THE CYBERLIONS You probably saw everything before already. Because almost all 3.400 cases got international press coverage without spending a euro on media, reaching millions of people around the world. FAMOUS
Transcript
1. THE CYBERLIONS You probably saw everything before already.
Because almost all 3.400 cases got international press coverage
without spending a euro on media, reaching millions of people
around the world. FAMOUS
2. seamless integration of technology through the line
campaign, with digital at its core realtime + strong idea =
impactful smart use of social (timing) socially relevant
FAMOUS
3. FAMOUS
4. simple idea great craft - great storytelling - great sound -
great film - great technology FAMOUS
5. FAMOUS
6. great product demonstration the power of cyber ads value
(for many people) FAMOUS
7. great productdemonstration communication through service not
a one-off, they say FAMOUS
8. FAMOUS What we looked out for.
9. FAMOUS
10. Things jurymembers say. FAMOUS
11. How the f*ck is this cyber? Be clear about it. Or stay out.
FAMOUS
12. Whats the f*cking use case? never maybe FAMOUS
13. We built an immersive 3D experience. Of course you f*cking
did. Thats what its f*cking made for. New tech is good, but
surprise with the use of it. Or stay out. FAMOUS
14. Another f*cking non-skippable! Yes, use existing concepts.
But make it better. Craft! FAMOUS
15. How f*cking many do you still have? The casemovie why not
try some humor. FAMOUS
16. F*ck dude. Youre like the guy in the casemovie. Charm the
judges. FAMOUS