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Welcome To Your Future

“Businesses worth owning, Careers worth having, Lives worth living”

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Why Homes Designed To Sell?• Homes Designed To Sell (HDTS) - Atlanta based firm with nearly eight

years of experience in home staging and redesign, staged over 1,200 homes, over 850 Realtors in it’s database and clients in the United States and Canada

• Rapidly expanding company with flexible hours and excellent pay

• Several points of difference from others in the staging business.• Established name recognition• Focus on team building, securing homes to stage, generating new

leads, and the leveraging of resources. • Linking novice and experienced designers and home stagers with

the successfully proven operations and marketing systems and support of HDTS, creating one powerful business opportunity!

• Technology and education based team environment

• Saving Associates thousands of dollars in mistakes and countlesshours of building their home staging business from scratch

• Extensive automated follow up programs and creative marketing initiatives have helped HDTS to obtain a preferred vendor status with several real estate firms.

• In 2007 we paid our Associates nearly $25,000 to do work for thecompany!

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Why Homes Designed To Sell?

• A unique set of money generating opportunities allowing qualified individuals to own their own self supporting businesses and to benefit from our many years of experience and knowledge to operate their own businesses.

• Generate income from more than just staging including: model homes for investors and builders, seminars, furnished home sales markups, redesign, investor remodeling, and move-in decorating services for buyers and referral income from vendors

• Affiliation with the HDTS web site which receives thousands of hits every month and rapidly growing

• Opportunity to excel with a team approach to business development

• A reputable branded company that has been featured nationally and with clients across the United States and Canada in various media channels.

• Live and web based individual and/or team meetings reviewing operations, marketing, administration, financial review, internet marketing and team building events.

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RICK DUDA - CEO AND PRESIDENT

• Founder and CEO of the company – over 7 years of experience managing his own home staging and real estate business, featured on A&E Flip This House and Home Improvement Magazine

• Twenty four years of executive business sales and marketing experience working with such globally known franchise companies as Popeye’s Chicken, Church’s Chicken, Hardees, IBM, Pulte Homes, Worldspan and a host of others.

• Bachelors in Business Administration - double major in marketing and real estate from the University of Texas at Arlington in 1985.

• Masters in Business Administration with a major in Finance from Kennesaw State University.

• Involved with non profits such as Habitat for Humanity, Atlanta Board of Realtors, Pets Are Loving Support and Susan G. Koman Breast Cancer foundation.

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MissionTo build careers worth having, businesses worth owning and lives worth living

VisionTo be the home decorating company of choice for a new generation of decorators, consumers and realtors

Values

Results through peopleSuccess

Starts with honestyTrust

Together Everyone Achieves More

Teamwork

Ideas before resultsCreativity

Seek first to understandCommunication

In all thingsCommitment

Always come firstCustomers

Do the right thingIntegrity

Or no dealWin-Win

BeliefsGod or Higher Power, Family, then Business

GoalReach 250 Licensees

Be the most financially successful and most recognized staging company in 5 markets

Each Licensee making over $100,000 in gross revenue

What We Are All About

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Advisory Board

Rick Duda – Atlanta Home Staging Pros - Homes Designed To Sell Bonnie Ross Parker – The Joy of Connecting (Licensor) Jon Jones – Keller Williams Realty Cityside (Realtor/Client) US Top 30 under 30Marie Dinsmore – RE/MAX Professionals (Realtor) Top 1% WorldwideSherry Denton – The Orderly Touch, Inc. (Professional Organizer & HDTS Associate)Roger Stix – Atlanta Business Video

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Associate Testimonials“Since September of 2005, Homes Designed To Sell has personally referred me 65 consultations and I earned over $4,500 in referral income in 2007. Homes Designed To Sell has provided me with invaluable assistance in helping market myself and staging services. I interviewed with 4 different staging companies and decided to go with Homes Designed To Sell because of his professional business approach to decorating, marketing ability, personal drive, willingness to share, and Rick’s endless amount of energy. Thanks Rick for helping my staging and design career be more than I ever thought possible!” Sandy Pontius (retired Associate)

“Within 10 days of joining Homes Designed To Sell, I secured my first staging consultation and received my first referral fora staging in Union City.” Sherry Lee Denton 770-707-1044,

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SEEKING ASSOCIATES

All levels of affiliation with HDTS are 1099 Independent Contractors and are required to successfully complete our hands on Orientation Program. An application fee of $500 (subject to change without prior notification) is required which covers the following items: DISCPersonality Assessment Report, a NY Times Best Selling book on building a successful business and learn how to producing Realtor clients think, background and credit checks, coordination of hands on training performing six consultations, as well as sales and marketing training. Logo polo shirts and blouses are available for purchase through our preferred vendor for approximately $40 and personalized name tags are available for $10. Business cards are approximately $75. Applicants must be available for daytime working hours and possible evenings and weekends.

“We Just Want To Be Happy, Joyous and Free” Gloria Estefan

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SEEKING ASSOCIATES• Associate: Candidates for this level include experienced residential interior

decorators, designers, those with a degree or previous experience in residential interior design, or who hold an existing staging certification or are graduates from the Apprentice program. The role of the Associate is to perform create their own staging business generating and to perform labor fulfillment for HDTS on a referral basis.

Associates are paid 35% of a billable hourly rate ($44/HR) to fulfill design assignments originating from HDTS. The assignments that the Associates bring in on their own efforts entitle them to 65% of the billable hourly labor rate ($81/HR). Once the Associate has reached an annual revenue cap of $2,500 (currently 31 hours of assignments he or she generates on their own annually) the Associate retains 85% of the hourly billable rate ($106/HR).

Because of our long term history and reputation in the market, Associates typically earn more money by joining HDTS than starting their own business from scratch. HDTS is also a Preferred Vendor with the national furniture rental companies who send staging referrals to HDTS to forward to its Associates.

Our program is a business opportunity and requires a commitment of time and capital like any other successful business. A monthly budget should be established by an Associate for business development, marketing, advertising and fees to join professional organizations. A monthly administration support fee of $35 is payable via credit card each month to HDTS. HDTS makes no earnings claims.

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Industry Leading Income Potential

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Training Orientation for All Associates The following items are to be completed within 60 days of joining HDTS and prior to

becoming an Associate. Some candidates may process through the program faster than others depending on their comfort level with the orientation program. Training can be paid at $25/hr. when candidates originate consultations on their own efforts and HDTS receives its standard billing rate..

Minimum Orientation Schedule:

Shadow vacant house initial consultation Shadow vacant house installation

Shadow redesign occupied house consultationApplicant’s own vacant house consultation with Associate

Applicant’s own vacant house installation Applicant’s own redesign occupied house with Associate

Inbound and outbound sales calls with managementVisits to preferred furniture rental vendors

Review of internal documents and contract negotiationsShadow on staging seminars

Millionaire Real Estate Agent book review for business modelingPractice sales call scripts

Joint sales calls and business development events

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Benefits of Partnering With UsAssociates benefit from the following as well:

• Personal profile and HDTS email account added to HDTS web site • Press release sent out to local AND national publications • Ongoing sales and marketing training, one on one business coaching• Personalized e-mail account hosted with HDTS for each Associate• Training with our advanced contact management system to help you

manage your contacts and assign automated follow up action plans, e-mails, and mailings

• Access to our web based Internal Documents library including PowerPoint presentations, contracts, sample budgets, sample proposals, access to our preferred vendors, checklists for staging appointments,

• Benefit of having HDTS collecting payments from clients via its own merchant services account (accepting AMEX, MasterCard, Visa, andDiscover) and paying Associates every other week for labor once fees have been deposited to the operating account of HDTS

• Use of Homes Designed To Sell’s library of materials including an extensive collection of current and past issues of Architectural Digest, Southern Living, Dwell Magazine and a DVD/Book Combination by Suze Orman,“Women & Money” (a $150 Value)

• Associates have the added benefit of the labor pool of Apprentices and new candidates when they are available for installations

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Benefits of Partnering With Us

• Yard signs and other marketing material available for purchase

• Vehicle logo program

• Extensive use of HDTS Marketing Library of customizable post cards, letterhead, etc.

• Use of the HDTS trademark

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Customizable Yard Signs For Licensees

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Customizable e-mail and Direct Mail Marketing

Materials For Licensees!

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Vehicle Logos to Advertise!

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Benefits of Partnering With Us• Name tags (for purchase)

• Copy of the Millionaire Real Estate Agent book

• Training Orientation

• Access to HDTS’ web based contracts library with some of the following items on it:

• All contracts for services approved by HDTS’ legal council

• HDTS post card marketing library

• Outline for 60 minute training class

• Sample accessory budgets

• Sample proposals with financial estimates

• Consultation summary checklist to be sent to clients after a consultation is completed

• Bookkeeping/Accounting chart of accounts, Quick Books is used by HDTS

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Benefits of Partnering With Us

• Guidance on bloging and internet marketing search engine optimization

• Assistance with selecting and implementing advanced contact management system

• Assistance with technology selection and referrals to preferred computer technicians.

• Referrals to licensed professionals including accounting, financial planners, contractors, etc.

• Assistance with placing advertising and media strategies in their market

• Ongoing marketing and public relations assistance• Access to library of industry designer resources including trade

publications and design magazines• Potential savings opportunities as a result of group purchasing power

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Associate Commitment

•Actively participate in the growth of the company and seek out additional channels of business, attend bi-weekly team meetings in person or via conference call.

•For home sellers that are not represented by a Realtor, these clients are to be referred to Rick Duda so that he can refer them to the HDTS Realtor network.

•Have a ready to go tool box/bag in the car at all times with the following items at a minimum:

•Duron, Sherwin Williams and Porter paint wheels•Scissors, tape, sampler of nails and hammer•Two types of measuring tapes•A few design magazines•Personal brochures, business cards, and large post cards

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Questions?Next steps:

• Send resume along with photos of your personal home and complete application

• Complete formal interview with HDTS management

• Payment of Application Fee

• Sign Non-disclosure and Consultant Agreement documents

• References and past client checks

THEN LET’S GET STARTED!

“Draw the circle wide, draw it wider still. Let this be our song; no one stands

alone. Standing side by side, draw the circle, draw the circle wide.”