Jace Tyrrell - Director of Communications New West End Company

Winning West End GoldMaximising Sales & Maintaining Footfall in an Olympic Year

London’s West End

200 million visitors annually spending £6bn a year

Retail property value over £3.5bn with 6.5 million square foot of retail space

120 international brands, 217 flagship stores and over 600 retailers

Research & Insight

Footfall & Sales Data

Detailed Domestic Shopper Insight

Ofice workers

Suburban shopper

Out of Town

Quant itative / Qualitative Aspects

Trends

Average Weekly Flow by Month – August 2011

Average Weekly Flow by Month – August 2011

Footfall in the West End decreased by 14.4% between July and August. There was also an annual decrease of 0.3%, when August is compared to the same month last year.

International Spending – Regent Street

www.newwestend.com/research

Chantell BramleyT. 0207 323 7027 E. chantell.bramley@newwestend.com

Regent Street West End UK

Sales Top 3 Nationalities Sales % vs prior year Sales % vs prior year Sales % vs prior year

China 90% 81% 79%

Russian Fed 127% 32% 36%

Japan 26% 29% 29%

West End 2012 – Business As Unusual

Operations

100 Day Plan – Published December 2012

Red Caps – Visitor welcome and services

Deliveries - understanding and managing the impact of the Olympic Route Network

Travel Advice to Business – help with staff movements during the Olympic period

Visitor Welcome – an opportunity to supplement the current West End information point

A lead role in the Host City Volunteers Programme in the West End

Security & Policy operations lead up and during 2012

West End 2012 – Olympic Year

Marketing & Communications

Preparing West End businesses (Events & Communications)

Proactive media engagement campaign / resources

Driving footfall ‘trough periods’ Pre & Post Games

Maximising global spotlight on West End

Look and Feel across ORB Area

‘Your 2012’ businesses opportunities

Sponsorship partners

Major events (Cultural & Sporting)

www.newwestend.com/2012

Business Briefing: Monday 19 October 8am – 10am

VIP Traffic Free Weekend 2011

Saturday 10 & Sunday 11 December

American Express Headline Sponsorship

UK wide Marketig Campaign

Traditional West End Christmas

West End carol-a-thon

UK & Internatinoal PR Campaign

www.newwestend.com/presentations