Page 1

REPORT ON JOB FAIR EVENT EFFECTIVENESS

Prepared by Indochina Research Ltd

Objectives

Event Awareness sourcesCandidates profile, behavior and feedback

Candidates’ profile Candidate behavior Gap between their expectation pre-event and after event

Improvement

Key outputs

How we executed “Event Evaluation” projects

Page 3

Research Objectives

To better understand the profile, behavior and expectation of participants attending the job fair in HCM City

To evaluate the satisfaction of candidates who joined the event and define the gap between their expectation and real experiences to consider for the next event.

To evaluate the effectiveness of communication channels to attract participants to the event

GENERAL OBJECTIVES

Page 4

Key findings

No candidate found a job during the even but 69% of interviewed candidates are

more than 50% confident that they could get a job thanks to the event

Communicati

on

Information received at their school and “Word of mouth” were the key media to propagate information about the event, not only before event starting but also during event, some still contacted to their network to recommend them to join.

Facebook attracted 31% of the candidates while being the primary information for 23% of candidates.

Chances to

be recruited

Candidate

Profile

69% are students or new graduates

31% have professional experiences

40% have studied French and 17% studied in France ; 94% can speak professional English

Candidates are mainly are looking for executive or entry level position.

Top 5 sectors that candidates feel motivated to work in are : education, hospitality, cosmetic, market research and textile/fashion. Marketing, HR/Admin are top 2 departments they wish to work for.

Page 5

Event

Result

Candidate

Evaluation

of the

event

+ General satisfaction : 29% are totally satisfied with the event,

27% not really satisfied leading to a positive “Net Promoter Score” of 2%

- Recommendation : 24% would surely recommend this event to their network but

32% are considered detractors leading to a negative Net Promoter Score of -8%

- Time spent at the event : 43% candidate said that they may spend at least 2 hours

at event but actually only 17% spent more than 2 hours at job fair

- The top 3 points that got the lowest satisfactions point among candidates are : • On-site communication about the companies location• Process to send the CV and get interviews scheduled for them• Chance to meet with the recruiters

Key findings

+ Company workshops got a rather positive evaluation, reaching a positive NPS of

2%

Event Awareness sources

Page 7

Source of information

Pre- event First source of information to get know about event

N= 129

31%

INTERNET

SCHOOL -ORGANIZATION

OTHERS

THROUGH A FRIENDS

23%

FACEBOOK

26%

10% 10%

5% - Press

2% - CCIFV direct email1% - French consulate

1% - When passing to the location

31% candidates have accessed the Facebook page of event

Less than 1 per week

Once per week

2-3days per week

Everyday

33%

30%

33%

5%

fb/vieclamphapviet

n = 40

Page 8

Word of mouth

Pre- event Have you recommended to your network to join this event ?

71% (92 candidates out of 129 people) recommended to their network to join before event took place

To How many contact have you recommended it ?

51% | 19% < 3 people

37% | 38%3-5 people

8% | 5%6-10 people 4% | 4%> 10 people

THROUGH A FRIENDS

Word of mouth is one of the key mode to help disseminate the information on the event to potential candidate. This is first source of information for 23% of participants who joined the job fair.

66% (66 candidates out of 104 people) contacted to their friend during event to recommend them to join the job fair

Before the Event| During the Event

Candidates

Profile, experience, engagement, satisfaction

Page 10

Candidates – Demographic

Female Male

71%

29%

71% are female

15-18 18-22 22-25 25-29 30-34 > 35-40

2%

44%

32%

15%

5% 3%

91% of candidates are from 18-29 y.o

High-school

College Bachelor Master Doctor

29%

10%

41%

6%1%

48% candidates have bachelor or higher degree in which 6% having master degree and 1 person has a doctor degree

GENDER AGE GROUPHIGHEST LEVEL OF

EDUCATION

N= 129

Page 11

Candidate – Actual Status

17% are freshmen

seeking for a job,

31% already have

professional

experience, in

which 16% having

from 3 to 5 years

of working

experiences

Current professional status

Years of working experience

N= 129

< 2 years

2-3 years

3-5 years

> 5 years

50%31%

17%2%

Studying Have a job Searching for a job Intern

7%

16%

3%

5%

PROFESSIONAL EXPERIENCE

Page 12

Relation to France studies and other spoken languages

N= 129

17%

83%

Yes No

40%

60%

Yes No

Have you studied in France ?

17% ever studied in France

Have you studied French ?

40% ever studied French

Except from Vietnamese, what language can you use in a professional context ?

94% English

30% French

11% Japanese

10% Korean

30% can speak French for working

Page 13

Candidates’ expectation

How many company do you expect to be available at the event ?

Under 5 companies

05-10

11-15

16-20

21-25

26-30

More than 30 companies

2%

50%

22%

19%

5%

2%

1%92%

18 COMPANIES

Only 8% of candidates were expecting more than 20 companies to join the event

Page 14

No of companies joined event by sectors

Educa

tion

Hospit

ality

Cosm

eti

cs

Mark

et

researc

h

Texti

le/F

ashio

n

Reta

il/D

istr

ibuti

on

Quality

Contr

ol

Bankin

g

Audit

Tech

nolo

gy/I

T

healt

hca

re

Logis

tic

Pet

Healt

h/

food

Oth

er

23%19%

16% 16% 15% 13% 13% 12%8% 8%

5% 3% 2%

20%

Sectors candidates feel motivated to work in

Fully achieved

What sector of activity do you feel motivated to work in ?

11 2 1 11 3 1 11 3 1 31There are differences between candidates’ expectation and company profiles.

Retails/ Distribution and Technology/IT are sectors having most companies joined the job fair but it does not belong to top 5 sectors that respondents wish to work in. This

may be the reason why IT companies were the most dissatisfied on candidate profile.

Page 15

Candidates’ expectations

Fully achieved

What department do you feel motivated to work in ?

I do not know

Logistic

IT development

Finance/ Accounting

Sales

Admin

Any

HR

Marketing

16%

6%

6%

8%

13%

14%

14%

26%

39%

Intership

Entry-level

Executive

Junior manager

Manager

Senior manager

Director

General Director

43%

20%

29%

13%

16%

20%

1%

0%

Under 5 Millions

5.1-7

7.1-9

9.1-11

11.1-13

13.1-15

15.1-17

17.1-19

19.1-21

21.1-23

23.1-25

No salary

Don't know

11%

35%

18%

16%

7%

2%

4%

2%

2%

2%

2%

1%

1%

What position level are you now looking for ?

What position level are you now looking for ?

Marketing and HR are top 2 preferred Department of candidates, 49% are looking for entry level and executive position, 69% would accept salary range from 5-11 Mil/ month

Page 16

Companies attractiveness

Participating companies

Wishing to be recruited

by

Companies expected to be

at the event

Companies like to meet

Like to meet but did not

have chance

Big C 35% 62% 43% 29%

L'OREAL 27% 60% 36% 25%

VPBANK 21% 48% 22% 25%

FV HOSPITAL 18% 41% 19% 16%

ACCOR 16% 22% 15% 10%

DECATHLON 16% 19% 14% 11%

INVIVO 7% 14% 6% 6%

BUREAU VERITAS 6% 8% 7% 7%

CFVG 6% 20% 7% 9%

MAZARS 6% 13% 6% 5%

ODYSSEA 6% 21% 10% 3%

SDV 6% 9% 5% 1%

ELCA 5% 9% 3% 5%

LINKBYNET 4% 7% 3% 1%

JRFRANCE GROUP 2% 5% 4% 3%

VIETNAM FAN 2% 12% 3% 2%

CAPGEMINI 1% 9% 4% 3%

NONE 0% 1% 2% 20%INDOCHINA RESEARCH*

32% 36% 17% 20%

*possible bias due to close contact with candidates during interviews

Page 17

Candidates’ engagement and interviews

27%

67%

5%

YesNoI did not know I could do it

27% of interviewed candidates had sent their CV before the event

1 interview

2

3

4

5

7

8 interview

29%

48%

6%

6%

6%

2%

2%

In average, 1 person got 2.3 interviews

22% got at least 3

interviews

Page 18

Potential evaluation

Pre- event

0%-25% 26%-50% 51%-75% 76%-100%

On a scale from 0 to 100%, how confident are you to get a job thanks to this event ?

28

51

4 21

69% of interviewed

participants (72p)

consider that they are

more than 50%

confident that they

could get a job

thanks to this event

Page 19

Time spent at event

9%

21%

37%

17%

11%

3%3%

2%

19%

19%

16%

12%

13%

18%

less than 30 mins

30mins-1hour

1h-1h30

1h30-2h

2h-2h30

2h30-3h

Entire event

Time estimated

43%

Reality 17%

43% said that they may

spend at least 2 hours at

event but actually only 17%

spent more than 2 hours.

Page 20

Satisfaction levels after the event| CANDIDATES

N= 129

Pre- event

Very dissatisfied

Dissatisfied SatisfiedVery

satisfied

On-site communication about the companies location

1.80% 9% 63% 29%

Process to send your CV and get interview scheduled for you

1.790% 10% 60% 31%

Chance to meet with the recruiters

1.731% 10% 50% 38%

Information you received before the event

1.670% 4% 60% 37%

Time allocated for meetings with recruiters

1.670% 6% 52% 38%

Companies workshops 1.66 0% 3% 60% 37%

Length of the event 1.62 0% 5% 52% 43%

Date and time of organization 1.52 0% 3% 46% 51%

Place of organization 1.48 0% 4% 40% 56%

Mean

How would you rate your satisfaction level on the following points base on 4 point scale from 1 – very satisfied to 4 – very dissatisfied.

(-)

(+)

Page 21

Companies workshop evaluation

Pre- event

10

9

8

7

6

5

4

3

2

1

0D

etr

act

ors

Pass

ive

Pro

mot

er

49%51%

Yes

No

Have you participated to companies workshops ?

On a scale of 0 to 10, how interesting do you think the workshops were ?

16%

14%

25%

24%

6%

8%

4%

2%

0%

0%

2%

Very interesting

Not interesting at all

26%

49%

25%

NPS : 1%

NPS : Net Promoter Score

Page 22

Satisfaction levels (con’t)

Pre-event 10

9

8

7

6

5

4

3

2

1

0

Detr

act

ors

Pass

ive

Pro

mot

er 19%

9%

29%

17%

15%

7%

2%

0%

1%

2%

0%

14%

13%

29%

21%

6%

12%

3%

2%

0%

0%

1%

Post - event

28%

46%

26%

27%

50%

23%

NPS : 2%

NPS : 4%

Level usefulness of event Satisfaction in overall

Recommendation

13%

16%

24%

20%

10%

10%

4%

2%

1%

1%

0%

29%

44%

27%

2%

NPS : 2%

15%

9%

25%

19%

8%

13%

4%

5%

0%

2%

0%

24%

44%

32%

-8%

NPS : - 8%

Page 23

IMPROVEMENTS

HOW WE

EXECUTE

EVENT

EVALUATION

Page 24

IMPROVEMENTS

Way to evaluate the effectiveness of event

Pre-event Post-event

The best way to determine

value of an activation/event

activity is through cohort

analysis to make evaluation of

the gap between participant’s

expectation before the event

and their evaluation after the

event

Page 25

IMPROVEMENTS

How we execute | Pre – event

We pre-measure

sentiments of the

identified activation

region/area/venue

We begin the Interviews ensuring

that we talk to the required sample

part of the attendees and through the

use of a tagging system we are able

to keep tabs on qualified respondents

for post-interview session

At the end of the first phase

(pre-activation interviews)

we re-group to analyze the first

set of respondent interviews.

Page 26

How we execute |Post – event

Candidates experience

the event

Through the already

established first set of

respondents we would then re-

apply the post set of interview

questions

At the end of the second phase

(post-event

interviews) we would re-

group to analyze the second set

of respondent interviews to

provide the general findings on

the event performance

For more information and to support

your research needs, please contact

us

Mr. Xavier Depouilly

General Manager

Mob : + 84 90 62 69 577

Email : xavier@indochinaresearch.com

www.indochinareserach.com