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Jaguar Land Rover Peter Virk

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Jaguar Land Rover App Strategies and Ecosystem Development Peter Virk Head of Connected Technologies & Apps
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Page 1: Jaguar Land Rover Peter Virk

Jaguar Land Rover App Strategies and Ecosystem Development

Peter Virk Head of Connected Technologies & Apps

Page 2: Jaguar Land Rover Peter Virk

2 CONFIDENTIAL

Apps in Vehicles

Built in Brought in

Enhancing driving and ownership experience

Page 3: Jaguar Land Rover Peter Virk

3 CONFIDENTIAL

Apps in Vehicles Brought in

Enhancing driving and ownership experience

•  One customer experience •  My device, My Apps, My content, My configuration •  Multi user, multi vehicle •  In car App experience with familiar App developer DNA •  Fast to market with new Apps available post sale of

vehicle

Brought in Jaguar InControlTM Apps,

Land Rover InControlTM Apps

Page 4: Jaguar Land Rover Peter Virk

4 CONFIDENTIAL

Why Apps

Music Navigation

Public Transport Driver Assistance Travel

Office Productivity

Social Media Traffic Fuel Stations

Parking

Ride Sharing ...and many others Communication Location based services

Page 5: Jaguar Land Rover Peter Virk

5

Brought In Jaguar InControlTM Apps, Land Rover InControlTM Apps

System 1 Unified Strategy – •  One customer experience

System 2

System 3

Page 6: Jaguar Land Rover Peter Virk

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What is InControl Apps?

App automatically launches when handset is unlocked and connected to the car

List of Apps will be announced in future Jaguar Land Rover press releases

In-vehicle view is common for both Android and iOS

Image within silver box is generated by handset

Page 7: Jaguar Land Rover Peter Virk

7 CONFIDENTIAL

Brought In - CE Device Jaguar InControlTM Apps, Land Rover InControlTM Apps

Clean, Simple and Connected

Page 8: Jaguar Land Rover Peter Virk

8

Vehicle Optimised Apps

•  The apps displayed in the vehicle are optimised for a better on-the-move experience by providing only the features necessary in the car and optimising the layout for the vehicle touchscreen.

•  The Apps retain with the look and feel from the App developer

Page 9: Jaguar Land Rover Peter Virk

9

Voice of the customer

“Perfect, same screen flow that you’d be looking at everyday, the manufacturer doesn’t have to reinvent the wheel”

“Very clever, very innovative, future trend for a lot of other companies, cool technology”

“The next step in what is absolutely needed. People buy Smartphones and they customise them, you’ll never emulate as a manufacturer how people customise their phones because people won’t try to customise their car to that extent”

“Very clever, I use my phone practically every minute of my waking life, would be very useful to be able to connect my phone to the car”

“Definitely a unique feature, providing an interface that people are familiar with, an existing infrastructure that you’re just enabling”

Page 10: Jaguar Land Rover Peter Virk

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Jaguar InControlTM Apps Land Rover InControlTM Apps / MySpin Partnership – Bosch SoftTec

Strategy – •  Platform to be shared with other OEM’s

White label product for other OEMs

Page 11: Jaguar Land Rover Peter Virk

11

10th of September: Jaguar Land Rover Announces New Era of In-Vehicle Smartphone App Connectivity

•  To read the full PR announcement visit: - http://newsroom.jaguarlandrover.com/

Nick Gionis, Jaguar Land Rover Chief Engineer Infotainment, said: "We are giving customers the opportunity to enjoy the great benefits of accessing their favourite apps while in their vehicle, whether it's to plan a better journey, keep up to date with business, enjoy the best entertainment or monitor their social media channels. "Through our work with BOSCH SoftTec we have ensured that Jaguar InControl™ Apps and Land Rover InControl™ Apps are designed to work with equal functionality with both Android and Apple smartphones, which means no compromise for the customer. "With the benefit of this comprehensive approach, we are now looking forward to working further with the world's leading app developers to ensure a fantastic range of products are available when the platform begins its roll-out next year."

Jaguar Land Rover Media Centre

Page 12: Jaguar Land Rover Peter Virk

Peter Virk [email protected]

Head of Connected Technologies & Apps


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