Juggling account management

Katie HeywardTrust & Corporate Fundraising

ManagerFriends of the Elderly

Fundraised income

Trusts 57%

Legacies 19%

Corporates 10%

Individuals 14%

Active corporate partnerships: 15

Corporates

Trusts

Events Legacies

Individuals

DM Comms

Challenge 1: You’re a small team with wide remit

Solution: Juggle to your advantage!

Challenge 2: Time is your greatest resource Solution: Don’t make assumptions

Challenge 3: CotY are out of your reach Solution: Think outside the box!

“People buy from people they trust and they trust people they

like.” - Garrison Wynn

Thank you