JOB ROLE SALES ASSOCIATE

JOB ROLE – SALES ASSOCIATE

Sector – RETAIL

(Qualification Pack Code: RAS/Q 0104)

1

PSS Central Institute of Vocational Education

Shyamla Hills, Bhopal – 462 013 , Madhya Pradesh, India

_________________________________________________________

www.psscive.ac.in

2

UNIT 1: FUNDAMENTALS OF RETAILING

Session 1: Basics of Retailing (Part-2)

Content

3© PSS Central Institute of Vocational Education, Bhopal 2019

Title Slide No.

Session Objectives 4

Types of Retail Establishment 5

A) Based on Merchandise Offered 6-16

B) Based on Ownership 17-21

C) Based on Modern Retailers 22-24

Summary 25

Session Objectives

The students will be able to:

Classify retail establishment.

Analyse various types of retail establishment.


5

A. Based on

Merchandise

Offered

B. Based on

Ownership C. Other

Modern

Retailers

© PSS Central Institute of Vocational Education, Bhopal 2019

Types of Retail Establishment

6

1.Convenience Store

2. Supermarket

3. Hypermarket

4. Speciality Stores

5.Departmental

Stores

6.Catalogue Showrooms

7. Discount Store

8. Shopping Mall

9. General Store

10. Warehouse Store

11. Variety Store


A. Based on Merchandise Offered

7

• Small sized stores.

• Mostly located in residential

area.

• Open for long hours.

• Limited line of convenience

products.

Range of everyday items such as, coffee, groceries, snack

foods, soft drinks, tobacco products etc.


1. Convenience Store

8

• It is self service shop.

Wide variety of products food, household, Products organized into sections and shelves.

HyperCity. D-Mart.

Nilgiris. Apna Bazaar.


2. Supermarket

List of Supermarkets in India

9

• It combines a departmental store and grocery

supermarket.

• Wide variety products

• Satisfy shopping needs

of customers under in one trip

Reliance Fresh

Big bazar

Spar hypermarket

Spencer's hyper


3. Hypermarket

List of Hypermarkets

10

• Offer unique often individualised products, for particular

groups.

• Consumer outlet such as furniture, electronics, jewellery

etc.

Examples are,

Nokia world

KhadimRaymonds

Apollo pharmacy

Steel junction

Khadi

Khadi


4. Speciality Stores

11

Offers a wide range of consumer goods in different categories

called as departments. products like clothing, food, jewellery,

furniture,, toys, cosmetics, houseware, gardening, toiletries,

sporting goods etc.

Examples are,

Shoppers Stop

Pantaloon

Lifestyle

Woodland


5. Departmental Stores

12

It usually specialise in hard

goods (housewares, jewellery,

consumer electronics etc.).

Consumer view products from

printed or online catalogue.

Examples,

Avon cosmetics

Tanishq jewellery


6. Catalogue Showrooms

13

• In this store products sell at

a discounted price.

• Offer wide range price range

of the items.

Examples

Vishal Retail

Mega Mart

The Loot


7. Discount Stores

14

It is modern term of shopping center. It includes one or

more buildings form a complex of shops representing

merchandisers.

Examples are,

DB city mall in Bhopal

PVP square mall in Vijayawada

PVR mall in Vijayawada

DLF emporium in Delhi

VR mall in Gujarat

Lotus mall in Mangalore

Ambience Mall in Delhi

MALL


8. Shopping Mall

It is a retail store in a

small town or rural

communities.

15

9. General Store

10. Warehouse Store

Warehouse store is a food

and grocery retailer offering

deeper discounted prices

than a traditional

supermarket.

Example

Walmart


16

11. Variety Store

It includes wide range of

inexpensive household goods of

low unit value.

Product lines including food

and drink, personal hygiene

products, office supplies,

decorations, books, garden

plants, toys, pet supplies.

Example,

Variety Tiles And Sanitary

Bhopal


17

B. Based on Ownership

1. Independent Retailer

2. Corporate Retail Chain

3. Franchising

4. Consumer Co-

operatives


18

In this retailer has

direct contact with

customers.

It is found in all lines o

trade and in all

communities.

Runs own business


1. Independent Retailer

19

Stores engaged in the same

kind of business in different

locations and under the same

ownership and management.

For example,

• Bata,

• Reliance etc.

• Mrignayani Emporium


2. Corporate Retail Chain

20

Two party involved franchiser and

franchisee.

Franchiser grant the right to use

trademark or trade name to another

party called franchisee.

For example,

Mc Donald’s,

Pizza Hut,

Van Heusen, etc.


3. Franchising

21

It is retail outlet owned and managed by consumers to get

products at low price.

It aims at fulfilling the needs and aspirations of their

members. It has direct contact with manufacturers.

Examples are

Swastik consumer co-

operative

Sainik consumer co-operative

Priyadarshni superbazar


4. Consumer Co-operatives

22

1. E-RETAILERS

E-retailing is a form of electronic commerce which

allows consumers to directly buy goods or services from a

seller over the Internet using a web browser.


C. Other Modern Retailers

Retail Kiosk

23

2. Vending Machine

A vending machine is a

machine from which

products are sold.

The first modern vending

machine were developed inEngland in the early 1880.


24

3. Automated Retail Stores

Automated retail is the category of self-service,

standalone kiosks in heavily trafficked locations,

such as airports, malls and convenience stores.

Ex zoom shops.


25

In this session, you have learnt about the types of

retail establishment based on merchandise offered,

ownership and modern retailers.

Summary


Project Coordinator : Dr. P. Veeraiah

Assistance

Dr. Teena Mishra

Joint Director

PSS Central Institute of Vocational Education

Shyamla Hills, Bhopal – 462013 , Madhya Pradesh, India

__________________________________________________________________________E-mail: [email protected]

Tel. +91 755 2660691, 2704100, 2660391, 2660564

Fax +91 755 2660481

Website: www.psscive.ac.in


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