Jjade Final

8/8/2019 Jjade Final

1/28

JAIPUR JEWELERY ARTISANS DEVELOPMENT

(JJADE)

Small Enterprise Education and Promotion (SEEP) Network

access


2/28

1. Introducing the project

2. The fashion jewelery value chain

3. Constraints and solutions

4. Interventions

5. Project strategies

6. Partnerships

7. Execution plan8. Challenges

9. What we intend to learn

Structure of the presentation


3/28


Jaipur Jewellery Artisans Development Project (JJADE)

Intends to work with almost 20,000 artisans; in Jaipur,Rajasthan

Improve the fashion jewellery value chain

Collaborating with 3 local NGO partners JKSMS, BGVS, RASand 1 industry association JAJ; to deliver the project :

It has 3 sub-value chains:- Metal- Semi precious stone- Lacquer (also referred as Lac)


4/28

- Fashion Jewellery has a growing share in the global jewellery market -$146 billion in 2006

- It is a global value chain and engages urban poor as primary artisans

- Jaipur - a historical hub for jewellery production with rich skills andcraftsmanship

- Global as well as growing domestic demands

- Over 200,000 artisans engaged;

o 135,000 semi precious stones (processing 95% of all semi-precious stones in the country)

o 65,000 in metal

o 15,000 in lac



5/28


Goal: To increase incomes and improve livelihoods of primary artisans inthe costume jewelry value chain; provide a demonstration model forpoverty alleviation by other organizations

Objective:

-Strengthen the costume jewelry value chain and make it competitive innational and global markets- Improve the working conditions of the artisans and improve their socialwell being


6/28

2. The fashion jewelery value chainA. SEMI PRECIOUS STONES:

From Mines to Markets

From Mines through chains of traders and middlemenMine workers @ Rs.50-80/ day

Traders buy @ Rs2- 3,000/kg

Graded and cutLabor= Rs.15 pergramrecovered

20% loss ofweight

Shaping, faceting and polishingLabor=ranges between Rs.11.5 to 15 /gm

40% loss ofweight

Drilling and beading8% loss ofweight

Market

Links between players are

complexmixof job workand

tradingrelations

Commonlyoutsourced to

peripheral Muslim neighborhoods

Wages range between Rs.70/

day to Rs.150

Unskilledchildren earn as little

as Rs.10/ day

Mostof the transactions through

middlemen

Transcations basedon credit

notes

Delayed payments


7/28

B. METAL

Metal sheets provided by manufacturer

Metal sheets casted to rods

Rods pressed to sized sheets

Casting / Die Cutting

Stone setter

Finishing and polishing

Markets

There are no brokers, and thetrader /manufacturerowns the

stock

Middleman is generally a mastercraftsman

Skilled workers typically earn

Rs.2000-3000/month

Mostof labours are from WestBengal, and under bonded

agreements



8/28

C. LAC

Raw Lac imported from other statesthrough traders and middlemen

Manufacturer Provides raw lac.and stones

Passes to

household units

Coloring andmelting of lac

Moulding andshaping

Stone settingand polishing

Finishing and marketing

About 15000 artisans engaged

Focusedon the domesticmarket

Practiced by a community calledManehars

The vastmajority is on a job-work

Earn around Rs. 1200 to 1800 amonth



9/28

Constraints and Solutions

Constraints

Low wage rates to primary artisans

Lack of social identity, social security andaccess to Government benefits

Poor working conditions

Traditional and dated designs

Value Chain Redundancies

Solutions

- Improved Markets- Better production efficiencies- Equity in the Value Chain- Microfinance

- Social and market identity- Insurance- Linking to mandated govt. programmes

- Market based solutions- CSR- Ethical sourcing- Fair trade

- Education facilities- Better marketable skills

-Professional design inputs- Improved skills and technology

- Reduce loss of margins across the chain

- Better sharing and exchange of information


10/28

InterventionsSolutions

Technology and skill upgradation

Transformativefinance

Improving marketsMainstream markets /

Fair Trade markets

Design and productdevelopment

Schooling for childrenengaged in the VC

Restructuring through IT

Restructuring throughorganizing

Social Security

Interventions Outcome

Improved Markets

Production efficiency

Equity

Social Identityand security

Fair Trade /Ethical Trade

EducationFacilities

Market linkedwelfare solutions

Better skills

Design inputs

Improved information

exchange

Finance

Increased sales; Better wagesImproved income

High value and better markets

Better wages and income

Ability to acces finance andhence growth

Low dependency on informalsystems

Efficient Production

Better jobs

Better educationand better choices

Social respect and access togovt. funds

Equity in sharing of benefits

Economies of scale

Improved information

Reduced costs


11/28

Interventions

Improvedmarkets

Alternate premium

markets FairTrade

Mainstream Markets

Pilot Market Uptake

- Identify manufacturers andentrepreneurs in Lac

- Design inputs to developprototypes

- Inputs on fair trade- Linkages with networks and

markets

- Design inputs

- Socialmobilisation

- InputsonFair Trade

- Microfinance

- Oth er BusinessDevelopmentservices

- Established systems of FairTrade in select enterprises /manufacturers

- IT interface for exchange ofinformation

- Established market linkages- Premium price

- MonitoringSupportonFairTrade

- Design updation inputs

- Marketexplorationservices

- Microfinance

- BusinessPlanningservices

- JAJ to pass few orders to

project artisans- Design inputs to develop

prototypes- Microfinance to enterprises for

developing prototypes- Exploration and linkages with

markets

- Marketresearch

- Designinputs

- Microfinance

- OtherBusiness

Developmentservices

- JAJ linked to updated IT

interface- Paid design services- Established market networks- Exploration and linkages with

markets

- ITInterface

- Marketintelligence

- Linkages withBanks- Prof essionaldesignservices


12/28

ImprovedEquity

Restructuring

through organizing

Restructuringthrough IT

Pilot Market Uptake

- Social mobilization andsensitization

- Organizing formal and informalproducer groups --- ProducerCo.

- Linking them to manufacturesand buyers

- Designinputs

- Socialmobilization

- SkillDevelopment

- Linkingtotechnicalandotherresource agencies

- Groups mature as enterprises- Linked to the IT interface- Linked to JAJ for business

orders- Business plans- Member of national platforms

(AIMS)

- Marketintelligence- BusinessDevelopment

Services

- TechnologyandDesign (paidservices)

Interventions

- Creating the platform and

feeding in information- Monitoring and quality control of

orders- Financial linkages- Communications

- Marketresearch

- Prof essionalITsupport

- Explore othermarketinfo.

- Developingabusiness

model

- Reduced cost for

manufacturers- Paid services- JAJ adopts the IT interface

- Technologicalsupport

- Periodicup-dation

- Marketintelligence


13/28

THE PROJECT INTERVENTIONS AND KEY STONEProject Strategies


14/28


15/28

THE PROJECT INTERVENTIONS AND KEY STONEProject Partners

Jan Kalyan Sahitya Manch Sansthan (JKSMS)

Bharat Gyan Vigyan Samiti (BGVS)

Rajasthan Abhyudaya Sansthan (RAS)

Jewelers Association, Jaipur(JAJ)

-Social restructuring

- Schooling

- Dissemination

- Social Security

- Enterpise promotion

- Social Security

- Social restructuring- IT Interface

- Markets

-Dissemination toIndustryOurOther Alliances

Government

Gems and Jewellery Export Promotion Council

Arch Academy of Design

Pearl Academy of Design

Indian Institute ofCrafts and Design

Jewellery Production Development Centre

Individual Consultants


16/28

THE PROJECT INTERVENTIONS AND KEY STONEProject Execution Plan

SPARC(Small

ProducersAssistance

Resource Center

ACCESS JAJ

JKSMS RAS

Fashion Jewelry Value Chain

BGVS

SEEPTechnicalResource

Persons

Networks andplatforms

Resource

Organizations

-Design Institutes

- Technical Institutes

- Training Institute

- Financial institutions

Collaborators

-Government- Other agencies- Private Sector


17/28

Project Execution Plan


18/28


19/28

THE PROJECT INTERVENTIONS AND KEY STONEWhat we intend to learn?

Improving working condition linked to market

Appropriate model for schooling of working children

Capacities required to address the issues of VC

How can government be engaged more productively

Various enterprise and market models

Value Chain Financing


20/28


Lack of social identity, social security and access to

Governmentbenefits

Social Issues related to MigratingLabor and Working

Adolescents

Traditional and dated designs

Value Chain Redundancies

This leads to Complete lack of transparency in the trade


21/28

Objectives An equitable distribution of inputs as well as enhanced

benefits from better market engagements to the poorengaged in the value chain

Providing the marginal and poor artisans engaged in thevalue chain better participation and improved incomes

Well designed specific interventions incorporating theissues of all the stakeholders in the value chain


22/28

Core Intervention Area Social Protection ( ID Cards, Medical/ Life Insurance)

Fair trade and Other Alternative Marketing Strategies

Restructuring Through Organizational Change

Technological Up gradation

Information Technology

Transformative Finance

Training for Artisans Schooling for Children

These would be supported with Design Interventions, Capacity Buildingof the Partners, Research (both Desk and Action Research) etc.


23/28

Our Partners

Jan Kalyan Sahitya Manch Sansthan (JKSMS)

Rajasthan Abhyudaya Sansthan (RAS)

Bharat Gyan Vigyan Samiti (BGVS)

Jewelers Association, Jaipur(JAJ)

OurOther Alliances

Gems and Jewellery Export Promotion Council

Arch Academy of Design

Pearl Academy of Design

Indian Institute of Crafts and Design

Jewellery Production Development Centre

Individual Consultants


24/28

Execution Strategy

To link the existing institutions and service providers with the

neighborhoods of the target group so that support and

services are sustained after the project

To facilitate access to resources, already allocated by the

government through various schemes, thereby leveraging the

project funds to secure a lot more.

To seek and explore ways by which the inputs in the value

chain might ultimatelybe financed To support the artisans for graduating up the value chain

To provide necessary interventions in the areas of technical

know-how i.e. design, marketing etc.


25/28

Issues and Challenges JJADE

intends to address


Lack of social identity, social security and access to Government

benefits

Social Issues related to MigratingLabor and Working

Adolescents

Traditional and dated designs Value Chain Redundancies

This leads to Complete lack of transparency in the trade which

prevents the artisans to move up in the value chain ladder


26/28

Pro

gress

ofth

e Pro

ject so

far

Around 500 Artisan forms filled and with the constant persuasion with theGOI, around 100 registration numbers have been issued and distributedamongst the artisans which has created ripple effect and the knowledgeabout the project is disseminated throught out the artisan community.

A major acheivemnt of the SPARC has been the Training Workshop of theMetal Artisans, where it has fully leaveraged through the GoI Programme,implemented by Arch Institute of Design

Detailed Implementation Planning Meeting, with all the partners, was heldatJaipur Office where the next two quarters were planned in detail

A Meeting for the Project Brief was conducted with the Partners and theirimplementingTeams atJawahar Kala Kendra, Jaipur

I-CAT with all the partners was completed

PIMC has been constitute and 2 PIMC meetings have alreadybeen held.


27/28

Pro

gress

ofth

e Pro

ject so

far

Market Survey is in progress for detailed Marketing Research and Prototypebuilding

Details for the Fair Trade Workshop, to be held duringJAS09, have beenfinalized.

Product Development and Prototyping, is in progress, for the JewelleryAssociation Show (24th-27th July 2009)

Business Planning for partners in process.

Course Module for the Artisan Training School to be run byJeweller

Association, Jaipur, is in progress Dialogues with Organized Sector Financial Service Providers (like Fullerton,

BASIX etc.) and the IT service providing institutions have been initiated.

Project Advisory Committee has been put in place and the first meetingwould be organized around the end of the first six months.


28/28

THANK YOU

Date post:	10-Apr-2018
Category:	Documents
Upload:	seepsocial
View:	216 times
Download:	0 times

Jjade Final

Documents