Putting sailing in the picture

LIVE!

From frustration to idea to technology - to end user

Case, Orienteering, before- Spectator hostile- Difficult to ’understand’- Difficult to unveil the decisive moments- Low profile in the public- Low media-interest

How Live-tracking is changing Orienteering- Inside the view of spectators, Arena-production and web- The decisive moments brought live to the spectators- Live TV and web-casts from high profile events- Better understanding by ’outsiders’, higher profile- Pay-per-View webcast! (3622 viewers x 6,50 Euro)

Tracking system components

Web Cast

Internet

TracTrac serverGSM/GPRS

GPS

TV graphic-production

Arena production

Tracking-devices

Race CommitteeRace Management

Interfaces

Special demands when tracking sports

The unsexy bare requirementsReliability, Scalability, Flexibility, Versatility• Tracking unit (and the athlete)• Wireless communication, GSM/GPRS• Data in-flow• Data manipulation and mining• Data service – X 100.000 concurrent users• End user demands

Different sports – same challengeOutside but – with live tracking - inside the view of the spectator- Sailing- Marathon- Cross Country Skiing- Adventure racing and multi sport- Rowing, Canoe and Kayak – long distance formats- Cycling- Triatlon- Endurance horseback riding- Rally- Other sports covering large areas

Tracking sailing events• Volvo Ocean Race, In Port Alicante LINK

• Volvo Ocean Race, integration with Virtual Spectator LINK

• Volvo Ocean Race, integration in live Web-TV LINK

• Volvo Youth Sailing, ISAF World Championship – largest live tracking setup ever LINK

The breakthrough in sailingSportcasting 2.0

Volvo Youth Sailing, ISAF World Championship, Aarhus DK 2008-185 participating boats, 7 boat classes-3 courses with different course layouts-97 races, including practice races- 2 sec sampling frequency on all boats- All races live-tracked , less than 1% data/position loss

Usage26.000 opened web-tracking-sessions during the weekAverage viewing time 16,5 minutes pr session= app. 10 months of exposure (in attractive segment)

= Commercial value!

Making viewers happy

CASE, Volvo Youth Sailing, ISAF World Championship, Aarhus DK, 2008

Debbie McNeill 08:26 This is so awesome to watch, I have never seen anything like this before. It has apparently been tried in South Africa on keel boats, but never on dinghies. It is so exciting and makes you feel part of the regatta. My son does not seem so far from home he is only a click away. The replays are a very good training tool as it is a bird eye view, which adds a new perspective to teaching. Excellent allround. Well done  Kevin Robertson 11:01 This is an amazing site. The only issue I have is that I stay up all night watching the racing.It is the best thing to happen to sailing since NZ won the Americas cup. My wife is away at the moment so I can sit in bed and watch all the races. If she was home I would have to be a good boy go to sleep and watch the replays in the morning which is never as good as watching live. Well done.

Making more viewers happy

Andre 13:04 I must admit this site is truly fantastic. The simple yet completely adequate graphics and intuitive interface are superb. I am a laser coach and thispost race information would be hugely valuable to analyse the tactical options taken.  Fredrik Strange 20:37 I\'m watching the races on a daily basis from a Mark Boat, - I really think that this tracking solution is VERY interesting.  Hariet 05:46 I LOVE IT. Zoom in, speed up, slow down replay... a start gun signal would be a great addition. Great for the folks at home to see the action as it happens. Beats waiting for the results to be posted. Excellent training tool.

One technology – a world of opportunities

Presentation platforms – the center of attention- Web, with possible integration of commentry, video, community- TV-graphic input- Arena production- 3'rd party presentation platforms

Spectators- Webcast, edited/unedited- On-site arena production, big screen, live commentary, arena build-up!- TV, tracking integration with TV-production, real-time or post-edited

Attracts viewers – and therefore sponsors - excellent sponsor platform-Regatta or Club sponsors-The industry-Attracting sponsors who want to capitalise on the values of sailing.