Join to Business

University of Zagreb

Faculty of Economics and Business

Managerial informatics

2014/2015

Bartłomiej Cesarz

0067535622

jointobusiness.com

E-business

Zagreb 2015

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1. INTRODUCTION

1.1. Essay Scope and Purpose The main purpose of this essay is to create and present a useful e-business model. The e-

business model is regarded facilitate creates start-ups by create a place on the Internet when

people can find essential business associates to start or develop their start-ups.

The scope of this essay is to describe main parts of the e-business model.

1.2. Data Sources and Collection Methods To create this e-business model I am going to use data and information from the Internet.

1.3. Essay Content and Structure This essay is divided into a few parts. In the beginning of the essay there are general

information as strategic background and description of the e-business model regarding

innovations, revenues, clients, partners and competitors. Further parts contain technical

chapters as web hosting, content management system, mobile technologies as wells as

marketing plan. In the end there are SWOT analysis and cost analysis as well as description of

web prototype.

1.4. E-business Model – Short Description jointobusiness.com is a unique webpage –the virtual place will allow meet inventors of ideas

or start-ups with their potential associates – people who will join to create or develop business

projects. Both start-up founders and potential associates have to register and create their

profiles on the website. Start-up founders using jointobusiness.com have opportunities gain

people with knowledge and skills who will help to improve start-ups.

2. STRATEGIC BACKGROUND

2.1. Mission Mission of jointobusiness.com is divided into two parts:

helps founders of start-ups find crucial associates for their business,

allows professionals find the business which they can create or develop with founders.

2.2. Vision Vision of jointobusiness.com is become a popular place of opportunity of growing small

businesses by connection suitable people.

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2.3. Project Goals My main project goals are:

connect more than 10000 professionals with founders during three years of activity,

attract more than 1000 founders during the first year of activity,

attract more than 2000 professionals during the first year of activity,

attract more than 5000 visitors on the website each month,

gain profitability of the website during the first six months.

3. Business Model

3.1. E-business Model – Detailed Description Nowadays start-ups are more and more popular. However some of start-ups founders do not

have all essential skills or knowledge to establish a company. For this reason they need

business associates who would join to build start-ups together.

Jointobusiness.com is oriented on small entrepreneurs. For my webpage both start-ups

founders and professionals are the same important.

There are two kind of people who stand on different sites, but they want to do business

together.

How will it work?

The website will be divided on different sections regarding types of businesses. In these

sections start-ups founders will add announcements. The announcements will include briefly

description of start-ups, detailed description of professionals and range of their future

responsibilities and vision of cooperation. Before added an announcement start-up’s founder

has to create account and login on the website. Start-ups founder will receive information if

someone is interested in join to their business. They will able to also look through profiles of

professionals and invite them to join business.

Professionals who are interested in to join a business can create an account on the website and

add descriptions of skills, knowledge, experience as well as information about which kind of

start-ups they would like to join. These descriptions can look through start-ups founders and

they can choose suitable person to cooperation. The second way for professionals is to find

start-up on the website and ask a founder about joining to the business.

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3.2. E-business Model Values Jointobusiness.com will have influence on establishing more number of start-ups as well as on

better development established start-ups. Start-up founders have opportunities gain

knowledge and experience of professionals what allow businesses to push strongly forward.

3.3. Project Organization Both parties can actively look for the second party to cooperation as well as they can create an

account and wait when someone ask them to cooperation.

The main issue is attract on the website people who are interested in this kind form of

cooperation and gaining business associates.

4. INNOVATIONS

4.1. Innovation List mobile application for smartphones,

intelligent system of recommendation,

on live notifications about new start-ups on the website,

start-up rankings,

system of sending SMS if someone invites you to cooperation.

4.2. Project Innovations – Detailed Description 4.2.1. Innovation 1 mobile application for smartphones

System to associate professionals with start-ups founders. Similar like Tinder. It will

be used only basic information and photos of professionals and start-ups founders. If

both of them are initially interested in cooperation the system will show their full

profiles and encourage to contact.

Motivational Quotes for every day.

Possibility of conversation by sending messages or conversation like on Skype.

Information if someone send inquiries to us.

Show the most interesting proposition of cooperation for professionals every day.

4.2.2. Innovation 2 intelligent system of recommendation

This intelligent system will take into account descriptions of profiles and it will recommend

suitable profiles start-ups founders of professionals.

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4.2.3. Innovation 3 on live notifications about new start-ups on the website

If someone adds new offer of cooperation in particular sections others will receive e-mails

with information about it.

4.2.4. Innovation 4 start-up rankings

Visitors can give marks for start-ups. Using those marks there will be present ranking of the

best start-ups for each section.

4.2.5. Innovation 5 system of sending SMS if someone invite you to cooperation

If professionals receive invitation to cooperation they will receive SMS with information

about it.

5. REVENUE MODELS

5.1. Revenue Model List CPC advertising on site (pay-per-click text ads),

Small fee for adding announcements of start-ups founders,

Small fee for showing announcements on the top position in particular sector on the

website,

Small fee for SMSs,

Sponsored articles about start-ups or other businesses.

5.2. Revenue Models – Detailed Description 5.2.1. Revenue Model 1 CPC advertising on site (pay-per-click text ads)

In my opinion jointobusiness.com will be attractive website for companies which offer

products or services for small businesses, for this reason they would like to have advertising

on my website.

5.2.2. Revenue Model 2 Small fee for adding announcements of start-ups founders

Adding an announcement will cost 1 USD. It is a small fee, but if there is huge number of

adding announcements it will generate satisfy revenue.

5.2.3. Revenue Model 3 Small fee for showing announcements on the top position in

particular sector on the website

Adding an announcement on top positions in particular sector on the website will cost 1 USD.

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5.2.4. Revenue Model 4 Small fee for SMSs

There will be possibility receive SMS if someone got invitation to cooperation. Cost for this

SMS 0,5 USD.

5.2.5. Revenue Model 5 Sponsored articles about start-ups or other businesses.

I can publish sponsored articles from start-ups and other businesses about their products and

services. Prices depend from an article and a company.

6. CLIENTS

6.1. Main Clients Start-ups founders

professionals

6.2. Main Clients – Detailed Description 6.2.1. Client 1 Start-ups founders

People who are looking for professionals for their businesses.

6.2.2. Client 2 professionals

People who want to join to a businesses for example: employees who want to change work for

companies and start to create the business with associates; freelancers; graduates.

6.3. Markets and Website Language The website will use Polish. Main market will be Poland.

6.4. Client Registration Registration is required for start-ups founders as well as professionals.

6.5. Registered Client Benefits OR Direct and Indirect Benefits of Free

Content

To look through content of jointobusiness.com required is free registration on the website.

The registration include surname, address e-mail, mobile phone number.

7. PARTNERS

7.1. Main Suppliers and Associates e-commerce specialist

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marketing specialist

PHP Developer

HTML Developer

Android Developer

o Lenovo

o Microsoft

o Onet

o Interia

o Profit Journal

7.2. Supplier Description 7.2.1. Supplier 1: Lenovo

Hardware for the company will be bought from Lenovo.

7.2.2. Supplier 2:

Software as an operational system and an office software will be bought from Microsoft.

7.2.3. Supplier 3:

I will put my ads on portal Onet.

7.2.4. Supplier 4:

I will put my ads on portal Interia.

7.2.5. Supplier 5:

I will put my ads in magazine Profit Journal.

7.3. Associate Description 7.3.1. Associate 1: e-commerce specialist

E-commerce specialist is needed to attracts start-ups founders and professionals on the

website.

7.3.2. Associate 2: marketing manager

Marketing specialist is needed to attracts start-ups founders and professionals on the website.

Together with e-commerce specialist he will create department of marketing.

7.3.3. Associate 3: PHP Developer

PHP programmer will be responsible for maintenance and development of the website.

7.3.4. Associate 4: HTML Developer

HTML programmer will be responsible for maintenance and development of the website.

7.3.5. Associate 5: Android Developer

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Android Developer will be responsible for maintenance and deployment of my mobile app in

Android system.

8. COMPETITION

8.1. Main Competitors There are not exist direct competitors at the moment on the Internet. There are some forums

or website which allow publish this kind of announcements.

8.1.1. Competitor 1 http://www.biznesforum.pl

Forum with several sections regarding doing business.

8.1.2. Competitor 2 http://www.gumtree.pl/fp-szukam-wspolnika/c932

Website with free and local announcements.

8.1.3. Competitor 3 http://www.biznesoferty.pl/ogloszenia/szukam_wspolnika,1.html

Website with different types announcements regarding business.

8.1.4. Competitor 4 http://www.bizvendo.pl/ogloszenia/zainwestuj-w-start-up

Website with announcements regarding investments or buying/selling businesses.

8.1.5. Competitor 5 http://mambiznes.pl/forum/index.php?showforum=22

Portal focusing on business topics.

8.2. Similarities and Differences with Existing Projects in the Market Existing Projects in the market do not specialize in this kind of service.

8.3. Project Competitive Advantage The first professional website to connect start-ups founders with professionals.

9. WEB HOSTING AND DOMAIN

9.1. Project Web Hosting For this project I need efficient hosting with access to database, because I will create plenty of

profiles on the website. I decided to choose Just Host (http://www.justhost.com/), Shared Web

Hosting, Plus option (detailed description: https://my.justhost.com/hosting/help/141). They

offer unlimited data transfer, unlimited hosting space as well as a tool for database (MySQL)

for reasonable price. Moreover they offer other useful solutions as: 24/7 technical support,

simple site builder, site statistics.

http://www.biznesforum.pl/

http://www.gumtree.pl/fp-szukam-wspolnika/c932

http://www.biznesoferty.pl/ogloszenia/szukam_wspolnika,1.html

http://www.bizvendo.pl/ogloszenia/zainwestuj-w-start-up

http://mambiznes.pl/forum/index.php?showforum=22

http://www.justhost.com/

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9.2. Project Web Domain 9.2.2. Commercial Domains

I would like to have domain “jointobusiness.com”, because this name suggests potential

visitors topics on the website and commercial domains it will useful for future development

this project on other markets.

This domain jointobusiness.com is available.

Picture 1 Who.is

10. CONTENT MANAGEMENT SYSTEM

10.1. Possible CMS for Project Joomla - the most popular CMS. It’s user-friendly and does not require fee for using.

Timalweb CMS – user friendly, but it’s not a free CMS.

GlobalAdmin – easy to use. There are free materials for the application usage and

support by experts. This CMS is not for free.

Drupal – a fee CMS. The system has high functionality, but it’s more advanced in use

for beginners.

10.2. Best CMS for Project - Description For my project I need user friendly and reliable CMS which additionally offers support and

materials. In my opinion the best CMS for my website is Joomla, because it meets these

expectations. Furthermore Joomla has also developed forum as well as documentation. What

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is more using Joomla I will not have to pay for CMS and I will be able to manage the content

on the website.

11. MARKETING PLAN

11.1. Project Marketing Plan My main marketing activities will provide on the Internet, however I also want to reach the

environment of young start-ups by participation in their meetings. Moreover, I would like to

use traditional leaflets to encourage employees in corporations to create profiles on my

website. Nowadays important role regarding advertisement take place social media as

Facebook, for this reason I would like to use it to share information about jointobusiness.com

especially among young people. What is more, I would like to add my ad on websites often

visited by potential customers for example forums for freelancers, websites for start-ups,

websites for business and so on.

My advertising budget is 5000 PLN. My advertising period is especially three first months for

start jointobusiness.com.

Slogans: find your associates with us; together we can more.

11.2. Project Key words Business, start-up, associate, changing jobs, professionals, cooperation, partner, freelancer,

development, enjoy, founder, together, success, start-up ranking, graduate, sponsoring,

sponsor, join, jump, find, challenge, fun, freedom, adventure, company, new life, hard work,

creating, opportunities, suitable people.

11.3. Google AdWords ad Client language is Polish, because targeted market is Poland.

Title: Develop business together

Find your associates with us.

Change your job on real business.

www.jointobusiness.com

Business, start-up, associate, changing jobs, professionals, cooperation, partner, freelancer,

development, enjoy, founder, together, success, start-up ranking, graduate, sponsoring,

sponsor, join, jump, find.

Max daily budget: 19,44 PLN (3500PLN/180days)

The highest price per click: 0,55 PLN

http://www.jointobusiness.com/

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Promotion Budget (Google AdWords): 3500 PLN

11.4. Social Networks Advertising I will create accounts on Facebook and Twitter to promote my project. Via Facebook I would

like to reach especially young people who have already finished study. On Twitter I would

like to post about success stories my clients, motivation to do business, development of my

website, and so on.

11.5. Marketing Plan Table

No. Promotion

Type Promotion Web Adress

Promotion

Period Costs

Promotion

Descripion

1 Social media

promotion

Facebook 1.05-

31.05.2015

200 PLN Promotion my

facebook profile

as well as

promotion my

website.

2 Social media

promotion

Twitter 1.05.2015-

…

100 PLN Promotion my

facebook profile

as well as

promotion my

website.

3 Advertising

CPC

http://www.freelancer.org.

pl/

05.-08.2015 200 PLN My advertising

will be

encourage to

visit my

website.

4 Google

AdWords

Google.com 05.-10.2015 3500

PLN

Description in

11.3

5 Advertising

CPC

http://inkubatory.pl/ 05.-12.2015 1000

PLN

My advertising

will be

encourage to

visit my

website.

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12. MOBILE TECHNOLOGIES

12.1. Mobile e-business My mobile application will be work as a supplement of the website. Using this application

clients will have possibility of better and faster contact with others. This mobile application

should also support my business to increase income by encourage clients to use pay options

on the website.

12.2. Mobile Application for Smartphone Description I will create my mobile application using one of a free website to creating mobile

applications. I want to create this application for the most popular system – Android. This app

will be free of charge for users, however there will be some advertising which will increase

income on my website. The most advantages of this application will be system which will be

associate professionals with start-up founders similar like in Tinder. It will be very easy to

use. There will be only photos and basic information about a person or a start-up.

12.3. Mobile Application Functionality Description System to associate professionals with start-ups founders. It will be used only basic

information and photos of professionals and start-ups founders. If both of them are

initially interested in cooperation the system will show their full profiles and

encourage to contact.

Motivational Quotes for every day.

Possibility of conversation by sending messages or conversation like on Skype.

Information if someone send inquiries to us.

Show the most interesting proposition of cooperation for professionals every day.

12.4. Graphic of Mobile Application Functionality

Picture 2 The homepage of the mobile app

Each users of the mobile app will see in the

beginning a homepage (Picture 1). In the

bottom part there are a few buttons.

Picture 3 Basic information about Join to Business

in the mobile app

Using the first button visitors can see short

discription about Join to Business as well

as move to our facebook fanpage.

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Picture 4 Information about address of the company

Using the third button visitors can see

localisation of our office on the google

maps.

Picture 5 Possible ways of contact with Join to

Business

Using the second button from right visitors

see number photo and address email to our

company as well as they can send a

message using the form.

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Picture 6 Functionality of the mobile app

Using the second button from left visitors

see menu with functionality of the app.

Picture 7 Matching with associates. The first option

in my app.

Using the first functionality (Matching

with associate) start-up founders receive

suggested professionals to cooperation

with a photo and short destription. If they

are interested in, they click a button with a

hand with thumb up and then they are

move to a full profile. If they click a button

with hand with thumb down they got next

suggested professional.

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Picture 8 Motivational Quotes. The second option

in my app

The second functionality of the app is

Motivational Quotas for every day.

12.5. Mobile Advertising Advertising on the mobile app will be regarding encouraging of users to buy premium profile

on the website.

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Picture 9 An example of advertisement on my app which encourage to buy premium profile.

13. WEB 2.0 TECHNOLOGIES

13.1. Project Facebook Profile Picture 10 Facebook profile

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13.2. Project Author LinkedIn Profile Picture 11 Linkedin Profile

13.3. Project Tweeter Profile Picture 12 Twitter Profile

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14. PROJECT SWOT ANALYSIS

Picture 13 SWOT Analysis

15. PROJECT STARTING COSTS

Name Cost

1 Hosting 10,99 EUR per month 25

2 Domain 10,99 USD 41

3 Advertising 2000 PLN

4 CMS 0

5 Hardware 10000 PLN

6 Software 5000 PLN

7 Mobile application 10000 PLN

8 Company maintanance 307,5 PLN per month

Total: 29432 PLN

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16. WEBSITE PROTOTYPE

16.1. Project Website Structure Picture 14 Main web page

Picture 15 Sitemap of the website

16.2. Project Website Structure Description At the beginning there is Home page where visitors can see some basic information about the

website. In About visitors find information about mission and vision my company. In Contact

visitors find information regarding email, number phone and address of the company. There is

also Forum for everyone. On the website visitors can find Newsletter, they can fill Newsletter

Application Form if they want to receive the Newsletter on their mail. Pages: For businesses,

Profiles of professionals, Create your profile, Presentation are dedicated for businesses

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owners who look for associates. Web pages: Join to business, Profiles of businesses, Create

your profile, Presentation are dedicated for people who want to join to some business.

17. CONCLUSION

To sum up the website jointobusiness.com has potential to become a market leader in the field

of connecting people with businesses. Jointobusiness.com will be the first website in Poland

dedicated for businesses which look for associates as well as people who want to join to some

business.

Another advantage of my project is free mobile application which allow on smart matching

businesses with associates. What is more the app will cause faster and easier contact between

users.

In my opinion jointobusiness.com by friendly interface and very low charge for adding

announcements will attract many visitors.

18. BIBLIOGRAPHY

Jaković B., EBusinessIntroductionBJ2015,

https://groups.yahoo.com/neo/groups/ebusinessmmi/files/Presentations%202015./, [access:

4.04.2015].

Jaković B., BusinessModel,


4.04.2015].

Jaković B., HostingDomainCMS,


4.04.2015].

Jaković B., MarketingPlanCostsWeb20,


4.04.2015].

Jaković B., MobileTechnologiesWebsiteCreation,


4.04.2015].

Jaković B., HowToPublish,


4.04.2015].

19. LIST OF WEB LINKS

https://sites.google.com/site/jointobusiness/

https://groups.yahoo.com/neo/groups/ebusinessmmi/files/Presentations%202015./






https://sites.google.com/site/jointobusiness/

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www.who.is

https://www.linkedin.com/profile/view?id=359919806&trk=nav_responsive_tab_profile_pic

https://twitter.com/jointobusiness

https://www.facebook.com/profile.php?id=100001483347039

https://my.justhost.com/hosting/help/141

20. LIST OF FIGURES

Picture 1 Who.is ......................................................................................................................... 9

Picture 2 The homepage of the mobile app .............................................................................. 13

Picture 3 Basic information about Join to Business in the mobile app .................................... 13

Picture 4 Information about address of the company ............................................................... 14

Picture 5 Possible ways of contact with Join to Business ........................................................ 14

Picture 6 Functionality of the mobile app ................................................................................ 15

Picture 7 Matching with associates. The first option in my app. ............................................. 15

Picture 8 Motivational Quotes. The second option in my app ................................................. 16

Picture 9 An example of advertisement on my app which encourage to buy premium profile.

.................................................................................................................................................. 17

Picture 10 Facebook profile ..................................................................................................... 17

Picture 11 Linkedin Profile ...................................................................................................... 18

Picture 12 Twitter Profile ......................................................................................................... 18

Picture 13 SWOT Analysis ...................................................................................................... 19

Picture 14 Main web page ........................................................................................................ 20

Picture 15 Sitemap of the website ............................................................................................ 20

Picture 16 Registration Form ................................................................................................... 24

Picture 17 Newsletter ............................................................................................................... 25

Picture 18 Website screenshot .................................................................................................. 26






Picture 24 Sitemap ................................................................................................................... 29

21. AUTHOR CURRICULUM VITAE

PERSONAL INFORMATION Bartłomiej Cesarz

http://www.who.is/

https://www.linkedin.com/profile/view?id=359919806&trk=nav_responsive_tab_profile_pic

https://twitter.com/jointobusiness

https://www.facebook.com/profile.php?id=100001483347039

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3 Maja 610, 39-100 Ropczyce (Poland)

(+48) 791941810

[email protected]

WORK EXPERIENCE

EDUCATION AND TRAINING

PERSONAL SKILLS

22. ABSTRACT

In essay the e-business model of website Join to Business is presented. Join to Business is a

virtual place dedicated on the one hand for people who want to find associates for their

business. On the other hand it is also place for people who want to join to some business. In

the description of the e-business model are included: strategic background, description of

business mode, innovations, revenue models, clients, partners, competition, web hosting and

domain, content management system, marketing plan, SWOT analysis, project starting cost

analysis. Moreover I created prototypes of a website and a mobile application for this project.

In my opinion my e-business model has potential to attract many visitors and become a

market leader in the area of connecting associates in Poland.

01/07/2014–03/10/2014 Internship

AON Hewitt, Kraków (Poland)

01/09/2014–Present Managerial Informatics

University of Zagreb, Zagreb (Croatia)

01/09/2010–Present Economic Analytics

Cracow University of Economics, Kraków (Poland)

Mother tongue(s) Polish

Other language(s) UNDERSTANDING SPEAKING WRITING

Listening Reading Spoken interaction Spoken production

English B2 B2 B2 B2 B2

LCCI 3 (B2)

Levels: A1 and A2: Basic user - B1 and B2: Independent user - C1 and C2: Proficient user Common European Framework of Reference for Languages

Computer skills - good command of MS Excel, MS Word, MS Access, MS PowerPoint

-good command of Statistica, Gretl, R

http://europass.cedefop.europa.eu/en/resources/european-language-levels-cefr

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ATTACHMENTS

1. Registration Form for Website Visitors Picture 16 Registration Form

25

2. Newsletter Picture 17 Newsletter

26

3. Project Website Screenshots Picture 18 Website screenshot

Picture 19 Website screenshot

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28



29

4. Sitemap Picture 24 Sitemap

5. Presentation Handouts

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31

32

33

34

35

36

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