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Ideas take flight here
THE JNI ADVANTAGE
Wide Range of Promotional Services– Branded to Non-Branded Merchandise & Premiums – Implementation of Branding Campaigns & Marketing
Events A partner to help support your Client needs Promotional solutions at every level and budget Purchasing-Power advantage Established in 1953 Offices in 20 major U.S. cities, London, Hong Kong and Shanghai Billings over $50 Million Account managers dedicated to you
YOUR JNI TEAM
Christopher Banowski 3 Years
Business Development
Toby Cowan 30 Years
Creative Director
Jack Monghollasetarin
12 YearsProduction Artist
Rose Slominski5 Years
Project Coordinator
Debbie Abergel 10 Years
Merchandise Manager
Craig Nadel28 Years
President
Mark Hacker 20 Years
VP Logistics
David Falato
10 Years
Account Manage
CREATIVE CAPABILITIES
JNI is your single source for all creative services:
In-house Art Director, Designers and Interactive Team
Branding Concepts
Marketing Strategies
World Wide Sourcing
Custom Design & Manufacturing
Campaigns and Programs with Measurable Results
History of Award-Winning Campaigns
THE JNI CREATIVE PROCESS
EXCLUSIVE TOOLS TO GROW YOUR BUSINESS
JNI solutions are based on your needs, not a formula. The tools we develop are exclusive to JNI and to you.
Channel Promotions B2B Consumer Promotions B2C Event Support Merchandise Selection eProcurement Eco-Friendly
THE PROMOTIONAL ADVANTAGE
Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.
Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
Staying power: More than three-quarters of respondents have had their premiums for more than 6 months.
The average CPI of a promotional advertising product is $0.004 Newspaper ad (1/2 page BW) $0.019 Prime Time TV $0.019 National Magazine $0.033 Billboard (city/national) $0.003 (Nielsen Company, Los Angeles Mobile billboard, ASI 2009)
CHANNEL PROMOTIONS B2B Dealer Promotion
Client: Kyocera Wireless
Project: New Product Launch Kit Program
Audience: Carrier Executives, Retail Store Manager’s and Sales Reps
Objective: Develop a kit that emulates the brand, is unique, stands above the competition and makes a lasting impression.
Solution: 40,000 custom-designed kits designed to give recipient the feeling of discovering something very special and new.
Results: Response to Kyocera’s non-traditional launch kit has been overwhelming. The kit accomplished all Kyocera’s objectives and more. Customers are keeping the kits as a catch all and Kyocera has re-ordered an additional 40,000 kits.
CHANNEL PROMOTIONS B2B Creative Sourcing
Client: Avon
Project: Promotional Gift
Audience: Editors
Objective: To create visibility for Avon
Solution: Using Avon PR’s exclusive relationship with a stationery company, JNI develop a “Greetings Box”, a clear acrylic recipe holder to house custom imprinted stationery and a greeting from Avon.
Results: 150 sets we’re taken and the program press received was very favorable
CHANNEL PROMOTIONS B2C Movie Launch
Client: MTV
Project: Jackass 2 Launch
Audience: Colleges/Universities
Objective: To generate interest in the film among college students
Solution: 100,000 packs designed as a giant condom-shaped blister pack containing face markers, bottle openers and other “off-color” items
Results: MTV described this as the best premium in MTV history
CHANNEL PROMOTION B2C Gift with Purchase
Client: Sephora
Project: Get-a-way Kit w/Purchase
Audience: Online Membership
Objective: Generate using gift with purchase
Solution: Delivered 75,000 Checkpoint friendly bags
Results: Increase in online sales
CHANNEL PROMOTIONS B2C On-Pack Promotion
Client: Alberto Culver
Project: On Pack Promotion
Audience: Beauty Consumers
Objective: Gain valuable marketing data on end consumer
Solution: Created an on pack promotion that drove the consumer to a micro site to capture profile and contact info.
Results: 22% response rate and over 250000 names and data collected
CHANNEL PROMOTIONS B2C Custom Medical model
Project: Diabetes Demo Kit
Audience:Beauty Consumes
Objective: Client was having a hard time demonstrating their Diabetes product to patients and Dr.’s. They asked us to create a replica of their product complete with the “swooshing” sound that it makes when the insulin is
injected.
Solution: Using a CO2 cartridge we recreated the product
in our offshore facilities.
Results: Client has reordered this Demo kit several times over
CHANNEL PROMOTIONS B2C In-Store Promotion
Client: Milkbone
Project: Purchase with Purchase
Audience: Retail clients
Objective: Generate sales of Crunchy treats.
Solution: Delivered 17,500 pieces to stores nationwide.
Results: Reordered for 2011. Sold out of stores in 1 week.
CHANNEL PROMOTIONS B2C In-Store Promotion
Client: Kmart
Project: Santa Gift with Purchase
Audience: Santa Visitors
Objective: A giveaway to generate traffic to Kmart stores
Solution: Delivered 150,000 pieces in 2 months from China.
Results: Ornament was so well successful a rush re-order had to be created to meet demand
CHANNEL PROMOTIONS B2C On-pack Promotion
CHANNEL PROMOTIONS B2C On-pack Promotion
In Chinese culture, a red envelope symbolizes good luck and is said to ward off evil spirits....
CHANNEL PROMOTIONS B2C On-pack Promotion
CHANNEL PROMOTIONS B2C Gift Program
Client: Staples
Project: Back to School Promotion
Audience: Target 13-18 year olds during summer
Objective: Increase sales during back to school promotion period
Solution: “Geared4School” sweepstakes in-store signage and targeted national ads prompted entry via mobile or online July 16 to Sept. 17
Daily & weekly prizes of hottest back to school products
Grand prize of $10K shopping spree in Los Angeles with Ashley Tisdale, one of America’s hottest young celebrities, and star of the Disney Channel’s High School Musical and The Suite Life of Zach & Cody
Results: 50% entered via text?Average of 800 text entries DAILY Almost 60,000 entries!
MERCHANDISE SELECTION Custom Product Development
Client: Dooney & Bourke
Program: Product Development
Audience: Tweens to adult women
Objective: Develop a price-point driven tote for Dooney & Bourke to sell in their stores, online and in their catalog.
Solution: JNI Created a whole
line of clear PVC & leather tote bags in different shapes and sizes
Results: The collection has become one of Dooney & Bourke's best selling collections of all time.
Client: Paramount/Dreamworks
Project: Madagascar II Movie Launch
Audience: Motion picture press
Objective: Create a movie-themed toy to be sent to the press
Solution: A “jack in the box” was created using a vinyl King Julian in a shipping crate style box using art from the film poster. A custom sound-chip plays “I Like to Move it” when opened.
Results: 8,000 units shipped 3 weeks before film opening.
MERCHANDISE SELECTION Custom Product Development
EVENT SUPPORT
Guerrilla Services Field SupportEvent Staff
Brand Ambassadors
Field Market Managers
In-Store Demonstrators
Street Teams
Costumed Characters
Bilingual Talent
Photographers
Samplers
Street Marketing
Campus Activation
Mobile Media
Hand-to-Hand Sampling
Publicity Stunts
Wearable Media
Video Projection
Flash Mobs
Outdoor Postering
Guerrilla Projections
Chalk Stenciling
Flyer Distribution
Pull-Tab Posters
Hotel Key Cards
Branded Cups & Sleeves
Mock Protests
Program Management
Custom Reporting
Event Photo Gallery
Location Scouting
Program Portal
Program Scheduling
Fulfillment
Data Collection
CHANNEL PROMOTIONS B2B Green Day: Album Release
Warner Brothers’ Records needed to increase excitement and build awareness of Green Day’s latest album, 21st Century Breakdown, prior to release.
Challenge
Winning Strategy
“… Warner Brother Records is happy, Green Day is happy, and JNI is my hero. Thank you for an amazing job well-done!” Mikael Mossberg, Warner Brother Records
Testimonials
3,000 posters distributed 250 stencils sprayed 20ftx30ft Guerrilla Projections
Street teams stenciled large, biodegradable stencils and distributed 3,000 posters around NYC.
Guerrilla projectionists played Green Day footage on open building walls in busy areas of the city, while speakers streamed clips from the new album.
Highlights
CHANNEL PROMOTIONS B2B Event Support
Client: Qualcomm – MediaFLO Technology
Project: IBC Amsterdam [trade show]
Audience: 49,000
Objective: PR – Consolidation + New business
Solution: Branded private area next to main hall for invite-only evening party of entertainment and networking. Invitation and thank you gifts were all designed around theme.2007 Theme - Havana Nights at the Beach2008 Theme - Hollywood Nights at the Beach
Results: Year-on-year increase in attendance yielding business consolidation. Now seen as “the” place to go during the event.
eProcurement Online Stores
Merchandise • Inventoried• JIT (Just-in-Time) Inventory
Special Order• Apparel ordering sites
ECO FRIENDLY SOLUTIONS
JNI is committed to fostering business partnerships that will improve the place we live in and do business by implementing projects that benefit our community environmentally, socially, economically and foster a sustainable future. • Eco-friendly Products • Employee Involvement• Partners to get Involved Locally and to Share our Mission• Innovative Eco Products NEW to Market
Louder than Words• eOrders, eBilling, eTracking, eSamples• Recycling Programs• Education• Socially compliant and environmentally aware
ECO FRIENDLY SOLUTIONS
This site is dedicated to promoting products that benefit our community
environmentally, socially, economically and to help maintain a sustainable
future.
ECO FRIENDLY SOLUTIONS
SOURCING
JNI Product Sourcing Advantage• Products sourced from US, Europe and the Pacific Rim• More than 3,000 manufacturing partners• Preferred vendor program with in-person meetings• Product trend-tracking• Multiple industry trade show attendance and research• Internal collaboration and sharing
Overseas Partners• SAI Socially Accountability International Compliant
(based on standard customs schedule) • Product testing• Experienced in US and European markets• Certified by JNI’s Hong Kong and Shanghai offices
JNI ShopA one-stop resource for thousands of products for any budget
JNItrack™•World Shipping and Tracking•Shipments monitored through delivery•Detailed communication
• Program and Factory production updates provided by account coordinators
• Feet on the ground
•Guaranteed delivery
DISTRIBUTION
Fulfillment Solutions and Kitting Main Los Angeles facility over 30,000 square
feet Alarmed and Insured Integrated infrastructure Secure and accurate order processing via
Internet, Phone, Fax and mail Advanced inventory and accounting software Online real-time access 24/7
Order status Tracking Administration
Fulfillment management teams Dedicated kitting work stations Programs of all types and sizes 99.9% accuracy Customer-service driven
CONCLUSION
Jack Nadel International has served major companies domestically and abroad with a wide range of promotional services since 1953.
Street smart – JNI works to understand your project challenge from the
ground up
JNI delivers effective strategy – approach, mechanics, solutions
Highly creative – clever and smart with unique perspective
Smooth execution – years of experience with the right team for you
Focus on ROI
Socially compliant and environmentally aware
THE ADVANTAGES ADD UP!