AI, MARKETING AND CREATIVITY:Applications and Implications

TODAY’S NARROW AI VS SCI-FI GENERAL AI

Narrow task specific AI

General Human level AI

AI IN THE REAL WORLD

AI toys

Cloud computing

Driverless Cars

Sensor explosion

Computer Vision

Machine learning

BIG DATA AND AI

AutomationOptimisation Augmentation

More Data Better Algorithms

Increased Utility

MARKETING APPLICATIONS OF AI

“Tapping into the huge potential of AI by accelerating our use of data science right across the airline will improve our efficiency, bring down costs, increase revenue and drive greater customer satisfaction” Carolyn McCall CEO easyJet

AI OPTIMISATION

Artificial CreativityMacros? R? Segmentation

AUGMENTATION : KNOWLEDGE SYSTEMS

Access to diverse info systems Brand OntologyCrowd sourced

intelligence

AUTOMATION AND AUTONOMY

Next level programmatic

Self owning products

Autonomous products

MARKETING IMPLICATIONS OF AI

• “A breakthrough in machine learning would be worth ten Microsofts” – Bill Gates

MARKETING WITH AI

Degrees of autonomyHuman InterfacesMany more

moments

MARKETING AN AI

Embedded Intelligence

Trust and Privacy Issues Opting out

MARKETING TO AI

The New SEO Data Connections The AI led consumer

IN SUMMARY

A wide definition of ‘AI’

New driver of Data Strategy

Scale of consumer disruption