J Humphries

Background InfoMothers against drunk driving (MADD) is an organization created to help end teen driving while under the influence.

PathosDrunk driving causes sadness and loss in many peoples lives, including mothers who lose their children before they get to live their lives. Nobody, especially mothers, should have to experience that.

Logos

Logos

Drunk driving is the leading cause of teen deaths in the United States. One drink is enough to slow your reactions on the road. Don’t drive even if you’ve only had one drink.

Ethos

EthosMADD is an accredited organization who is against drunk driving. They present a credible source for the prevention of driving while intoxicated.

AestheticsThe yellow road sign represents the fact that driving while drunk causes the driver to have slowed reactions and a good chance of ending up somewhere off the road.

The dark clouds in the background represent the high number of teenage fatalities that occur each year due to drunk driving.

The road is also going towards the dark clouds representing that if you drive drunk you are on the “road to death”

Is the meaning the same without the caption?

Is the meaning the same without the caption?

The message of the visual is still the same. The viewer is still able to infer that the ad is showing the dangers of drunk driving.

Audience

AudienceThe audience is anyone who might think about drinking and driving or any mom who has a teen that might.

Citationshttp://www.madd.org/get-involved/take-actio

n.htmlhttp://files.coloribus.com/files/adsarchive/

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