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The 7 Rules of Facebook Marketing www.seamlesssocial.com © Seamless Social Marketing programs for generating leads Innovation in Marketing Effectiveness Jean-Marie Bonthous
| Date post: | 05-Dec-2014 |
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The 7 Rules of Facebook Marketing
www.seamlesssocial.com© Seamless Social
Marketing programs for generating
leadsInnovation in Marketing EffectivenessJean-Marie Bonthous
Jean-Marie (“JM”)Bonthous, PhDCEO
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com
The 7 Rules of Facebook Marketing
• Educate• Share expertise• Broadcast the
voice of the customer
1Facebook
optimization
Personas• Use personas to understand customers• Map problem-to-solution scenarios for specific personas• Assign what specific personas need to know to buy• Map content to persona needs for each stage
© Seamless Social
1Facebook
optimization
Content• Map personas to content development• Use social media for personadevelopment• Map content to each buying stage• Apply content to personas
© Seamless Social
1Facebook
optimization
Conversations• Create conversational contexts• Craft compelling stories that pull buyers forward• Create contagious content• Leverage inbound interactions• Expand story impact with amplifiers• Syndicate content to expand nurturing reach and resonance
© Seamless Social
Contact us for a free
consultation
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com
Contact usfor a free
consultation
© Seamless Social
Innovation in Marketing Effectiveness
Your Custom, instant, Market Intelligence App
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