Join the National Kickoff of the Great American

Cleanup™

April 27-28, 2012

Established by Keep America Beautiful, Inc. Marks the start of the Great American Cleanup Season, the

Nation’s largest community improvement program Mobilizes millions of volunteers Over 15,000 communities nationwide

The National Kickoff of the Great American Cleanup™

One of 10 national locations Selected by Keep America Beautiful Only site in Virginia Chosen because of

◦ Partnership between askHRgreen.org and Keep Virginia Beautiful

◦ Successful previous cleanups◦ Ability to bring volunteers together◦ Regional cooperation among 16 cities

and counties of Hampton Roads◦ Collaboration with the military◦ Strong corporate support of

community cleanup and green up projects

Hampton Roads Nationally Recognized

Organizing Partners

Keep America Beautiful

askHRgreen.org

Hampton Roads Planning District Commission

Keep Virginia Beautiful

Engages individuals to take greater responsibility for improving their community environments.

Comprehensive regional public awareness campaign of HRPDC which encourages environmental stewardship among all residents in Hampton Roads.

Provides assistance on local and regional issues pertaining to economics, physical and environmental planning, emergency management and transportation.

Represents more than 1.6 million people who live in the 16 cities and counties that comprise Hampton Roads.

Engages and unites Virginians to improve our natural and scenic environment.

All of Hampton Roads is Participating

Everyone in Hampton Roads is encouraged to join a transformational community improvement project ◦ 25-50 volunteers per project◦ Half day of work

Celebrate a Green Hampton Roads Party, Friday, April 27th◦ Hosted by askHRgreen.org and

Keep Virginia Beautiful◦ Project leaders, corporate/military

captains, honorary board members, sponsors and corporate partners invited

◦ Location: Norfolk

April 27-28 Kickoff Events

Re-landscape public school grounds Public park cleanup and beautification Remove a dilapidated foot bridge in

Norfolk in preparation for refurbishment Remove litter and debris from the Great

Dismal Swamp Help divert household hazardous waste at

a collection event Hiking trail and wetland cleanup And many more projects

Transformational Projects

Hold a transformational project in each Hampton Roads municipality

Recruit at least 1,000 volunteers Raise at least $100,000 for

future transformation projects Heighten awareness through

media coverage Engage more people in local

stewardship through askHRgreen.org

Cleanup Goals

AND YOUR◦ Co-workers and

employees ◦ Family, friends and

neighbors PLUS WE NEED◦ Military commands,

ships, squadrons, families and retirees

◦ Everyone to join the 2012 Great American Cleanup™

You have an opportunity to make a difference in the quality of life in Hampton Roads

We Need You!

Litter, graffiti, unkempt streets and parks◦ Symptoms of uncaring behavior◦ “Wake-up call” for citizens concerned about Hampton Roads

quality of life Your group can make a visible difference askHRgreen.org and Keep Virginia Beautiful need your help!

Why Participate?

Minimum per project: 25 volunteers What if you cannot recruit 25?

◦ askHRgreen.org will join small groups or supplement with additional volunteers

Average per project: 50 volunteers

How Many Volunteers Needed?

Visit askHRgreen.org for details and to sign up

After registration, you will receive a list of projects and locations

By March 30◦ Provide site preferences◦ Volunteer counts◦ Contact information

How to Get Involved

Virginia Representatives◦ Maureen McDonnell, First Lady ,Virginia

◦ Doug Domenech, Secretary of Natural Resources, Virginia

Military Representatives◦ Korvin Auch, Colonel, Air Force and Army

◦ John Ballinger, Coast Guard

Regional Representatives◦ James Councill III, Mayor, Franklin

◦ Paul Fraim, Mayor, Norfolk

◦ W. Hunt Jr., Mayor, Poquoson

◦ Mary Jones, Chair, James City County Board of Supervisors

◦ David Hare, Mayor, Smithfield

◦ Clyde Haulman, Mayor, Williamsburg

◦ George Hrichak, Chairman, York County Board of Supervisors

◦ Dallas Jones, Chairman, Southampton County Board of Supervisors

◦ Alan Krasnoff, Mayor, Chesapeake

◦ McKinley Price, Mayor, Newport News

◦ Christian Rilee, Chairman, Gloucester Board of Supervisors

◦ Carita Richardson, Mayor, Windsor

◦ William Sessoms Jr., Mayor, Virginia Beach

◦ John Seward, Chairman, Surry County Board of Supervisors

◦ Molly Ward, Mayor, Hampton

◦ Thomas Wright III, Chairman, Isle of Wight Board of Supervisors

◦ Kenneth Wright, Mayor, Portsmouth

National Representatives◦ Matt Mckenna, President/CEO, Keep America

Beautiful

13

Invited Honorary Board

National Partners

Our corporate sponsors have the ability to leverage this exciting program by:◦ Dynamic relationship marketing/brand-building◦ Significant local, regional and state media recognition◦ Increasing awareness & public recognition of KVB,

askHRgreen.org and our sponsors◦ Engaging employees in meaningful environmental and

community improvement projects that align with your company’s community outreach goals

◦ Improving the economic climate and the quality-of-life in communities in Hampton Roads and throughout Virginia

Become a Partnerin the National Kick-off of the Great American Clean-up

Corporate Partner Opportunities, continued

◦ Positioning KVB and our sponsors as state and regional “change agents”

◦ Supporting the longer term effort to fund critical community projects in Hampton Roads that address greening of gateways, parks, beaches, shorelines and open spaces; teaching environmental stewardship through volunteer action in litter prevention and waste reduction

Become a Partner

There are three different levels of involvementavailable ranging from $10,000 to $1,000

$10,000 Premier Sponsor◦ Right to use KVB & GAC logo, sponsor banner recognition, eNewsletters

& event program◦ Corporate logo prominently displayed on all applicable marketing

materials with promotional partners (radio, TV, print, online, social marketing, etc)

◦ Logo on www.askHRgreen.org and www.keepvirginiabeautiful.org with links to your company’s website

◦ KVB and HR Green generated PR outreach and media support; corporate media releases and event press kits

◦ Social Media outreach (Facebook / Twitter) with opportunities for specific promotion

◦ Category Exclusivity at Premier sponsor level for the Hampton Roads Event

Emerald Green Partner

$10,000 Premier Sponsor ◦ Participation and first choice of volunteer location for Corporate

Challenge event; banner at event site; opportunity to assist with presentation of applicable Awards at volunteer venue

◦ Opportunity to provide promotional items, coupons and display at selected event site

◦ Actively work with KVB and HR Green to develop activities for employee participation and engagement

◦ Recognition as premier sponsor from the stage at the Friday evening Great American Clean up Celebration event; 6 invitations to attend

◦ Opportunity for exhibit space at NKO Friday evening celebration◦ Recognition on KVB website for this event and as a year-round sponsor,

with a link to your company’s website

Emerald Green Partner

$5,000 Sponsorship Level◦ right to use KVB & GAC logo, sponsor banner recognition, eNewsletters & event

program◦ Corporate logo or listing displayed on certain promotional and marketing

materials (various print, online, social media, etc)◦ Logo on www.askHRgreen.org and www.keepvirginiabeautiful.org with links to

your company’s website◦ KVB and HR Green generated PR outreach and media support; corporate media

releases and event press kits◦ Opportunity to provide promotional items & coupons at selected event site◦ Actively work with KVB and HR Green to develop activities for employee

participation and engagement◦ Recognition as a sponsor at the Friday evening Great American Clean up

Celebration event; 4 invitations to attend◦ Recognition on KVB website for this event and as a year-round sponsor, with a

link to your company’s website

Blooming Green Partner

$1,000 Sponsorship Level◦ Supporting sponsor for the 2012 Great American Cleanup (GAC) National

Kickoff (NKO); includes sponsor recognition, eNewsletters & event program

◦ Listing on certain promotional and marketing materials (various print, online)

◦ Listing on www.askHRgreen.org and www.keepvirginiabeautiful.org ◦ Work with KVB and HR Green to develop activities for employee

participation and engagement◦ 2 invitations to attend the Friday evening Great American Clean up

Celebration event 

Budding Green Partner

Every volunteer and sponsor makes a difference Your actions influence others Together we can get it done Because of you, Hampton Roads will be a better

place to live

We Thank You!