John Quincy Adams High School Library

John Quincy Adams High School LibraryMarketing Plan 2012-2013

John BrdeckaCaitlin LeValleyJQA MissionOur mission is to support the educational achievement of our student body.

JQA VisionOur vision is to encourage students to use the library as a starting point for experiences throughout the rest of their lives.JQA ImageWe have the image of a welcoming and fun learning environment.

JQA PositionOur position within the JQA High School is to promote exchange of knowledge for the students we serve.Hours of operationMonday - Friday 6:00am 8:00pmSaturday 8:00am 1:00pmSunday Closed

Hours of the JQA school day 8:20am 3:10pm Our communityOur population is made up of 9th-12th grade high school students.Current population = 4,608 total9th grade = 1,12510th grade = 1,23611th grade = 1,19912th grade = 1,048Were in District 217 serving the surrounding towns of Andersonville (64,127), Carthage (55,483), Park City (37,484), and Quincy (88,797).The average household income of the families in our district is $46,000.

Our communityTeacher to student ratio of 1:26Demographics:2,248 white students1,889 Hispanic/Spanish speaking students401 black students70 Asian students

Out of ten area schools JQA is fourth in graduation rate at 96%.

Our collectionIn support of our students and faculty, JQAL maintains a print collection of relevant materials. This primarily consists of duplicate copies of current textbooks used in classes and supplement materials as recommended by teachers.As more resources have moved online we have directed funding towards databases and e-resources. Students have accessibility to all online resources via their school login both in school and at home.Since our collection is primarily digital, more space has been allowed for work tables, a recording studio, and a computer lab.

ServicesRecording StudioThis studio is available to current JQA students for work on official class assignments. Students must present a valid School ID. Prior to using the recording studio, the student must receive training from a staff member.Computer Lab20 Macs20 PCs10 Ipads that can be checked outInternships within the libraryVolunteer opportunities

Classes offered by JQAL StaffResume writing classesIn conjunction with Greater Boston Community College (GBCC) provide college application assistance

Annual Book Drive & saleEach year JQAL holds a book drive where students, teachers, staff and the general public can donate used books for our annual book saleLast year profited $4,345

Fashion show fundraiserTwo years ago the JQAL partnered with the GBCC, elective fashion & design courses at JQA, and extra curricular clubs to put on a fashion show fundraising event. Students, teachers, and staff participate and community groups, businesses, and the local Park City Mall contribute sponsorship and resources. Last years profit: $6,200

S.W.O.T. AnalysisSTRENGTHSSpecific demographic: high school students Curriculum guides our collection developmentACT/SAT classesResume writing classesRecording studio & resourcesPartnership with local community college (GBCC)96% graduation rateBilingual librarian and a bilingual paraprofessionalS.W.O.T. AnalysisWEAKNESSES96% graduation rate, not 100%Not enough Hispanic/bilingual materialsNot enough computersOnly two librarians and one paraprofessional on staff

S.W.O.T. AnalysisOPPORTUNITIESOffer GED classes in addition to college prepAcquire more bilingual materialsPropose funding for more Spanish resourcesEmphasize the bilingual staff members as additional resourcesFurther develop partnership with GBCC, particularly the CounselorS.W.O.T. AnalysisTHREATSRise of drugs/gangs in local areaIncrease of Hispanic enrollment that we arent properly equipped to serveLocal economyChanges at the Park City Mall may impact support for the Fashion Show

Action goalsIncrease the graduation rateIn 2012, out of the classes of 1,048 seniors, 41 students didnt graduate. We would like to contact these students and survey them to figure out what happened. Based on what we learn we would like to explore the possibility of offering GED classes on nights and weekends to assist this portion of our student body.Increase library hours, particularly during finals, and promote the library hours moreExperiment with using Google Analytics on the library webpage to determine areas of highest use.

Action goalsFurther develop the relationship with GBCC and ask for their recommendationsDevelop workshops at the beginning of the school year for each grade level. We will collaborate with teachers to determine individual course needs and how the library can provide supplemental materials.We will also use this opportunity to introduce students to the available resources.

RecommendationsWe would like to start visiting all middle schools that funnel into JQA so we can prepare our future library usersWe would like to hold more freshmen classes in the library to get students more acquainted with our services during their four yearsWe would like to change the study hour location from the cafeteria to the libraryWe would like to be open on Sundays from 10am 2pm

Closing remarks