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ACKNOWLEDGEMENT
Foremost I wouldlike to thanksMrs.Deepshikha forassigning an interestingand important task. Ilike to thanks to mysubject teacher Mrs.Anju Chauhan to helpall the students and allnecessary support andinformation. Also
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cant able to correct mymistakes.
MultipelsystemComplete web business & outsourcing
Ref no: Date:
TO WHOLESOEVER IT MAY CONCERNExperience &Training Certificate
This is to certify that Mr. Prateek Singh s/o of Mr. L.J Singhstudent of BA1st year- Govt. college sector 46 (Rollno.1132), has worked with our organization from 1 st Dec2008 to 31 st Dec 2008 as Telesales Executive
During him tenure, he has successfully complete trainingprogram as part of him curriculum. I have judged him as asincere and hardworking employee. He has done the task
given to him to the best of him abilities.He bears a good moral character.
We wish him good luck for him best future assignments
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For Multipelsystem
Miss. Mamta SinghGeneral Executive
CONTENT
1. Acknowledgement 2. Work Experience.3. Company Profile. 4. Advertising and Integrated
Marketing CommunicationIntroductionWhy IMC gaining importanceTools for IMCPromotional planning process
Element of IMC5.Conclusion.6.Bibliography.
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WORK EXPERIENCEI have work in a MUCTIPLE SYSTEM company. I havework as a Tele caller of pre marketing of companys newlaunching product named Mutiple System SMS Service(MS-SMS). My job profile in the company to tell the
companys future dinds about the product through thetelephone service. About product during my training sessionmy work was to call the customers and tell them about our company coming with new product which is sms dot netapplication. The dinds list details are provided by thecompanys higher department which is product sales and
advertisement department to me. During the dindsattraction about the product through the publicity and sales
promotion. My work was to render all the traits and qualities
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of the product in the front of dinds through the telephonecommunication and as well as to collect the dinds feedback about the details of dinds interest about the product whatdinds really wants about us. If the dinds interest sand our company product and similar so conceived the customer or dinds to buy the service which is our company producing innext few months.
Advertising Agency ProfileAdvertising agency was started in 1 April 2005
Managing Direct = Mr. RajeshSharma
Vice-president =Mr.ArshiOhri
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Media-Manager =Ms. Bhawana
Creative Director = Mr. K.K.
Sen
Advertising and IntegratedMarketing Communication
Introduction:-For many years companies have heavily relied on advertisingagencies for promotion of their product &their services.However, most marketers did use additional promotionaltools but all such tools like sales promotion, direct marketing,
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personal selling etc were used only as ordinary goods.Marketers planned and managed 5those tools separately andindependently with different budgets, and views, objectives.In this case, each promotional tool communicates separatelyidentity and image.
During the 1980,s many companies realized the need for integrated their promotional tools. Such the companies stated
moving towards the process of integrating marketingcommunication which involves coordination the various
promotional element and other marketing activities thatcommunicates with the firms customers. Many advertisingagencies realized the need of bringing various promotionaltools under their folds to compression offer all type of
specialty services to their clients.
Definition:- AMERICAN ASSOCATION OF ADVERTISING AGENCY (4As) developed the first definition of IMC
Integrating marketing communication is concept of marketing communication planning that recognize the addedvalue of comprehensive plan the evaluate the strategies rolesof Varity on communication discipline For example- general
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one of the easiest ways for a company to maximize the returnon its investment in marketing and promotion.Some of the growing reasons for important of IMC includedthe following.
Marketing budget is being shifted from advertising toother forms of promotion particularly consumer andtrade promotion.Retailers are being more powerful and dominating thanthe manufactures.Company has giving impassion communication with theconsumer.The internet and e-consumer have emerged which haverefined the way business is done and that way companiesinteract and communicate with consumers.
New tools of marketing communication are emergingthat the economical and target specific rather than themass media.There is rapid growth of and development of databasemarketing.
THE PROMOTIONAL MIX- THETOOLS FOR IMC
Every aspect and instruction of a business organizationwith the consumer and shareholder communicates and every
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element of marketing mix implicitly communicates about thecompany and it brand .the tools used to accomplish areorganizations communication objective are referred to as
promotional mix. The promotion has been defined as thecoordination of all seller- initiated effort to set up channels of information and persuasion to sell goods and services or
promote and idea.Promotion mix has various elements that need to be
appropriately chosen to design an integrating marketingcommunication campaign and its element the comprise IMC.
The promotional planningprocess.
The promotional plan provides s the framework for developing,
implementation and controlling the organizations integratedmarketing communication programmers and activities. It must beremember that promotion is only one part of marketing plan.Therefore, the promotion plan must be integrated to all marketing
plan. The individuals responsible for planning promotion strategymust specific the role and faction of each element of the promotionmix. They need to develop strategies and implementation tactics for
each of the element.The process IMC beings with the review of marks plan.The promotional manager must understand where the brandhas been its current position in the market, where it intends to
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go and finally, it plan to get the review of marketing planshall update the marketer about all these issues.
MARKET SITUATIONAL ANALYSISBASED ON INTERNAL &
EXTERNAL FACTORS.Internal analysis covers assessment of companys
promotional capabilities, review of company previous promotional programmers and results, strengths andweaknesses. External analysis and trends and developmentsin the environment that might affect the promotional
programmed.SPECIFIC MARKETING
OBJECTIVES . These objectives provide direction and a time frame for marketing objectives and mechanism measuring performance.
MARKETING STRATEGY It includes the section of target market and the decisionrelated to marketing mix.
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AN ACTION PROGRAMME(TATICS)It is required for implementation the marketing strategies,including determining specific task and responsibilities.
EVALUATING AND CONTROLMECHANISM
It involves evaluating performance and providing feedback sothat necessary control activities must be introduced andnecessary change can be made at the required places assuresthat the objectives are met.
PROMOTIONALPROGRAMMES
SITUATION &ANALYSISSituational analysis here focuses on those factors thatinfluence or the relevant to development of a promotional
plan. It includes both internal and external factors
ESTABLISHING COMMUNICATION
OBJECTIVESCommunication objectives is derived from marketingobjective. Communication objectives are what the firm seeksaccomplish its promotional program me. These are generally
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stated in term of nature of message to be communicated or what specific communication effects are to be achieved.
BUDGET DETERMINATIONDetermination in practically, promotional budgets are oftendetermined on the basis of how much money is available for the purpose or percentage of companys sales revenue or whatmust be done to accomplish communications objectives. The
next question is how this money is to be allocating amongvarious elements of promotion mix.
MONITORING, EVALUTION ANDCONTROLOnce the implementation of various elements of promotionalmix start, a flurry of activities begins to take place and resultstart rolling. At this stage, it is important to determine howwhat the promotional program me is meeting communicationobjective and helping the firm accomplish its overallmarketing objectives.
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ELEMENTS OF INTEGRATEDMARKETING COMMUNICATION
Promotion is the coordination all seller initiated efforts to beset up the channels of information of persuasion to sell goodsand services or promote an idea. These efforts may be invarious formations and are to be ability carefully and plannedcontrolled. All the tools and techniques used to promoting thegoods or services of an organization are refer to as elementsor components of per formation.
THESE ARE AS FOLLOWS AdvertisingDirect marketing
Sales promotionPublicityPublic relationsPersonal selling
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Internet marketing
ADVERTISINGAdvertising is defined as any paid form of non-personalcommunication about an organization product, services or idea by an identified sponsor. The non personal componentmeans advertising involves mass media that can transmit amessage to large groups and an individual often at the sametime.
DIRECT MARKETING
Direct marketing is the use of consumer direct channels toreach and deliver goods and services to the customer withoutusing marketing middlemen. It is fast growing method inmode of economy in which marketers communicate directlywith target customers to generate a response or a transaction.
Direct marketing includes indirect mail, catalogues,director selling, telemarketing, T, V, radio etc.
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PUBLIC RELATIONS.Public relations are an important element of the overallcommunication programs of a bossiness corporation.However, it may not have any specific objectives of productand service promotion. This activities are designed more tochange attitude towards an organization or an issue than to
promote specific product or influence behavior directly.
PUBLIC RELATIONS INVOLVESTHE FOLLOWING STEPS.
Determination and understanding of public attitudes.Identification of policies and producers of theorganization that are defending the public interest andattitudes.Designing and implementing the communication program to bring about necessary changes in publicunderstanding and attitudes.
PUBLICITY
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Publicity refers to the creation of news about a person, product or service that appears in broadcast or print media.Too many, publicity and public relation are synonymous. Infact publicity in reality, is apart of public relation. However,
publicity is different from public relations on issues like beinga short term strategy. While public relations is designed to
provide information about the firm and its usually controlled
by the firms, publicity both positive and negative, often notunder control of, or paid for by the organization.
PERSONAL SELLINGPersonal selling is face to face selling and it involves direct
person to person communication. In this the manufacturesdirect sales their products to the customers. Personal selling
established direct contact between the sellers and buyers,thereby reducing need for intermediates such as distributors,dealers and retailers. To get result from effectiveness
promotional plans, the rules and responsibilities of the salesforce must be integrated with overall communication
program. The importance varies from company to companydepending upon the following factors:
The nature of the product or service being soldSize of the organization
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Type of the productBelief of the corporation in personal selling
INTERNET MARKETING.Internet is World Wide means of exchanging information andcommunicating through the service interconnected computers.The main components of the internet is World Wide
web(WWW) but there are other features as well as like E-mail, telnet, file transfer protocol, client server, hypertexttransfer protocol and gopher, etc.
CONCLUSIONFor many year companies have heavily relied on advertisingagencies for portion of their product and services. However mostmarketers did use additional promotional tools like sales promotion,direct marketing packaging and personal selling etc. were used onlyas ancillary tools. Marketers planned and managed those tools
separately and independently with different budgets, views andobjectives.
During the 1980s, many companies realized to need for integrated marketing communication is their promotional tools. The
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companies started moving towards at the process of IMC, whichinvolves the coordinating the various promotional elements andother activities that communicate with the firms customers.
Integrated marketing communication is a concept of marketingcommunication planning that recognizes the added value of comprehension plan that evaluate strategies role of Varity of communication discipline for example general advertising , directresponse, sales promotion and public relation and combine thesediscipline to provide clarity ,consistency and maximum impactcommunication
BIBLOGIRAPHY
This project is taken from the book:
ADVERTISING AND MRAKETINGCOMMUNICATION
: - C.N SONATAKKI
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WITH THE HELP OF COMPANY WEBSITE:-1. [email protected]. [email protected]
M
TAKING THE PICS FROM BRANCH (HT) & TIMES TODAY. AND USING SOME NEWSPAER ALSO.
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TRAININGFILES
SUMBMITTED TO; SUMBMITTED BY; Mrs. ANJU CHAUHAN PRATEEK SINGH
ROLL NO. 1132
YEAR; B.A. 1 ST
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