Gov 2.0 = Transparency + Participation + Collaboration

 

Who We Are

From consumer brands to issues management and government, Proof Integrated Communications’ work is different, disruptive, evidence-based, ROI-focused, and centered on powerful ideas that drive corporate reputation, brand loyalty and consumer and stakeholder  engagement.

 

3 out of 4 Americans use social technology

The World Has Gone Social

2/3 of the global Internet population visits social

networks

Nielsen, Global Faces & Networked Paces, 2009

Why Social Media Matters

Visiting social sites is the 4th most popular online activity - ahead of personal email

Nielsen, Global Faces & Networked Paces, 2009

Why Social Media Matters

Time spent on social networks is growing at 3 times the rate of overall internet use, and accounts for 10% of all Internet time

Nielsen, Global Faces & Networked Paces, 2009

Why Social Media Matters

Every minute, 13 hours of video is uploaded to YouTube

2 Billion Videos Viewed Daily on YouTube

Twitter now has 105,779,710 registered users & 300,000 join dailySource: Huffington Post, 4/13/2010

Why Social Media Matters

•Twitter users average 55 million tweets a day. •Twitter's search engine receives around 600 million search queries per day.

Source: Huffington Post, 4/13/2010

Why Social Media Matters

If Facebook were a country, it would be the 5th most populated in the world, just ahead of Japan

Mark Zuckerberg, Jan 2009

Why Social Media Matters

Facebook stats – May 2010

• Facebook has more than 400 million active users• 50% of active users log on to Facebook in any

given day• More than 100 million active users currently

access Facebook through their mobile devices.

• People who use Facebook on

their mobile devices are twice

more active on Facebook than

non-mobile users.

Social media is giving control to the people - shifting power from editors, companies and government

Nielsen, Global Faces & Networked Paces, 2009

Why Social Media Matters

Social Media in Government

Top Level Leadership

Empower Your Innovators

San Francisco Innovators»Jay Nath»Lawrence Grodeska»Alissa Black»David Geller»Adriel Hampton»Kate Howard»Kelly Pretzer

Meet Your Constituents Online

Get Government Agencies Onboard

Syndicate Content Online

Create a Social Media Center

Clearly, the social media train has left the station

Gov 2.0 = Transparency + Participation + Collaboration

Brian Purchia@BrianPurchia

Proof Integrated Communications

www.ProofIC.comComunicación política, medios y buen gobierno: una NUEVA ERA - Guadalajara, Mexico Mayo 17, 18 y 19 de 2010