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Purpose Driven Learning#StartupEssentialswww.UrySarabia.com @sarabiauwww.StartupEssentials.Co [email protected]
GSBI Network Meeting http://www.scu.edu/socialbenefit/entrepreneurship/gsbi/network.cfm
Mexico CityTec de Monterrey
http://www.itesm.mx/
March 23rd 2015
Founder & CEO at Startup Essentials Inc.Lives in New York From Bogotá, ColombiaElectrical Engineer, Universidad DistritalEntrepreneur
Jefrey Bulla
Ury Sarabia
Founder & COO at Startup Essentials Inc.Corporate Experience at Dell & HPEntrepreneurElectronic Systems Engineer at Tec de MonterreyFrom Guadalajara, México
Current entrepreneurship problem
9/10 companies failBIG WASTE OF MONEY AND TIME
#uncertainty
3 STORIES
STORY # 1
Multiple Businesses & Attempts to Build Growing Startups +
15 years (half of my life, since youth) in search of an answer:
How do I start a startup?
STORY # 2
1. Business Plan (Business Model) 2. Pitching to Investors 3. Building the Product
(Execute the Plan/Model) =
US$ 65.000 of Investment (0 return) & 2 years of waste
same applies to Business Models
STORY # 3
Bootcamp 4x
León, MéxicoLos Castillos vulnerable community
220 University Freshmen
(Marketing, Biz Dev, Engineering, Design,etc)
4 Bootcamps 32 Startups/Teams 3 Days of Hard Work 220 Entrepreneurs/Students
ONLY 3 Days of Hard Work (from the ground up)
~USD $ 40,000Total Sales
Letters of Intent, Cash, Checks, Wires from real customers
What kind of stories do we want?
1 vs 2 vs 3 1 2 3
Cost 15 Years USD$ 65,000
(2 years)
3 days
Results Poor ROI USD$ 0 ~USD$ 40,000
Cities / Campi
Santa Fé (CSF)
Guadalajara
San Luis Potosí
León
Approaches
Mentors/Professors
Incubators/Accelerators
Students (all levels, even high-school)
WE EXPERIENTIALLY TRAIN PEOPLE ONCustomer Development
Lean Startup
Investment
Metrics
Product/Market Fit
Experimentation
Product Development
Growth
Problem Identification
Business Model Validation & Construction
Accomplish Real Sales as Quick as Possible
Our methodologyOur students follow this process
Select a customer segment
Discover and
quantify a problem
Design a value
proposition
Validate value
proposition with real
sales
Identify Growth Models
See video
Our Results During our bootcamps...
People trained:College studentsCommunities in povertyElderly population
Where?USA, Mexico, Colombia, and Chile
Current educational problem = subject based teaching
Pragmatical education
Facilitator Role
“Get Out of the Building”
Steve Blank
#LEARNING
#Reality
REALITY CHECK
#RESULTS
PROBLEM BASED LEARNING
PURPOSEDRIVEN LEARNING
“Whoever learns faster, wins”
“Whoever learns (from customers)
faster, wins”
Founders-Customer/Problem Fit
2) LeanCanvas.com
3) Business Model Canvas
Analysis & Strategy
1) Clientograma http://seb.sx/clientograma
Gradual Business Model Validation • Customer Learning
Documentation • Hypothesis Formulation • Measure Performance
Clientograma
A B C D
Problem = NO
Prob
lem
= S
I
Exploration Exploration Pitch Concierge
Customer Customer/Problem Value Proposition Revenue Streams
Solution Channels
Revenue Streams Costs
Expe
rimen
tsB
usin
ess
Mod
el
Clientograma
A B C D
Problem = NO
Prob
lem
= S
I
Exploration Exploration Pitch Concierge
Customer Customer/Problem Value Proposition Revenue Streams
Solution Channels
Revenue Streams Costs
Expe
rimen
tsB
usin
ess
Mod
el
PURPOSE
CLIENTOGRAMA (A Pragmatic Method)
A
Texto Aquí Letra
Grande
Texto Aquí Letra
Grande
B
C
Texto Aquí Letra
Grande
Texto Aquí Letra
Grande
D
WHAT’S NEXT?
ENTREPRENEURSHIP STAGES
Entrepreneurs /Teams
SelectionExperiential
TrainingTracking /Follow-Up
Methodology Transfer
Methodology Transfer - Multipliers Experiential Training
Everybody needs practice!
Our methodology is supported by our app Startup Essentials Exchange
Exchange is a tool for training entrepreneurs and tracking the most important startup metrics to increase chances of success
❖ CONFERENCES AND SHORT CLASSES
❖ BOOTCAMPS (3 TO 5 DAYS OF INTENSIVE TRAINING)
❖ MENTORSHIP AND COACHING FOR ENTREPRENEURIAL TEAMS
❖ STARTUP ESSENTIALS LICENCE FOR UNIVERSITIES, INCUBATORS, ACCELERATORS, AND COMPANIES
❖ STARTUP ESSENTIALS EXCHANGE: OUR PLATFORM TO TRAIN ENTREPRENEURS AND FOLLOW-UP
OUR OFFER
¡SALIDA A LA BOLSA DE VALORES!
EVIDENCE-BASED ENTREPRENEURSHIP
Less Fantasies More Evidence
#LatAm The land of opportunities
PURPOSEDRIVEN LEARNING
