.”The emerging colour standard for packaging gravure, PaC.Space (Packaging Colour Space) was introduced. It was pointed out that, although still not common within the industry, PaC.Space should become a huge step forward to unify the process of the preparation of prepress data for the print forme. The project was started some years ago by the Pro Gravure working group of the ERA, steered by Europe’s largest cylinder house Janoschka and software supplier GMG, and was presented to the public for the first time at theDrupa trade fair last year. “The benefits which PaC.Spaceoffers to the industry are obvious:time savings and reliable quality in the production of a gravure printed packaging product.PaC.Space covers CMYK process colours and supports a colour space and workflow which, even inthe very early stages of the design or production, allows a proof close to the final result of the press.It provides a defined interfacefrom supplied data to the process specific and printer specific needs,”Ambatathody said.Matthias Kurrle discussed the innovations in cylinder printing, starting with a description of the chromium and copper plating processes and the risks involved. As a solution to the risks and the drawbacks of high processing costs, greater number of operations, and low adaptability to various inks and solvents, he presented the possibilities of using nickel as a substitute. He added that the company is conducting research to develop a state-of-the-art plating technology using Ni-based alloys and that his outlook for the next 12-18 months is the availability of a complete monolayer system and plating technology for service houses using either mechanically

engraved or direct laser engraved cylinders.Siever invited regional companies to join the ERA. “We encourage companies to join us, both for networking opportunities and business development. Being an international organization, we offer the advantages of exposureto a global community of industry experts, suppliers and businesses. Our services include providing education about the gravure process and helping users of this technology keep up with new trends and developments.”“We intend to conduct such sessions regularly, and also participate in more exhibitions taking place in the UAE and GCC. Among our future plans, we are looking forward to partnerships with universities in the region, similar to our associations in Europe,” Siever concluded.ERA now has over 130 member companies from Europe and overseas. The organization addresses issues facing publication, packaging, and decorative gravure printers and cylinder engravers, in addition to associate industries such as paper, ink, press, pre-press, post-press, cylinder suppliers and software houses.

James SieverSecretary General, ERA

The meeting was attended by representatives from packaging printers and engravers from the Gulf region and India

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Dubai: Canon Launches ImageRUNNER ADVANCE in Middle EastThe multifunction printer is specifically designed for office and light production markets

Canon Middle East officiallylaunched the imageRUNNER ADVANCE multifunctional printer (MFP) range in the Gulf region on November 17 at the Address Hotel in Dubai, with the participation of key partners and customers from across the region.The innovative MFPs have been specifically designed for the officeand light production markets. The imageRUNNER ADVANCE C5000 series and C7000 series have been designed to address the increasing demands of today’s business environment and the requirements

of organisations of all sizes, from SMEs to large corporates.Nicolas van Santen, Business Solutions Marketing Manager, said “Canon continually looks to produce innovative products that enhance the way our customers do business. The imageRUNNER ADVANCE platform is an evolution in office print and documentmanagement technology. The imageRUNNER ADVANCE series has been designed to efficientlydeliver all the needs of a true digital office in the MENA region.”The new devices, according to Canon, will help companies become more efficient througheasier integration into their document workflows as well asachieving lower operating costs, improved document security and a lower environmental impact.Canon also has launched two models from the imageRUNNER ADVANCE C9000 PRO Series. The two new models, imageRUNNER

ADVANCE C9070 PRO and C9060 PRO, have been designed from scratch to address the needs of professional print service providers with lower volume production requirements.“With the imageRUNNER ADVANCE, organisations can maximise efficiency and take control of costs.The imageRUNNER ADVANCE range improves efficiency through directsavings such as reduced running costs, lower power consumption and cost management but also indirectly by reducing the fleet ofMFPs an organisation relies upon. With extensive functionality, management and automated workflows, these products are aperfect opportunity for businesses to evaluate best practices in handling and sharing information,” added van SantThe Canon imageRUNNER ADVANCE will be sold through Canon’s accredited channel partners in the Middle East.

Events

Egypt: Kodak Holds Symposium on Digital Printing at Helwan UniversityTopics of discussion included modern marketing trends and the sale of the firsttwo Nexpress digital printers in the country

Sidhom & Company, the officialagent of Kodak in Egypt organized a symposium at the University of Helwan in Cairo on 28 October to provide an overview on the company’s digital printing offerings.The meeting also addressed Kodak’s greater foray into the market with the installation of the first twoNexpress digital printers in Egypt at Concord Printing Press and Police Printing Press.In the presence of over 60 students of the printing, publishing & packaging department, Engineer Majed Nakhla, Operations Manager at Sidhom & Co., opened the session, following which Salvatore Massaro,

Manager of Project & Business Development for Digital Printing at Kodak Africa, Middle East & Europe, gave a presentation on Kodak’s role in modern printing. He gave an overview on Kodak International Company and emphasized the success and business opportunities of modern digital printing.Massaro further explained the significance of the Nexpress range ofdigital printers and their key features and qualities, especially with the presence of the fifth unit that can beused for printing extra colours, such as Pantone colours. He also focused on modern trends in producing short runs and the cycling speed of

the printing processes. “European consumers receive 3500 marketing messages per day, as compared to 250 messages in the 1980s,” he said while commenting on the latest trends in marketing. “Personalized prints with variable content have a great effect ontargeting the consumer, i.e., marketing one-to-one has more appeal than mass marketing,” he added.The session also addressed the ongoing changes in the market and the future potential of digital printing across various markets. A Q&A session with the speakers was arranged before the conclusion of the seminar.

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Abu Dhabi: Xerox Launches World’s First High-speed Solid Ink MFPThe Xerox ColorQube 9200 Series was introduced to the region at an event held at the Yas Hotel on Yas Island

Xerox officially launched theworld’s first high-speed solid inkmultifunction printer (MFP) at a spectacular launch event held at the Yas Hotel on Yas Island in Abu Dhabi on 23 November 2009, with attendance of Xerox’s customers and partners from across the region. The ColorQube 9200 Series comprises three models that print, scan and copy, with print speeds ranging from 38 to 85 pages per minute (ppm). It is based on the same ink platform as the Phaser 8860, but the hardware architecture is a new.The solid ink stick packaging has two components–the plastic trays and the cardboard box. The box is

made of 45% recycled content and the plastic trays are made of 100% recycled consumer waste.According to the manufacturer, the Xerox ColorQube 9200 Series MFP cuts the cost of colour pages by as much as 62 percent compared to colour lasers and vastly reduces the environmental impact of office printing.“Our customers are looking for ways to achieve more with less,” said Dan Smith, General Manager for Integrated Marketing, Xerox, MEA DMO. “With ColorQube, we are unlocking the benefits ofcolour by applying our proprietary solid ink technology to lower costs and make operations simpler and

greener. The machine’s cartridge-free design employs non-toxic, crayon-like ink sticks that are easy to load and generates 90 percent less supplies waste than comparable colour laser printers.”“We are looking at opportunities to scale the ColorQube technology to other parts of our portfolio. We still continue to invest time and money into R&D and so expect to see more applications of solid inks in the near future,” Smith added.The opportunities for Xerox in the Middle East are significant,according to Smith. “Our partnerships remain as strong as ever, and we are looking to expand our channels next year and focus more on services,” he concluded. Guests at the launch event were treated to a dance performance by Jose Luis, a multi-talented Latin folklore and ballet artist who went on to paint a cube on a blank canvas, giving a new meaning to “live” art, the event theme. The painting was then presented to Dan Smith. The ColorQube 9200 Series is offeredwith Xerox’s new Hybrid Color pricing plans according to which customers pay only for the amount of colour they use on a given page.

The Sino Corrugated 2010 exhibition will be held in China at the Guangdong Modern International Exhibition Center on 7-9 April 2010. The event will be held in conjunction with the Sino Folding Carton Expo to be held during the same time period at the above-mentioned venue. Organized by Reed Exhibitions, Sino Corrugated 2010 will exhibit the latest in converting and ancillary equipment for cardboard,

cartons and paper; raw materials; software and services. Exhibitors at Sino Folding Carton 2010 will display folding carton converting equipment, printers, post-press equipment, rigid box and plastic box converting equipment, in addition to software, consumables and spare parts.The International Corrugated Case Association predicts that over a five-year period (2006 to 2011) theglobal corrugated market will see

an additional 41.6 billion square meters of demand. Of this figure,56% will come from China.The Chinese corrugated packaging sector, experienced a massive rise in production values last year with output values in 2008 reaching USD 38 billion (RMB 264 billion), with board consumption estimated to be in the region of 25 million tons.

Sino Corrugated 2010 to Showcase China’s Booming Packaging SectorThe exhibition will be held in conjunction with Sino Folding Carton Expo on 7-9 April

Dan SmithGeneral ManagerIntegrated MarketingXerox, MEA DMO

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Dubai: PPG Kick Starts Seminar Series with Colour Management ConferenceThe event was conducted in association with Xerox Emirates

The Printing & Publishing Group (PPG) kick started its seminar series with a conference on colour management held on 16 November in Dubai. Key speakers included Medienberatung Michael Hilmer, printing consultant and Fogra partner, and Ayman Taha from Print Media Academy Cairo, who conducted separate sessions.Following a welcome speech delivered by PPG Chairman Ahmed Al Shaikh, Hilmer stressed the importance of standardizing printing processes and presented a whitepaper on the importance of standardizing ISO 12647. According

to Hilmer, standardization of printing processes is necessary because it helps achieve the correct, process-optimized colour communication from creation to final product.“The international standard series ISO 12647 and the tools and applications were developed so as to enable secure, practice-proven solutions for all process steps,” Hilmer said further explaining that consistent application of these means could provide the maximum benefit toall parties involved–print buyers, prepress service providers, printers, such as predictable and repeatable colour results.“Standardization of printing processes provides predictable print results, decreases setup times by up to 30 percent, reduces consumption of paper by up to 50 percent, benefits print-plantsand customers, decreases cost of production, and decreases claims in journal and newspaper printing for placing ads. Standardization also sets defined standards in pre-pressand press, controls the workflowsystem, and increases confidenceamong customers, thereby bettering

relationships with customers,” he added.Hilmer said it is necessary that customers, service providers and printers should correctly carry out many process modules. Examples are the evaluation and selection of materials, correct colour management and data filegenerationin applications, production of contract proofs, measuring control and visual appraisal under standard viewing conditions of these proofs, production of printing forms and print run in accordance with the acknowledged guidelines.“International standards for printing and prepress technology are regularly adapted to the current technical state of the art. Changes in the standard are implemented quickly in practical concepts, user guidelines, control tools, characterization data and ICC profiles,” said Hilmer. “Changes inmaterial properties (printing paper and printing ink) or in systems (measuring devices, monitors, standard viewing light, output devices, software, and so on) are clearly influencing the specificationsof process control.”

Events

Ayman Taha, who is also a pre-press instructor at Youssef Allam & Co. besides a lecturer at the PMA Cairo, discussed the Prinect Color Workflow. Speaking to ME Printerafter the seminar, Ayman reiterated the importance of conducting regular training programmes for industry professionals. How crucial is it to educate printers on colour management?Colour management by itself is not a solution. Printers must know that they must have a workflowfirst and then focus on colourmanagement for better results. In Egypt, we try to educate and update our customers on new developments through regular training and seminars. We believe it is important to extend such

initiatives across the Middle East.How are your seminars and training programmes organized?The courses are divided into several sections. The first andmost important step is making our customers aware that a colour workflow is a must. Subsequently,we work with technicians and supervisors to integrate and operate machines and workflowefficiently. In addition to UAE,we conduct similar programmes in Saudi Arabia, Lebanon and Kuwait. We also have tailor-made programmes for professionals, including managers, at the Print Media Academy in Cairo.Are you looking at partnerships with universities in UAE for providing training?

Of course, we are eager to establish new partnerships with print houses as well as institutions in the UAE for the purpose of training students and working professionals. Our association with PPG facilitates interaction with the local industry through seminars and conferences.

COLOUR WORKFLOW A MUST FOR PRINTERS

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Following the success of the Saudi PPPP exhibitions, organizers Ri-yadh Exhibitions Company has revealed that it will hold separate, stand-alone exhibitions for some

segments of Saudi PPPP starting year 2011, to expand the scope of the specific trade events and satisfy the growing requirements of trade exhibitors and buyers.

Saudi PPPP 2009 hosted Saudi Petrochem 2009 – The 4th Inter-national Exhibition for Chemicals and Chemical Technology Indus-try; Saudi Plas 2009 – The 9th

Exhibition Saudi Print 09

The highly acclaimed show has raised the bar for printing exhibitions in the Middle East

SAUDI PRINT 09 OPENS NEW AVENUES FOR THE KINGDOM’S GROWTH STRATEGY

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International Plastics Technology Show; Saudi Pack 2009 – The 9th International Packing Machinery and Materials Show; and Saudi Print 2009 – The 9th International Pre-press and Printing Technol-ogy Exhibition.Saudi Print, in particular, came as a fresh wave of hope for the print-ing and publishing industry, with over 27,000 visitors attending the show at the Riyadh International Exhibition Centre.Alkhorayef Group utilized the platform to reveal its new iden-

tity following the merger of its subsidiaries Nakheel Paper and Trans Orient Modern Machinery, and the launch of Al Khuraif Print-ing Solutions marking a change in the company profile from an equipment supplier to a solutions provider.Bandar Al-Khorayef, President, Alkhorayef Printing Solutions, was quick to point out why his company is keen on investing fur-ther in the Kingdom. “The Saudi Arabia market is resilient and the local industry is strong enough to

withstand the effects of the reces-sion. The population is growing rapidly, and with increase in demand for finished products, the packaging industry is among the booming ones. Moreover, because there’s greater need for school book and related publica-tions, the printing industry as a whole remains strong.”He added, “Digital printing, in particular, is gaining popularity, especially inkjet printing. Further-more, the newspaper industry in Saudi Arabia is showing signs of

Over 27,000 visitors attended the show at the Riyadh International Exhibition Centre

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steady progress and will remain strong for the next 5-10 years. Newspaper printers are focusing more on improving quality and adopting innovative approaches such as redesign, smaller formats, and using more colours.”Speaking on the recent merger, Bandar expressed hope and ex-citement for the coming years. “This merger will definitely help us achieve a better position in the market and focus on the broader requirements of our customers

through our expertise in dealing paper and printing machinery. As a diversified group, we’ve expanded into several busi-nesses; we acquired Trans Orient Modern Machinery in 1993, and have since then served the print-ing and packaging industries in the region. Simultaneously, we launched the Al Nakhil factory for the production of carbonless paper. The two companies have been independently serving the same market. The new entity will consolidate our logistics opera-tions and add to our commitment to the graphic arts industry in Saudi Arabia.” Bandar Alkhorayef stated the company’s focus this year will be on finishing equipment. “We have observed that the majority of our customers have state-of-the-art printing equipment, but lack ad-equate finishing systems, which we believe are as important as the other machines,” he said.The economic recession, accord-ing to him, has not stifled growth in the local market, but instead encouraged printers to be more cautious. “We have managed to shield ourselves from these effects with our highly selective criteria

for offering credit. Although there is less demand for printing equip-ment from the private sector, the decline has been compensated by increased government spending,” Bandar said. “We have been very successful in implementing proj-ects in leading institutions such as Imam Saud University, Ministry of Health, and Saudia Airlines.”As a note of caution, Bandar urged printers in KSA to pay more atten-tion to environmental issues. The company included education on eco-friendly procedures as part of its agenda at the show. “As we deal with several top European manufacturers, we follow the most stringent environment stan-dards and also urge our customers to adopt them.” he concluded.Riyadh-based printing and Pack-aging industry supplier, Orion Co., participated to market its expertise as a consultant partner to the industry.Mohannad Naqqasha, General Manager of Orion Co., praised the organizers saying that the exhibi-tion was excellent in all aspects. “The Saudi Market has enormous potential for growth and the re-sponse at Saudi Print makes it all the more promising,” he said.

Saudi Conglomerate Obeikan Investment Group reiterated its plans for providing competitive services through its specialized divisions for printing and pack-aging, plastics, paper, technical fabrics, and folding cartons. The group is investing heavily into research and development and training in order to support educational institutions through curriculum development, profes-sional training, and general and specialized publishing in partner-ship with leading universities and non-profit organizations. For technological advancement in the packaging industry, the Obeikan Technical Center has been established to promote sci-entific research and develop new standards in the filling and food packaging industries. Ali AlHashemi Trading Est. par-ticipated by showcasing digital print finishing equipment from the digital division of the group. Visitors were shown demonstra-tions of the Xerox DocuColor 252 multifunction printer and Xante Ilumina 502 digital color press.A range of equipment from Duplo dominated the stand, such as the Duplo UV coater, suitable for both digitally and offset printed docu-ments; Duplo DFC-100 friction collator for collating/bookmak-ing; DSF 2000 document sheet feeder; DBM 500/500 T booklet making and trimming module; ASM 500 Automatic Spinemaster, a ‘squareback’ finisher; DC-645 production color finisher; and DF 1000 suction fed folder. Habib Prem Naseer, the Group General Manager at Ali Alhashemi Trading Establishment, said, “Ex-

The Saudi Market has enormous

potential for growth and the

response at Saudi Print makes it

all the more promising

Exhibition Saudi Print 09

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ceeding our expectations, visitor turnout at Saudi Print was strong, leading to a number of leads and enquiries, especially for the Komori range of offset presses, although we did not showcase any equipment from the manu-facturer. We expect to showcase more products on a larger scale in the next edition of the show.” Spanish manufacturer Tauler Laminating tech launched the Printlam Digital B2 thermal lamination machine in the region along with Middle East distributor PrintAid Trading Corp. Xavier Hernando, Area Manager, Tauler Laminating tech, com-mented, “We have high hopes for the Middle East market and we believe our products will help printers to a large extent to add value to their products.”Explaining the advantages of the B2 laminating machine, Xavier added, “Featuring automatic sheet feed and a pressure roller protection system, this model is ideally suited to operate in a digital printing environment. It is capable of handling a maximum format of 520 x 750 mm and up to 600 gsm in weight, and it can deliver at a rate of up to 30 metres per minute.”The Middle East, according to Xavier, is among the most prom-ising emerging markets for the company. “We have already sold more than 500 units in European countries and our market share in South America, too, is strong. The Printlam series of machines are targeted are small to medium-sized print houses. Their low car-bon footprints make them ideal for commercial printers,” he said.The Printlam series ranges from the Smart 52, the smallest model in the range, to the CTIS and Plus ranges

available in different size formatsBasem Joudeh, Product Manager at Print Aid Trading Corp.-head-quartered in Riyadh-is optimistic about the prospects of the Tauler range of products in the Middle East market. “We had very good response from the visitors. Tauler’s laminating machines are perfect solutions for printers in the Middle East,” he said.Print Aid, which was established in 2001, has offices in Jordan and Riyadh and will soon open an office in Dubai to extend its pres-ence in the region.GSS International Group exhib-ited the GMP Pioneer II 8000 BC Thermal lamination machine.Pejang Tahmasbi, Sales Execu-tive at GSS International Group, commented, “The laminator has an environmentally friendly ‘Thermalami’ system that does not require an adhesive. With a laminating speed of 70m/min, it is suitable for mass production of offset and digital printing.”He added, “This machine has good demand in Saudi market, which is headed for unprecedented growth; this was clear from the leads we got during the show.”

Dubai-based Afra Print Equip-ment Trading, with its own Saudi subsidiary Afra East Trading Riyadh, bagged several orders. The company is looking for-ward to install a range of Cham-pion automated print finishing equipment throughout KSA in the coming months.Vinay Krishnan, Sales Manager at Afra, said, “Saudi print 2009 has been a great success for Afra trad-ing. The machines exhibited sold off on the first day and several confirmed deals and enquiries of various kinds on print finishing and packaging equipment were bagged.” He added, “With a new sales and service centre located ideally amongst printers in addition to a highly experienced and trained sales and service force deployed in KSA, we are confident about continuing our success in provid-ing affordable, functional, reli-able, automated equipment with prompt after sales service. The response and success of Saudi Print 2009 has encouraged us to open sales and service centres in Jeddah and Dammam in the com-ing months.”

Following the success of the exhibitions, the organizers plan to hold separate, stand-alone exhibitions for some segments of Saudi PPPP starting year 2011

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

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Healthy growth projected for regional paper, tissue and converting sectors

PAPERARABIA WELL RECEIVED AMONG INDUSTRY REPS

2009

Exhibition Paper Arabia 09

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The second edition of Paper Arabia, the biennial show for the paper, tissue and converting industries, was held from 27 to 29 October 2009 at the Dubai International Exhibition and Convention Centre. More than 130 exhibitors from 20 countries, including global names from the UAE, Italy, Jordan, France, China, Netherlands USA and UK, provided a global platform for traders, manufacturers and cus-tomers to interact and network with each other. Chinese companies were rep-resented by the China National Household Paper Industry Associa-tion, and French paper machinery manufacturers participated under the umbrella of SCIPAG EMBALCO, the French Association of Manu-facturers for the paper, printing and packaging industries.The show attracted over 4500 trade visitors, the majority of them from Saudi Arabia, Iran, Egypt, Jordan, Syria, Lebanon, UAE and other GCC countries.Satish Khanna, General Manager of Al Fajer Information and Ser-vices, organizers of the show, said, “The Paper industry in the region has grown significantly andPaper Arabia 2009 reflected ourefforts to highlight key regionalindustry segments which have been silently contributing to the economic growth. The industry has seen major developments over the past few years, and with the exponential rise in its growth po-tential, leading local and regional players are now in the middle of strategic investment and market expansion.”The formation of a new asso-ciation for paper mills—Gulf Paper Industry Association (GPIA)—was announced on the concluding day of the show. The GPIA will be headquartered in Bahrain. It seeks to make a meaningful contribu-tion to creating a non-oil economy in the Gulf as well as provide employment opportunities to GCC nationals. GPIA will also sup-port governmental initiatives on environmental issues by way of recycling waste paper generated locally. Among the broader issues ad-dressed, The Arab Federation for Paper, Printing & Packaging Industries stressed the need for connecting the regional bureaus in the Middle East. With members

in 13 countries, the Federation has the Gulf Bureau, Jordan Bureau, Lebanon Bureau, the Arab Maghreb Bureau and Egypt Bureau, linked through informa-tion exchange. Eng. Ibrahim Saleh, President of the organization said, “The paper, printing and packaging industries had several issues like rising energy prices, dumping, falling consumption and compe-tition from foreign markets. He pointed out that paper factories in the Arab World have reduced their production as a result of increased pressure from the con-verting factory owners to reduce the import prices.” Dubai’s position as a cost-effectivehub for the paper trade industry was hailed by the participants. Paper industry business in the UAE alone has grown ten-fold in the last decade and is now estimated to be close to US$ 450 million. The paper market in the region is around 8 million metric tonnes per year. Of

this total, 3 million is supplied lo-cally and 5 million is imported. The show proved to be a hit with international distributors and sup-pliers, who saw it as an opportunity to leverage their sales activities and establish new partnerships. First time participants, too, found it worthwhile the effort.In its first appearance at the exhibition, Xerox showcased the latest range of specialty paper and laser digital paper for color printing solutions, featuring products such as carbonless

paper and recycled paper.“We had a very successful partici-pation at this year’s Paper Arabia conference as we were able to network with new customers,” said Andrew Hurt, General Manager for Xerox Emirates. “We have been a pioneer in innovative paper prod-ucts, and the exhibition provided us with an excellent opportunity to showcase the wide range of digital paper.”He added, “We have always focused on developing paper products and software solu-tions which are in sync with our environment and help optimize paper consumption. While other industries have been struggling in today’s tough economic condi-tions, we have witnessed a rapid growth in demand for various paper products which is a positive sign for the entire paper industry. With a steady rise in demand for paper products in the coming years, this exhibition will play a key role in facilitating networking and

meeting with major retailers and industry professionals from across the region.”Karunesh Singh, General Manager of Orient Links Co. who found the scope of the exhibition promis-ing toward more demand for Indian products, said, “This was our first participation at Paper Arabia. The quality of paper from India as well as the production capacities of mills have improved in recent years. This has boosted our sales figures in the Middle East region.”

Dubai’s position as a cost-effective hub forthe paper trade industry was hailed by the participants

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Adding to his observations on the growth potential for the paper in-dustry in the Middle East, Karunesh said, “The packaging industry here is growing tremendously and ranks among our top customers. Our proximity to the Dubai market has facilitated timely delivery of our products from India.” Sanjay Misra, Managing Direc-

tor of Orient Links, added, “The exhibition has opened doors to a whole new set of clients, making our presence in this exhibition very fruitful. The UAE has certainly emerged as a leader in the produc-tion and distribution of quality paper.” Kalyan Bhattacharya, Director of International Papers Fze, UAE, pointed out that visitor response at the company’s stall ‘exceeded expectations’.“This is a healthy sign for both end-users as well as suppliers,” Kalyan said. “The recession has ‘cleaned’ the market of some small-time brokers/ dealers, and only the seri-ous, bigger players will sustain in the long term.” Commenting on whether cus-tomer preferences for high-qual-ity paper have been significantly affected due to the economic crisis, Kalyan said, “The grade/quality of paper is specified by the client, to the printers, for commercial printing jobs. Hence, certain sectors like real estate, construction, hospitality, etc. af-fected by the downturn have cut down or downgraded their qual-ity parameters - as a cost saving measure. For the end-user sector

such as newspaper publishing, there is no such move to down-grade quality as yet.”Dubai-based paper supplier ‘Papers Worldwide’ participated along with partner Neenah Paper of USA. Vikramjeet Singh Judge, Manag-ing Director, Papers Worldwide, commented, “Being more focused

on the paper industry, participat-ing in the show was beneficialfor us in terms of opportunities for networking with traders from across the Middle East.” “Cost has become a major issue; despite that, we have seen prog-ress and healthy growth this year. We believe it is crucial more that ever to focus on niche markets,” he added.Robert W. de Leon, Director of

Sales, Latin America, Asia, Ocea-nia, Neenah Paper, promoted the latest offerings from the company,including the new CRANE business papers and applications for the iPhone and BlackBerry smart-phones that calculate the number of trees affected and energy con-sumed for a particular amount of paper usage.“I’m surprised at the low par-ticipation from paper mills,” he remarked. Asian Pulp and Paper Company, which is based in Indonesia, took advantage of the platform to reach out as a major supplier for the Middle East printing and packaging industry. The com-pany introduced new products at the exhibition, such as recycled coated/uncoated paper and grease proof paper, and also reiterated its commitment to the environment through the ‘Vision for Tomorrow’ theme and newly launched products such as coated woodfree paper and board. Dilip Singh, Manager-Fine Paper, APP Dubai, said, “The Middle East

market is important for us and we are very serious about it. Paper Arabia 2009 had a better response than expected. We intended to send the message across that as a supplier we are available for the industry during good as well as bad times.”He shared his observations on the growth potential for paper demand in the region: “Printing businesses did suffer during the

Exhibition Paper Arabia 09

Several issues facing the

industry were addressed,

such as rising energy prices,

dumping, falling consumption and competition from

foreign markets

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economic crisis 2008-2009; in particular, the publishing seg-ment was the worst affected. Products related to this sector have seen a decline in sales of about 15-20 per cent during this period. However, it is promising that the industrial grades, sta-tionery, PPC, and tissue sectors have recovered more or less. Furthermore, customers have realized the importance of qual-ity over low prices. Competitive pricing is important today for the industry to safeguard businesses when the end customer pushes for lower price and volume.” Kashif Amin, Managing Director of Ekman Middle East-which recently set up its regional of-fice in Dubai-was upbeat about the unusually large number of enquires for alternative, eco-friendly products: “Unlike previ-ous shows, we have received so many enquiries for recycled paper this year; I believe this trend stems from the growing worldwide concerns on global warming and responsibility to adopt eco-friendly policies.”

“The demand for wood pulp has increased due to the boom in the tissue manufacturing industry. Above all, the stability of the UAE market has encouraged us to seek expansion plans,” he added. Vinay Jain, Managing Director, MLM India Ltd., felt that demand for recycled paper has yet to pick up in the UAE, although it has been growing significantly worldwide in recent years. “Asian markets offer the advan-tages of cost effectiveness, which will be one of the most important factors that determine the future of the global paper industry,” Vinay commented. Kathrin Böhmüller, Country Manager, Sappi, observed that customers around the world are now more than willing to invest in eco-friendly practices and view such initiatives as value addition to their products. “We are offering a very interesting range of products now, especially after our acquisition of the coated graphic paper business of M-real Corp. Although Europe is still our biggest market, the Middle East

is viewed as a strategic market because of its increasing global presence. We are working closely with our agents in this region to place more focus on expansion in the Gulf,” she said. Devesh Khaitan, Director of Projects, Kingsley Industries Ltd., said, “Paper Arabia 2009 was ben-eficial for us because, through the contacts we have gained, we can now focus our energies on making inroads in this promising market. Moreover, Dubai which is now globally known is the right place to do business.”Sonia Bernicchi, Export Manager for (ICP) Industria Cartaria Pieretti, said, “Paper Arabia reinforced its status as a premier exhibition that serves as a window to the paper industry in the region. We have made important contacts here. We expect the paper industry in the GCC to boom in the coming months.”It was announced that the next edition of Paper Arabia is sched-uled for 26-28, September, 2010 at the Dubai International Conven-tion and Exhibition Centre with an increased floor space.

The formation of a new association for paper mills-Gulf Paper Industry Association (GPIA)-was announced on the concluding day of the show

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IPEX

IPEX South Asia 09

their views on the show. The general refrain seemed to be that the visitor response was good. The Hi-Tech stall attracted good crowds on both days. “We have sold two Kisun Digi UV coaters, one to Futura Digital and the other to Reliable,” said Parag Shah of Hi-Tech. According to S Vijay of Shakti Udyog, the response was better than expected. Shakti Udyog displayed their single paper newspaper vending machine. AGS’ Vishnu Kamat and V Gupte too ex-pressed satisfaction at the quality of the crowds. Hemanshu Desai of Venus Infotech claimed that there was a quality crowd over the three days at his stall - a view that was seconded by Welbound’s Sajith.

XEROXThe greatest attraction at the Xerox stall was the launch of their digital colour press, Xerox iGen4. There were live demos hourly throughout the day with limited seats to show-case the new iGen4. Alongside, the Xerox DocuColor 7002 digital press was also launched at the event which is a mid-production colour digital press with a new gloss toner for a smooth matte finish for thephoto-market. Other presses on display were the Xerox 700, the DC 5000AP, the 4112 and a wide range of monochrome digital production presses. Xerox also conducted number of seminars and presenta-tions called “Real Business Live!” that combined industry expertise and application demonstrations, covering topics such as profitgenerating print jobs, increasing automation and direct marketing.

Innovative products and quality visitors put spotlight on the booming Indian print industry

SOUTH ASIA 2009

By Gregory Alvares and Parshav Jain Indian Printer & Publisher Magazine

IPEX South Asia 2009, the interna-tional B2B exhibition for printing and associated industries, has gen-erated an unprecedented response from high quality trade visitors, with over 9,000 attending the four day event in Mumbai from 24–27 October 2009.Mumbai has, as expected, re-sponded well to the show. While there was mixed anticipation and anxiety over the visitor response, the crowds at least over the week-end reflected Mumbai’s commercialinterest and its resilience. Of course the combined marketing might of

HP, Canon, Kodak, Xerox and Konica Minolta also ensured some turnout from those particularly interested in digital printing. However, the most notable feature has been the absence of the commercial print and newspaper segment. “I was expecting a bigger show. This is too small to be termed as an Ipex,” said Kiran Prayagi of Graphics Arts Technical Education, a visitor to the show. While the visitors were largely Mumbai based, there were some visitors, especially on day two, from Gujarat, Karnataka and Delhi. IPP spoke to a few exhibitors for

SURPASSESEXPECTATIONS

Exhibition

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INSIDE THE IGEN 4There are more than 400 new parts in the new iGen4 as compared to the previous iGen3. The speed is almost the same as iGen3 which makes iGen 4 capable of printing up to 6,600 A4 impressions an hour. The bulk of the changes improve consistency, image quality and turnaround times while decreasing the running costs. In the iGen4 the dry ink and the carrier are combined using an auto carrier dispenser which yields consistent colour uni-formity throughout the print run. The patented Auto Density Control measures the image density for a series of test patches from the top and bottom of the page and digi-tally compensates for inconsisten-cies. An in-line spectrophotometer is another key to improved colour consistency in the iGen 4, with an X-Rite spectrophotometer integrated into the paper path to help high definition linearization. Advancedcolour profiling further helps ingreater colour consistency that can match GRACOL and ICC standards. Xerox also claims that the machine is environmental friendly with non-toxic dry inks and helps minimize wastage as 97 per cent of the components are recyclable.

HP LAUNCHES INDIGO 7000With the biggest stand at Ipex South Asia, HP launched its Indigo 7000 digital press and HP Designjet L65500 large-format signage printer with HP Latex Inks. Other products showcased by HP were the HP Indigo ws4500 – digital label press and HP Indigo 5500 the company’s best-sell-ing digital press. HP also announced that all the three Indigo machines at the show were pre-sold. Bhabhani Offset based in Guwhati had boughtthe HP Indigo 5500 6-colour press on show making this the first HP Indigoinstallation in the North East. Better Labels of Chennai had signed for the ws 4500 7-colour Indigo industrial displayed at the show.The HP Indigo 7000 Digital Press delivers fast production speeds of 120 A4-size pages per minute, offer-ing print service providers a wide range of applications like – direct mail, photo books, calendars and book and publication printing. The new, scalable HP SmartStream print server provides easy remote user interface capabilities, unique VDP

attributes and expandable raster image processing (RIP) capacity.The Indigo 7000 claims to offer a lowtotal cost of ownership for customers exceeding the one million page level annually, significantly increasing thebreak-even point against offset. Theink cans for the 7000 are three times the size of previous generation to help the press run without interruption for longer periods. The press offers up to7-colour printing, providing the wid-est digital colour gamut with 4-, 6- or 7-colour Pantone emulation and offpress mixing of true spot colours.The HP Indigo 7000 offers on-pressoil recycling, lower electricity con-sumption per printed page, longer consumables life resulting in reduced waste, the ability to print on recycled paper.

KODAK AND JYOSHANAt Ipex South Asia, Kodak an-nounced its distributor relationship with Jyoshan Global Services as a single point, value added solutions provider for Kodak Digital Printing Systems. Jyoshan will also provide software solutions, efficient work-flows and demand generation tocreate value for print service pro-viders in India who invest in Kodak Digital Presses. Kodak showed its NexPress SE3600 digital print and Kodak Digital Workflow Solutionsand showcased how its digital printing solutions enable Kodak Express Digital Solutions partici-pating stores to offer a broader andprofitable portfolio of products tocustomers.

MONOTECH AND HCL SHOW KONICA MINOLTAMonotech displayed Konika Mi-nolta’s LD 6501 digital colour press and Oce colour and monochrome digital production presses. Mono-tech actually signed several orders at the show for the LD6501. In addi-tion Monotech demonstrated the Oce VP 6250 Ultra Monochrome press at its stand. HCL also showed the Konica Minolta colour digital press at its stand as well as the Konica Minolta bizhubPRo 1200 monochrome machine. In the current financialyear, Konica Minolta digital presses are expected to possibly lead the sales numbers for all digital press manufacturers in India with more than a hundred installations.

APSOM INFOTEXApsom Infotex showcased Roland’s XC 540MT, LEC-330, RS 640 and Colorjet Neptune and Terra for the signage industry at Ipex. Apsom sold 10 wide format printers at the show.

CANONCanon showed its ImagePRESS 1135 monochrome digital press at the show. “We expect a big market for monochrome photobooks. The photobooks market anyway will grow tremendously over the next two to three years. We had even predicted the potential for mono-chrome and now have over 20 to 30 per cent market share in this space,” said Kensaku Konishi, CEO, Canon India. He further added that Canon will continue growing in spite of subdued market conditions.

WELBOUND WORLDWIDEWelbound launched their PUR single clamp perfect binder at Ipex South Asia. The single clamp perfect binder is capable of bind-ing 70mm thick books using new generation PUR adhesives from Henkel. Its major application area would be binding thick coated paper with high gloss printing and over coating.

KERNKern demonstrated its K-686 which can fold, insert documents and seal the envelope; and the K-515 page mailer machine. The two machines displayed were pre-sold to direct mail and transpromo service pro-vider SSK Infotech in Mumbai.Other highlights at the show included data mining software GMC which now has about a dozen customers in the country. AGS showed the xrite EasyTrax scanning systems for online press controls. The EskoArtwork Kongs-berg XE10 was displayed at the show as was Epson’s 9700 5-colour inkjet printer.

The combined marketing might of HP, Canon, Kodak, Xerox and Konica Minolta ensured some turnout from those particularly interested in digital printing

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Highlight 2009 in Review

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It was a year that brought with it both shock waves and hopes; the media couldn’t get enough of the recession and its impacts, and uncertainty loomed large over the future of regional businesses. The financial crisis inevitably affected the printing industry too,and banks suddenly began to discourage borrowing. As the volume of new orders for presses fell well short of expectations, manufacturers and distributors saw it crucial to revamp market-ing strategies. Not allowing the situation to deter their spirits, both suppliers and buyers held on strong to UAE’s comfortable position in having sufficient funds and reserves.Local issues, for a while, took a backseat to international po-litical stories that caught the attention of the regional printing industry. The Israeli blockade in Gaza destroyed infrastructure; the Palestinian news media was targeted, including the officesof Al-Risala newsweekly, Al-Quds press, Kuwaiti news agency, Press Tv, and Iranian Arab-language satellite channel Al-Alam. The world was also reminded of the crisis faced by the printing industry during the past two years, and the effects of the em-bargo imposed on Gaza, leading to a shortage of printing paper, inks and spare parts.The printing industry mourned the death of Youssef Beck Allam in October. Allam is considered to be a pioneer, father and role model of development of the printing and paper trade in the region, and Youssef Allam & Co. is credited with modernizing the printing sector in Egypt.Some moments, however, stay fresh in our memories as we embark on yet another year with high expectations backed by a fresh outlook into the market.

A recap of what made headlines in 2009

HIGHLIGHTS OF AN EVENTFUL

YEARIt was a year that brought with it both shock waves and hopes

By Dennis Daniel

EXHIBITIONS STILL A MAJOR DRAWHigh profile exhibitions and confer-ences made headlines throughout the year, starting with the Sign & Graphic Imaging (SGI) 2009 show held on February 15-17. The 11th edition of the event clearly gained from being the first on the calen-dar. Over 250 exhibitors from 29 countries participated showcasing cutting-edge products, which brought in a visitor count of 9500, boosting investor confidence. No-table highlights were the focus on textile printing, local preference for solvent printers, and the large pres-ence of Chinese manufacturers. The same month saw the 4th IFRA Middle East conference held in Cairo; the two-day event attended by more than 120 experts was accompanied by an exhibition of printing and publishing solutions.The second Arab Stamp Exhibition organized by Emirates Post and Emirates Philatelic Association on March 5-9 in Dubai attracted 17 countries which showcased unique stamps worth 1 million dollars. The talk of the town during the month of April was the Gulf Print and Pack 2009 exhibitions, which was well received with much ac-claim, especially the conference and workshop sessions. The event held on April 6-9 will be remem-bered as one that generated hope among the forces of speculation and confusion in the market. New exhibitor participation jumped to 48 percent as compared to that in the previous edition, and the total number of exhibitors increased by 11 percent.

Egypt provided a closer look into its local printing industry when the third Techno Print exhibition was held in Cairo from 24 to 28 May, organized by the printing industries co-op Association (TAG) jointly with the printing industries development Association (PIDA). PETRA, the Enterprise Training Part-nership Project for Printing & Media Sector of the Technical Vocational Education & Training, organized a special seminar on print education in Egypt.Saudi Arabia is considered to be among the largest markets for printers and publishers in the MENA region. Any doubt about this was laid to rest at the Saudi Print exhibition held in Riyadh on Octo-ber 18-21. The four-day showcase of printing and packaging equipment and solutions, organized as part of Saudi PPPP, was attended by over 27,000 visitors, leading the organiz-ers to state that the scope of each show must be expanded and that

they have the potential to be held as stand-alone exhibitions.The list wouldn’t be complete without mentioning the Signage Imaging and Media (SIM 2009) ex-hibition in Abu Dhabi. The second edition of the event, which was inaugurated last year, was held on October 18-20. Exhibitors at the event, although shared a common opinion that the show was slow, were quick to bet on the potential of Abu Dhabi as a commercial hub, especially with the global interest that has come with the launch of mega projects in diverse areas and investments in real estate, culture, sports and entertainment. The first International Printing andPackaging Industries Exhibition for ECO countries, PECO 2009, took place on November 19-23 in Iran. More than 400 exhibitors from ECO member states showcased their lat-est offering in printing equipment,consumables, digital technology and services

GROWING INTEREST FROM INTERNATIONAL PLAYERSInternational exhibitions, too, proved to be a major draw for printers from the Middle East. American and European organiza-tions have recently placed more focus on attracting investors and partners from this region. Their presence was noticed at various conferences and seminars dur-ing exhibitions. International trade organizations such as the Association for Suppliers of Print-ing, Publishing and Converting Technologies (NPES) and Graphic Arts Show Company (GASC) are

High profileexhibitions and

conferences made headlines throughout the

year

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:٢٠٠٩ والتغليف للطباعة الخليج معرضابعده نجاح نجاح ما

التاسعة دورته في ما شهده الحدث أبرز عن مفصل تقرير


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هل تعد طباعـة التغليـف رهانا آمنا؟

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المعدات المستعملة... طوق نجاة الطباعين

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الطباعـة الرقميـة... قـوة تؤخـذ بالحسبـان

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الصحف اإلقليمية تكشف النقاب عن إستراتيجياتها

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أبدا يضمحل ال التشـــطيب ألقاألنظار تجذب الرقمية الطباعة


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A series of high-profileinvestments not only made news but also set examples for others to follow

playing active roles in providing information and trade assistance to its members and have urged the global community of printers to unite in promoting the scope of the industry. The European Rotogravure association (ERA) participated in Gulf Print/Pack to promote the latest developments in gravure. In the bid to educate package printers in the region on technological advancements in rotogravure printing, the Middle East Gravure forum was held in Dubai on 8 November.Italian finesse received worldwideattention in March when the coun-try hosted triple exhibitions IPACK-IMA, Grafitalia,andConverflex2009representing the world’s top food, non-food processing, packaging, and printing technologies. The organizers called the exhibitions a true “Cosmic Event” capable of combining three exhibitions into a comprehensive event. More than 2100 exhibitors showcased their products across a net exhibition area of 90,000 square metersChicago hosted an all inclusive, global exhibition of offset anddigital technologies, products and services for the commercial and package printing, publishing, and transactional industries—PRINT 09—on September 11-16. In the bid to reach our to a global audience, a pre-show marketing and public relations campaign was organized in June attended by 51 journalists representing 50 publications from across 12 countries, including ME Printer. The event saw the debut of GREENspace, a specialized multi-faceted show dedicated to educating on sustainability, fea-turing exhibitors of eco-friendly products and services.

IN-DEPTH ANALYSES & FEATURESOur special reports and features presented an insight into the mechanisms of the industry and a perspective of the direction in which it is heading. A closer look at the Iranian graphic arts industry yields surprising but promising trends. The country has managed to steer clear of the financial crisis and the globalmeltdown has yet to impact its economy. According to a BP sur-vey, taken together this country has the largest combined oil and

gas reserves in the world, and it is the world’s third largest oil exporter. The Iranian food and petrochemical industry as well as publishing have been experienc-ing double digit growth for some time. This growth has boosted the demand for flexible as well as rigidpackaging.An exclusive article on investing in used equipment addressed issues such as the service and support needed for a used machine to run smoothly, including knowing the right machine for the job; finding aknowledgeable dealer so that the appropriate equipment can be ac-quired; working with a dealer who provides after service support, such as phone support or training; and the resale value of the equip-ment. There is a consensus among regional printers and dealers that easy availability of well maintained machines will spur the market for second-hand machinery.We had a special feature on the growing potential of digital print-ing in our August-September Issue. In the coming years, digital printing and in particular variable data printing is expected to findincreased opportunities in specificmarkets such as advertising, health care, hospitality and tourism, retail, insurance, financial services,education, and so on. It should only be a matter of time before this technology overcomes all its current limitations and becomes widely accepted in the industry. It is safe to say that soon we can expect digital printers better equipped to handle a wide array of data inputs and a plethora of substrates. Another pressing issue of our times

was discussed-the future of the newspaper industry. Newspaper presses are considerably expensive to set up and run; add to that the costs of distribution. Furthermore, rising newsprint costs is a concern. We asked leading newspaper publishers in the region about their strategies for the GCC market and how they intend to maintain readership among dealing with several other challenges. Experts in the industry believe that these challenges can be met by aiming for increased speed and flexibilityoffered to readers and advertisers.Industry expert Frank Romano’s observations on the future of book publishing were featured in the No-vember issue. The comprehensive report on how the global market for books will evolve in the near future presents some interesting findings and predictions. Print-on-demand will find significantacceptance in centralized printing plants, bookstores, business and home locations. Reference books and technical books are expected to have an almost endless repeat business because consumers have no choice but to buy new editions. Statistically speaking, the number of titles in print is expected to grow from 67,000 in 2000 to more than 100,000 in 2020 as authors utilize the Internet to become their own publishers applying an on-demand model.

TRENDSETTERS AND NEWSMAKERSTrendsetters, as they say, will defineand carve the way to the future. A series of high-profile investmentsnot only made news but also set

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examples for others to follow. The Bibliotheca Alexandrina Library in Egypt introduced the ‘Espresso Book Machine’ by On Demand Books Company, allowing on-demand printing and binding of books, similar in size to the original, within less than five minutes. An electronicversion of the book is uploaded to the press via various storage devices such as CDs, memory cards and so on. Then the printer prints the media on A4 paper and cuts it to the same size of the original book. In the finalstep, the machine binds the book before it is ready for reading. The library which now owns the second Espresso book machine in the world after the World Bank Info Shop in Washington DC will operate it in the trial mode until agreements have been signed with various publish-ing companies that will entitle the library to print their books.Riyadh-based trade and media group Al Bayan will take delivery of the world’s largest sheetfed offset press, the KBA Rapida 185,at the beginning of 2010. The KBA Rapida 185 for the XXXLplus format 130 x 185 cm comes with a total of twelve units, i.e. seven colours followed by a coater, two intermediate drying towers and a final coater and drying tower–allengineered for a production out-put of 9,000 sheets per hour. With its impressive overall dimensions and a total weight of 320 tonnes, it is the largest and heaviest press in the superlarge format class.Among other news and events in recent months that require special mention, an employment-ori-ented skills training initiative—the HCT–UPP combined Print Acad-emy—was launched by United Printing & Publishing (UPP), the wholly-owned printing subsidiary of Abu Dhabi Media Company, in collaboration with Higher Col-leges of Technology (HCT). The institution has started its Work Readiness Program (WRP) in the field of Printing & Publishing forthe HCT Certificate (Injaz) follow-ing an MOU signed between the two organizations in June, 2009. Canon chose Barcelona to show offits imageRUNNER ADVANCE series, a new multifunctional platform that blends hardware, software and services to help advance modern business environments. Dozens of reporters and journal-ists from all over Europe and

Middle East, including ME Printer, attended the event held from 16 to 17 September 2009 to see for the first time the new machines whichwere built upon the company’s long heritage of the imageRUN-NER product line. The Middle East launch of the machine was held on 17 November in Dubai.The 30th anniversary of the partner-ship between Netherlands-based Oce NV and Heliozid Oce Middle East was celebrated in Dubai and Abu Dhabi at the Address and Emirates Palace hotels on October 18 and 19, respectively.Dubai remains the ‘numero uno’ hub to business in the Middle East. Several initiatives from govern-ment bodies and trade organiza-tions have paved the way for new investments.The Dubai Export Development Corporation (EDC) exhibited for the first time at the Gulf Pack/Printexhibition. As the government body responsible for promoting exports from Dubai and the UAE, EDC is fostering potential busi-nesses regionally and internation-ally to its members in the printing and packaging sectors. The role of the Printing and Publishing Group (PPG) of the Dubai Chamber of Commerce and Industry (DCCI) as a semi-govern-ment body and adviser came into greater prominence during the past year. A special gathering of printers and suppliers was con-vened in December 2008 to discuss the then current state of affairsof the printing industry against the backdrop of the ongoing global financial turmoil. The groupextended support to provide assistance to tackle major issues such as the rent of warehouses, labourers’ camps, and bachelor living problems. This year also saw elections of the executive commit-tee and board members and the various task groups of PPG. The Dubai Print Award 2008 was held at the GCC level in January 2009. The next edition to be held on 27 January 2010 has been extended to an international competition titled ‘Dubai International Print Award 2009’.The International Media Production Zone (IMPZ), the only free zone in the world that is dedicated to the printing, publishing, packaging (3P) and graphic arts industries, is offering investors access to the fin-

est media resources, cutting-edge technologies and advanced pro-duction amenities in its 43 million square foot facility. Tecom Investments, a member of Dubai Holding, named new executive directors for two of its media clusters within its expansive portfolio. The key appointments include Mohammad Abdullah, a media veteran with over 20 years in the UAE, as the Executive Direc-tor of Dubai Media City (DMC), and Saeed Al Falasi who has been appointed Executive Director of the International Media Produc-tion Zone.

COVERING EVERY STEP OF THE WAY

ME Printer, too, had its own personal highlights. As the media partner for most of the events mentioned above, we provided up-to-date, in-depth coverage of deals and happen-ings in the industry. In an ever changing world, the print industry is redefining itselfand traditional printers must be able to respond to their customer demands by employing digital technology in creative ways. Our annual magazine cover person-alization project in March 2009 marked our efforts to popularizethe conjunction of both offsetand digital technologies. The Issue 55 cover personalization project was realized by using traditional offsettechnologyandstate-of-the-art personalization technology developed by Xerox. The cover was printed on the Xe-rox DocuColor 8000 Digital Press at IMC Advertising in Dubai. The inside pages were printed using the traditional offset process.

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Infocus Market Trends

Regional printers revive marketing strategies, place focus on innovation

LOOKING BEYOND THE RECESSION

ME Printer D

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Undoubtedly, the biggest impact of the downturn on sales is that it takes longer for a customer to make buying decisions. Clients will begin to expect more for their money and businesses that offer exceptionalcustomer service, faster delivery times and flexible payment optionscan expect to get the upper hand. Marketing plans need to be more aggressive and more comprehen-sive than ever. Most printers and publishing houses in the Middle East have so far opted to retain brand value and price, but have downsized the number of employees and overtime hours in order to remain competitive. In a weak economy, it is easy for business to fall prey

to undercutting prices; however, experts suggest that it is worth the effort for businesses to employ allavailable options such as brand building, better marketing, free consultation, after-sales services and many more. We ask printers what has changed in terms of business fundamentals and their overall outlook about the future of the industry.Ahmed Bin AlShaikh, Chairman of Printing and Publishing Group (PPG), recollects the panic and anxi-ety that defined much of the globalfinancial crisis throughout the

past year. “During September last year when the news about global recession broke out and everybody panicked, we faced uncertainties in how to plan our budgets. However, a year has passed, and the expected unfavorable and worst-case sce-narios have not yet materialized. Although there has been a decline in turnovers, the overall situation is not as bad as what the doom and gloom sayers were trying to make us believe. There were also some rumors that many printers will go out of business but after one year, I challenge everyone to name three print houses that were closed down during 2009.” He adds, “I believe the market conditions now are favorable for

fresh investment. First of all, be-cause everything is cheaper now, and by the time new equipment is delivered and commissioned, at least six months to one year would have passed, which I believe will be enough time for the economy to improve significantly.”Printers in Saudi Arabia have a reason to cheer. The country’s economy has been comfortably shielded against the downturn, and among the thriving busi-nesses, print houses continue to perform well. Abdul Aziz Al Ghamdy, Managing

Director of Sarawat Designers and Printers, KSA, & Head of the Printers Committee at the Jeddah Chamber of Commerce and Industry, sums up the direction in which the Saudi print industry is heading, “The year 2008 was highly rewarding. The economic downturn has not yet become a major issue in terms of business and orders. However, in order to remain competitive, the current times call for measures such as increased focus and resources on quality, customer relationships, and the inevitable downsizing.” Zahir Hassan, Managing Director of Dubai-based Power Print, offersa perspective into the dynamics of the print production and the chal-lenges faced by printers in UAE.

“The current situation is not as bad as what we feared. People tend to get worried over speculation. It is encouraging that printers are now careful about their expansion plans. They look into every aspect of cost cutting. Unnecessary operations costs have been cut drastically and there is now more focus on effective management ofavailable resources.”According to Zahir, the future looks all the more bright for the Dubai market, which is now wit-nessing a larger influx of tourists from around the globe. “I believe

Most printers and publishing houses in the Middle East have so far opted to retain brand value and price

Ahmed Bin AlShaikhChairman, Printing and Publishing Group (PPG)

Abdul Aziz Al Ghamdy Head of the Printers Committee at

the Jeddah Chamber of Commerce

Zahir HassanManaging DirectorPower Print, Dubai

More than one year of the recession has passed and speculation has not yet died on what the coming few months hold. The window of doubt may have contracted but the burning question remains: Are we doing it right?

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we’re past the worst stage. Busi-ness in Dubai will bounce back. One of the key factors respon-sible for this is improvement in infrastructure, which directly leads to better tourism potential. Now there are more reasons for the global community to visit Dubai. Increase in tourism will automatically create demand for commercial printing.”

THE PRICING DILEMMAThe ‘Price factor’ alone is in itself a challenging situation for printers during an economic downturn. It is therefore common to see companies simply cut prices to attract more sales. The right pricing, however, can help a com-pany compete and even thrive

during difficult economic times. Marketing Gurus advice against discounting products or services in order to compete, especially prices on high-value products. Prices cut now, according to them, will affect a company’s profit-ability and image when an upturn occurs. But printers may face the dilemma of how to justify a par-ticular price range. Strengthening customer relationships and focus-ing on a company’s competitive advantage must top the list of priorities for printers figuring out how to gain that edge. Our survey poses the question that printers everywhere will eventually have to tackle: Is a price war on the horizon?Mohamed Aboukhalid, General Manager of Kuwait-based Al Khat Press says, “Pricing is a serious issue and we have seen some prices fall-ing as low as the cost price. It will be more fruitful in the long run if we focus on timely delivery and high quality of products and services.

Some of the measures we have adopted include offering designingservices for free. We have also been negotiating for lower prices with our suppliers.”Nayla Khoury, Technical Sales Engineer at Heidelberg Lebanon does not see a price war happening in the Lebanese industry because of small overlapping markets and diverse portfolios. The best solu-tion, according to her is to optimize operational procedures and avoid money-draining ventures.Noor Ahmed Khan, Manager at Technical Printing Press in Saudi Arabia, echoes the above state-ment: “The most ideal step to continue serving the customer’s requirements and maintaining the expected high quality. It would be futile to get involved in a price

war even if it has been started by competitors.” PPG chairman Ahmed Bin AlShaikh comments, “I don’t believe dropping the price is a good long term strategy. Some printers who had a consider-able inventory of papers and were facing with decreasing paper price worldwide had to slash their prices. Others who had loans and other financial commitments had to lowertheir prices or concentrate on custom-ers who pay less but pay on time.”He adds, “The good think about the recession is that printers tried to cut down costs and become more efficient. In our case, we changed out client portfolio and focused on other sectors that were not severely hit by the slowdown. We also enhanced our services. However we did not lower our prices.” Zahir Hassan agrees that a price war, although not a solution, can-not be entirely eliminated. “Out of panic, several printers have reduced prices drastically. Due to

the excess capacity, the prices tend to go down. One of the pressing issues for printers during a crisis is that machines cannot remain idle, especially after heavy investment. However, passion alone will drive the industry forward.”

INDUSTRY ASSOCIATIONS A voice for the industry that calls for ethical standards, quality and best practices can grow into a mass movement if executed in a well defined and timely manner.Printing Industry associations serve manufacturers, suppliers and users through frequent release of market reports and provide training in the form of seminars and workshops. The need of the hour is to work to-gether for a profitable future. Also,competitors may find it worthwhileto discuss common issues and formulate guidelines together.Dubai is among the few markets in the Middle East that can boast of an active industry association of printers and publishers. The Print-ing and Publishing Group (PPG) of the Dubai Chamber of Commerce and Industry (DCCI) is increasingly supporting educational drives by organizing seminars in cooperation with print equipment manufactur-ers and software developers. The annual Print Award is a success story that has contributed to better quality standards among printers and publishers. The upcoming edition of the award titled ‘Dubai International Print Award’ will for the first time see participation frombeyond the GCC countries. Ahmed Bin AlShaikh believes that the role of industry associations might be more crucial than ever. “Associations such as PPG can interact with the government and lobby on behalf of the industry for the common interests of all. For example, we have discussed many issues with different governmentbodies such as the Ministry of Labor regarding issues and regulations that affect printers’ businesses, suchas the issue of academic certificatesrequired for people who want to work in UAE. We convinced them to exclude the printing industry from this law,” he says.Nayla Khoury comments, “A dialogue between all the players in the print media industry is most certainly beneficial to all parties. I would say the active

Infocus

Mamoun Kotob Managing Director of Al-Shurook

Printing & Packaging, Jordan

Nayla KhouryTechnical Sales Engineer

Heidelberg Lebanon

The right pricing

strategy can help a

company compete and

even thrive during difficult

economic times

Market Trends

participation of government associations and ministries will be crucial in order to address pressing issues and concerns. There is a consensus among distributors and print shops that the most important factor is the support of the government for the printing industry, especially because of what it represents in the Lebanese history.”While there’s no doubt that the role of trade associations is very impor-tant and that they can go a long way in benefiting the industry as awhole, AlShaikh points out that in reality even associations have their own limitations in the mechanism of pricing because there are infiniteof variables when it comes to pric-ing and each print business has its own set of formulas and priorities.” Mamoun Kotob, Managing Direc-tor of Jordan-based Al-Shurook for Printing & Packaging, points out that printing associations have yet to make a mark in Jordan to be taken seriously. “Meetings and seminars are held to discuss issues and find solutions; however,unfortunately, none of them have

yielded the desired results. One of the reasons why their role has not gained prominence could be that the Jordanian market is relatively small and therefore, the impacts of the crisis have not been a major deterrent to our activities.”

GROWTH THROUGH INNOVATIONThe future looks bright for manu-facturers who use more sustain-able materials and consume less energy. With the already increas-ing demand for recycled paper, it won’t be long when the above-mentioned services become benchmarks for printers seeking an entry into the industry. For those already established, there is the priceless factor of technol-ogy experience and industry know-how; however, the margin of competitive advantage gained over the years begins to shrink if due importance is not given to customer and after-sales services and new marketing strategies. Nayla Khoury says that at Heidel-berg Lebanon, extra attention is being paid to the ‘3 S’ business

strategies—service spare parts and supplies—as they will ensure both longer service life of the equipment at the client print shop as well as secure constant returns.Mamoun Kotob of Al-Shurook adds, “Our major strategy is to maintain our quality level, and we are working towards improv-ing our product quality through investment in machines and tools, which is sure to pay off in the long run. Furthermore, it will help optimize production capacity and reduce losses. We usually invite our customers to visit our site and observe our production line so that through their feedback we can systemati-cally improve and provide higher quality assurances.” Zahir Hassan believes that mar-keting of print products must be enhanced further to attract customers. This should include detailed production planning and minimization of waste mate-rial. He also indicates that some printers have started looking be-yond the UAE, to other markets such as Qatar.

The margin of competitive advantage gained over the years begins to shrink if due importance is not given to customer and after-sales services and new marketing strategies

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Finishing Line

Rod HayesTechnical Editor

We have come to the end of yet another year and I am convinced beyond any shadow of doubt that the year now has only 250 days; how else can the speed of the year’s passing be accounted for unless someone has nicked more than 100 days? This is a sophism as old as time itself, but there are more recent verbal ticks that return each year at this time with the same surety as the Earth revolving around the sun; the annual ritualised recapitulation of the outstanding events of the past year. Always self-opinionated, most have little relevance because of the way such recapitulations look backwards rather than forward. Are you like me, more concerned with what are the likely happenings in the coming year that will have a significant effect on how businessis done, how well our children will be educated and will older relatives whom we love dearly will continue to enrich our lives?Clearly we mustn’t be dismissive of the past year; there were many hap-penings and events that took place noteworthy in some way, ones that had an affect on our lives that willbe remembered and recalled with affection or distaste dependent onhow such events impacted on you.Looking forward rather than back, this past year will have given us room for hope. Many of the most important manufacturers have got their houses in order and are now trading with income more closely in balance with costs, a situation that hasn’t been the case for many

years. Some manufacturers by taking advantage of government grants have used this past year to have a clear out of excess capacity and to rid their stables of diversity to enable a concentration on a core range of products and common platforms. Bankers and financiershave been putting all the bad eggs in to one fairly large basket and put a charge over them. This means bal-ance sheets for the past year taking a massive hit, but future write downs will now be spread in such a way that the bad eggs are dealt with in the coming years in the same way as you eat an elephant or a camel; a mouthful at a time.Companies and manufacturers whose shareholding are in the public domain such as Heidelberg, KBA, Kodak, Goss and Xerox to cite a few, have had a pretty torrid time over the past year as much brought about by their clients unable to get satisfactory credit packages, but this is beginning to ease. But looking ahead rather than back, it is difficult not to having a nagging feeling that the past 18 months have presented a sea change in the way printers will carry out their business in the coming year. The days of buying a six colour plus coater sheetfed B1 press and thrashing it 24/7 churning out commercial process colour work are possibly numbered. There are enough decent presses of this kind already in the market place to satisfy the demand for many years to come, particularly in first

tier economies such as the UAE. In these economies the past year has established that the demand for commercial colour work has matured and if anything has begun to decline. A different story admit-tedly is the case in countries like Iran, Saudi Arabia, Egypt and many North African countries. Here the population is heavily tilted towards people younger than 30 and this creates a demand for print in all its many guises and demand will remain strong their as the thirst for textbooks and magazines is set strong for many years yet. What notable pointers for the future has the past year thrown up? To me, the growth of social web sites has been phenomenal and is sucking advertising away from traditional channels, leaving the suggestion that magazines in particular are unlikely to be able to counter this loss of revenue until the pattern of migration has stabilised.And advice for the coming year? Be like a Meerkat, get your head up and seek for new opportunities, but be ready to get back in the burrow as soon as danger threatens.

BE LIKE A MEERKAT!

ME

Prin

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Dec

embe

r 200

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ME Printer D

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Find comfortablejob situations,post investment opportunities,invite investorsand buy and sell ...in the Middle East market place

Tel: +971 4 391 1210 Fax: +971 4 390 9561

[email protected]

Mobile: +923334150021, Home: 92(042)7441829

An experienced Printing Engineer, seeks suitable position in a reputed printing / material supplies Co. Call 056-6925895

Production / Prepress Manager

35 yrs, BE-Printing Indian Male working as Prepress Manager in GCC. 12 yrs of hands-on work-ing experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing Seeks for good position Email: [email protected]

Polar Professional Operator.

Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related field, Seeks for good position.Email: [email protected]

Printing Production Executive.

Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: [email protected].

CTP Operator & CTP Job coordi-nator.

Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all concept of prepress techniques and page lay outing (mounting) and color management. Ready to relocate anywhere in middle east.

Kindly contact: [email protected]

Machine Operator

Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: [email protected]

Graphic Designer

Syrian Male, with 6 years of

Situations Wanted

Jobs

Sales Manager

MBA, with 20 years exp. (1+ yrs. in UAE) in steel, fabrication, machinery, contracting, building materials, printing, packing, FMCG, NOC available, seeks placement. Call 050-1081208.

POTOMAC/CERUTTI MACHINE OPERATOR

5 years experience in gravure printing with 3 years diploma of printing & graphic arts. Experience on rotomac & cerutti machine. Seeks for good position

Mobile : +923214321137 Home : +92(042)7596966

CTP OPERATOR

10 years experience on CTP machine with 3 years Diploma in printing & graphic arts. Good Knowledge in Esko graphics software such as Station, Plato and also able to change the CTP diode laser. Experience on digital imager used for photopolymer plates, engraver for rotocylinder making. Seeks for good position

experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustra-tor and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 / E-mail: [email protected]

Graphic Designer

Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photo-engraving steps before engraving cylinders with well qualified andwide knowledge in the Helio-Print-ing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity.

For detailed CV Please contact: +216 22 616 180 / E-mail: [email protected].

Graphic Designer

Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: [email protected]

Production Manager

33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: [email protected] or Contact: +966 551219473.

Large Format Printer Operator

Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing file and knowledge howto use software’s such as Adobe Photoshop, Corel Draw, Illustrator...contact no: 050-7358466 or email at [email protected]

Find comfortable job situations,post investment opportunities,invite investors and buy and sell ...in the Middle East market placeTel: +971 4 391 1210 Fax: +971 4 390 9561 [email protected]

ME Printer D

ecember 2009

45

Technical Operator

My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of secondhand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: [email protected] / Tel: 00202 22411238

Printing Machine Operator

Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: [email protected]

Production Manager:

Indian Male with 17 Years Experi-ence in Printing & Packaging fieldable to handle Offset Machines,Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: [email protected]

Fresher to Printing Industry.

Indian Male, University Topper throughout B.E. (Printing) right now looking for a job in printing industry. So please Contact Email: [email protected].

Production Manager / Assistant Production Manager

Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: [email protected]

Graphic Designer cum Printer Operator, with 3 yrs. UAE exp. in digital printing Co. 050-3957279.

Professional Photographer & Designer, with 10 yrs. exp. in

shooting, developing & printing, seeks job. Call 050-1723652.

Marketing Manager or Working Partner 14 yrs. experienced avail-able for printing press, advertising or gift supply Co. Contact 050-5430456.

Keralite, age 28, w/3 yrs. UAE exp. in printing field, own car, onresidence visa, seeks job. 055-7801245

Vacant Positions

Production In-charge, with 5+ years experience as a production in-charge in a printing press, reqd. Fax: 04-3471655

Graphic Designer required for a printing company in Sharjah. Send CV to 06-5343261 / [email protected]

Sales & Marketing Executive, with 5 years exp. in offset printing works, reqd.Email: [email protected]

Graphic Designer Cum Salesman Required in a reputed printing and packaging company in Dubai must have minimum 3 years experience in the same filed. Arabic typing is anadvantage. Sales experience in the same industry will have preference Candidates should mention expected salary and Email to: [email protected]

Printer Operator, with exp. in digital printing, binding & related activities, reqd. Email CV to: [email protected]

Graphic Designer required for a printing press in Ajman. Call 050-4762084 / email CV to [email protected]

Sales Executive required for a printing press in Ajman. Contact 050-6287268 / fax CV to 06-7436934.

Graphics Applicators / Help-ers, with experience in large format printing, reqd. Email CV to: [email protected]

Production Manager, with 3 to 4 years of experience, required for a printing press. Please call 050-8666106.

Sales Executive required for a large format digital printing company. Send CV to: [email protected]

Accounts Assistant required for a printing press in Sharjah. Salary Dhs 2,000/-. Email CV to [email protected]

Printer, with experience in printing digital photos and knowledge of Photoshop, reqd. Email: [email protected]

Purchase Officer required for a printing company in Sharjah. Send CV to 06-5344422 / [email protected]

Find comfortable job situations,post investment opportunities,invite investors and buy and sell ...in the Middle East market place

3 years experience in thermal CTP operation;

Troubleshooting & Maintenance experience on either of Kodak, Screen, Agfa, Heidelberg thermal CTP;

Familiar with thermal CTP platemaking;

Experience in offset sheetfed or webfed printing machine;

Fluent in English and good communication;

No problem to travel in Middle East & Africa region;

Xingraphics Technicianwanted in MEA

Please send your CV to us at [email protected]

About Us: With manufacturing facilities in Xindu Industrial Development Zone, Chengdu Xingraphics Co. Ltd, is a leading graphics industry supplier synonymous with excellent customer service, is dedicated to the manufacture, sales and service of thermal plate technology world wide. For more information, please visit our website: www.xingraphics.com

Remarketed equipment

Heidelberg SM102-5P, 5 Colours72x102 machine, 1991 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

Heidelberg Varimatrix 105 CSDie-Cutting machine, 2006 Model.

Heidelberg Suprasetter 105 CtP2006 Model.

Heidelberg MOV-P, 4 Colours46x64 machine, 1988 Model.

Roland R 204, 4 Colours52x74 machine, 2002 Model.

Remarketed equipmentavailable for sale

Heidelberg Gulf Est.Mr. Mahmoud MustafaRemarketed Product ManagerP.O.Box 34133 Dubai - UAETel +971 4 3477720 Ext. 174Mob +971 50 424 [email protected]

Colour Machine Operator, SORM 1, required for a printing press in Sharjah. Call 050-6953521.

Slitting Operator, with experience in plastic / printing industry, required. Fax CV to 04-8801122.

GTO Operator required for a printing press in Abu Dhabi. Send CV to 02-4450945 / [email protected]

Screen Printer required for a screen printing unit of a reputed company in Ajman. Contact 04-3350048.

Digital Printing Operator, with knowledge of digital printers (Roland / Vutek), required for a Co. Fax CV to 04-8872254.

We are looking for a University Diploma holder who is self-mo-tivated, hardworking and capable of functioning under minimum supervision. The candidate should be dynamic with a result-oriented approach, aged between 22-30 years and should be willing to travel. Pro-ficiency in written & spoken Englishis essential. Previous experience in sales in the graphic art industry and/or Apple Macintosh computers is a must. Please send your CV to: [email protected]. Salary expectations should be included in the application.

Sales Executive, Required in Dubai (Male / Female) for direct selling of fashion interior and advertising fabric Products. UAE D/L Must, age limit less than 30 years old. Email CV to [email protected]

Experienced Sales Persons required with at least 2 years knowledge of the digital printing industry for a well established Large Format Digital Printing or Advertising House in Dubai. Please email your CV to [email protected]

Machinery Wanted

We are urgently looking for Two

Colour 2 Over 2 Super Perfector

Offset Presses:

1. Komori Lithrone Super Perfector

L240sp

2. Akiyama Jprint 2p240

Please Inform Us Details For

Available Machines With Specifica-

tion, Best Price, Delivery Time. Email

Photos.

Contact: S.Kannan (Mobile: +91

9790000133)

E-mail : [email protected]

We are urgently looking for the

following machines.

1. Mitsubishi 3F-6, 1992+

2. Mitsubishi 3F-6/7/8+LX, 1993+

3. Mitsubishi 3F/H-4, 1998 ~ 2002

4. Mitsubishi 2F-4/5, 2000+

5. KBA R105-6+LX, 2000+

6. Miller TP94-2, alcohol dampening

7. Akiyama JP240, 1996+

8. Osako saddle stitcher 368, 1990+

and Muller Martini 335, 5 cover ,

1528cover

9. Stahl folder T66/642 and K66/4KL

1993+

10. Heidelberg CD102-5, 2005+ or

Mitsubishi Daiyamond 3000LS-5,

2005

11.Ryobi 662PFHX ,2000 onward

12.Ryobi 524HX

13.Horizon Booklet maker

14.Aster sewing 1994 onward

Contact: Mr. Shin.M.C

Tel : +82-2-562-2723 / Fax : +82-2-562-

1098 / Email : [email protected]

Machinery for Sale

HEIDELBERG SM 102-8P,

YEAR 1999,

COLORS: 8

PERFECTING; 8/0 4/4,

CONSOLE: CP2000,

ALCOLOR,

TECHNOTRANS,

AUTOPLATE,

PRESET,

AUTOMATIC BLANKET WASHING

DEVICE,

GRAFIX EXATRONIC DUO PLUS,

SHEET DECURLER

DIAGONAL REGISTER

HIGH PILE.

IN PRODUCTION,

AVAILABLE INMEDIATELY.

Price: Euros 230.000,00 (where is

as is)

KOMORI L 440 SP ( 4 + 4)

Remarketed equipment

Heidelberg SM 52-5LX, 5 Colours36x52 machine,2001 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

Heidelberg Stahl Ti 52Folding machine, 1997 Model.

Heidelberg Suprasetter 105CtP machine, 2006 Model.

Polar 72 cutting machine1980 Model.

Sulby single clamp perfect binding machine1985 Model.

Remarketed equipmentavailable for sale

Heidelberg Gulf Est.Mr. Mahmoud MustafaRemarketed Product ManagerP.O.Box 34133 Dubai - UAETel +971 4 3477720 Ext. 174Mob +971 50 424 [email protected]

M i d d l e E a s t P r i n t C o m m u n i c a t i o n M a g a z i n e

72 x 102 cms.

Perfecting

Year 2001, PQC IV

PDC-S quality control

S/ APC

F/ APC

Online CIP - 3

Technotrans Beta Z inking unit

temperature control

Grafix Digitronic powde spray

Komorimatic

Circulation and refrigeration

All 3 washers (Blancket, Roller and

cylinder)

Impressions: 74 mm.

In production

Available: inmediately

Price: 295.000,00 (where is as is).

HEIDELBERG SM 74-2

Year: 1995

Impressions: 170 mm.

Alcolor.

Baldwin.

Autoplate.

Weko.

All 3 washers (Blanket, Roller &

Cylinder).

In production

Available: inmediately.

Price: Euros 55.000,00 (whwre is as

is).

HEIDELBERG SM 102 FPP

Perfecting: 5/0 - 2/3- 1/4

Year: 1984

Console: CPC 1.02

Impressions: 157 million

Alcolor

Baldwin, refrigeration and circula-

tion

Quick action plate clamps

Grafix Exactomat

In production

Available: inmediately

Price:52.000,00 (where is as is)

HEIDELBERG SM 52 - 4 + (PLUS

VERSION)

Year: 1996

37 x 52 cms.

Impressions: 58 mm.

Console: CPC 1-04 - CP tronic

Alcolor Technotrans

Autoplate

All 3 washers (Blanket, Roller &

Cylinder)

In production

Available: inmediately.

Price: Euros 105.000,00

Recondition 12/2008.

Contact : Fernando de Canivell

E-mail: [email protected]

Tel. +34 93-200-4433

Investment Opportunities:

PRINTING PRESS FOR SALE

A running printing Press for sale

with Machineries in good condition

in one of the emirates of UAE. Seri-

ous Buyers can Contact Mr. Perera.

Mob: 050-6317781 / E-Mail:

[email protected]

PRINTING PRESS FOR SALE

Small running printing press for

sale: one two color , and one single

color offset machines, 72 cutting

and other accessories with 3000

sq feet building with sound power

serious buyers may mail;

Contact: Mr. Abdurahman,

Mobile: 050-4972669 / Email:

[email protected]

Find comfortable job situations,post investment opportunities,invite investors and buy and sell ...in the Middle East market place

P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m

M i d d l e E a s t P r i n t C o m m u n i c a t i o n M a g a z i n e

اشتراك قسيمةكامل. لعام املشتركني قائمة إلى اسمي إضافة الرجاء

الوظيفي: املسمى الكامل: االسم

الشركة: نشاط الشركة: اسم

الرمز البريدي: العنوان:

الدولة: املنطقة/الوالية: املدينة: صندوق البريد:

هاتف نقال: فاكس: رقم التحويلة: هاتف:

اإللكتروني: املوقع اإللكتروني: البريد

الدفع طرق

فقط) اإلمارات داخل (للمشتركني ME Printer FZ LLC حساب لصالح مصرفي البنك شيك عبر املبلغ حساب ME Printer حتويل لصالح مصرفية حوالة

ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUMالبحرين ليرة، األردن ١٨ دينار، مصر ٢٢٥ جنيه، لبنان ٥٤,٠٠٠ قطر ١٨٠ ريال، الكويت ١٤٫٥ دينار، السعودية ١٨٠ ريال، ١٨٠ درهم، اإلمارات: عملتها: حسب دولة لكل كامل عام ملدة االشتراك قيمة

دوالر ريال، الدول األخرى ٥٠ مان ١٨ ريال، سوريا ١,٣٥٠ ليرة، اليمن ١,٨٠٠ ع ١٨ دينار،

نسخة. أول على للحصول أسابيع ٤-٦ ملدة واالنتظار البريد اإللكتروني، أو البريد أو الفاكس طريق الدفع عن عند إعالمنا الرجاء

خطالتشطيب

هايز رودالمحرر التقني

الميركات مثل كونوا

أدنى ودون وأنا مقتنـــع عـــام آخر نهاية لقـــد بلغنامائتان وخمســـون يوما، على العام قد مر شـــك أنهتسير بها التي السرعة تفســـير يمكن كيف ولكن

يوم؟ مائة منها أحد يفصل لم ما السنةولكن نفســـه، الزمن وهـــذه الحالـــة قديمة بقـــدمكل فيها تعـــود التي الحـــاالت من هنـــاك المزيدحول األرض دوران بســـبب في الوقت ذاته ســـنةلألحداث الســـنوية اإلعادة تمثل والتـــي الشـــمسهذه األحداث من إال إن القليل العـــام. من البارزةبالماضي متصل ألن معظمها وذلك بما، صلة لـــهبشـــأن قلقـــون مثلي أنتـــم هـــل ال بالمســـتقبل.وتأثيرها القـــادم العام خـــالل المحتملة األحـــداثبطريقة مهتمـــون أم األعمال؟ ســـير على الكبيـــرالذين أقاربنـــا ســـيواصل وهـــل تعليـــم األطفـــال؟

حياتنا؟ إغناء كثيرا نحبهملما جرى متقبلين نكـــون أن يجب وبـــكل تأكيـــدمن الكثير جرت فقد الماضية على عالتها، السنةمباشـــر لها تأثير والتي ما بشـــكل البارزة األحداثالكره أو بالمـــودة ســـنتذكرها والتـــي علـــى حياتنا

علينا. تأثيرها بحسبالســـنة فإن الخلف إلـــى ال األمـــام وبالنظـــر إلـــىمن فالعديد األمل، فسحة من ســـتعطينا الماضيةالمصنعة قد رتبـــت أوضاعها من أهـــم الشـــركات

والكلفة. الدخـــل بين اآلن تـــوازن الداخـــل وهـــيمنح مـــن والتي اســـتفادت أمـــا بعـــض الشـــركاتالماضية الســـنة من اســـتفادت أيضا فقد الحكومةالتنوع من وللتخلص الفائضـــة الطاقة فـــي ترتيبتشـــكيلة على التركيـــز مـــن وذلـــك كـــي تتمكنمشـــتركة، أرضية وتكوين المنتجات من جوهريةالبيض المصرفيون والخبراء الماليون فوضعوا أماواحـــدة وإضفاء تغيير كبيرة ســـلة في الفاســـد كلهالماضية الســـنة ميزانيات أن يعنـــي عليهـــا. وهذاســـيتم الفاســـد البيض أن إال كبيرة، تحقق ضربةذاتها بالطريقة القادمة الســـنوات في معه التعامـــللقمة في بعيـــر أو فيل التهام فيهـــا التـــي يمكنك

واحدة.في حصصها تنـــدرج والتي المصنعـــة والشـــركاتوكوداك إيه بي وكيه هيدلبرج مثـــل العام النطاقالحصر ال المثال ســـبيل على وزيروكس وجوسالماضي العـــام قـــد مـــرت بأوقـــات عصيبة طيلـــةائتمانية عن نيـــل حـــزم عمالئهم بســـبب عجـــزاألزمة. من هي بداية التخفيف هذه ولكن كافية،يصعب الخلف، إلـــى ال األمام إلى بالنظـــر إال أنـــهاألشـــهر عن نتج بأنـــه المزعـــج تجنـــب الشـــعورتنفيذ بطريقة كبيـــر تغيير الماضية عشـــر الثمانية

السنة القامة. خالل ألعمالها المطابعتغذية طالء مع ألوان ستة ذات طابعة شراء أيام إن

الســـاعة مدار على B١ وتشـــغيلها بالحجم ورقـــةالمطابع مـــن يكفي مـــا فثمة قـــد باتـــت معـــدودة،في الســـوق أصال الموجودة النوع هذا من الجيدةفي ســـيما ال لســـنوات كثيرة قادمة الطلب لتلبيةالعربية اإلمـــارات مثل األول الصـــف اقتصاديـــاتالحاجة أن الماضيـــة الســـنة بينت فقد المتحـــدة،الملون التجاري العمل إلى هذه االقتصاديات فيفي الحقيقة في مختلف الوضـــع لكن قد تنامت.الســـعودية العربية بلـــدان مثـــل إيـــران والمملكـــة

السكان فمعظم اإلفريقي، ودول الشـــمال ومصرعلى يزيد الطلب وهذا الثالثين سن دون هنا همقويا الطلب وســـيبقى جوانبها كافـــة في الطباعـــةالمنهجية الكتب إلى الماســـة للحاجة نظرا هناك

قادمة. طويلة لسنوات والمجالتالســـنة لنا تركتها أبرز المؤشـــرات التي هي إذا فمامواقـــع اإلنترنت نمو فإن لـــي الماضية؟ بالنســـبةمن اإلعالن لغاية وسحب كبيرا كان االجتماعيةبأن المجالت يوحى الذي األمر التقليدية، القنواتالخسارة مواجهة عن عاجزة الخصوص وجه على

الهجرة. يستقر نمط العائدات حتى فيالتصيحة هـــي ما اآلن هـــو: والســـؤال المطـــروح(أو الميـــركات حيـــوان للعـــام القـــادم؟ كونـــوا مثلفص عن وابحثـــوا رؤوســـكم الســـرقاط) وارفعـــواحال في المخبأ ولكن اســـتعدوا للعودة إلى جديدة

تهددكم الخطر.

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مشكلةوحل

وخطوط عالمات مشكلة ظهورالمطبوعة األفرخ على التروس

نوبار سيمونيان د. جورج بقلم:

الطباعية. المشاكل األسد من حصة فلها وبالتالي متغيرات، على تشتمل التي الطباعية الطرق أكثر من تعتبر أوفست الليثو طباعة أن شك ال ME العدد من هذا وفي عالجها. وطرق أســـبابها أهم المشـــاكل، مع توضيح من هذه المتتالية، مجموعة المقاالت من سلســـلة في وقد تناولناأوفست. الليثو طباعة داخل ماكينات المطبوعة األفرخ على التروس وخطوط ظهور عالمات لمشكلة وبإختصار نتعرض أن إرتأينا ،Printer

المشكلة: تعريف

الخاص الفرخ وحرف جهة مع متوازية تكون التـــي والخطوط العالمات بعض تظهر الطباعية، المتنوعة للماكينات اإلنتاجية بالســـرعات عنـــد الطباعةالسنون الخاصة قمم بين الموجودة المسافات تلك وتساوي متساوية تماما الخطوط بين هذه المسافات ما وتكون األمامية). واألدلة (القوابض بالبنسة

باالسطوانات. الخاصة اإلدارة بتروس

المشكلة: مسببات أهم

الطباعي اللـــوح إلســـطوانتي مضبوطـــة غيـــر إســـتخدام أقطـــار .١الى تؤدي اإلدارة، والتي مع تروس بالمقارنة المطاطي والوسيطتزحلق في حدوث بدورها وتتســـبب مختلفة، سطحية ســـرعات

اإلسطوانتين. بيناللوح مـــن إســـطوانتي لكل ســـليم غير خلفي إســـتخدام حشـــو .٢

المطاطي. والوسيط الطباعيمحامل اإلسطوانات. بين سليم ضغط غير وجود .٣

أســـنان تآكل على تســـاعد التـــي واإلتســـاخات تراكـــم األليـــاف .٤التروس.

متآكلة. إسطوانات حوامل إستخدام .٥للغاية. ودهنية ناعمة أحبار إستخدام .٦

العالج: طرق أهم

الطباعي اللـــوح ألقطار إســـطوانتي الصحيح الضبـــط إســـتخدام .١المطاطي. والوسيط

الطباعي اللـــوح إســـطوانتي مـــن لـــكل ضبـــط الحشـــو الخلفي .٢المصنعة. الشركات توصيات حسب المطاطي والوسيط

اإلسطوانات. محامل بين الضغط ضبط .٣تنظيف أسنان التروس. .٤

المتآكلة. ذات األسنان تغيير التروس أو تصليح .٥وصالبة. قواما أكثر أحبار إستخدام .٦

لإلنضغـــاط قابلـــة مطاطيـــة وســـائط إســـتخدام طريـــق عـــن العالمـــات والخطـــوط هـــذه ظهـــور وبشـــكل عـــام، يمكـــن التقليـــل مـــن تأثيـــر.(Compressible)

وأجزاء الطباعية الماكينات المختلفة، وضبـــط الطباعي اإلنتاج مراحل وضبط الطباعية، العناصـــر لكافة األمثل الضبط ومع أنه فيـــه ممـــا ال شـــكأو عالمات ظهور وبدون نقية المطبوعة األفرخ على الحفاظ مع تماما هذه المشـــكلة على التغلب ســـنتمكن من بها، الخاصة الطباعية الوحدات

تذكر. خطوط

موقعنا إلى أدخل اإللكترونية النسخة على للحصـولwww.meprinter.com

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حديثة تقنيات

السفلية األلوان إزالةوإستبدالالمكون

GCR & UCR الرماديالثاني) (الجزءنوبار سيمونيان د. جورج بقلم:

إستخدام زيادة أنه ومع العدد السابق في ذكرنا كماالطباعي، لإلنتـــاج الختلفة المراحـــل في األلـــوانومهما، حيويا أمرا وطباعتها فيهـــا التحكم يصبحهذا في الرائدة الشـــركات بمعظم الذي دفع األمرالحلول أفضل عـــن البحث المجـــال الـــى محاولةإقتصادية وبتكلفـــة عالية بثباتيـــة األلوان إلنتـــاجاألســـواق، في بقوة التنافس على المطابع تســـاعدوتقنيات أنظمة وتحديث تطوير طريق عن وذلكمجال في خاصة أهمية لها والتي اللونية، الطباعةالرائدة الشركات وقد تســـابقت الطباعة. صناعاتالتشغيلية من البرامج وإستحداث العديد إنتاج علىضبط الطباعة اللونية، في هامـــة أدوارا تلعب التيوال ســـيما الملونة األحبـــار إســـتهالك مـــع تقليلاأللوان وتشبع وجودة درجات والحفاظ على منها،

النهائية.تقنية الـ عـــن الســـابق العدد في وبعـــد أن تحدثنـــا

الســـفلية)، ســـنتطرق األلـــوان UCR (أي إزالـــةإســـتبدال GCR، أي الـ تقنية الـــى العدد فـــي هذا

الرمادي. المكونالتي تقوم علـــى أنها التقنيـــة التقنية تعـــرف هـــذهالرمادي المكون من باإلستبدال النســـبي ألجزاءاألصفر وهي الثالثـــة، التشـــغيلية األلوان لخليـــطجميع داخل عادة والســـيان، التي تطبـــع والماجنتاالمتنوعة. األلوانالموجودةفيالمطبوعاتالملونةعام في لللمرة األولى التقنية بشرح هذه قام يوولالضوئية في الماســـحات تطبيقها بدأ ١٩٤٠، وقـــدإال الماضي، القرن خمسينيات في محدود بشكلوتطبيقها إستخدامها وإنتشر إكتشافها إعادة تم أنه

الثمانينيات. حقبة خالل واسع بشكل

نقاط شـــبكية وجود عند أنه في هذه التقنية تتركزداخـــل اللون واألصفر والماجنتـــا أللوان الســـيانوبالتالي اللون، لذلـــك رمادي ينتج مكون الواحـــد،األلوان هذه نســـبة من األقل اللون إزالة أمكن إذااللونين اآلخرين من نســـب مع من اللون، الثالثةهذه فـــإن محايد، رمـــادي لـــون مـــن أجـــل إنتـــاجبنقاط شبكية تســـتبدل أن الرمادية يمكن الدرجة

فقط. سوداءفي وليس األلوان جميع مع التقنية هذه تستخدميتم حيث ،UCR مثل الــــ الســـوداء فقط المناطقالحبر نســـبة زيادة مع جزئيا الثالثة األلـــوان إزالـــةالدرجات نفس على الحصول من والتأكد األسود،

إختالف. أو تغيير أدنى دون اللونيةيلي: منها ما نذكر التقنية هذه أهم مميزات ومنالثالثة الملونة األحبار إستهالك في التوفير .١األعلى تعد أنها وبما والسيان). والماجنتا (األصفرتصل قد األحبار تكاليـــف في التوفير فـــإن ســـعرا،وذلك الواحد، العـــام خالل الـــدوالرات الـــى آالف

للمطبعة. اإلجمالي اإلستهالك حسبنصوعا. أكثر ألوان على الحصول .٢

خـــالل ثباتيـــة أكثـــر ألـــوان ٣. الحصـــول علـــىتخفيـــض إحتماالت بســـبب الطباعية، العمليـــاتمن أكثر لوجـــود قد يحدث اللوني الـــذي التغييـــر

طباعته. المطلوب الواحد اللون داخل لونفي درجاتها نقـــاءا أكثر ألوان على الحصـــول .٤الحصول في المحايد بســـبب إســـتخدام األســـودمجموعة مـــن بدال وذلك القاتمـــة، علـــى الظالل

الثالثية. األلوانمما ســـمكا أقـــل حبريـــة الطباعـــة بطبقـــات .٥

المراحل وإســـتكمال الجفاف سرعة على يســـاعدإنتظار دون النهائي والتشطيب والتجليد الطباعية

طويل.الطباعـــة بطبقات حبرية منخفضة الســـمك .٦الظلية ألنها الدرجـــات على الحفاظ على تســـاعدالنمـــو النقطي مشـــاكل أخطار حدوث تقلـــل مـــن

السلبية. وآثارهاعلى تســـاعد من األحبار الطبقات الســـميكة .٧غير الورقيـــة األفـــرخ مـــن نتـــش األليـــاف العليـــاالخاصة باألفرخ الورقية وطبقات التغطية المغطاة،

المغطاة.

التقنية هـــذه باســـتخدام ال ينصح وفـــي الختـــام،ينصح أنـــه بيـــد الطباعيـــة، مـــع جميـــع العمليـــاتالطباعـــة تقنيـــات علـــى إعتمـــادا بإســـتخدامها المطبوعات ونوعيـــة المســـتخدمة وأنـــواع الـــورق

ومحتوياتها. الناتجة

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العالميالملف الركود بعد ما

أدخلنا بعض كما كبيـــرا. الركود مأخذا منها يأخـــذنقم لم هـــذا كل ومع خدماتنا، علـــى التحســـينات

أسعارنا“. بخفضومع األسعار حرب أن فكرة مع حسن زاهر ويتفقإذ تجنبها كليا، يمكـــن ال إال أنه ليســـت حال أنهاعدد قام السوق اعترى الذي الذعر ”بسبب يقول:وبسبب كبير، بشكل األسعار بخفض المطابع منتميل األســـعار فإن اإلنتاجية الطاقة فـــي الفائضللمطابع القضايـــا الملحة بين ومـــن إلـــى الهبوط.أن ال يمكن هـــي أن اآلالت األزمـــة فـــي فتراتباســـتثمارات ســـيما بعد القيام ال عمل، تبقى دونكفيلة لوحدهـــا العاطفة فـــإن هذاإ ضخمـــة. ومـــع

إلى أمام“. بقيادة الصناعة

االتحاداتالصناعيةمعايير تبني الصناعة إلى األصوات في بعض تدعويمكن والتي وأفضل الممارسات والجودة أخالقيةتم تنفيذها حال في جماعية حركة أن تتطـــور إلىواتحادات صناعة مناســـب، وبوقت جيدة بطريقـــةوالمورديـــن المصنعيـــن لصالـــح الطباعـــة تعمـــل

من تقاريـــر إطـــالق خـــالل مـــن والمســـتخدمينصورة التدريب في وتوفير آلخر عن الســـوق حينالحاجة إن تقيمها. عمـــل وورش حلقات دراســـيةمستقبل أجل من ســـويا هي للعمل هذه الســـاعةكذلك الصناعة، هـــذه في المعنيين لجميع مربـــحمناقشـــة أن المفيد يـــرون قـــد فـــإن المتنافســـين

معا. العمل المشتركة وصياغة قواعد القضاياالشرق منطقة في القليلة األســـواق بين من ودبيعامل لهـــا أن تفخـــر باتحاد يحق األوســـط والتيالطباعة فمجموعة والناشـــرين، الطباعين لصناعةتدعم دبي وصناعـــة تجـــارة لغرفة والنشـــر التابعـــةمن وذلك التوجهـــات التعليميـــة وبشـــكل متزايـــدمصنعي مع بالتعاون دراســـية حلقات تنظيم خاللالطباعة وجائزة البرامج. ومطوري الطباعـــة أجهزةفي تســـاهم ذاتها بحد نجـــاح قصة الســـنوية هـــي

والناشرين، الطباعين بين الجودة معايير تحســـينعنوان تحمل والتي الجائزة من القادمة والنســـخةمرة ألول ستشـــهد للطباعة“ الدولية دبـــي ”جائـــزةالخليجي. التعاون مجلس دول خراج من مشاركةالصناعة اتحادات الشـــيخ أن دور أحمد بن ويعتقديقول إذ مضى، وقت أي من أهمية أكثر يكون قدمثل لالتحادات الصناعية ”يمكن الشأن: هذا فيالحكومة مع التفاعـــل مجموعة الطباعة والنشـــرهذه في المندرجة المؤسســـات عن نيابة والضغطللجميع، المشـــتركة المصالح أجـــل من الصناعـــةالقضايا من العديد المثال على ســـبيل فقد ناقشناالعمل وزارة مثل الحكومية الجهات مع مختلـــففي عمل تؤثـــر التي والتنظيمات بشـــأن القضايـــاالدراســـية الشـــهادات قبيـــل قضية المطابـــع مـــندولة اإلمارات في العمـــل في للراغبين المطلوبـــةالطباعة صناعة اســـتثناء إقناعهم من من وتمكنا

القانون“. هذا منالحوار بالقول: ”إن األمر على خوري نايلة وتعلقاألمر الطباعة هو صناعة فـــي كافة المعنيين بينأن المشـــاركة وأرى األطراف، لجميع نفعا األكثـــر

أمر واالتحـــادات الحكومية هي للـــوزارات الفعالةالمخـــاوف والقضايا معالجة من أجل حيوي جـــدابين إجماع وثمـــة الصناعة. تكتنف الملحة التـــيهو العامل األهم أن على الطباعة الموزعين ودورالطباعة، الدعم الحكومي لصناعة على الحصـــولوالذي اللبنانـــي التاريـــخ فـــي خاصـــة لمـــا تمثلـــه... بيروت تطبع تؤلـــف (القاهرة يجســـده مقولـــة

تقرأ)“. بغداد ...االتحـــادات دور أن فـــي شـــك وبينمـــا ليـــس ثمـــةبعيدا يمكنهـــا المضي وأنه مهم للغايـــة التجاريـــةالواقع في الشـــيخ أنه يبين ككل، الصناعة في نفعالتســـعير آلية في قيودا تواجه االتحادات هذه حتىعندما عد وال حصر لهـــا ال متغيرات لوجـــود نظـــراطباعة مؤسسة لكل أن حيث بالتسعير يتعلق األمر

بها“. الخاصة واألولويات الصيغ من مجموعة

للشـــروق العـــام ويوضـــح مأمـــون قطـــب، المديـــرالطباعة اتحـــادات أن األردنية والتغليف للطباعـــةاآلن حتى األردن فـــي ملموســـة ليـــس لهـــا آثـــار”تعقد يقـــول: غذ الجد محمل علـــى كـــي تحمللمناقشـــة الدراســـية والحلقـــات االجتماعـــاتومع منها أيا أن إال حلول، عن المشـــاكل والبحثبين منها. ومن المرجوة النتائـــج يقدم لم األســـفقد ما اآلن حتـــى دورها بروز عـــدم وراء األســـبابنسبيا لذا فإن صغيرة األردنية السوق أن إلى يعودأمام كبيرا عائقا تصبح لم العالمية األزمة تأثيـــرات

نشاطاتنا“.

التجديد خالل من النموالذين للمصنعين بالنسبة مشـــرقا المستقبل يبدوطاقة ويستهلكون استدامة أكثر مواد يستخدمونتدويره الـــورق المعاد على الطلب زيادة فمع أقـــل،الخدمات طويـــل حتى تصبـــح وقت لـــن يمضـــيالتي للمطابع الرئيســـي المعيـــار أعاله المذكـــورةللمطابع بالنســـبة أما الصناعة. دخول هي بصـــددبثمن يقدر ال عامـــل لديها فـــإن أصال الموجـــودةإال أن بالصناعـــة، والمعرفة التقنيـــة وهـــو الخبـــرةعلى مدى المتحصـــل التنافســـية هامـــش الميزةالعميل يمنح لم بالتقلص في حال سيبدأ ســـنواتالتســـويق وإســـتراتيجيات البيع بعد وخدمات مـــا

تستحق. التي األهمية الجديدةيولون لبنان هيدلبرج في أنهم خوري نايلة وتقولالثالث: بإســـتراتيجيات العمـــل إضافيـــا اهتمامـــاوالتجهيزات، وذلك لضمان الغيـــار وقطع الخدمةالعمل مطبعـــة في للمعـــدات فتـــرة خدمة أطـــول

ثابتة. عائدات تأمين وكذلكقائال: الشـــروق مـــن قطب مأمون فيمـــا يضيـــفعلى الحفاظ في الرئيســـية ”تتمثل إســـتراتيجيتناتحســـين بصـــدد اآلن ونحـــن مســـتوى الجـــودة،اآلالت في االســـتثمار خالل من منتجاتنا جـــودةتغطـــي تكلفتها أن المؤكد واألدوات والتـــي مـــنستســـاعد فإنها لذلك إضافة الطويل، على المدىالخســـائر. وتقليل اإلنتاجية الطاقة على تحســـينموقعنا لزيارة عمالئنا إلـــى الدعوة نوجه ما وعـــادةخالل نســـتطيع من بحيث خـــط إنتاجنا، ومراقبةتحسينات وبشكل ندخل أن الســـتبيانات إجرائنا

للجودة“. أعلى ضمانات وتقديم أدائنا علىتحسينات إدخال يجب أنه حسن زاهر يرى وختامامزيد من لجذب منتجات الطباعـــة على تســـويقمفصال تخطيطا هذا يتضمن أن وينبغي العمالء،يشـــير كما التالفة. المـــواد من لإلنتـــاج والتقليـــلإلى بالتوســـع بدأت المطابع أن بعـــض حســـن إلىعلى قطر كدولـــة اإلمـــارات، أبعد أســـواق أخـــرى

المثال. سبيبل

مأمون القطبالشروق لشركة المدير اإلداري

والتغليف للطباعة

خوري نايلةفي الفنية المبيعات مهندسة

لبنان هيدلبرج

”ظهرتبعضاإلشاعاتبأنالعديدمنالمطابعستتركولكن الحرفة، هذهواحد عام وبعدشخص أي أتحدىثالثة أسماء لي يذكرأغلقت دورطباعة“٢٠٠٩ العام فيالشيخ حسن بن أحمد


ME

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والتسويق التجارية، العالمة بناء قبيل من المتاحةبعد وخدمات ما المجانية، واالستشارات األفضل،

غيرها. والكثير البيععما بالســـؤال على المطابع القائمين إلى ونتوجـــهأو التجاري العمـــل بأساســـيات تغيـــر فيمـــا يتعلق

هذه الصناعة. مستقبل بشأن توجهاتهم العامةحسن الشيخ، رئيس مجموعة ويستذكر أحمد بندبي وصناعة تجـــارة في غرفـــة الطباعـــة والنشـــرالمالية األزمة بهما اتسمت اللذين والترقب الذعرشـــهر ”في يقول: إذ المنصرم العام طيلة العالميـــةبشأن أنباء عندما سرت العام الماضي من سبتمبرواجهنا باالضطراب، الجميع وشعر الركود العالميأن ميزانياتنـــا. إال إدارة كيفيـــة جميعـــا حيرة فـــيحتى اآلن أسوأ تتحقق ولم بســـالم، مرت الســـنةالحاصل الهبوط ورغم المتوقعة. الســـيناريوهات

الموارد، زيادة قبيل من إجراءات يستدعي الحاليمـــع العمالء، والعالقـــة الجـــودة، والتركيـــز علـــى

أمر حتمي“. وهو العمل والخفض فيبرنت باور حســـن، المدير العام لمطبعـــة أمـــا زاهرنظره وجهة لها فيطرح مقـــرا من دبي تتخذ التـــيالتـــي والتحديـــات الطباعـــي ديناميكيـــة اإلنتـــاج

اإلمارات. في المطابع تواجههاالحالي ليس بالســـوء ويقـــول حســـن: ”إن الوضعبسبب القلق نخشاه، فالناس يميلون إلى كنا الذيالطباعة دور الـــذي تتوخـــاه والحذر التخمينـــات.فهي مشجع، أمر لديها التوسع خطط بشـــأن حاليالخفـــض الكلفة. فقد التفاصيل كافـــة تبحث فيبشـــكل الضرورية غير العمليات كلف تم خفـــضالفعالة علـــى اإلدارة كبير تركيز ثمة واآلن كبيـــر،

المتاحة“. للموارد

للشـــركة التنافســـية الميزة على والتركيز العمالءدائرة في البقاء التـــي تريد المطابع أولويات قائمـــةيتعين التي المسألة اســـتبياننا المنافسة. ويفرضوهي: معها التعامل مـــكان أي في علـــى المطابع

األفق؟ في أسعار حرب تروح هلالخط لمطبعة العام المدير خالد، أبـــو محمد يقولمشـــكلة التســـعير ”يعد الصدد: هذا في الكويتيـــةإلى األســـعار بعض هبـــوط شـــهدنا حقيقيـــة وقـــدالطويل المدى على فائدة األكثر لذا الكلفة، ســـعرالوقت في التســـليم على جهودنا بتركيز أن نقـــوموالخدمات. العالية للمنتجـــات المحـــدد والجـــودةتتضمن باتخاذهـــا قمنا التـــي وبعـــض اإلجراءاتأننـــا نجري مجانـــا، كما تصميم تقديـــم خدمـــاتمـــع المـــواد أســـعار لخفـــض بعـــض المفاوضـــات

موردينا“.

حسن زاهربرنت باور لمطبعة العام المدير

الغامدي العزيز عبدجدة غرفة في المطابع لجنة رئيس

السعودية –

الشيخ حسن بن أحمدفي والنشر الطباعة مجموعة رئيس

دبي تجارة وصناعة غرفة

ليس العام الموقف أن المبيعـــات، إال فـــي إجماليأن الشؤم ورسل البين غربان حاول الذي بالســـوءاإلشاعات بعض ظهرت كما توقعه. على يحملوناالحرفة، هـــذه ســـتترك المطابع مـــن بـــأن العديدلي يذكر شخص أي أتحدى واحد عام وبعد ولكن.“٢٠٠٩ العام في أغلقت طباعة دور أسماء ثالثة

اآلن ظروف الســـوق أن ”أعتقـــد قائال: ويضيـــفللجميع فبالنســـبة جديـــدة، مواتيـــة الســـتثماراتوبحلول الوقت اآلن شيء كل ســـعر لهبوط ونظراانقضى قد سيكون األجهزة تســـليم يتم فيه الذيوهي حسبما إلى سنة على األقل أشـــهر من ستةاالقتصاد على تحســـن يطرأ كافية كي مدة أعتقد

ملحوظ“. بشكلفلديها الســـعودية العربية المملكة في أما المطابعلالحتفـــال، فاقتصـــاد يدعوهـــا أكثـــر مـــن ســـبببين ومن الركود من مريح محمي بشـــكل البالدالطباعة دور تواصل المزدهـــرة التجارية األعمـــال

أداءها الجيد.للسروات العام المدير الغامدي، العزيز عبد ويقولفيصـــف االتجاه الســـعودية للتصميـــم والطباعـــةبقوله: المملكـــة فـــي الطباعـــة الذي تســـير فـــي

والركود كبيـــر، حد ٢٠٠٨ كان مجزيـــا إلى ”العـــامفيه يعد الذي الحد إلى يصل بعـــد لم االقتصاديوالطلب. ولكن العمل ناحية من رئيســـية مشكلةفإن الوقت التنافسية مســـتوى البقاء في من أجل

أكثر إشـــراقا يبدو المســـتقبل فإن وبحســـب زاهرأكبر تدفقا اآلن تشهد والتي دبي لســـوق بالنســـبةفي يقول إذ العالـــم، أنحاء جميع من الســـياح مـــنولى، والعمل في قد األسوأ ”أعتقد أن الشأن: هذاالعوامل وأحـــد الطبيعية. حالتـــه إلى دبي ســـيعودفي التحســـن األمر هذا عن الرئيســـية المســـؤولأكبر فرص إلى تقـــود والتي التحتية البنى مجـــالمن األسباب مزيد ثمة واآلن السياحة، مجال فيدبي، لزيـــارة الجهـــات تدعـــو العالـــم مـــن جميـــععلى الطلب من الســـياح تزيد أعداد في واالرتفاع

التجارية“. الطباعة

معضلةالتسعيرخالل للمطابع تحديا ذاته بحد السعر“ يعد ”عاملنرى أن من الشـــائع فإن االقتصـــادي، لذا الركـــودمزيد الجتـــذاب أســـعارها تخفض وهي المطابـــعحال أي على والتســـعير الصحيـــح من المبيعات.حتى واالنتعاش على التنافس بل الشركة يساعداالقتصادية، من الناحيـــة األوقات حلكة في أشـــدالمنتجات أسعار بحرق التسويق خبراء ينصح والالمنتجات ال ســـيما التنافس أجل من أو الخدماتاآلن المخفضـــة فاألســـعار العاليـــة، ذات القيمـــةعلـــى تؤثـــر ســـوف الخبـــراء هـــؤالء وبحســـب طرأ حال فـــي وصورتها الشـــركة مســـتوى ربحيةمع العالقة تقويـــة تتصدر أي تعـــاف. ويجـــب أن

الفنية في مهندســـة المبيعـــات أمـــا نايلة خـــوري،رحاها تدور أســـعار حرب ترى لبنان فال هيدلبرجلقلة التداخل نظـــرا اللبنانية الطباعـــة فـــي صناعةوأفضل حل هناك، األعمال وتنوع األســـواق بينحاليا بها المعمول اإلجراءات خوري هو بحســـب

بالمال. تذهب التي المغامرات وتجنبالمطبعة المدير في خان، أحمد يردد نور حين فيأخرى بكلمات أعاله الفكرة الســـعودية في الفنيةهي العمل في لالستمرار المثالية ”الخطوة بقوله:الجودة على والمحافظـــة العميل متطلبات تلبيـــةفي الدخول المتوقعة، إذ ليس من المجدي العاليةفتيلها“. المنافسون أشعل وإن حتى أسعار حرب

”ال بالقول: الشـــيخ على األمـــر بن أحمد ويعلـــقعلى المدى جيدة إستراتيجية األســـعار أن خفضكبير مخزون لديها المطابع التـــي فبعض البعيـــد،في الورق أســـعار في هبوط يوجد بينما من الورقأســـعارها. خفض عليها يتعين العالم أنحاء جميـــعوالتزامات بقـــروض أمـــا بقيـــة المطابـــع والمثقلـــةاألخرى، خفض أســـعارها هي أخرى فعليها ماليةمن أقل يدفعـــون الذين العمالء علـــى أو التركيـــزالمحددة“. مواعيدهم في يدفعون ولكن سواهم

الركود بهـــا جـــاء الذي الجيـــد ويضيـــف: ”األمـــروأن نفقاتها خفض حاولت المطابع أن هو العالميتغيير تمكنا من فقد حالتنا وفي أكثر كفاءة، تصبحلم أخرى قطاعـــات على وركزنـــا قائمـــة عمالئنـــا

البقاء في ”من أجلمستوىالتنافسيةفإنالوقتالحالي

يستدعيإجراءاتمنالموارد، قبيلزيادة

والتركيز على الجودة،والعالقة مع العمالء،والخفض في العمل

حتمي“ أمر وهوالغامدي العزيز عبد

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Events Product Launch العالميالملف الركود بعد ما

إســـتراتيجيات تبعـــث الحياة في مطابـــع المنطقةعلى التجديد التركيز التسويق مع

بعد ما إلى النظرالركودالعالمي

تتوقف ولم العالمي الركود علـــى عام من مـــر أكثرالقليلة األشـــهر تخبؤه ما بعد بشـــأن التخمينـــاتتضاءل قـــد الشـــك مجال يكون القادمـــة، وربمـــانحن نتصرف هـــل يبقى: إلـــى أن الســـؤال الملح

الصحيح؟ بالشكلالمبيعات على للكساد األكبر التأثير فإن شـــك بالالمزيد يســـتلزم الشـــراء أضحـــى هـــو اتخـــاذ قرار

المزيد بتوقع ســـيبدأ العمـــالء إذ الزبون، من وقتاســـتثنائية مـــن خدمـــة ألموالهـــم ومؤسســـاتهمســـداد وخيـــارات أقصـــر للعمـــالء ووقـــت تســـليمالظرف في اليد الطولى لهـــم مرنة ويشـــعرون بأنتكون أن ينبغي التســـويق خطط لذا فإن الراهـــن،

مضى. وقت وشمولية من أي قوةفـــي ودور النشـــر المطابـــع لقـــد اختـــارت معظـــم

وقيمة بســـعر االحتفاظ األوســـط منطقة الشـــرقالموظفين عدد قلصت أنها العالمة حتى اآلن، إالعلى المحافظة أجل العمل اإلضافي من وساعاتسقوط الضعيف يسهل االقتصاد وفي التنافســـية.األسعار، في للمضاربة فريسة التجارية المؤسســـةبالمحاولة الجدير مـــن أن الخبراء يرى ومع هـــذاالخيارات اســـتخدام كافـــة للمؤسســـات التجاريـــة

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لبيبرز العام المدير جاج، سنغ فيكرامجيت ويعلقأرابيا بيبـــر في شـــركته مشـــاركة وورلدوايـــد على

صناعة على التركيز من مزيد ”مع ٢٠٠٩ بالقـــول:لنا نافعة الحدث في هـــذا المشـــاركة الورق، كانتمختلف من بالتجار االتصال بفـــرص يتعلق فيما

األوسط“. الشرق أنحاءورغم رئيســـية، قضية الكلفة ”أصبحت ويضيف:هذا خالل وتقدمـــا صحيا نمـــوا شـــهدنا ذلك فقدعلـــى للتركيـــز تـــزداد األهميـــة العـــام، ونـــرى أن

المتخصصة“. األسواقألمريكا المبيعـــات مدير ليـــون، دبليو أمـــا روبرتفيروج بيبر نينا في وأوقيانوســـيا وآســـيا الجنوبيةأوراق ذلك فـــي بما الشـــركة، من آلخـــر العروضفـــون آي لهواتـــف وتطبيقـــات كريـــن لألعمـــالعدد بحســـاب تيقوم والتي الذكية وبـــالك بيـــريالمســـتهلكة لمقدار والطاقـــة األشـــجار المتأثـــرة

الورق. استخدام كمية من معينمن مندهـــش بالقـــول: ”أنهـــا ويشـــير إلـــى ذلـــك

الورق“. مصانع الضعيفة من المشاركةإيكمان لشـــركة العـــام المدير أمـــا كاشـــف أميـــن،مكتبا مؤخـــرا والتـــي افتتحـــت الشـــرق األوســـطبالعدد استبشـــر خيـــرا فقد في دبـــي إقليميـــا لهـــاالمنتجات على للطلبـــات العادة غير الكبير علـــىالشـــأن: هذا في يقول إذ للبيئة، الصديقة البديلـــةالسنة الكثير هذه تلقينا السابقة ”خالفا للمعارض

المعاد تدويره، وأعتقد الورق من الطلبات عن جداجميع في يعود المخاوف المتزايدة التـــوده أن هذاوالمســـؤولية األرض حرارة ارتفاع من العالم أنحاء

للبيئة“. سياسات صديقة العتمادعجينة علـــى الطلب ازداد ”لقـــد ويضيـــف أميـــن:

النسيج، صناعة في الحاصلة للطفرة نظرا الخشبشجعنا اإلماراتية السوق ثبات فإن هذا كل وفوق

للتوسع“. عن خطط البحث علىالهند إل إم العام إلم المدير فيناي جين، يشعر فيمالم تدويره الورق المعاد الطلب على أن المحـــدودةبعد، اإلمـــارات في المأمول المســـتوى يصـــل إلىجميع له في الكبير النمـــو على الرغم من وذلـــك

األخيرة. في السنوات العالم أنحاء

األســـواق ذلك بالقول: ”تتمتع على ويعلق جيـــنإحدى تصبح قد والتـــي الربحية، اآلســـيوية بميزةالورق صناعة مســـتقبل تحديد في أهم العناصـــر

العالمية“.سابي لشركة المحلي المدير بوهمولر، كاثرين أما

اآلن هم العالـــم فقـــد الحظـــت أن العمالء حـــولاالســـتثمار في مضى وقت أي من أكثـــر راغبـــونتجربة للبيئـــة، وكذلك الصديق فـــي الممارســـات

منتجاتهم. إلى القيمة إضافة مثل مبادراتمن مذهلة تشـــكيلة حاليا ”نقدم وتقول بوهمولر:مؤسسة على اســـتحواذنا بعد ال ســـيما المنتجات،ســـوق أن ورغم المطلي. البيانـــي إم ريـــل للورقأن الســـوق األكبـــر، إال ما زالت القـــارة األوروبيـــة

بوصفها سوقا أوســـطية ينظر إليها الشرق الســـوقعالميا. المتزايـــد حضورهـــا بســـبب إســـتراتيجيةهـــذه مـــن وكالء مـــع قـــرب ونحـــن نعمـــل عـــنفي على التوســـع التركيز لزيـــادة وذلك المنطقـــة،

الخليج“. منطقةشـــركة في المشـــاريع مدير كايتان، أمـــا ديفيـــشالهند فيقول: كينجسلي للصناعات المحدودة في

من ألننا وذلك لنـــا ٢٠٠٩ مفيدا أرابيـــا ”كان بيبـــريمكننـــا عليهـــم تعرفنـــا خـــالل الحضـــور الذيـــنالســـوق هذه في التوســـع على جهودنا اآلن تركيزاآلن عالميا معروفة دبي فإن لذلك أضف الواعدة،

التجارية“. لألعمال المناسب المكان بأنهافي التصدير مديـــر بيرنيتشـــي، فيما تقول ســـونيا:(ICP) اإليطالية بيريتي كارتاريا إندستريا شركةومنفذ ممتاز كمعرض وجوده أرابيا بيبر فرض ”لقداتصاالت أجرينا لقد المنطقة. فـــي الورق لصناعةفي هنا الورق صناعة تالقي أن نتوقع ممتازة هنا.من االزدهار مزيدا الخليجي التعاون مجلس دول

القادمة“. األشهر خاللمن القادمة النســـخة إقامـــة عـــن وكان قـــد أعلـــن

٢٦-٢٨ ســـبتمبر ٢٠١٠ لللفترة أرابيا بيبر معرضوذلك والمؤتمرات، للمعراض الدولي دبي مركز في

له. المخصصة األرضية في مساحة زيادة مع

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قداجتذبالمعرض٤٥٠٠ زائر من أكثرأغلبهممن السعودية

وإيرانومصرواألردن وسورياولبنانواإلمارات

ودولمجلسالتعاونالخليجياألخرى


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أغلبهم ٤٥٠٠ زائر أكثر من المعرض وقد اجتذبوســـوريا واألردن ومصـــر وإيـــران مـــن الســـعوديةالخليجي واإلمارات ودول مجلس التعاون ولبنان

األخرى.للمعلومات للفجر العام المدير خانا، ساتيش ويقوللهذا المعرض: المنظمة الشركة والخدمات وهيكبير، بشكل المنطقة في الورق صناعة نمت ”لقد

تســـليط في ٢٠٠٩ جهودنا عكس بيبر أرابيا وقـــدالمنطقة في الرئيسية الصناعة قطاعات على الضوءلقد االقتصادي. النمو في بصمت تســـاهم والتيكبرى على مدى الصناعة تطـــورات هذه شـــهدتاالرتفاع تضاعـــف ومع الماضية، القليلـــة األعـــوامعلى بـــارزة مؤسســـات فإن نموها فـــي احتماالتفي اآلن دخلت واإلقليمـــي المســـتويين المحليسوق في والتوسع اإلستراتيجي االستثمار خضم

الصناعة“. هذهاإلعـــالن عن تم للمعـــرض وفـــي اليـــوم األخيـــروهي أال جديدة لمصانع الـــورق، جمعية تشـــكيلالعاصمة تتخذ من الخليجية صناعة الورق جمعيةإيجاد الجمعية وتحاول لها. مقرا المنامة البحرينيةال يعتمد اقتصاد تأســـيس في وزنها لها مســـاهمةالعربي، الخليج منطقـــة في النفط على صـــادرات

دول مجلس لمواطني عمل فرص وكذلـــك توفيرالمبـــادرات كذلـــك الجمعيـــة التعـــاون. وســـتدعمإعادة طريق عن البيئيـــة القضايا حول الحكوميـــة

محليا. المتجمع النفايات ورق تدويرالتركيز جـــرى التي من القضايـــا ومـــن بين عـــددالورقية للصناعـــات العربي االتحـــاد عليها، شـــددربط المكاتب إلى الحاجة على والطباعة والتغليفوبدوله األوســـط. الشـــرق فـــي منطقة اإلقليميـــة

مكتب أصبح ١٣ دولـــة، عددهـــم البالغ األعضـــاءلبنـــان ومكتب ومكتب األردن ومكتـــب الخليـــجخالل من مرتبطين ومكتب مصر العربي المغرب

المعلومات. تبادل

المنظمة رئيس صالح، إبراهيم المهندس وصـــرحوالتغليف والطباعة الورق صناعـــات ”تعاني : قائالالطاقة أسعار من قبيل ارتفاع المشاكل من عدد منوالمنافسة االســـتهالك وهبوط األسواق وإغراقمصانع أن صالـــح وبين األجنبية“. مـــن األســـواققللت مـــن إنتاجها قد الوطن العربـــي الـــورق فـــيالمصانع أصحاب مـــن المتزايدة للضغوط نتيجـــة

أسعار االستيراد. لخفض التحويلية وذلكبصفتها دبـــي موقع علـــى وقـــد أثنى المشـــاركونفأعمال الـــورق، وتجـــارة لصناعة مركـــزا تجاريـــابواقع نمت لوحدهـــا اإلمارات صناعـــة الورق فـــياآلن بما وتقدر األخير العقد خالل أضعاف عشـــرة

حجم ويبلغ أمريكي. دوالر ٤٥٠ مليـــون يقـــاربماليين ثمانية بحـــدود المنطقة الورق في ســـوقماليين ثالثة تورد الســـنة، في متري إجماال طنالباقية مالييـــن الخمســـة أمـــا طـــن منهـــا محليا

الخارج. من فستوردبحضور موزعين كبيرا نجاحا المعرض حقق لقـــدلرفع فرصة فيـــه رأوا والذيـــن ومورديـــن دولييـــنوحتـــى جديـــدة، شـــراكات وتأســـيس مبيعاتهـــم تستحق المشاركة مرة رأوا أن ألول المشـــاركون

جهد. من بذل ما

عرضت المعـــرض، األولـــى في وفـــي مشـــاركتهاالـــورق مـــن لهـــا تشـــكيلة أحـــدث زيروكـــس الطباعة وحلول الرقمي الليزر وورق المتخصـــصمن الخالي كالـــورق متميـــزة الملونـــة ومنتجـــات

تدويره. المعاد والورق الكربوناإلمارات العام لزيروكس هيرت، المدير أندرو وقالالمعرض: ”كانت مشـــاركة شركته في على معلقامن العام هذا للغاية في نســـخة ناجحة مشـــاركتنابعمالء االتصال أرابيا إذ تمكنا مـــن بيبر معـــرضورقية منتجات إطالق في روادا كنا جدد، ولطالمارائعة لعرض بفرصـــة المعرض مدنـــا جديـــدة وقد

الرقمي“. الورق من واسعة تشكيلة

منتجات تطويـــر على دوما ركزنـــا ”لقد وأضـــاف:علـــى والمســـاعدة البرمجيـــات وحلـــول الـــورق صناعات وفيما تعاني اســـتهالك الورق. تحسينالصعبـــة حاليا، االقصتادية الظـــروف أخـــرى مـــنمختلف على الطلب في نموا سريعا نحن شـــهدنالصناعة الورق إيجابية عالمة الورق وهي منتجاتالطلب على منتجات في ثابت برمتها. ومع ارتفاعســـوف يكون لهذا القادمة، الســـنوات الورق خاللفـــي تســـهيل االتصـــال المعـــرض دور رئيســـي في والمختصين الرئيســـيين بالموزعين وااللتقاء

المنطقة“. أنحاء كافة من المجال هذاأورينت العام لشـــركة ســـنغ، المدير أمـــا كارونيشنحو بالكثير يبشر المعرض أن رأى والذي لينكسهي ”هذه فيقول: الهندية المنتجات على الطلبجودة تحسنت لقد أرابيا. بيبر في مشـــاركاتنا أولىاإلنتاجية الطاقة وكذلـــك الهند المنتج في الـــورقهذا رفع األخيـــرة، وقد الســـنوات خالل للمصانـــع

األوسط“. منطقة الشرق مبيعاتنا في أرقامبشـــأن إمكانات مالحظاته مضيفا إلى وقال ســـنغ”صناعة األوسط: الشرق في الورق لصناعة النموكبار وتأتي وســـط هائـــل بشـــكل التغليـــف تنمـــوتسليم دبي أســـواق قربنا من وقد ســـهل عمالئنا،المناسب“. القادمة من الهند في الوقت منتجاتنا

المفوض المديـــر ميســـرا، فيمـــا أضاف ســـانجايالباب فتح المعرض ”لقد قائال: لينكس ألورينتاألمر العمالء، من بالكامل جديـــدة مجموعة أمامبرزت لقد للغاية. مثمرة مشاركتنا من جعل الذيوتوزيع في إنتاج رائدة كدولة وبكل تأكيد اإلمارات

الجودة“. عالي الورقإنترناشيونال بيبرز ش. مدير كيالن باتاشاريا، أماالزوار توافد أن إلى أشـــار فقد اإلمارات م. ح. فـــي

التوقعات. شركته فاق كافة منصة علىهذه عالمة ”تعد الصدد: هذا في باتاشـــاريا ويقولوكذلك النهائيين المســـتخدمين من لكل صحيةالعالمي االقتصادي الركود ”نظف“ لقد الموردين.عديمي والتجـــار الســـوق مـــن بعـــض السماســـرةالمعنيين لكبار إال المجال يتسع يعد األهمية، ولم

الطويل“. المدى على المجال هذا فيللورق العمـــالء تفضيل كان إذا مـــا وتعليقـــا علـــىلألزمة بشـــكل كبير نظـــرا تأثر عالـــي الجـــودة قدبتحديد العميل ”يقوم باتاشاريا: يقول االقتصادية،ذات مهام يريده للمطابع الورق الذي نوعية وجودةمعينة قطاعات فـــإن هنا ومن التجارية، الطباعـــةإلى وما والضيافة واإلنشـــاءات العقارات من قبيلبخفض قامت العالمي بالركود تأثـــرت ذلك والتيوذلك منها الحد أو بهـــا الجودة الخاصة مقاييـــسالمستخدمين لقطاع بالنســـبة للنفقات. أما خفضافلم المثال سبيل الصحف على كنشـــر النهائيينلخفض مســـتوى القبيل تتخـــذ خطوة مـــن هـــذا

بعد“. الجودةالموردة الشـــركة وورلدوايد بيبـــرس كما شـــاركتبمعية مقرا لها، وذلك دبي من تتخذ للـــورق والتي

المتحدة. الواليات من بيبر شريكتها نينا

أرابياالمعرض بيبرM

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قد شارك في يزيد المعرضماعارضا على١٣٠فيها بما بلدا من٢٠أسماءعالميةمناإلماراتوإيطالياواألردن وفرنساوالصينوهولنداوالوالياتالمتحدة

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تســـليط الضوء على النمـــو الصحي لقطاعات الورق والمحارم والصناعات التحويلية

بيبر أرابيا ٢٠٠٩ يلقى استقباال حسنا وسط

ممثلي الصناعة

المعرض بيبر أرابيا

أقيـــم للفترة ٢٧-٢٩ أكتوبر ٢٠٠٩ في مركز دبي الدولي للمؤتمرات والمعارض النســـخة الثانية من بيبر أرابيا، وهو معرض يقام كل عامين لصناعات

الورق والمحارم والصناعات التحويلية.وقد شارك في المعرض ما يزيد على ١٣٠ عارضا

مـــن ٢٠ بلدا بما فيها أســـماء عالمية من اإلمارات وهولنـــدا والصيـــن وفرنســـا واألردن وإيطاليـــا والواليات المتحدة، وقد وفر هؤالء منصة عالمية للتجـــار والمصنعين والعمـــالء للتفاعل واالتصال

فيما بينهم.

وقـــد مثـــل الصين فـــي هـــذه التظاهـــرة الجمعية الصينية لصناعة الورق، فيما شارك مصنعو آالت الورق الفرنســـيون تحـــت مظلة ســـيباك إمبالكو، وهي الجمعية الفرنســـية لشـــركات صناعة الورق

والطباعة والتغليف.

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قســـم الرقمي من الطباعي اإلنهاء أجهزة بعرضفقد شـــاهد الزوار المجموعة، الرقمية في الطباعة

٥٠٢ إليومينا الرقمية طابعة األلوان من معروضاتمن الوظائف ٢٥٢ متعـــددة دوكيوكولـــر والطابعـــة

زيروكس.األجهزة من على المنصة تشـــكيلة هيمنت وقـــدفوق باألشـــعة الطالء جهاز قبيل: من دوبلو، مـــنالمطبوع ســـواء للوثائق مناســـب وهو البنفســـجيةالتجميع واســـطوانة باألوفســـت، أو منهـــا رقميـــاالتغذية DFC-100، وجهـــاز باالحتكاك دوبلـــو

صنع وجهاز الكتب، DSF-2000 لصنع الورقيةDBM 500/500 لتشـــذيب وصناعة الكتيبـــاتماستر سباين ASM 500 أوتوماتيك و الكتيبات،DF- و األلوان إنتاج DC-645 إلنهاء و لإلنهاء،

الملفات. لتغذية 1000العام للمجموعة المدير نصيـــر، بريم حبيب وقـــالإجمالي ”جاء التجارية: علي الهاشـــمي بمؤسســـةتوقعاتنا، بشـــكل تجـــاوز قويا للمعرض الحضـــوراالستفســـارات عن من الكثير علينا طرحت وقـــدأننا رغم كوموري من األوفست طابعات تشـــكيلةهذا ونتوقع الشـــركة. لهذه أي معدات لـــم نعرضأوســـع مدى على المنتجات من أن نعرض مزيدا

المعرض“. من المقبلة النسخة خاللاإلســـبانية تك المينيتنج تاوليـــر وأطلقت شـــركة

B٢ في ديجيتال برنتالم الحـــراري التصفيح آلةمنطقة في موزعها مع باالشتراك المنطقة، وذلكالتجارية. أيد برنت مؤسسة وهو األوسط الشرق

المينيتنج تاوليـــر مدير هرنانـــدو، وعلـــق خافييـــر”لدينا آمال بالقول: األمـــر على المنطقة تـــك فيونعتقد األوسط، ألســـواق الشرق بالنسبة عريضةواســـع مدى وعلى المطابع أن منتجاتنا ستســـاعد

منتجاتهم“. إلى قيمة إضافة فيالتصفيح آلـــة مزايـــا موضحـــا ويضيـــف هرنانـــدواســـطوانة حماية بنظام اآللـــة B2: ”نظـــرا لتميـــزالنموذج هـــذا فـــإن للورق آليـــة الضغـــط وتغذيـــةالطباعة أجواء مثالي للعمل في وبشـــكل مناســـببأحجام كميات قادرة على التعامل واآللة الرقمية،

ولغاية ٦٠٠ أقصـــى بحـــد ٥٢٠x٧٥٠ متـــر مربـــع

بمعدل اإلنتاج كما يمكنهـــا وزنا، متر غرام لـــكلفي الدقيقة“. مترا ٣٠ لغاية يصل

األوســـط الشـــرق ســـوق فإن وبحســـب هرنانـــدوبالنســـبة والصاعدة الواعدة األســـواق أهم تعد منبعنا قد ”كنـــا الصدد: هـــذا في يقـــول للشـــركة، إذ

كما األوروبية، البلـــدان ٥٠٠ وحدة فـــي من أكثـــرقوية الجنوبيـــة أمريـــكا في أن حصتنـــا الســـوقيةهو برنتالم آالت سلســـلة مـــن أيضـــا. والهـــدففآثار الحجم، متوســـطة إلى صغيـــرة دور الطباعـــةمثالية للمطابع تجعلها لديها الكاربون المنخفضة

التجارية“.٥٢ وهي سمارت من برنتالم سلســـلة وتشـــكيلة

فقـــد إنترناشـــيونال إس إس جـــي أمـــا مجموعـــة II بي إم جـــي الحـــراري عرضـــت آلـــة التصفيـــحمدير تاهماسبي بيجانغ علق وقد ٨٠٠٠ بي ســـي،”إن بالقول: األمر المجموعة علـــى في المبيعاتيدعى للبيئة صديـــق بنظام آلـــة التصفيح مـــزودةالصقـــة، ال يتطلـــب مـــادة والـــذي ”ثيرماالمـــي“

في مترا ٧٠ تبلغ التصفيح لديها والتـــي وبســـرعةبالجملة لإلنتـــاج اآللة مناســـبة هذه فإن الدقيقـــةالرقمية“. للطباعـــة أو األوفســـت ســـواء لطباعـــةالســـوق واســـعا في طلبا اآللة ”تلقى هذه وأضاف:هذا له، كان ســـابق ال والتـــي تتجه إلى الســـعودية

المعرض“. أثناء واضخا

الطباعة لفن السعودي المعرض المعرض

”طرحتعليناالكثيرمناالستفساراتعنتشكيلةطابعاتاألوفستمنأننا رغم كوموريمعدات أي نعرض لملهذه الشركة. هذانعرض أن ونتوقعمزيدامن المنتجاتأوسع مدى علىخاللالنسخةالمقبلةمنالمعرض“حبيب بريم نصير

إلى التشـــكيلة، هذه في حجما األصغـــر النمـــوذجوبـــالس متوفـــرة إس آي تـــي تشـــكيلتي ســـي

مختلفة. وأحجام بمقاساتبرنت مؤسسة المنتجات في جودة، مدير باسم أمالها مقرا الريـــاض من تتخـــذ والتي أيـــد التجاريـــةفي تاولير منتجات تشكيلة فرص بشأن فمتفائلاستجابة ”تلقينا يقول: إذ األوســـط الشرق أسواقتاولير من التصفيح جيدة جـــدا من الزوار، فـــآالت

المنطقة“. في للمطابع ممتازة حلول هيفي مكاتب ٢٠٠١ ولديها عام أيد برنت وتأسســـتفي لها مكتبا قريبـــا وســـتفتتح األردن والريـــاض،

في المنطقة. حضورها وذلك لتوسيع دبي

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الطباعي). والتحضير الطباعة لتقنياتوجه علـــى الطباعـــة لفـــن والمعـــرض الســـعوديلصناعة جديـــدة أمـــل كبارقـــة الخصـــوص يأتـــيعلى يزيـــد بحضـــور ما وذلـــك الطباعـــة والنشـــر،

معارض مركـــز المعـــرض ٢٧,٠٠٠ زائـــر حضـــرواالدولي. الرياض الرياض

منصتها مـــن الخريف مجموعـــة وقـــد اســـتفادتشركتي اندماج عقب الجديدة هويتها عن للكشفلها وإطالق التابعتيـــن أورينـــت وترانس النخيـــلفي تغيير وإحداث الطباعة لحلول الخريف شركةإلى واألجهزة للمعدات مورد من الشـــركة شـــكل

للحلول. مزودالخريف شـــركة رئيس الخريف، بنـــدر وقد ســـارعشـــركته ســـبب اهتمام تبيان في لحلـــول الطباعةصرح إذ في المملكة االستثمار زيادة الشـــديد فيوالصناعة بالمرونة، السعودية السوق ”تتمتع قائال:فيه الكفاية لمقاومة آثار الركود المحلية قوية بمامضطرد ازديـــاد العالمـــي. إن عـــدد الســـكان فـــيالمنجزة، المنتجات على الطلب في زيادة يرافقـــهالتي الصناعات مـــن واحدة التغليف صناعة وتعـــدفإنه نظرا لذلـــك، إضافة وازدهـــارا. تالقـــي رواجـــاالمدرســـية واإلصدارات للكتب أكبر حاجة لوجود

قوية“. تظل الطباعة صناعة فإن بها الصلة ذاتالرقمية الطباعـــة شـــعبية ويضيـــف الخريف: ”إناإلنكجت. طباعـــة ســـيما ال خاصـــة في ازديـــاد،الســـعودية في الصحف طباعـــة أن أضـــف لذلـــكقوية على وســـتبقى الثابت للتقدم عالمات تظهر

طابعـــات وتركـــز ٥-١٠ القادمـــة، األعـــوام مـــدىتحســـين آخر على أي شـــيء من الصحـــف أكثرإعادة قبيـــل مـــن جديـــدة طـــرق النوعيـــة وتبنـــيواســـتخدام األصغر حجما والمقاســـات التصميـــم

األلوان“. من مزيدسعادته عن الخريف األخير، عبر وبشأن االندماجهذا ”سيســـاعدنا بقوله: القادمـــة وأمله للســـنواتموقع الوصول إلـــى علـــى تأكيـــد االندمـــاج بـــكلوالتركيز على والتغليف الطباعة في ســـوق أفضلخالل خبرتنا من وذلك لعمالئنـــا، أكثر متطلبـــاتوآالت الطباعـــة. الـــورق تجـــارة المتراكمـــة فـــيفقد توسعنا النشـــاطات مجموعة متنوعة وبصفتنابشـــراء ترانس قمنـــا إذ األعمـــال فـــي عـــدد مـــننزود ذلك الحين ونحن ومنذ ،١٩٩٣ عام أورينتبالضائع المنطقة في والتغليـــف الطباعة صناعاتمصنـــع بإطـــالق قمنـــا وبالتزامـــن والخدمـــات. الكربون، وتقدم من الخالي الورق إلنتاج النخيـــل

منفصل. بشكل للسوق خدماتهما الشركتين كلتااللوجســـتية، عملياتنا الجديـــد وســـيدعم الكيـــانفي الطباعة صناعـــة نحـــو وســـيعزز مـــن التزامنا

السعودية“.العام خالل أن تركيز الشـــركة الخريف بندر وذكرصرح إذ معدات اإلنهاء، ينصب على الحالي سوفمعدات عمالئنا أغلـــب لدى أن ”الحظمـــا قائـــال:ما يكفي إلى يفتقـــرون أنهم إال طباعة متطـــورة،تقل أنها ال نرى والتي الطباعي اإلنهاء نظـــم من

األخرى“. اآلالت أهمية عنالعالمي فإن الركود االقتصادي الخريف وبحسببل المحلية، السوق في النمو تعثر في يتسبب لمالطباعة القائمين على شـــجع ذلك عن عوضا أنـــهالصدد: هذا في يقول إذ أن يكونوا أكثر حذرا علىهـــذه التأثيرات أنفســـنا حمايـــة ”لقـــد تمكنا مـــناالئتمان، منـــح في انقائيـــة لمعاييـــر باســـتخدامنامن الطباعة معـــدات على أقـــل الطلب ورغـــم أنالمتزايد الحكومي اإلنفاق إال أن الخاص القطـــاعباهرة نجاحـــات حققنا فقـــد الهبوط، عـــوض هـــذاقبيل رائدة من مؤسسات لدى في تنفيذ مشـــاريعالصحة ووزارة ســـعود بـــن جامعـــة اإلمـــام محمد

السعودية“. الجوية والخطوطالخريـــف القائمين حـــث الحرص، وعلـــى ســـبيلإلى أكثر االلتفات على السعودية في على المطابعاإلجراءات ثقافة الشركة أدرجت وقد البيئة. قضايافي أعمالها مـــن جـــدول كجزء الصديقـــة للبيئـــةبالقول: ”بتعاملنا حديثه الخريف إذ ختم المعرض،المصنعة األوروبية الشركات كبريات من عدد معنحث كما صرامة، األكثر البيئية المعايير نتبع فإننا

كذلك“. اتباعها على عمالءناصناعة مـــوردي مـــن وهـــي أمـــا شـــركة أوريـــون،الســـعودية العاصمة من وتتخذ والتغليف الطباعـــةخبراتها لتســـويق فقد شـــاركت لها، مقرا الرياض

الصناعة. هذه في استشاريا بصفتها شريكالشركة أوريون، نقاشة، المدير العام أثنى مهند وقدمن ممتاز المعـــرض أن منظمي المعـــرض بقولهالسعودية الســـوق ”تتمتع وأضاف: الجوانب، كافةلقيها واالســـتجابة التـــي بإمكانيـــة هائلـــة للنمـــو،هذه تجعـــل الطباعـــة لفـــن المعـــرض الســـعودي

الكثير“. بالشيء تعد السوقخططه لالستثمار العبيكان مجموعة وكرر تكتلأقســـامه خـــالل تنافســـية مـــن لتقديـــم خدمـــاتوالورق والبالستيك والتغليف للطباعة المتخصصةوالمجموعة الطي، كرتـــون الفني وورق والنســـيجوالتطوير البحث في مجـــاالت بقوة في تســـتثمرالتعليمية المؤسســـات دعـــم أجل والتدريـــب مـــنالعـــام والمتخصص والنشـــر المناهج عبـــر تطويرربحية. ومنظمات غير رائدة مع جامعات بالشراكةالتغليف، صناعـــة في التقني التطـــور وفي ســـبيلللبحث تعزيزا الفني العبيكان مركز تأســـيس جاءالتعبئة صناعات في جديدة معايير وتطوير العلمي

األطعمة“. وتغليفالهاشـــمي التجارية كما شـــاركت مؤسســـة علـــي

الركود ”إن االقتصاديالعالمي

لميتسبب فيتعثرالنموفيالسوقبلأنه المحلية،ذلك عن عوضا

شجعالقائمينعلىالطباعة علىأن

أكثرحذرا“ يكونواالخريف بندر

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معـــارض فن حققته الـــذي الكبيـــر بعـــد النجـــاحوالبالســـتيك والبتروكيماويات والتغليف الطباعـــةالمنظمون كشف الســـعودية، العربية في المملكةالمحـــدودة عن الريـــاض وهـــم شـــركة معـــارضومســـتقلة منفصلـــة معـــارض بتنظيـــم قيامهـــا والبالســـتيك والتغليف الطباعة لبعض قطاعـــات

٢٠١١ العام مـــن بدءا الســـعودية والبتروكيماويات

وتلبية بعينهـــا تجاريـــة فعاليـــات وذلـــك لتوســـيعالزبائن. أو للعارضين سواء المتنامية للمتطلبات

الطباعة لفـــن الســـعودي المعرض وقد اســـتضافللعـــام والبتروكيماويـــات والتغليـــف والبالســـتيكالمعـــرض (Saudi PPPP 2009) ٢٠٠٩

Saudi) ٢٠٠٩ للبتروكيماويـــات الســـعوديالدولـــي Petrochem 2009) وهـــو المعـــرض

الكيماوية، الكيماويات والتكنولوجيا لصناعة الرابع Saudi) ٢٠٠٩ للبالستيك الســـعودي والمعرضالتاســـع الدولـــي Plas 2009) وهـــو المعـــرضالســـعودي والمعـــرض البالســـتيك، لتكنولوجيـــا

التاســـع الدولي ٢٠٠٩ (وهـــو المعـــرض للتغليـــفالســـعودي والمعرض التغليف)، ومـــواد لماكينات

التاســـع الدولي المعرض ٢٠٠٩ (وهو الطباعة لفن

إقامة معارض أمـــام الحواجز يرفـــع المعرض الشـــهيراألوسط الشرق في الطباعة

لفن السعودي المعرضآفاقا يفتح ٢٠٠٩ الطباعةالنمو جديدة إلستراتيجية

المملكة في

الطباعة لفن السعودي المعرض المعرض

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القادم يناير في يقام والطباعة للتغليف الدولي المعرض إيران:

منتجاتها آخر تعرض والخارج إيران من مشاركة جهة ٥٠٠ من أكثر

٢١-٢٤ يناير ٢٠١٠ المعرض الدولي للفترة يقـــامأرض على وذلك والتغليف للطباعة عشر السادسطهران، اإليرانية العاصمة فـــي الدائمة المعرضالطباعة فعاليات أهم يعد والذي المعرض وينظماالتحادات من بمســـاندة إيران في اإلطالق علىتشـــمل والتـــي الرئيســـية اإليرانيـــة التجاريـــة ما وسيعرض الليثو. وطباعي الطباعين اتحادات

أجنبية و١٠٠ شركة إيرانية ٤٠٠ شـــركة يزيد علىوذلك على وخدمات، أجهزة من أحدث منتجاتها

مربع. متر ١٥٠٠ للعرض تبلغ مســـاحة إجماليةكأرضية طهران المشاركون معرض وسيستخدمومعدات الطابعـــات، في التقنيات لعرض أحـــدثوقطع والورق، االســـتهالكية، والمواد التحويـــل،المســـتعملة وكذلـــك طابعات الغيـــار، واألجهـــزة

إيران، وتقدم الرقميـــة. واألجهزة القطـــع الكبيـــرومواردها نسمة ٧٠ مليون البالغ الســـكان بتعدادإلطالق للمصنعين طيبة فرصة الهائلة، الطبيعية

منتجاتهمفيســـوقنشـــطة للغاية.المحلية األحبـــار مصنعو يقدم أن ومن المتوقـــعوالطباعة الفلكســـو طباعة على القائمون وكذلكفإن أخرى، ناحية من عرضا قويـــا. الروتوغرافيـــةفي وملحقاته المموج البالستيكي الكرتون إنتاجلتصدير جاهزون اإليرانيون والمصنعون تصاعـــدالمشـــاركين قائمـــة فـــي وتدخـــل منتجاتهـــم. عالم في كبيرة أســـماء المعرض في المنتظميـــنبوبســـت فبحســـب قبيل بوبســـت، الطباعـــة منكالنفط إيران فـــي محليا المـــواد الخام فـــإن توفرنوعية إلنتـــاج الجديـــدة مدعومـــا باالســـتثمارات

المنطقة مســـتوى على الرقائق خطوط من جيدةالمرن التغليف لسوق السريع النمو في ساهم قداألخرى. األوسط الشرق دول أو إيران في ســـواء

بتركيبطابعاتجديدة هيدلبرجتواصلنجاحاتها البحرين:٤٥٠ إلى إس تي الخياطة ستيتشماستر وآلة بوالر والقطع الطي نظام تتضمن تسليم الصفقات آخر

الرائدة الطباعة دور من اثنتين

وطاوية ٤٥٠ أخـــرى إس تي آلـــة ستيتشماســـترKH78-4KLL وآلـــة الطـــي واللصـــق شـــتاهل

.115X والقاطعة بوالر إسترو فيديا كومبيعن االتحاد، مطبعـــة مالك الكـــواري، وعبر ياســـربه هذه تتمتـــع لما العالي رضـــاه التـــام للمســـتوىستســـمح للمطبعة والتي آلية مواصفات من اآللةمن مـــع مزيد حجما أقـــل بالتعامـــل مـــع أعمـــالتامو إنتاج منتجات على مع المحافظة التغييـــرات

عالية“. نوعية ذات الصنعلتقديم للتوسع حاليا خطط كلتا الشـــركتين ولدىبالقول: حديثه راو اختتـــم إذ الخدمات، من مزيـــدالثاني في البـــرع للتوســـع خخطنا ”ســـوف نراجعوالتطور التنويع التوســـع ٢٠١٠، ويشـــمل العام منستتم والتي المنتجات وتطوير جديدة في أســـواقفـــي االقتصاد التوجهات أســـاس على مراجعتهـــا

وقتها“. في اإلقليمي

اإلنهاء“. قسمألوان العشـــرة ذات طابعتنا ”إن قائـــال: ويســـتطردإلى مائتي ألف ورقة تصل قادرة على طباعة كميةتشذيبها أو هذه األوراق إما طي ويجب اليوم، فيالطاقة اإلنتاجية تكن ولم الحجم المطلوب حسبإن المتطلبات. هـــذه كافية لتلبية للطـــي والقطـــعالمطبعة معالجته فـــي حجـــم العمـــل الـــذي تتـــمشهر، فترات منتظمة كل هذه الحاجة على يخلقإنتاجية لدينا طاقة أصبح الفقة الجديدة مع ولكـــنعمليات فـــي العقبات تخطي مـــن كبيـــرة تمكننابتشـــكيلة تتمتع اآللة فإن لذلك، إضافة اإلنهـــاء.إنتاج في ستســـاعدنا والتي اآللية من المواصفات

العمال“. أقل من كبيرة بعدد كمياتسلمت ٤٥٠ والتي إس تي ستيتشماستر اآللة أماتشكيلتها إلى فتضيف للطباعة شركة االتحاد إلىتتضمن والتي هيدلبرج، آالت من أصال الموجودة

الطباعة آالت عرش تربعها على هيدلبرج تواصلســـلم واألجهزة، فقد المعدات من مزيـــد بتركيبالطي نظام مؤخـــرا البحرين فـــي مكتب الشـــركةوآلة والنشر أخبار الخليج للطباعة دار إلى والقطع

شـــركة ٤٥٠ إلى تي إس ستيتشماســـتر الخياطةللطباعة. االتحاد

دار أخبار ســـلم إلـــى والذي بـــوالر ويتمتـــع نظـــامإل بوالر التعبئة رافعة التالية: بالمواصفات الخليج

الورق، عد جهاز RA-4 مع بوالر ،١٠٠٠-٤ دبليواآللي التشذيب ذات 115XT-AT بوالر القاطعة

.١٢٠٠-٤ إل دبليو ورافعة التفريغمطبعة في العمليات مدير راو، مادهافا بي ويقـــولالصفقة: هذه وراء الدوافـــع عن الخليج دار أخبـــارطي آلة شراء على لإلنفاق السبب الرئيسي ”يعودالشـــديدة الحاجة إلى هيدلبرج من وقطع جديـــدةفي عاليـــة بســـرعة المطبوعـــة لمعالجـــة األوراق

اليمين: الى مناليسارهيدلبرج فرع مدير كوادراس، رونالدمدير ماهافا راو، بي البحرين مع في

دار أخبار الخليج للطباعة العمليات فيشركة مالك الكواري، وياسر والنشر

االتحاد للطباعة

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األخبـــار

للشركاء والعمالء تقنية برنتيك تستضيفحلقةدراسية دبي:

الفلكسوغرافي وعمل عمليات في الحبر في نقل التوجهات أحدث يناقشون خبراء الصناعةاأللواح الرقمية

صناعات فـــي والتطوير اإلنتاج مديـــر أمـــا باريت،ونتفاعل ”عندما نتناقش فقـــال: الوطنية التغليففإننا زمالئنـــا مـــع وكذلك مـــع مـــزودي الحلـــولشـــتى في المعلومـــات نحصـــل علـــى كثيـــر مـــنطور في أننا أعتقـــد زلت وال الصناعـــة، مجـــاالتهذه مثلت فائدة الدراسية الحلقة التعلم بحيث أن

عظيمة بالنسبة لنا“.”بحصولنا معقبا: برنتيك من باتيل قال بانكاج فيماومـــن جميـــع الشـــكل بهـــذا علـــى ردود مشـــجعةمن تأكيـــد مزيدا وبكل فإننا ســـننظم المشـــاركينأحدث لنشر وذلك المستقبل، في الدراسية الحلقاتبين التواصل وكذلك التقنية العلوم إليه توصلت مامختلفالمشاركينوالمتحدثينليكونذلكبمثابةالتقنيـــة والقضايا للنقاشـــات منتـــدى غير رســـميالتركيز ينصب القائمـــة. الشـــكوك وإلزالة الحاليةوالمســـاعدة العمالء دعم على لبرنتيك األساســـيإلطالع قصارى جهدنا نبذل فإننا ومن هنا الفنية،الصناعة هذه في التوجهـــات على أحدث عمالئنـــا

آلخر“. حين من وذلك

تطـــور تقنية المناقشـــة وتضمنـــت قائمة مواضيععبر الرقمية الفلكســـوغرافية األلواح النقل، ومزاياالطباعة. وأحبار المتماثلة الفلكســـوغرافية األلواحمارتن مثـــل الصناعـــة وقـــد أدار الجلســـة خبـــراءأبيكس فـــي الفني المبيعات مديـــر هيندريكـــسلناما العـــام كالفكيـــان المديـــر أوروبـــا، وفالتشـــيهمدير وراجيـــش دبريتو ديجيتيـــك، إنترناشـــيونالتوردا الشـــرق األوســـط والتطوير في المشـــتريات

المحدودة.الحضور من األسئلة لطرح جلسة الحلقة بعد وجاءرغبتهم عن الحضور عبـــر وقد علـــى المتحدثين،في مستقبال الدراسية الحلقات من مزيد بحضور

تنظيمها. حالالمســـاعد اإلنتاج مدير بينغاري، أبهيجيت وعلـــق”لقد بالقول: على الفعالية إل سي سي باكمان فيالجلســـة ســـيما ال حقا، دراســـية تقنية كانت حلقةعلى حصلنا كما األنيلوكس الخاصة باســـطواناتبعمل الخاصـــة الجديـــدة كثيـــر مـــن المعلومـــات

الرقمية“. األلواح

حلقة مؤخرا الشرق األوســـط برنتيك اســـتضافتمن لكل الفلكسوغرافي طباعة عن تقنية دراسيةعلى إلبقائهم منها محاولة في وشركائها عمالئهاوقد الصناعة، مجال في التوجهات بأحدث اطالع

في وذلك الماضي ٢٨ أكتوبر الجلســـة يوم عقدتبدبي. الراشدية بمنطقة للتدريب الفطيم مركز

أحبار تستخدم الحجم كبيرة طابعة أول في تستثمر حورس مصر: شركةمصر اليوڤى في

فوق باألشعة تجف األحبار التي تستخدم الحجم كبيرة طابعة أول في حورس شركة إستثمرت ٥٣٠٠ بى إكس بى إتش طراز وذلك من مصر، في البنفسجية

شاكر أشرف يمتلكها والتي حورس لدى شـــركةطرز من ثالثة طابعات أخرى، هى ســـعد، وحنان

إل ١٥٠٠ ذات ١٢٠٠ و إكـــس إكس إل إتـــش بى ١٠٠٠٠ بى القاعـــدة، وطابعة إتش مذيبية األحبار

لالفتـــاتالداخليـــة.تقدم وهى للتصميم، كامل ستوديو لديها أن كما

المطبوعات مـــن وواســـع متنوع مدى لعمالئهـــاخبرات وبعـــد والخارجيـــة. والالفتـــات الداخليـــةمواقـــع مجـــال فـــي طويلـــة ولســـنوات طويلـــة الجمهورية أنحاء شتى في اإلعالنات والالفتاتبدايات مـــع الالفتات لطباعة التوجـــه قرر شـــاكرواحدة الشـــركة باتت قليلة أشـــهر وفي هذا العام،مصر. في إنتاجية واألعلى الرائدة الشـــركات منحيث عالية، فنية بخصائص الماكينة هذه وتتميز

٣٠٠ متر مربع فرخ الى التشغيلية سرعاتها تصلتصل طباعي تسجيل بدقة الواحدة، في الســـاعة

وأقصى الواحـــدة، البوصـــة ٣٦٠ نقطـــة فـــي الـــىأمتار، خمســـة عرض الى تصل مســـاحة طباعيـــةالنقيطات ذات البييـــزو تقنية الطابعة وتســـتخدممصنوعـــة من وأحبـــار حســـب الطلـــب والحاجـــةتعرضها طريق عن تجف والتي الملونة الخضاب

١٦ رأس وهناك البنفســـجية، فـــوق الى األشـــعةاأللوان التشـــغيلية من لون لـــكل أربعة طباعيـــة،لمدة بضمان تتمتع المنتجة والالفتـــات األربعة.

اليوڤي والمياه. أشـــعة ضد عامين٨٠ بيكو الى الحبر نقيطـــات أحجام هـــذا وتصل

لتـــر، وبـــوزنالطابعـــةالـــى٦٥٥٠ كيلوجـــرام.هذه بأن عزمي مدير الشـــركة وقـــد صرح ريمونوأنها للشـــركة، جـــدا هامة إضافـــة الماكينـــة تعـــدداخل للشـــركة التنافســـية من القوة ســـوف تزيدمن األولى ألنها واإلقليميـــة، المحلية األســـواقبالطباعة تقوم وأنهـــا مصر والمنطقة، في نوعهـــامن ومتنوع واســـع مدى وعلـــى بســـرعات عاليةلألحبار اللحظي الى الجفاف باإلضافة الخامات،

عن طريقاألشـــعةفوقالبنفســـجية.

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صحيفة األيام آركيتيكس في أكفا سير العمل تركيب نظام البحرين:

مؤخرا اليومية األيـــام البحرينيـــة قامـــت صحيفةإلى (مـــن التحريـــر العمـــل بتركيـــب نظـــام ســـيرالبرنامج وقـــد وردت المتكامل، اآللـــي المطبعـــة)المؤسسة يساعد وسوف جرافيكس جيفين شركةالصحفي اإلنتـــاج جوانب كافة مـــع علـــى التعامل

الضيقة. النهائية المواعيد وتلبية لديهااتصال بنظـــام إم إل مزود إكـــس وبرنامـــج قواعـــدموقع، ومن أي الوظائف يســـمح بمراقبة شـــبكياألقسام بحيث يمكن يربط كل فإنه لذلك إضافةعلم بســـير وعلى اتصال للمشـــغلين البقـــاء علـــى

الحالة. مستجدات وآخر الملفاإلنتاج مديـــر الخالق، عبـــد اللطيف ويقـــول عبـــدالجديدة: الصفقة عن للنشـــر األيام في مؤسســـةعانينا منه الذي الشـــديد ضيق الوقت حفزنا ”لقـــدأكفا برنامج شراء على تصنيع األلواح في األمريناإلنتاج الجديد وذلك بسبب متطلبات آركيتيكس

بالقطـــع العريض ذات ٢٨ ٧ صحف وهـــي لدينـــا

و١٢ صفحة الرئيسية)، (األعداد منها لكل صفحة(لالقتصاد). صفحة و١٢ (للرياضة)

أكفا نظامي مـــع العمل ســـير نظام وقـــد تم دمـــجالتحضيـــر قســـم غاليليـــو فـــي بوالريـــس وأكفـــاالطباعة، في قسم وجوس وآلتي تينسور الطباعيطريقـــة العمـــل موضحـــا ويقـــول عبـــد الخالـــقأكفا األلواح وضع جهـــاز النظام ”يشـــغل الجديدة:كذلك يرتبط وهـــو جدا، بســـرعة عالية بوالريـــس

تينســـور باآللة الخط ZIP الموجودة على بملفاتتلقائيا“. الحبر لوضع

إجمـــاال اإلنتاجيـــة الطاقـــة زادت ويضيـــف: ”لقـــدوقت األلـــواح في عدد لزيـــادة ٦٠٪ نظـــرا بنســـبةوضع بين الحمـــل بكفـــاءة محـــدد، وهـــي تـــوازنخصائص أهم بيـــن الطالء. ومن وجـــودة األلواحالتوقف)، أو العطل عند (األمان خاصية النظام هذاالصحف بانتظام إلنتاج للغاية ضرورية ميزة وهي

وبطريقة يعول عليها“.

صفقات لعقد مشاريع إلى كذلك الخالق عبد ونوهفي ”نفكر بالقول: المســـتقبل في من هذا القبيل

إضافي“. بوالريس أكفا نظام شراء

الوفاء على سيســـاعد المؤسســـة جيفين جرافيكس المتكامل من المطبعة) إلى التحرير برنامج (منالضيقة النهائية بالمواعيد

التطبيقية الفنون بكلية ناجحة ندوة تنظم كانون مصر: شركةلحلول المتزايدة التطبيقـــات عن ندوة تنظم حلـــوان بجامعة التطبيقية كليـــة الفنـــون

الطباعة الرقمية

والتشـــغيل المحتوى إنتاج مثل بالطباعة، متصلةالملكية. وحقوق والنشر والتوزيع والنقل

جو مرح وسط واألجوبة األسئلة من سلســـلة وبعدوالكل الندوة إنتهت ســـاخنة، طباعية ومناقشـــاتوطباعة الرقمية الطباعة بين العالقة عن يتســـألمســـتقبل ســـيكون مـــاذا وعـــن الليثـــو أوفســـت،

؟ والمنطقة الطباعة في مصر صناعات

النقاط التي وأبرز أهـــم من نقدم بعضا يلي وفيمـــا: نيلسون السيد طرحها

العمليـــة كل فـــي تتحكـــم أن المطابـــع -علـــى التشطيب الى التصميم من اإلنتاجية

واإلســـراع التوقف عن التنافس، المطابع - علـــىالتخصص في

المعلومات طريـــق طباعة التخصص عن - يأتـــيوعن طبعة، الـــى طبعة والمحتـــوى المتغيـــر مـــنللياء، األلف مـــن الطباعية المشـــاريع طريق إدارةوالتوزيع للعمالء والنقل التسويق وتقديم خدماتالكامل التحكم في البداية مفتاح هو - التصميـــم

الطباعية للعمليةمن الطباعة خدمات إدخال في - يجب اإلســـراع

اإلنترنيت خاللعالية بجـــودة أصبحت اليوم الرقميـــة - الطباعـــةمن الكثير بـــل وتتخطاه فـــي تضـــارع األوفســـت

األحيانموضحا جدا هامـــة بجملة محاضرته ولقد أنهـــىهناك الطباعة، صرفه علـــى يتـــم جنيه بـــأن لكل

أخرى أشـــياء على صرفها يتم ٩ جنيهات حوالـــي

كانون لشركة الرسمي الوكيل إتكو شركة نظمتبجامعة التطبيقية الفنون كلية في ندوة مصر فـــيخاللها وقدم نوفمبر، من عشـــر يوم الثاني حلوانتسويق المنتجات بقســـم علي مدير أيمن الســـيد

لمحة سريعة الشرق األوسط, كانون بشركة CBSالرقمية وماكيناتها منتجاتهـــا وأهـــم عن الشـــركةشـــرح الى جانب األلوان، ومتعـــددة اللون أحاديـــةالمستقبلية إســـتراتيجيات الشـــركة مبســـط ألهمالشركة إســـتمرار على مؤكدا والعالم، في المنطقة

والتطوير. البحث وبقوة في اإلستثمار فيمن ســـبعون من طلبة وطالبات أكثر وفـــي حضوروبعضا من بالكلية والتغليف والنشر الطباعة قسمنيلسون جاري الســـيد بدأ تدريســـها، أعضاء هيئةالعالمي وصاحب البريطاني واإلستشـــاري الخبيرفي للتصميمات المطابـــع ومكتـــب سلســـلة مـــنالعديد ثم تناول بالحضور، مرحبا محاضرته، لندنخبرته والحيوية، موضحا الموضوعات الهامة منأدخـــل الطباعة أوفســـت وكيف الليثو مع طباعـــةمدى توفير إمكانـــات لديه وأصبـــح اليوم الرقميـــة

والمطبوعات لعمالئه. من الخدمات واسع

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حلوان جامعة في ناجحة ندوة تنظم كوداك شركة مصر:

الرسمي الوكيل وشـــركاه ســـيدهم نظمت شـــركةحلوان جامعة مصر ندوة فـــي في كوداك لشـــركةأكتوبر الماضي، من والعشرين الثامن بالقاهرة يومماكينتين أول وتشغيل وتركيب بيع بمناسبة وذلكداخل مصر في نيكســـبريس طراز من رقميتيـــن

الشرطة. ومطابع كونكورد مطابعوطالبات طلبـــة من ســـتون من أكثر فـــي حضـــوروالنشـــر قســـم الطباعـــة وأعضـــاء هيئـــة تدريـــسمديـــر نخلـــة ماجـــد المهنـــدس بـــدأ والتغليـــف، بالترحيب بالسادة الندوة سيدهم العمليات بشركةماســـارو ســـلفاتور الســـيد الحاضريـــن، ثـــم دعـــوةلقطـــاع واألعمـــال المشـــروعات مديـــر التطويـــروالشـــرق أفريقيا كوداك بشـــركة الرقمية الطباعةأعرب والتي محاضرتـــه، ليبـــدأ األوســـط وأوروبـــا،ثم وبالمناسبة، بالحضور البالغة ســـعادته عن فيهاالطباعة عـــن كوداك شـــركة مفهوم تحـــدث عنقدم كما وخصائصهـــا، متطلباتها وأهـــم الحديثـــةوأهم كـــوداك العالمية شـــركة نبذة مختصرة عنعلى وأكد الرقمية، الطباعة مكنات من منتجاتهـــا

مصر في رقميتين «نيكسبريس» أول ماكينتين تركيب بمناسبة

منظومة داخل الموجودة واألعمال النجاح فـــرصالحديثة. الرقمية والطباعة اإلتصاالت

أهمية عن في محاضرتـــه ماســـارو أوضح الســـيدومميزاتها، إمكاناتهـــا وأبـــرز ماكينة نيكســـبريسيمكن والتي الخامسة الوحدة وجود في ال ســـيمامثل إضافيـــة خاصة ألـــوان إســـتخدامها لطباعـــةوضع في إســـتخدامها يمكن كما البانتون، ألـــوانالورنيشات أو اللمعان عالية الشـــفافة الورنيشـــاتالتأثيـــرات ذات المرتفعـــة الثالـــث البعـــد ذات

الخاصة.قليلة طبعات من الحديثة على اإلتجاهـــات وركزوزيادة الطباعيـــة العمليات دوران العـــدد وســـرعةالمســـتهلك وقال أن الزلوان وأهميتها، إســـتخدام

٣٥٠٠ رســـالة حوالي الى يوميا يتعرض األوروبيفي الثمانينيات. فقط منها ٢٥٠ مقابل تسويقية،الجيد اإلتصـــال جيـــد ولكـــن وأكـــد أن اإلتصـــالالمحتوى ذات المشخصة المطبوعات وأن أفضل،المســـتهلك، إســـتهداف في كبير تأثير لها المتغيرلعدد من التسويق بدال واحد، الى واحد والتســـويق

وبنفس نفس الوقـــت فـــي كبيـــر من األشـــخاصالرسالة العامة.

يتغير أن السوق ماسارو السيد النهاية أوضح وفيجديدة أســـواقا بإيجاد تقوم وأن الطباعـــة الرقميـــةعن وذلك مـــن قبل، أو موجودة لم تكـــن معروفةالطباعية المنتجات من أوســـع مدى توفير طريقتقول حيوية بجملة المحاضـــرة وأنهى لعمالئهـــا،يمكنك الوصول الذيـــن األشـــخاص بعد ”ال تقـــماألشـــخاص الذين بالوصـــول الى قـــم إليهـــم، بل

القيمة)“. (ذوي يعدونقـــدم طلبة واألجوبة األســـئلة من وبعـــد سلســـلةإياه شاكرا للضيف الورود من باقة القسم وطالبات

لهم. قدمها التي الشيقة المحاضرة على

المحرر كلمة

جهانباني إسكندرالتحرير رئيس

أشـــد أيهما القول ويصعب هول المفاجأة، من القنبلة كوقع وقعهما علينا كان إعالنان الماضي حدث الشـــهروقعا من اآلخر.

ما يعادل ١,٠٩ مليار (أي ٧٣٠ مليون يورو مقابل أوشـــيه لشـــراء كانون عرض شـــركة كان اإلعالن األولجاندينوفيشـــنز عمليات أصول معظم شـــراء على جرافيكس أكفا موافقة فكان الثاني أمـــا دوالر أمريكـــي)،

لها في الخارج. التابعة الرئيسية الشركات أسهم ومعظم الشمالية القابضة في أمريكامدى على التوجه هذا اســـتمر الشـــركات الصغيرة، وإذا ما من مأخذه بدأ يأخذ الكبير االســـتحواذ والظاهر أنالتطورات هذه تبدو واالستحواذ. وقد البيع والشراء عمليات مزيدا من سنشـــهد فإننا القليلة القادمة األشـــهركانت إن الثقة تمـــام واثقا لســـت إنني إال المعاناة، من بحالة تمر التي للشـــركات طيبة أنباء للوهلـــة األولـــىعوائد سنوية تحقق التي الشـــركات من غيرها وقليل وكانون ألكفا فبالنســـبة بمجملها. طيبة للصناعة أنباءصفقة شـــك بال متردية يعد اقتصادية حالة وســـط شـــركات أصغر على بمليارات الدوالرات فإن االســـتحواذالمتطورة التقنية عالم دخول الوقت وفي ذات منتجاتها تشـــكيلة تعزيز تســـتطيع فهي المعايير، رابحة وبكل

ضخمة. باستثمارات القيام إلى الحاجة دونوبالنســـبة لنا كمجلة العمالء، أمام أقل وخيـــارات المصنعين من قلـــة بيد الصناعة يتـــرك إال أن هـــذا األمـــرهل هو: حاليا المطروح والسؤال عنها. كي نكتب الشـــركات من القليل ســـوى يكون أمامنا لن فإنه تجاريةإلى أم القلة بحكم يعرف ما إلى حجما األصغر لمنافســـاتها الكبرى الشـــركات بالتهام التوجه هذا ســـيؤديوتجديدا رشاقة أكثر فهي ســـواها، أسرع من بشـــكل الشـــركات الصغير نموها عن معروف منتجات أفضل؟المنافسة صلب في البقاء أجل من االنتشـــار واســـعة البيع وقنوات أدوات التســـويق تفتقر إلى أنها ومرونة إاليكشـــف النقاب لم حين الصفقة في إرجاء بصدد كانون أن ورغم الظروف االقتصادية العصيبة. هذه وســـطمنتجات هذه الجديدة الشركات ونشوء القادمة االندماجات عن ينجم أن نأمل أننا إال أكفا، استحواذ عن بعد

األيام. هذه العصيبة الظروف من ذاته هو يعاني والذي للعميل أفضل وخدمات أفضل

هذا سيؤدي هلبالتهام التوجه

الشركات الكبرىاألصغر لمنافساتهاما يعرف حجما إلى

القلة؟ بحكم

صصصصص المحتـويــات

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مصر: شركة كوداك تنظم ندوة ناجحة في جامعة حلوان

البحرين: تركيب نظام سير العمل أكفا آركيتيكس في صحيفة األيام

مصر: شركة كانون تنظم ندوة ناجحة بكلية الفنون التطبيقية

دبي: برنتيك تستضيف حلقة دراسية تقنية للشركاء والعمالء

مصر: شركة حورس تستثمر في أول طابعة كبيرة الحجم تستخدم أحبار اليوڤى في مصر

إيران: المعرض الدولي للتغليف والطباعة يقام في يناير القادم

البحرين: هيدلبرج تواصل نجاحاتها بتركيب طابعات جديدة

المعرض السعودي لفن الطباعة ٢٠٠٩ يفتح آفاقا جديدة إلستراتيجية

النمو في المملكة

بيبر أرابيا ٢٠٠٩ يلقى استقباال حسنا وسط ممثلي الصناعة

النظر إلى ما بعد الركود العالمي

إزالة األلوان السفلية وإستبدال GCR & UCR المكون الرمادي

(الجزء الثاني)بقلم: د. جورج نوبار سيمونيان

مشكلة ظهور عالمات وخطوط التروس على األفرخ المطبوعة

بقلم: د. جورج نوبار سيمونيان

كونوا مثل الميركات

األخبـــار

مجلة شهرية شاملة مختصة في عالم الطباعة في الشرق األوسطالسنة السادسة/العدد الثالث و الستون/ديسمبر ٢٠٠٩

ME Printer FZ L.L.Cص.ب. ٥٠٢١٨٣، مدينة دبي لإلعالم

دبي، اإلمارات العربية المتحدةهاتف: ١٠ ١٢ ٣٩١ ٤ ٩٧١+

فاكس: ٦١ ٩٥ ٣٩٠ ٤ ٩٧١[email protected] :البريد اإللكترونيwww.meprinter.com :موقع اإلنترنت

مدير النشر للمجموعةمرتضى كريميان

هيئــة التحـــرير

رئيس التحريرإسكندر جهانباني

[email protected]المحرر التقني – القسم العربي

د. جورج نوبار سيمونيان [email protected]

المحرر التقني – القسم اإلنجليزيرود هايز

[email protected]المحررون

هبـــة موســــى+٠٨ ١٢ ٣٩١ ٤ ٩٧١

[email protected]دنيس ماثيو دانيال

+١٥٩٨ ٣٩١ ٤ ٩٧١[email protected]

د.يونس شكرخآه[email protected]

المختصون المشاركون في التحريرفرانك رومانو (الواليات المتحدة)

[email protected]لوريل برونر (المملكة المتحدة)

[email protected]مدير شؤون العمالء

برابوال جاندران بي أم+٠٧ ١٢ ٣٩١ ٤ ٩٧١

[email protected]

مصمم جرافيكيسمالل اس

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اإلعالنات+١٠ ١٢ ٣٩١ ٤ ٩٧١

meprinter @meprinter.com

توجه المراسالت إلى العنوان التالي:ME Printer مجلة

ص.ب ٥٠٢١٨٣، مدينة دبي لإلعالمبناية رقم ٩، مكتب رقم ٢١٤

دبي، اإلمارات العربية المتحدة[email protected]

طبعت في مطبعة أطلسجميع حقوق الطبع والنشر محفوظة

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الرسمي

المعرض

خط التشطيب

الملف

تقنيات حديثة

مشكلة وحل

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Date post:	14-Mar-2016
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