T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
T le0P
Copyright © 2009, Janet Robles. All rights reserved.
T le0P
Janet Wolnik Robles 612.840.1523 [email protected] write2doodle.com
Copyright © 2009, Janet Robles. All rights reserved.
“Insurance Agents Get Personal”
Client & AudiencePersonal Font Program (PFP) Booklet
targeted to more than 75% of State Farm insurance agents
not enrolled in program.
ChallengeAfter several years of promoting PFP
and its marketing programs to State Farm agents,
less than 25% had enrolled.Didn’t understand program benefits and had grown immune to message.
SolutionUsed direct and informal language,
numerous statistics to illustrate benefits and unusual photo treatment
to make old message compelling and capture interest of agents
who’d heard it all before.
ResultWithin six months, approximately
36% of targeted agents signed up for PFP and
were using PFP marketing programs.
Awards & Recognition• 2002 winner of Gold Omni Award
from Kansas City Ad Club• Featured in spring 2004 issue
of annual Print Magazine’s International Design Issue to
showcase award-winning work that provides comprehensive
spectrum of best businesscommunications worldwide
• Featured in Rockport book
