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J.Crew Buying Plan

Date post: 28-Mar-2016
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This is a 6-month buying plan for the J.Crew cotton pants for fall/winter 2012. I researched the company and its competitors to conduct this plan.
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A N N T A Y L O R

- Ann Taylor is known for classic, tailored apparel.

Ann Taylor, LOFT, Ann Taylor Factory & LOFT Outlet

- Customer ProfileAges: late 20’s - 40’sCCareer Orientated

“Sophisticated Social Life”

- Merchandise sold reflects sense of relaxation when walking into stores.

- Fresh & Well Kept.

- Merchandise AnalysisSignature FitMModern FitCurvy Fit

$88.00- $128.00

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Buying Behaviors -Looks for good quality- Willing to pay extra- Makes larger purchases

(buys multiple articles of clothing)

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