It’s a Social Media World After All…

ANDREW MARIETTA, REGIONAL MANAGER, NEW YORK COUNCIL OF NONPROFITSWWW.NYCON.ORG @NYNED 800.515.5012 ext. 141 amarietta@nycon.org

Who’s Heard of These?

• Blogs• Wikis• RSS Feeds• Facebook• YouTube• Delicious• Flickr• Twitter• LinkedIn

What is Social Media?

Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online.

The Real Value of Social Media

“Is that it exponentially leverages word-of-mouth.”

-John Haydon, marketing consultantjohnhaydon.com(yes, that’s him.)

Why Should We Care?

In 2005, 8% of all adults online had a profile on a social network site. Today, over 40% do.

Source: Pew Internet & American Life Report (January 2009)

Your Donors are Online

In 2007, total online giving in the US reached over $10 billion – a 52% increase over 2006.

51% of wealthy donors prefer to give online.

Source: Convio The Wired Wealthy (March 2008)

Your Future Leaders are Online…

• http://www.youtube.com/watch?v=dGCJ46vyR9o

Dazzling Data….

Facebook has More than 500 million active users currently.

• 50% of active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook• Average user is connected to 80 community pages, groups and

events • Nearly three quarters (73%) of online teens and an equal

number (72%) of young adults use social network sites. Source: Facebook.com and Pew Research Center’s Internet & American Life Project The Pew Research Center’s Internet & American Life Project

Why Nonprofits Use Facebook….

• Pro’s: – Post News and Events to a

place where people can see it on a regular basis.

– Send out alerts and ask for action without being annoying or clogging people’s email “inboxes”

– Get real-time feedback from people who care about your cause.

– Build a community feeling.

• Con’s: – Many “friends” does not

equal many “supporters.”– Facebook not a proven

fundraising tool– Confusing “fan pages” vs.

individual page vs. “group” page.

– People worry about privacy, etc.

– Can be time consuming

In August 2008

• 23.7 million people visited YouTube.

• Every minute, 13 hours of video are uploaded to YouTube.

• 1 out of 3 videos viewed online is on YouTube.

Source: ComScore Inc. (August 2008)

http://www.youtube.com/watch?v=hHvgH5m1ujU

Why Nonprofit Use YouTube…

• Pro’s: – Puts a “face to a

name.” – Gives your nonprofit a

personality– Makes the story more

powerful– Allows for feedback

with constituents

• Con’s: – Have to purchase

technology (Flip Cam or other recording device.)

– May need to learn how to embed code on your nonprofit website.

– Privacy issues arise for clients or program participants

– What’s our personality?

In December 2008

• 4.5 million people visited Twitter - a 753% increase from the previous year.

• 70% of twitter users joined in ‘08.

• 5-10 thousand new accounts are created daily.

Sources: Compete (December 2008)Hubspot State of the Twittersphere (December 2008)

Tweeting for Good…

Tweeting for Bad…

Why Nonprofits Use Twitter…

• Pro’s: – Can quickly find those

that care about your cause and engage in conversations.

– Twitter users proven to be more active and give more money.

– Dialogue driven tool. Get feedback from community of users.

• Con’s: – Personal vs. Professional

Voice. What will “be” online?

– What’s our personality?– Can be time consuming

and “suck you in.”

What’s a Blog Got to Do With it?

How Blog Comments Fed People

Why Nonprofits Use Blogs…

• Pro’s: – Free tool that basically lets

you set up your own webpage. Can include links to other sites, etc.

– Can have full access to post as much or as little as you want.

– Helps create a personality for your nonprofit

– Allows you to get feedback from people who care about your cause.

• Con’s:

– People moving away from reading blogs to mediums like Facebook and Twitter.

– Need to post frequently to make the blog worth reader’s time.

– Worry about negative comments.

5 Rules of Social Media for Nonprofits

1. Listen. Social Media is not about you. It’s about people’s relationships with you. Listen before you speak.

5 Rules of Social Media for Nonprofits

2. Get involved. Social Media is about conversations and building relationships. It takes effort. Don’t just talk about yourself. Ask questions, engage people and link. Most of all, be inspiring.

5 Rules of Social Media for Nonprofits

3. Give up control. You can’t control the conversation. If you want people to spread your message, you have to trust them.

Listen. Inspire. Engage. Let go.

5 Rules of Social Media for Nonprofits

4. Be honest. You can’t spin the truth with Social Media. Be open, honest and authentic in everything you say and do.

5 Rules of Social Media for Nonprofits

5. Think long term. Don’t expect immediate, easily measurable results. It takes time to build trust and make connections.

http://blaugh.com/2007/01/19/where-do-you-think-youre-going-mister

Links

• http://nyconsocialmediainfo.wikispaces.com