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The 7 Rules of Facebook Marketing www.seamlesssocial.com © Seamless Social Inbound Marketing or Outbound Marketing? Innovation in Marketing Effectiveness JM Bonthous
| Date post: | 01-Nov-2014 |
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The 7 Rules of Facebook Marketing
www.seamlesssocial.com© Seamless Social
Inbound Marketing or
Outbound Marketing?
Innovation in Marketing EffectivenessJM Bonthous
Jean-Marie (“JM”)Bonthous, PhDCEO
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com Your Custom, instant, Market Intelligence App
MyChannlInnovation in Marketing Effectiveness
1Facebook
optimization
Inbound marketing
© Seamless Social
Outbound marketing
• Marketer actively searches for new leads• Marketers disrupts audience to attract their attention• Marketer uses display ads, emails, tradeshow, etc..
• Marketer makes it easy for leads to find brand• Marketer builds audience, nurtures their interest.• Marketer creates compelling, contagious content to attract and convert leads into sales via search and social channels.
1Facebook
optimization
Why inbound
marketing?
• Little financial risk• 93% of buying cycles start withsearch online• If you show up high in search results, you get high brand awareness• By informing and educating prospects before they think about making a purchase, you build trust and increase likelihood they will choose you later.
© Seamless Social
1Facebook
optimization
Why inbound
marketing?
• Inbound marketing creates content assets. • You can repurpose these assets• Their value cumulates over time
© Seamless Social
1Facebook
optimization
Inbound marketing
process
© Seamless Social
Formulate strategy
Createcontent
Manage social media
presence
Build Blog
assets
Engage influencers
Manage online SEO
and conversion
1Facebook
optimization
Inbound marketing
© Seamless Social
Discipline• Pick one theme each month.• Create each month 1 major piece and 3 minor pieces around this theme.• Publish 3 thought leadership blog posts each week.• Post daily social media updates.• Spend time analyzing the results.
1Facebook
optimization
Inbound marketing’s weaknesses
© Seamless Social
Weaknesses• Difficult to target specific audiences.• Inbound does not compel people to action, it waits for them.• No capitalization on inertia.• No push for people to become customers.• Automation required for editorial calendars and analytic reports
Contact us for a free
consultation
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com
Contact usfor a free
consultation
© Seamless Social
Innovation in Marketing Effectiveness
Your Custom, instant, Market Intelligence App
MyChannl
