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JOBTALKSJOBTALKS
Projecting a Professional Image
Indiana UniversityKelley School of BusinessC. Randall Powell, Ph.D
Projecting a Projecting a ProfessionalProfessionalImageImageIndiana UniversityIndiana UniversityKelley School of BusinessKelley School of BusinessC. Randall Powell, Ph.D.C. Randall Powell, Ph.D.
WHAT IS A PROFESSIONAL WHAT IS A PROFESSIONAL IMAGE?IMAGE?
The image you project in the world of work Consists of:
Personal Appearance Clothing Grooming Manners Etiquette Personal behavior Communication effectiveness
PROFESSIONALPROFESSIONALIMAGEIMAGE
Judgments are made about people based on the professional image
they display as a result of appearance and behavior.
This occurs before the individual’s level of competence or performance
is determined.
IMPORTANCE OFIMPORTANCE OFPROJECTING A PROJECTING A PROFESSIONAL IMAGE ……………PROFESSIONAL IMAGE ……………
AFFECTS: Self-confidence Interaction with peers Customers Supervisors Ultimate success in your career
mobility
PROFESSIONAL IMAGEPROFESSIONAL IMAGE
Viewed by two major perspectives:
Appearance
Personal Behavior
PERSONAL PERSONAL APPEARANCEAPPEARANCE
You want to develop your ability to dress
appropriately and present yourself in an
attractive manner
PERSONAL BEHAVIORPERSONAL BEHAVIOR
You want to develop your communication skills and your
effectiveness in the use of proper manners and etiquette
Recognize the importance of appropriate personal behavior
ATTRIBUTES OF A ATTRIBUTES OF A PROFESSIONAL IMAGEPROFESSIONAL IMAGEFour main attributes:
Appropriate professional appearance
Use of correct manners and etiquette
Appropriate personal behaviorEffective communications
APPROPRIATE PROFESSIONAL APPROPRIATE PROFESSIONAL APPEARANCEAPPEARANCE
Consists of professional dress and grooming (based on several factors)
Can enhance your authority, promote respect, aid in promotion, promote your advancement opportunities
Involves selecting appropriate clothing (based on several factors)
MANNERS AND ETIQUETTEMANNERS AND ETIQUETTE
Making introductions and appropriate greetings
Being able to initiate and maintain conversations
Respecting and valuing the differences of others
Being able to express appreciation
MANNERS AND ETIQUETTEMANNERS AND ETIQUETTE(continued)(continued)
Knowing appropriate dining rules and protocol
Extending courteous behavior to others
Knowing how to behave in difficult situations
PERSONAL BEHAVIORPERSONAL BEHAVIOR
Respecting the organization and its rules
Being a loyal employee Conducting yourself and
business in an ethical manner Assuming responsibility Valuing diversity
NON-VERBALNON-VERBALCOMMUNICATIONSCOMMUNICATIONS
PostureFacial gesturesNeatnessListeningPersonal behaviorPUNCTUALITY
VERBAL AND WRITTENVERBAL AND WRITTENCOMMUNICATIONSCOMMUNICATIONS
Speaking correctly Writing appropriate
communications Expressing written appreciation LISTENING EFFECTIVELY Communication verbally in
difficult situations
“The way you look may not make up for poor performance, but it could give you a competitive edge during your interview and in your future career”.
THE WAY YOU ARE THE WAY YOU ARE PERCEIVED CAN……..PERCEIVED CAN…….. Selection for participation on projects Inclusion in social settings with
customers and clients Selection for presentations Promotions to positions of greater
responsibility Performance rating Overall competitiveness!!!!!
REMEMBER!!!!REMEMBER!!!!
Your professional image not only affects how others react and interact with you, but also affects
YOUR self-confidence and performance
REMEMBER!!!!REMEMBER!!!!
Throughout the course of a day’s work you will be
observed and evaluated in an informal manner. These observations contribute to
the overall perception people have about you.
MENMENBUSINESS WEARBUSINESS WEAR
MEN’S MEN’S BUSINESS CASUALBUSINESS CASUAL
MEN’SMEN’SCASUALCASUAL
WOMENWOMENBUSINESS WEARBUSINESS WEAR
WOMEN’SWOMEN’SBUSINESS CASUALBUSINESS CASUAL
Women’s CasualWomen’s Casual
If you would like to If you would like to learn more, learn more, Career Career Planning StrategiesPlanning Strategies textbook will supply textbook will supply additional information additional information on this topic.on this topic.