1. 1. THE CYBERLIONS You probably saw everything before already. Because almost all 3.400 cases got international press coverage without spending a euro on media, reaching millions of people around the world. FAMOUS
2. 2. seamless integration of technology through the line campaign, with digital at its core realtime + strong idea = impactful smart use of social (timing) socially relevant FAMOUS
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4. 4. simple idea great craft - great storytelling - great sound - great film - great technology FAMOUS
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6. 6. great product demonstration the power of cyber ads value (for many people) FAMOUS
7. 7. great productdemonstration communication through service not a one-off, they say FAMOUS
8. 8. FAMOUS What we looked out for.
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10. 10. Things jurymembers say. FAMOUS
11. 11. How the f*ck is this cyber? Be clear about it. Or stay out. FAMOUS
12. 12. Whats the f*cking use case? never maybe FAMOUS
13. 13. We built an immersive 3D experience. Of course you f*cking did. Thats what its f*cking made for. New tech is good, but surprise with the use of it. Or stay out. FAMOUS
14. 14. Another f*cking non-skippable! Yes, use existing concepts. But make it better. Craft! FAMOUS
15. 15. How f*cking many do you still have? The casemovie why not try some humor. FAMOUS
16. 16. F*ck dude. Youre like the guy in the casemovie. Charm the judges. FAMOUS
17. 17. FAMOUS