1. THE CYBERLIONS You probably saw everything before already.
Because almost all 3.400 cases got international press coverage
without spending a euro on media, reaching millions of people
around the world. FAMOUS
2. seamless integration of technology through the line
campaign, with digital at its core realtime + strong idea =
impactful smart use of social (timing) socially relevant
FAMOUS
3. FAMOUS
4. simple idea great craft - great storytelling - great sound -
great film - great technology FAMOUS
5. FAMOUS
6. great product demonstration the power of cyber ads value
(for many people) FAMOUS
7. great productdemonstration communication through service not
a one-off, they say FAMOUS
8. FAMOUS What we looked out for.
9. FAMOUS
10. Things jurymembers say. FAMOUS
11. How the f*ck is this cyber? Be clear about it. Or stay out.
FAMOUS
12. Whats the f*cking use case? never maybe FAMOUS
13. We built an immersive 3D experience. Of course you f*cking
did. Thats what its f*cking made for. New tech is good, but
surprise with the use of it. Or stay out. FAMOUS
14. Another f*cking non-skippable! Yes, use existing concepts.
But make it better. Craft! FAMOUS
15. How f*cking many do you still have? The casemovie why not
try some humor. FAMOUS
16. F*ck dude. Youre like the guy in the casemovie. Charm the
judges. FAMOUS