IT’S A BRA N D N E W DAY5 T H I N G S YO U N E E D T O C R E AT E A K I LLE R B RA N D

W H AT I S A B RA N D ?

– D ON A LD BUR N S

“Your brand is the emotional connection that your customers’ have about your restaurant.

A brand is not a thing, it's how your customers' feel.”

W H AT M AK E S A K I L L E R B RA N D ?

5 E L E M E N T S O F K I L L E R BRA N D S

• They have a killer story.

• They deliver killer consistency.

• They give people what they want, just a little differently.

• People can understand it.

• They never get complacent.

5 THINGS YOU NEED TO CREATE A KILLER

RESTAURANT BRAND

R E S E A RC H !# 1: I S YO U R BRA ND A F I T T O T H E MA R KE T

M A R K E T R E S E A RC H

• Create a hypothesis about your target customer in your target location – If I serve Italian food, will my foot traffic increase?

• Use social media to replace survey panels and focus groups and let your current customers/fans weigh in – The Takeaway: Consumer tastes vary by location

• Never make assumptions about your customer’s habits, tastes or preferences – Take the time to ask the right questions and gain insight

• Prevent costly mistakes or affirm your current strategy is the right one – Market research gives you ammo!

S TAY AWAY F R OM BA D N A ME S

T IP # 2 : I NS IDE J O KE S A R E B E ST LE FT O N T H E I NS I DE

YOU NE E D TO FOCU S YOU R BRAND

T IP # 3 : YO U CA NNO T BE E V E RY T H ING T O E V E RYO NE

M A K E YO U R B RA N D S O C I A L

T IP # 4 : YO U NE E D T O MA KE O NL INE MA R KE T ING A MU ST

– D ON A LD BUR N S

“The marketing game has changed and if you want your restaurant to thrive and not just survive, you need to change along with

it.”

S OC I A L M E D I A S TAT S

• 89% of 18-29 year-olds are active on social media.

• 93% of millennials use a mobile phone.

• 53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for those with a complaint.

• 87% of a Facebook page’s interactions happen on photo posts – Visual content is powerful!

E F F E C T I V E S O C I A L M E D I A M A R K E T I N G I S M U LT I - C H A N N E L

• Facebook

• Twitter

• Foursquare

• Google+

• Pinterest

• Instagram

W H AT I F S O C I A L M E D I A I S N O T F O R YO U ?

H I R E A P R O T O H E L PYOU S T I LL N EED TO BE ON I T. . . .

E AT E R I AL I KE T H E T E A M AT

DO N ' T D I LUT E YO U R BRAND

T IP # 5 : YO U A R E GO ING T O NE E D CO U RAGE

– D ON A LD BUR N S

“There will be many times when your faith in your brand will tested. These are the times when you need to stay the course. If you

don't believe in your brand, why should your customers?”

QUESTIONS

RAFFLE

ON E ATT E N D E E W I L L W I N OU R K I L L E R M A R K E T I N G PAC KAG E !

• 40 minute restaurant coaching session with international restaurant consultant, Donald Burns, The Restaurant Coach™

• An Eateria marketing evaluation & software demo, PLUS 1 month of free service for any managed account

C O N TAC T I N F O

D O N A L D B U R N ST H E R E S TA U RA N T C OAC H ™

http://www.eateria.co/

THANK YOU FOR ATTENDING!