Case Study by

Navin

Ram Kumar

Deva

Karthik

CONTENTS

Introduction

History

Products & Services

Current Scenario

Controversies

Future Plans

SWOT Analysis

Conclusion

INTRODUCTION

Brand Name Jio

Slogan Digital Life

Company Reliance Jio Infocomm Limited

Founded Mumbai, Maharashtra - 2007

Industry Wireless Telecommunications

Products Mobile Telephony

Wireless Broadband

Key People’s Sanjay Mashruwalla – MD

Jyotindra Thacker – Head of IT

Akash Ambani – Chief of Strategy

Owner Mukesh Ambani

Parent Reliance Industries

History

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited (IBSL) for ₹4,800cr.

Although unlisted, IBSL was the only firm to win broadband spectrum in all 22 zones in India in the 4G auction that took place earlier that year.

Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced that it will start its operations all over the country by the end of 2015.

At the beginning test stage, Jio was opened only for the employees of Reliance Industries.

The company commercially launched its services on 5 September 2016.

Within the first month of commercial operations, Jio announced that it had acquired 16 million subscribers.

This is the fastest ramp-up by any mobile network operator anywhere in the world.

Products & Services

Jio Apps

LYF Smartphones

Jio WiFi

4G Broadband

Jio Apps

In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming 4G services. While the apps are available to download for everyone, a user will require a Jio SIM card to use them.

► MyJio - Manage Jio Account and Digital Services associated with it.

► JioTV - A live TV channel service.

► JioCinema - An online HD video library.

► JioChat - An instant messaging app.

► JioMusic - A music player.

► Jio4GVoice (earlier JioJoin) - A VoLTE phone simulator.

► JioMags - E-reader for magazines.

► JioXpressNews - A news and magazine aggregator

► JioSecurity - Security app.

► JioDrive - Cloud-based backup tool.

► JioMoney Wallet - An online payments/wallet app

LYF Smartphones

In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets enabled with voice over LTE (volte) feature. Through this, it plans to offer 4G voice calling besides rolling out high-speed internet services using A fibre network, in addition to the 4G wireless network. However, in October 2015, Jio announced that it would be launching its own mobile handset brand named LYF.

On 25 January 2016, the company launched its LYF smartphone series starting with water 1, through its chain of electronic retail outlets, reliance retail. Three more handset models have been released so far, namely water 2, earth 1 and flame 1.

JioNet Wi-Fi

Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free Wi-Fi hotspot services in cities throughout India .

Jio also provided Free Wi-Fi at Six Cricket Stadiums hosted ICC 2016 – T20 World Cup Matches.

JioFi Wi-Fi

Jio also providing a portable Wi-Fi Hotspot & Router to Connect 10 Wi-Fi Devices and One on USB

Sleek and light-weight device to keep you connected on-the-go.

4G Broadband

The Company is Planning to launch 4G Broadband Services at low cost.

The company has a network of more than 250,000 km of fibre optic cables in the country, over which it will be partnering with local cable operators to get broader connectivity for its broadband services.

With its multi-service operator (MSO) licence, Jio will also serve as a TV channel distributor and will offer television-on-demand on its network.

As of now, there is no proper tariff has been released from the company about 4G Broadband Services.

Current Scenario

Jio is currently with user base of 16 Million +.

Jio is currently providing Free Services to all its customer’s until December 31, 2016.

Jio is offering Free Calls to any network throughout the country.

Jio offering Free Roaming over the Country.

Jio offering Free Service for iPhone7 until December 31, 2017

Controversies

Issue with incumbents

Jio has complained TRAI that other Mobile Network Companies airtel, Vodafone and Idea are blocking the calls from Jio Network.

So, On Sep 2016 a meeting was held by TRAI to discuss the problem with representatives of Mobile Network Companies.

After the Meeting with TRAI & COAI all the Mobile Network companies are promised to add additional Interconnect Ports for Jio.

All other mobile Join together and sent a letter to PMO that Jio Free Service is making a huge loss for our companies and they requested to take further steps.

Issues with Speed

In October 2016 , Ookla , a reliable speed testing source revealed that Jio's speed in several regions is encountering speed falling drastically.

Ookla reports that the Jio's internet speed decreased 23% month-over-month from 11.31 Mbps to 8.77 Mbps, continuing a downward trend for 2016.

This report came when Jio already had 15 Millions customers in short time.

Future Plans

As we earlier said Jio is facing the issue with Speed of Internet, So company is mainly planned to focus on that issue and solve as soon as Possible.

Jio also planned to enter into the Broadband Network to make a revolution on the Wired Internet Connections.

Jio is providing the Jio Services by Jio Apps and IT Team of Jio is developing a new Apps that may need for Upcoming Generations.

IT Team also focus on upgradation of current apps and adding new features.

As of rumors Jio planned to Continue Free Voice Call Services on Future.

SWOT Analysis

STRENGTH

The Cheap priced Tariff plans.

Jio Apps Services.

WEAKNESS

Call Drop Issues.

Unpredictable future plans.

THREAT

Increase user base may cost reduce in Speed.

Other Competitors may reduce their tariff plans to compete with Jio.

OPPOURTUNITES

Jio is the First Indian Network to Offer Free 4G Services and it got reached everywhere.

If Jio Continues the Same Tariff Plan for Few Years, it may become No. 1 network in India

Conclusion

In India, FREE is a not just word, it’s an Magic or Emotion to Change the People’s mind and make them to fall on the particular Product or Thing. Jio is following same tactics to reach people and grow its network.

As we mentioned earlier, Jio is offering FREE Services until December 31, 2016. But No one Knows what may going to happen after December 31, 2016 as so the Tariff Plans are already announced.

People are comfort with the Speed of 4G. It is tough for the People to leave the Network. Mukesh Ambani understand the feelings of the customer and make profit on our feeling and emotions.