Date post: | 07-Nov-2014 |
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Steps to Leverage Social Media
Strategies that work
Jennifer R. HenleyTwitter ID: jrhenley
@PauletteBennett my *fave* children’s book of all time! #DrSeuss
3rd most populated country
Twenty-fiveBILLION
amount of content
shared each month
6X LY volume
500B minutes per month
4B IMAGES HOSTED
7 HOURS
for Lebron James to reach
150,000 followers
It took Bill Gates 8 hours to reach 100,000
FIVE HUNDRED BILLIONPeer impressions Americans generate each year via social
media
62%
2 billion/per day
2x as LY
Sometimes the questions are
complicated and the answers are
simple.
OBSTACLES
Time Requirements• Very time-intensive• Lack of internal resource time
Budget Constraints• Limited budgets• “The Economy” = conservative spending
Unproven Tactics• Requires expertise • The necessary waste of experimentation
BENEFITS
Source Passive Candidates• Targeted Demographic• Unique vehicles
Cultivate Candidate Relationships• Build an engaged candidate pipeline• Be a resource
Monitor and Build Your Brand• Learn what’s being said about you• “Guide” the conversation and create viral
marketing
Today is your day!
Your mountain is waiting.
So... get on your way.
PLAN
PLAN
Set Goals
Solidify Your Personal Brand
Develop a Social Media Policy
Think Mobile
Build Your Employment Brand
Provide employees
examples of
WHAT TO DO
vs.
WHAT NOT TO DO
Today you are You,
that is truer than true.
There is no one alive
who is Youer than You.
Custom Social Network
B
24-Month Social Marketing Timeline
Months 1-3: Brand Presence • Create profiles• Implement brand image• Announce presence
Months 3-12: Brand/Job Seeker Engagement • Increase follower base• Monitor brand, industry, niche• Communicate with candidates
Months 6-24: ROI Focus• Assess goals / achievements• Address areas for improvement• Identify additional metrics
The more that you read, the more
things you will know. The more that
you learn,
the more places you'll go!
Email: [email protected]
Twitter.com/jrhenley
Linkedin.com/in/JenniferRoseHenley
Facebook.com/nasrecruitment