MADD Canada’s red ribbon is a simple, yet powerful, symbol in the fight to stop impaired driving. For 24 years now, the red ribbon has flown during the holiday season to remind people to plan ahead and drive sober.

As MADD Canada National President Denise Dubyk explains, “every red ribbon represents someone who has made the commitment to always drive sober. It means our roads and communities are a little bit safer.”

MADD Canada hosted a national launch for this year’s Project Red Ribbon campaign at Province House in Halifax, where we were joined by the Honourable Bill Estabrooks, Minister of Transportation and Infrastructure Renewal for Nova Scotia; the Honourable Ross Landry, Minister of Justice and Attorney General for Nova Scotia; and Halifax Regional Police Chief Frank Beazley. We were also pleased to welcome representatives from our Project Red Ribbon sponsors: Title Sponsor Allstate Insurance’s Mike Duffy, Agency Manager for Halifax Region; and Official Sponsor Irving Oil’s Neil Moore, Canadian Operations Manager. Following an official ribbon cutting ceremony, red ribbons were tied to MADD Canada’s KIA Soul, which is adorned with our messaging and logos.

The red ribbon is a strong symbol of each wearer’s commitment to sober driving. It also serves as a tribute to all victims who have been killed or injured in impaired driving crashes. Every year, approximately 1,200 people are killed and 68,500 are injured in impairment-related crashes.

“This little red ribbon packs a big message,” Ms. Dubyk said. “It reminds people to plan ahead for a safe ride home if they’re going to be drinking. It reminds people that impaired driving put lives at risk. It reminds people that the deaths and injuries resulting from this violent crime are needless and totally preventable.”

“Allstate Canada has been proud to partner with MADD Canada for almost 25 years. Our agents were part of this campaign in its early days and we’re proud to be here again this year, helping to spread this important, life saving message,” said Allstate Insurance Company of Canada President and Chief Executive Officer John O’Donnell. “At this time of year especially, when social gatherings and holiday toasts are common, all Canadians need to be reminded of the power they have to stop impaired driving and make our communities safer.”

Working together with Allstate Canada, and other sponsors such as Irving Oil, MADD Canada, its volunteers and supporters plan

MADD Canada’s RedRibbon Flies Again

MattersMADD

Canada’s

Mission:

To

Stop

Impaired

Driving

And

To

Support

Victims

Of

This

Violent

Crime.

Winter 2011

More on page 2

Red Ribbon Flies Again continued from page 1

to distribute millions of red ribbons across the country between now and January 3, 2012 when the campaign ends.

MADD Canada’s red ribbons are available through the MADD Canada web site, Chapters and Community Leaders and Allstate offices across the country. Red ribbon car magnets are available at Canadian Tire stores. MADD Canada is also offering a text-to-donate program. Show your support for Project Red Ribbon by texting “ribbon” to 45678 to make a $10 donation. In return, you’ll receive a special red ribbon pin. (You will be asked to send a second text to “MADD” and receive a link to a secure web page to input your mailing address to receive your pin.) Your donation will be added to your cell phone bill.

In Ontario, MADD Canada’s red ribbon will be front and centre at LCBO outlets during the month of December, as the corporation embarks on its annual Spirit of Giving campaign.

Each year, for the full month of December, LCBO asks customers to support MADD Canada and four Ontario children’s hospitals through donations at the checkout. This year’s campaign promises to be bigger and better than ever, as LCBO employees at checkouts will be asking shoppers to add a $2, $5 or $10 donation to their purchase or deposit their loose change in the MADD Canada Project Red Ribbon boxes. (In previous years, staff asked for $2 donations or change for the Project Red Ribbon coin boxes.)

LCBO hopes to top the almost $1 million raised last December for MADD Canada.

Thanks to the generosity of LCBO customers and employees, the funds raised last December will result in more than half a million students experiencing this year’s School Assembly Program, Damages, and learning how to make safe, responsible choices to help stop impaired driving. In each of the past two years, LCBO funds have been used to pay for 600 free screenings of MADD Canada’s school program in Ontario.

“As a socially responsible retailer, LCBO is a longstanding supporter of MADD Canada’s goal to help prevent drinking and driving,” said Bob Peter, LCBO President & Chief Executive Officer. ”Programs like Damages deliver impactful anti-impaired driving messages and strategies. We’re pleased to raise funds so students across Ontario can receive such an effective educational program.”

MADD Canada thanks LCBO, its employees and its customers for their generous and ongoing support to help produce and deliver effective programs that resonate with students and help them understand the power they have to stop impaired driving.

Project Red Ribbon Campaign Sponsors

Title Sponsor Allstate Insurance Company of Canada

Official Sponsor Irving Oil

Corporate Sponsors #TAXI

BMO Financial Group

Campaign Member Micro Consulting

LCBO Employees, CustomersShow Their Spirit of Giving

Matters

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Hustle and bustle, tidings of good cheer, Christmas carols, messages of peace and joy are now all around us. It can be an especially difficult time for victims of impaired driving as we learn, again, how to juggle our emotions.

The holiday season floods our hearts with memories of loved ones killed and those struggling

with injuries as a result of impaired driving. Sadly, we know there are many families who now face their first Christmas after the devastation of an impaired driving crash.

My family faced that first Christmas in December 2000. My son-in-law, Darryl, was killed in an impaired driving crash in May of that year. His wife Tammy and two young sons – Dylon, 6, and Joshua, 2 – were left to mourn. As Christmas drew near, we had absolutely no comprehension of what it would look like. My daughter tried her best to carry on with traditions that were meaningful to the boys, yet the reality that nothing would ever be the same continually broke her down.

Since that Christmas, we have moved forward while never forgetting. We find great comfort in knowing that we are not ‘expected’ to heal in a specific way or within a specific time. We know that, after 11 years, it is still

all right to cry for our loved one. We know that we can grieve the fact that Darryl is not with us for Christmas, no matter how long it has been. We know that whatever works for us, in terms of keeping or changing our holiday traditions, is okay.

If you or a loved one is having a tough time this year, I invite you to read the MADD Canada Holidays & Hope publication for ideas and tips – like those listed on this page – that might help you navigate the emotional road this holiday season takes us down. And if you need to talk to someone, never forget that support from MADD Canada’s Victim Services is just a phone call away.

Being part of the MADD Canada family fills me with strength. Knowing others understand is comforting. I know I can reach out when I need to be comforted and that gives me strength to help support my daughter and grandsons. This energy comes from my MADD Canada family - where there is always a hug and a listening ear, a friend on the phone.

I wish you all peace, health and comfort this holiday season.

Denise Dubyk National President

Coping With Loss During the Holiday Season

Decorationsm Decorate as usualm Modify your decorationsm Ask for helpm Let others do itm Make changes, such as: an artificial

tree instead of a real onem Have a special decoration for your

loved onem Eliminate the tree or other

decorations

Dinnerm Prepare as usualm Go out for dinner

m Invite friends overm Eat alonem Change time of dinnerm Change routine of dinner, such as,

this year do a buffetm Change location of dinner, eat in a

different roomm Ask for helpm Cook something special to honour

your loved one

Traditionsm Keep the old traditionsm Attend holiday partiesm Go to an entirely new place

m Bake the usual holiday foodsm Buy the usual holiday foodsm Go to religious servicesm Do not attend religious servicesm Attend the religious service but at a

different timem Attend a totally different service in a

different placem Spend quiet time alonem Visit the cemeterym Open gifts on Christmas evem Open gifts on Christmas day

Holiday Coping TipsContinuing the holiday traditions after the loss of a loved one can be overwhelming and painful. The following checklist - taken from MADD Canada’s Holidays & Hope - may be a useful guide to planning what will work for your family this year. For the full checklist, or for other tips and coping strategies, go to http://www.madd.ca/english/services/resources.html or you can call 1-800-665-6233, ext. 222 to receive a copy of the brochure.

Check what you would traditionally do and then circle what you might want to do this year. Share this with your family or have them do one of their own and compare notes.

National President’s MessageMatters

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Bringing Campaign 911 to the WaterwaysBoating season is still months away but MADD Canada is already gearing up to spread the message about sober boating with more Report Impaired Boating – Call 911 signs, thanks to a new grant from Transport Canada.

In 2010, MADD Canada received a Transport Canada grant for a pilot project to install 50 Report Impaired Boating – Call 911 signs at marinas, docks and boat launches in Ontario, the Atlantic Region and British Columbia. The signs were part of an overall effort to raise awareness about the dangers of operating a boat while impaired and to let the public know that they should report suspected impaired boaters.

Alcohol is a factor in more than 40% of recreational boating fatalities. Thirty-seven per cent of boaters in Canada admit to consuming alcohol every time they boat, and nearly two-thirds admit to consuming alcohol sometimes when boating.

With this year’s grant, MADD Canada hopes to install 100 more signs across the country. This year’s project also includes the production of a radio PSA to air during the 2012 boating season to raise further awareness about the risks of impaired boating.

The signs are a partnership between MADD Canada, Transport Canada, local police services, emergency call centres, municipalities and public and private marinas.

Matters

Impaired Driving: It Will Cost You Big TimeA new MADD Canada video and brochure, entitled Impaired Driving: It Will Cost You Big Time, is available in Ontario to outline the significant administrative and legal consequences of impaired driving charges in that province.

Learn more about Ontario’s longer suspension periods, alcohol education and treatment programs, vehicle impoundment and ignition interlock program by viewing this video or downloading the brochure from our web site.

MADD Canada thanks the Ministry of Transportation of Ontario for their generous support of this project.

MADD Canada’s National Conference for Victims of Impaired Driving (formerly known as the National Victims’ Weekend) is taking place in Toronto, Ontario on April 27-29, 2012. A weekend of informative, healing presentations and workshops is planned.

The highlight of the weekend is the National Candlelight Vigil of Hope and Remembrance to be held on the evening of April 28. For more information on the weekend, contact avicioso@madd.ca or visit the Victim Services section of our web site.

Mark Your Calendars for 2012 National Conference for Victims of Impaired Driving

Technology Sponsor

Gold Technology Partner

Alcohol Countermeasure Systems

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MattersARC Sponsors Campaign 911

Join MADD Canada today by making a monthly gift.

Your monthly gift provides a consistent and reliable source of funding for our programs and services.

Your monthly gift is cost-effective. Pre-authorized donations can be processed more efficiently than single gifts, leaving even more money to support our life-saving programs. We guarantee that a minimum of 97% of your monthly gift will be directed to our programs.

Your monthly gift will help ensure that we are able to continue to reach people with our life-saving message before so many more lives are lost.

How monthly giving benefits you:

It’s easy. Just tell us whether you would prefer to use your chequing account or your credit card.

It’s flexible. You’re in control. You can increase, decrease, pause or stop your donations at anytime.

It’s convenient. You’ll receive a consolidated charitable receipt for all your donations for the previous year in late February.

It’s rewarding. By joining Guardians of Hope, you will receive our quarterly newsletter, MADD Matters, plus our annual report. You will also have the satisfaction of knowing you are helping to secure a better future for all of us. Together, we can make a difference.

Become a Guardian of Hope and save lives this Holiday Season

To join today, please contact Dawn Regan, Director of Public Awareness & Partnership Campaigns, at 1-800-665-6233, ext. 223.

Organizational Sponsors

Official Sponsors Allstate Insurance Company of Canada

Fonora Textile Inc.

Hill Street Marketing Inc. Proud maker of MADD Virgin Drinks

LCBO

NB Liquor

Corporate Sponsors Impact Auto Auctions

Newfoundland Labrador Liquor Corporation

Car Rental Sponsor Discount Car and Truck Rentals Limited

Corporate Supporters BMO MasterCard

Fine Lines Sign Co. Inc.

MADD Canada is pleased to announce the Automotive Recyclers of Canada (ARC) as the Title Sponsor of our 2012 Campaign 911 program. ARC’s Board Chair, Wally Dingman, presented a cheque for $100,000 to MADD Canada National President Denise Dubyk at the Leadership Conference in September.

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Allstate’s Dave Pereira Takes on President Role with MADD London Chapter

This past September, MADD London Chapter suffered a tremendous loss when Chapter President Maggie Doran passed away after a courageous battle with multiple sclerosis. Dave Pereira, a long-time MADD Canada volunteer and Assistant Director of Business Development with

Allstate Canada, stepped in as the new President of the Chapter.

Dave moved to London four years ago to begin a new role within Allstate Canada. It was then that he first volunteered as the Allstate Canada liaison for the launch of MADD London’s Project Red Ribbon campaign. He remembers it as a powerful experience, and one that motivated him to get further involved with MADD Canada.

“After my initial involvement with Project Red Ribbon, things sort of developed organically,” says Mr. Pereira. “I found myself getting involved in more events and fundraisers as the year went on.” His involvement increased over the years and he eventually joined the Board of Directors of MADD’s London Chapter, serving as Director-at-Large.

Mr. Pereira knows he has big shoes to fill as the new Chapter President, but is confident in his team’s direction. “I think our main priority will be to carry on with the work the board has prioritized. We have a lot of exciting fundraising initiatives on the horizon, and we’ve laid the groundwork for some thrilling projects going forward.”

The Chapter has already donated a breathalyzer to the London Police Service as part of its 2011 initiatives and has big pursuits planned in 2012, including revamping the Chapter offices, putting together a new web site, and exploring social media sites like Facebook and Twitter to engage new volunteers and grow the Chapter.

School Assembly Program (2011-2012) Damages

Government of British Columbia

Saskatchewan Government Insurance (SGI)

Saskatchewan Liquor and Gaming Authority

Corporate Sponsors #TAXI

ARC Resources Ltd.

CIBC

Fednav

Husky Energy

MJM Productions

Winners Merchants International

Presenting Sponsor Kia Canada Inc.

National Sponsors Allstate Insurance Company of Canada

General Motors of Canada Ltd.

Gino’s Pizza

Provincial Sponsors LCBO

Manitoba Public Insurance

NB Liquor

Newfoundland Labrador Liquor Corporation

Nova Scotia Liquor Corporation

Matters

Community Sponsors Alberta Traffic Safety Fund

American Eagle Outfitters Foundation

British Columbia Auto Recyclers

Fine Lines Sign Company

Government of Newfoundland and Labrador

Langford Pharmacy

Prince Edward Island Liquor Control Commision

RBC Foundation

Car Rental Sponsor Discount Car and Truck Rentals Ltd.

MADD Canada launched Campaign 911 in 2007 to empower the public to call 911 to report suspected impaired drivers. Through signs, billboards, public service announcements and other materials, Campaign 911 provides the public with information on the possible signs of an impaired driver, tips on what to do and safety reminders.

We knew the program would result in more impaired drivers being taken off the road and, as a result, reduce the chances of crashes, deaths and injuries. The challenge lay with raising awareness about the program among the public and, specifically, changing the way people thought about 911. When the program started, many people did not think impaired driving was a serious enough reason to call 911; they did not consider it an emergency.

Five years later, public perception about the use of 911 to report impaired drivers has changed dramatically. Today, more and more people are calling 911 to report impaired drivers.

We are proud of the role Campaign 911 has played in this important shift. Working with police services, municipal, regional and provincial governments, traffic safety organizations and other community partners, MADD Canada has helped bring Call 911 programs to communities in Newfoundland & Labrador, Ontario, British Columbia, The Yukon and New Brunswick. There are also province-wide programs in Prince Edward Island, Saskatchewan, Nova Scotia, Manitoba and Alberta.

So what have we learned over the past five years? We know that effective call 911 programs with appropriate signage in the right locations, combined with public education and awareness about the program, effectively increase calls to report impaired drivers and increase impaired driving charges resulting from 911 calls.

Taking a general snapshot at various campaigns across the country, we know:

• The increase in calls to 911 to report suspected impaired drivers ranges from 45% to 80% in the first year of the program implementation, and the increase in impaired driving charges and roadside licence suspensions ranges from 30% to 80%.

• Police interception rates of 911 calls range from 20% to 50%.

• Between 35% and 45% of vehicles intercepted by police are charged with an impaired driving offence.

In cases where police are not able to intercept the vehicle, follow-up is crucial. Many police services follow up, via personal visits or letters, to the owners of vehicles which were reported in suspected impaired driving incidents.

The importance of that follow-up is illustrated by data collected by the Saint John Police. In Saint John, police collected information on the number of repeat occurrences of 911 calls for the same vehicle. They found that 25% of repeat 911 calls come within 30 days of the first call. Over a 10-year period, Saint John had 64 alcohol-related crashes that resulted in fatalities or injuries. Twenty-six of the vehicles, or 41%, had been previously reported in a 911 call.

Thanks to the efforts of police, governments, traffic safety organizations and community groups, Call 911 programs are making a real difference. For every im-paired driver taken off the roads as a result of a 911 call, that is a potential crash avoided, a life saved or an injury prevented.

Plans are well underway for our 2012 Campaign 911 program. Our new Title Sponsor, the Automotive Recyclers of Canada (ARC), is on board and we are planning a multi-site launch for the annual program in the spring. Watch the next issue of MADD Matters for more news on Campaign 911.

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Matters

Looking at the Success of Call 911 Programs

911 call alerts police to

alleged drunk driver

Chronicle Herald

May 5, 2011

Public complaint helps take

drunk driver off Highway 17

North Bay Nugget

June 15, 2011

Campaign 911 Sponsors

Title Sponsor

Automotive Recyclers of Canada

Official Sponsors

Allstate Insurance Company of Canada

Maritime-Ontario Freight Lines Limited

PageEight

In British Columbia/Yukon…

MADD Kamloops Community Leader Rox-anne Engli was on hand to present Dam-ages, MADD Canada’s School Assembly Program to students at Twin Rivers Sec-ondary in Kamloops in October. CFJC TV attended and spoke to students after the presentation to get their reactions.

MADD Central Okanagan Chapter attend-ed a volunteer recruitment event at Par-kinson Recreation Centre this summer. The Chapter had a fantastic response and have signed up new volunteers to join their group.

Pictured here are Eva Gainer (left) and Vicki Travis.

MADD Upper Fraser Valley Chapter host-ed a barbeque at a local Thrifty Foods grocery store. The Chapter raised aware-ness and funds all while customers en-joyed a great barbeque lunch.

Pictured here are Jo Anne Taylor (left) and Andrea Seymour.

MADD Metro Vancouver Chapter hosted its 4th annual Strides for Change Walk on September 11, at Central Park. Everyone had a great time and they were able to show off their new MADD Metro Vancou-ver red tents.

MADD Whitehorse Chapter held its Icon Fundraiser at Extra Foods raising over $560.

Pictured here are President Daniela Martinson and Administrative Assistant Talitha Emsley.

In the West…MADD Winnipeg Chapter unveiled a me-morial bench at The Forks in October. With many victims, dignitaries and volun-teers in attendance, the bench was un-veiled as a reminder to everyone to take a moment to remember the many innocent people who have been killed or injured in impaired driving crashes. The bench, created from beautiful pink marble, will forever be a place for people to stop and reflect.

In this picture are, (back row, left to right) Minister of Justice and Attorney General Andrew Swan; Cpl. Miles Hiebert, RCMP; (front row, left to right) Louise Knox, MADD Canada Chapter Services Manager; Ward Keith, Registrar of Motor Vehicles for Manitoba Public Insurance and Executive Director, Driver Safety & Regulatory Con-trol; Devi Sharma, City of Winnipeg Coun-cilor; and Doug Mowbray, MADD Winnipeg Chapter President.

MADD Edmonton and Area Chapter hosted its Annual Candlelight Vigil in early December at the Holy Trinity Angli-can Church. Expected guests included Mayor Stephen Mandel and members of the EPS and RCMP Honour Guards. The service included a choir and bagpipe and concluded with the lighting of candles for loved ones.

MADD Red Deer & District Chapter held its 19th Annual Candlelight Vigil of Re-membrance and Hope in November at St Luke’s Anglican Church. As Chapter Presi-dent Aleta Neville said, the vigil is “a spe-cial opportunity for families of those killed and injured to remember and honour their loved ones.”

In Ontario…

MADD Brampton and MADD Mississauga Community Leader groups participated in the Credit Valley Hospital Workplace Fair in October by setting up an awareness display. In November, both groups shared proceeds from the “Lose Your Spare Tire with Us” event, a specialized abdomi-nal and core workout session with Peter Pereira of Fit2Touch.com, held at Emil V. Kolb Centre.

MADD Durham Region Chapter hosted its annual Project Red Ribbon launch in part-nership with the Durham Regional Police’s holiday sobriety check point campaign kick-off at Uxbridge High School in No-vember. In October, the Chapter launched a creative contest that encouraged their members and volunteers to secure red ribbon box locations. Two lucky winners won a pair of tickets to an Oshawa Gener-als game in December.

MADD Niagara Falls and St. Catharines Community Leader groups attended and set up an interactive awareness display at Brock University’s Health Fair in Novem-ber. It was their first event as Community Leaders for MADD Canada.

MADD Ottawa Chapter participated in the annual Mums for Thanksgiving deliver-ies in late September and early October.

MattersChapter Notebook

Later in October, the Chapter held their 4th annual MADD Dash/Strides for Change event and organized a Candlelight Vigil at the Centennial Flame: on Parliament Hill. The Chapter also launched their annual Project Red Ribbon campaign breakfast awareness fundraiser in late November at Broadway Bar & Grill, Prince of Wales location.

Pictured here are: Marc Gagnon, Theresa Malham and Dorothy and Gaétan Gen-dron at the Chapter’s MADD Dash/Strides for Change event.

MADD Sudbury Community Leader group organized a mall display in mid-No-vember as part of their Project Red Rib-bon Campaign kick-off and participated in the Greater Sudbury Santa Claus Parade later in the month.

MADD Timiskaming & Area Chapter partnered with a grade 11/12 Health Care class in late October to organize a dramatic “dead day” at Timiskaming District Secondary School. Thirty-six stu-dents participated and created the t-shirt that was worn by the students. Later, on the same day, a mock crash was held in the school parking lot in partnership with police, fire and ambulance.

Pictured here are some of the students that participated in the dramatic “dead day.”

MADD Timmins & Area Chapter orga-nized a voluntary toll/plaza blitz. Pictured here are some of the Chapter volunteers in action that day. The Chapter also participated in a “Welcome to Timmins Night” event hosted by the city. This was a great opportunity for Chapter members to showcase MADD Timmins & Area Chapter activities and recruit some new volunteers.

Lastly, the Chapter launched their annual Project Red Ribbon campaign by hosting a brunch in early November at the Porcu-pine Dante Club.

MADD Toronto Chapter participated in a number of community events in the fall. Pictured here are: Marlene Stephens, Chapter President; Sgt. Jack West - Traf-fic Services 51 Division; and TTC driver Danny Cross during a daytime sobriety checkpoint and Choose Your RIDE display. In September, the Chapter partnered with the St. Clair Garden Business Improve-ment Area. They arranged a smashed car, set-up an awareness display and helped secure silent auction donations for the annual Corn Fest event.

The Chapter received proceeds from the silent auction. Lastly, the Chapter held their annual Project Red Ribbon launch in early November at Toronto Police Head-quarters.

The MADD Windsor & Essex County Community Leader group launched their annual Project Red Ribbon Campaign in early November at a local Allstate office

(Dougall location). Also in November, two local fraternities held car smashes with all proceeds going to the MADD Wind-sor & Essex County Community Leader group.

MADD York Region Chapter hosted their annual Project Red Ribbon launch in part-nership with York Regional Police’s sobri-ety checkpoint in late November at St.

Maximilian Kolbe High School in Aurora. Pictured here are some of the volunteers that gathered at the Chapter’s 3rd an-nual Strides for Change event at Nascar Speedpark in Vaughan earlier in the fall.

In Quebec…To launch the 2012 Project Red Ribbon campaign, MADD West Island attended the annual Drug and Alcohol Awareness Day at John Abbott College where stu-dents got to meet with the Chapter’s members, ask questions and get to know

our organization a little better. They also had the chance to try on the Fatal Vision goggles and to pick up red ribbons and bookmarks while having a taste of the mocktail provided by the College.

MADD Beauce has partnered with the lo-cal police force and Operation Red Nose Chaudière in a tour of local schools dur-ing the month of November. Red ribbons were distributed as part of the Project Red Ribbon campaign and awareness was provided to students prior to the holiday season. Furthermore, the MADD

Beauce KIA Soul will be on display in December at Operation Red Nose’s Com-mand Centre. Ribbons and bookmarks will be handed out to drivers using the service all through the holidays.

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MattersChapter Notebook

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MattersChapter Notebook

In the Atlantic Region…The MADD Bay of Fundy Chapter was pleased to host the 3rd annual “Song Writers Circle” in Middleton, Nova Scotia. This year’s fundraising event featured lo-cal musicians from across the province.

MADD Bay St. George Chapter in Ste-phenville, NF was successful in secur-ing funding to co-host a conference “It Takes a Village” targeting middle and high school aged youth in their region. Throughout the conference, youth were challenged to consider responsible choices including the impact of drug and alcohol impairment among their age group. MADD Atlantic Regional Director, Paul MacKenzie, presented the keynote speech on the second day of the confer-ence.

On that same weekend, several other Newfoundland Chapters including MADD Bay of Islands, MADD Exploits Valley and MADD Gander participated in a Vol-unteer Training Day in Grand Falls, Wind-sor. Several MADD Chapters in Nova Scotia were honoured to have National Presi-dent Denise Dubyk attend their local Project Red Ribbon launches during her 5 day tour in the Halifax area. Among those were MADD Halifax, MADD An-napolis Valley, MADD Yarmouth County

and MADD Lunenburg Queens. On the last day of her tour, Denise was also guest speaker during the MADD Char-lotte County Project Red Ribbon launch (pictured here) in St. Stephen, NB.

Many other Chapters reported success-ful Project Red Ribbon launches including MADD Charlottetown, at the Charlotte-town Mall. The MADD Kent County event

(pictured here) was supported by the Saint Paul Fire Department. MADD East Prince held their launch in conjunction with a local hockey game.

The MADD Cumberland County Chapter is pleased to be a sponsor with the lo-cal Amherst Police Department in host-ing this year’s Operation Christmas. The Nova Scotia Department of Justice in conjunction with Municipal Police Depart-ments from across Nova Scotia as well as RCMP, Military Police, Vehicle Compli-ance and the Department of Transporta-tion, will be hosted by the Amherst Police Department in this 2-day event to kick off increased enforcement in sobriety road checks for the Christmas season.

Several Chapters have chosen this time of year to hold a Candlelight Memorial Event to honour the lives of those lost due to an impaired driving crash.

Picture here is MADD Labrador’s Candle-light Vigil.

Make the Smart Choice to Ride Alcohol-Free This WinterMADD Canada and the Canadian Council of Snowmobile Organizations (CCSO) are teaming up again this winter to reduce alcohol-related snowmobile fatalities and injuries.

Every year since 2002, the two organizations have promot-ed a National “Zero Tolerance” Awareness Day in January, as part of International Snowmobile Safety Week. Alcohol is a major factor in snowmobiling fatalities and injuries. In 2006, 52% of fatally injured snowmobile operators had been drinking. Further, alcohol was a factor in 49% of se-vere trauma admissions resulting from snowmobiling.

MADD Canada appeals to its local Chapters and Commu-nity Leaders across Canada and to media to raise aware-ness about the dangers of snowmobiling while impaired.

“We need people to truly understand that operating a

snowmobile while impaired is no different than driving a car while impaired,” said Denise Dubyk, MADD Canada’s National President. “Alcohol affects driving ability, judge-ment, reflexes and reaction times. If you’re out on the trails impaired, you’re risking your life and the lives of those sharing the trails with you.

The CCSO mobilizes its provincial and territorial associa-tions to enlist participation from Canada’s 673 snowmo-bile clubs in the safety week activities.

“Every winter, senseless and preventable tragedies occur on our trails because people operate their machines after drinking,” said CCSO Executive Director Dennis Burns. “We are asking everyone to ‘Make the Smart Choice’ until the riding is done for the day, for their own safety and for the safety of others.”

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Cards That Show You Care – Greeting Cards to Support MADD CanadaGet your greeting cards for all occasions and support the fight to stop impaired driving at the same time through MADD Canada’s online greeting card program.

Highlights of this year’s program include the option to purchase a package of 8 greeting cards (blank inside) for only $12, or 20 premium cards personalized with your own message for $30. Also, this year’s card selection features artwork from renowned artist James Lorimer Keirstead.

This is a unique opportunity for all individuals and businesses to showcase their support and spread the word about MADD Canada while sending greetings to

friends, family, clients, and colleagues. Participate in MADD Canada’s greeting card program and help keep our roadways and waterways safer for everyone.

For more information about this program and to order your cards today, visit www.maddcanadacards.com.

Get a $25 Credit for Signing Up for Your MADD Canada MasterCardGet the no-fee BMO MADD MasterCard between now and February 29, 2012 and you will receive a $25 credit on your first card purchase, courtesy of BMO Bank of Montreal.

The MADD Canada MasterCard is part of BMO Bank of Montreal’s affinity card program, which supports MADD Canada and rewards customers. Each time a customer uses the BMO MADD Canada MasterCard, he or she collects either AIR MILES® reward miles or CashBack® rewards and BMO Bank of Montreal makes a financial contribution to MADD Canada at no cost to the cardholder. You can reward yourself with 1 AIR MILES® reward mile for every $20 spent or 0.5% CashBack® and

pay no annual fee. Customers can also get an exclusive 25% reward miles discount on all AIR MILES® flights worldwide with the Gold AIR MILES® option.

Apply for your BMO MADD Canada MasterCard today and take advantage of the special $25 credit offer! Visit www.bmo.com/madd25 apply online today and take advantage of this special offer, or call 1-800-263-2263.

Chapter Notebook

Your Favourite Magazine Subscriptions Benefit MADD Canada Magazine subscriptions make a great holiday gift for yourself or others! And if you order them through MADD Canada’s online magazine store, you will save up to 85% off the newsstand price of all your favourite magazine titles. Best of all, MADD Canada will benefit from 37% of your total purchase.

What a great way to do some of your holiday gift shopping while supporting the effort to stop impaired driving!

ê Simply visit ê www.efundraisingonline.ca/maddcanada

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Chair of Board of Directors: Robert MannNational President: Denise DubykChief Executive Officer: Andrew Murie

Phone: 905-829-8805 1-800-665-MADD Fax: 905-829-8860Internet: http://www.madd.ca Email: info@madd.caMail: 2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7

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o4I am enclosing my special contribution of:o $15 o $25 o $35 o $50 o Other $___________o I would like to join the MADD Canada Monthly Donor Program (please send me information)I prefer to make my donation by: o Cheque o Visa o MasterCard o AMEX

Name: ___________________________________________________________________

Address: _________________________________________________________________

Card No. ___________________________ Expiration Date: _____________________

Signature: _______________________________________________________________Please make your cheque or money order payable to MADD Canada. Canadian Charitable Registration No. 13907 2060 RR0001All gifts of $20.00 or more will be receipted automatically.If you require a receipt for any other amount, please check here. o

Yes, you can count on my commitment to MADD Canada.

o YES, please send me my newsletter by e-mail.

__________________________________My e-mail address is

Matters

MADD Canada wishes to thank the following individuals, corporations, foundations and associations for their financial support to victims of impaired driving. Together, we will stop impaired driving, save lives and prevent injuries.

Individual and Corporate Support

MADD Canada is a member of Imagine Canada and we are proud to use the Imagine Canada trustmark that demonstrates our organization’s commitment to responsible management and accounting of funds that donors entrust to us.

Platinum $10,000 +Car HeavenOntario Automotive Recyclers Association

Gold $5,000 +Agency 59Giant TigerJustice CanadaThe Responsive Marketing Group Inc.

Silver $1,000 +Canada Dry Mott’s Inc.Caring Hands PublishingEncana Cares FoundationMiller Memorial FoundationThe Nev FoundationVancity Community Foundation

Individual Donors

PlatinumProfessor Robert Solomon & Dr. Barbara Lent

SilverCarolyn SwinsonDenise & Bruce KnightJim WatersJohn & Jose WatsonKarel & Yoka ter BruggeMichael Adelson

BronzeAri & Deanna Joffe David Allen Graham WrightMarjory LeBretonMr. & Mrs. Maurice BenoitNurith SafirPolly HollingsworthShirley GrantSusan FinkbeinerSusan Toller

To receive a charitable receipt for the 2011 tax year, your donation must be made on-line or by phone by December 31, 2011. If mailing your donation, it must be post-marked no later than December 31, 2011.