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© 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. Jordan Consumer Sentiment Index (Q2) Jordan September, 2019
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Page 1: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

© 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

Jordan Consumer Sentiment Index (Q2)

JordanSeptember, 2019

Page 2: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Introducing the Jordan Consumer Sentiment Index

Ipsos’s Jordan Consumer Sentiment Index (JCSI), is a quarterlynational survey of consumer attitudes on the current and futurestate of the local economy, personal financial situation, as wellas confidence to make large investments and ability to save.

Consumer sentiment is a key predictor of purchase trends in themarket. Despite it being a lagging indicator, if consumersentiment is high, people will make more purchases and theeconomy will expand.

Businesses and Policy Makers can monitor changes in the indexto factor the data in their decision-making processes. A wave-on-wave decreasing trend suggests consumers have a negativeoutlook on their ability to spend. Thus, manufacturers mayexpect consumers to avoid retail purchases, particularly itemsthat require financing. Likewise, banks can anticipate a decreasein lending activity, mortgage applications, and credit card usage.

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JCSI Employment Confidence

JCSI Economic Expectations

JCSI Investment Climate

JCSI Current Personal Financial Conditions The quarterly JCSI result is

driven by the aggregation of

four, weighted, sub-Indices

Overall Jordan Consumer

Sentiment Index

Introducing the Jordan Consumer Sentiment Index

Page 4: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Overall JCSI Survey Questions

1. Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

2. Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

3. Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak.

4. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

5. Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car?6. Compared to 6 months ago, are you NOW more or less comfortable making other household purchases?7. Compared to 6 months ago, are you NOW more or less confident about job security for yourself, your family and other people

you know personally?8. Compared to 6 months ago, are you NOW more or less confident of your ability to invest in the future, including your ability to

save money for your retirement or your children’s education?9. Thinking of the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result

of economic conditions?10. Now look ahead at the next six months. How likely is it that you, someone in your family or someone else you know personally

will lose their job in the next six months as a result of economic conditions?

Page 5: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Demographics

Page 6: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

49.0%Females

51.0%Males

23.0%

25.0%

21.0%

16.0%

15.0%

18 - 24

25-34

35-44

45-54

55 +

RegionsGender Age

39.0%

20.0%

14.0%

6.0%

5.0%

4.0%

3.0%

2.0%

2.0%

2.0%

2.0%

1.0%

Amman

Irbid

Zarqa

Balqa

Almafraq

Kerak

Jerash

Ma'an

Aqaba

Ajloun

Madaba

Altafielah

8.2%

20.8%

24.4%

46.6%

A B C DE

Socioeconomic

Class*

Demographics

*Based on Household Income*Excluding Don’t Know/ Refused To Answer

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Jordan Consumer Sentiment IndexSeptember 2019 (Q2) Summary

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Prelude

Amidst worsening global and local economic conditions, Jordanians continue to be generally frustrated with thedeclining living standards brought about by austerity measures adopted by the government. Despite theJordanian government’s efforts in being more vocal and active in adopting measures that aim at spurringeconomic and social development, the second quarter was marked with stagnation on most measures with onlya slight diffusion of the negativity that came as an aftermath of the Income tax law.

Whether in the form of implementing Ramadan measures, unveiling of the National Strategy for SocialProtection, identifying alternative sources for energy or increased efforts to open new markets for Jordanianproducts; the government has been active in adopting/declaring strategies that aim to alleviate economicburdens on Jordanian citizens. But the results of these measures are yet to be captured in Ipsos’ JCSI asJordanian’s views on the economy continue to be mostly negative with “caution” clearly marking their spendingbehavior.

6 months following the all-time-low sentiments that were registered in December of 2018, slight improvementsare witnessed when it comes to Jordanians’ sentiments towards the government and the economic situation ingeneral, pushing the Ipsos’ JCSI a few points up. This positivity came mainly from segments known to beeconomically inactive such as youth and females. Nonetheless, consumers continue to exhibit low confidencetowards the state of their finances, with the majority citing high cost of living as a major concern. Furthermore,increased expenditure on household necessities due to rising prices has also led Jordanians to spend less onmore luxury items leading to a drastic decrease in government tax revenue when compared to last year.

As global economy continues to struggle and Jordan’s alike, Jordanians’ uncertainty is driving more attentiontowards economic news. However, the majority of Jordanians are more likely to remember negative news aboutthe economy. With only 16% of news recalled being positive, Jordanians’ negative sentiments are stillovershadowing the positive developments unravelling in the Kingdom.

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JCSI Summary: September 2019

JCSI, Q2 2019

36.4

Country Economic Situation

Personal Financial Situation

Top 3 Concerns For Jordanians

25.0%

22.6%

52.4%

Strong

Neither Strong Nor Weak

Weak

21.0%

25.1%

53.9%

Strong

Neither Strong Nor Weak

Weak

Inflation54.0%

Poverty & Social Inequality

30.2%

Versus Previous

Wave

34.9

Q: Rate your current financial situation, using a scale from 1 to 7,where 7 means your personal financial situation is very strong todayand 1 means it is very weak.

Q: Rate the current state of the economy in your local area using ascale from 1 to 7, where 7 means a very strong economy today and 1means a very weak economy.

Unemployment51.6%

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Country’s General Situation

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Current Economic SituationTrending

Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

Positive Negative

33.4%

66.6%

Q: Now, thinking about our economic situation, how would you describe the current economic situation in Jordan?

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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91%

90%

80%

77%

63%

63%

63%

57%

55%

48%

46%

42%

41%

36%

33%

31%

29%

26%

25%

22%

21%

18%

17%

14%

11%

9%

10%

20%

23%

37%

37%

37%

43%

45%

52%

54%

58%

59%

64%

67%

69%

71%

74%

75%

78%

79%

82%

83%

86%

89%

China

Saudi Arabia

India

Germany

Australia

Sweden

US

Canada

Israel

Poland

Belgium

Great Britain

Mexico

Hungary

Jordan

Russia

Japan

Brazil

Spain

Turkey

France

South Korea

Italy

South Africa

Argentina

Positive Negative

Current Economic SituationGlobal Comparison

Q: Now, thinking about our economic situation, how would you describe the current economic situation in Jordan? Compared to the Positive Results of Q1,19

0%

+1%

-3%

+2%

-6%

-3%

+3%

0%

+4%

+8%

-4%

-1%

+6%

+3%

+2%

+2%

-4%

-2%

+6%

+10%

+6%

-3%

+5%

+4%

+1%

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54.0%

51.6%

30.2%

24.9%

23.7%

19.3%

17.3%

17.2%

14.1%

10.5%

4.7%

4.7%

4.5%

4.3%

3.8%

Jordanians’ Top Concerns

Q: Which of these are your top three biggest concerns as a Jordanian citizen, whether they are economic, social or political?

High Cost of Living/ Inflation

Unemployment

Poverty & Social Inequality

Weak Economy

Corruption

Taxes

Education

Healthcare

Moral Decline

Crime & Violence

National Security

Political Instability

Environment

Scarcity of Natural Resources

Immigration

Compared to Q1,19

+9.7%

-4.1%

-7.7%

+0.9%

-6.8%

-5.7%

+1.9%

-0.6%

+2.9%

+0.8%

+1.1%

-0.3%

+0.3%

+1.6%

+0.2%

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Q3 Q4 Q1 Q2

Heading in the Right Direction Heading in the Wrong Direction

42.7%

57.3%

2018 2018

Stance on the Country’s Future Situation

Q: Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?

-1.4%

2019 2019

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Jordanians’ Engagement With the News

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15.6%

14.0%

12.5%

6.8%

5.6%

5.4%

4.8%

4.2%

4.2%

4.1%

3.4%

2.6%

2.1%

1.6%

1.4%

1.2%

1.0%

1.0%

0.9%

0.9%

6.6%

Increasing Prices, Taxes & Customs

Deal of the Century

Increasing Petrol Prices

New Oil, Gas, Oil shale Discoveries & Projects

Increasing Income Tax

Increasing Unemployment

Corruption News

Improving Economy, New Development Projects & Grants

News About Crime

Transportaion Projects & Development

Deterioration of Economy & Recession

Accidents & Fires

Bread Subsidy Program

Government Budget Deficiency

Changes in Social Security

News About King Abdulla II Activities/ Decisions

Wars in Neighbouring Countries

Strikes and Demonstrations

Public Sector Workforce Reductions

Adjusting Prices of Medicine

Others

Most Heard of/ Read News Items

Q: Thinking about the last 3 months, what was the latest most important piece of news that you recall hearing/reading?

38%

62%

Haven't Read/Heard Any News Lately

Heard/ Read News Lately

Involvement With News

16%

3%

81%

Positive Neutral Negative

Most Read/ Heard of News

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31.7%

13.0%

12.8%

11.4%

8.6%

8.4%

2.5%

2.2%

2.0%

1.8%

1.0%

0.8%

0.7%

0.6%

2.4%

Increasing Prices, Taxes & Customs

Increasing Petrol prices

Increasing Unemployment

Pubic Sector Salaries

Deterioration of Economy & Recession

Increasing Income Tax

Deal of the Century

Corruption News

New Oil, Gas, Oil shale Discoveries & Projects

Increasing Gold prices

Improving Economy, New Development Projects & Grants

Government Improvements in general

Agriculture

Transportaion Projects & Development

Other

Most Discussed Economic News

Q: What is the latest economic news in Jordan have you recently discussed with your family or friends?

32%

68%

Haven't Discussed Any Economic News

Discussed Economic News

Involvement With Economic News

5% 2%

93%

Positive Neutral Negative

Economic News Discussed

Page 18: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Sentiments Towards the Current Government

Page 19: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q3 Q4 Q1 Q2

Positive Outlook (Top Three Box Score) Neutral Outlook Negative Outlook (Bottom Three Box Score)

Confidence in the Government’s Role

Q: How confident are you on a scale of 1 to 10, where 1 is not confident at all and 10 is extremely confident, with the new government’s overall ability to improve thesituation in Jordan?

2018 2018 2019 2019

43.5%

18.7%

37.7%

+2.1%

+3.3%

2019

+2.1%

+3.3%

Page 20: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Personal Financial Situation

Page 21: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

72.2% 23.3% 4.6%Transportation

Increased Stayed The Same Decreased

Q: Compared to 12 months ago, has your expenditure on the below increased, decreased or stayed the same?

39.9% 34.6% 25.5%Fashion Products

Jordanian Spending

Utility Bills (Ex. Electricity bills, Water bills)

77.3% 18.8% 3.8%

57.4% 29.0% 13.6%

Food & Beverages (Groceries)

37.7% 56.3% 6.0%Household Products (Household Hygienics)

40.3% 32.3% 27.3%Entertainment & Leisure Activities

34.5% 62.1% 3.4%Telecommunication Bills

Personal Care(Ex. Lotion, Makeup… etc.)

34.0% 54.8% 11.2%

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

Strong (Top 3 Score) Neither Strong Nor Weak Weak (Bottom 3 Score)

Q: Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak.

25.1%

21.0%

53.9%

Current Personal Financial Situation

+2.7%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

Stronger About the Same Weaker

Q. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, ormuch weaker that it is now?

42.3%

35.3%

22.4%

Future Personal Financial Situation

-2.3%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

Page 24: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Jordan’s Economic Situation

Page 25: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

79%

73%

57%

56%

55%

51%

47%

45%

43%

38%

34%

32%

30%

28%

27%

26%

25%

25%

25%

24%

21%

17%

14%

14%

13%

7%

10%

17%

17%

15%

16%

23%

25%

26%

30%

36%

33%

40%

54%

48%

44%

41%

43%

52%

45%

54%

58%

64%

58%

54%

China

Saudi Arabia

US

India

Germany

Israel

Sweden

Canada

Australia

Poland

Great Britain

Mexico

Belgium

Turkey

Brazil

Italy

Spain

France

Jordan

Hungary

Russia

South Africa

Argentina

South Korea

Japan

Positive Outlook (Top 3 Box Score) Neutral Outlook Negative Outlook (Bottom 3 Box Score)

Current State of the EconomyGlobal Comparison

Q: Now Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

+2%

+7%

+5%

-4%

+1%

-7%

-9%

+3%

0%

+5%

+1%

+5%

+2%

+8%

-1%

+6%

+4%

+1%

+1%

0%

0%

+2%

+1%

-7%

-2%

Compared to the Positive Results of Q1,19

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Current State of the Economy

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

Strong (Top 3 Score) Neither Strong Nor Weak Weak (Bottom 3 Score)

Q: Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

22.6%

25.0%

52.4%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

Stronger About The Same Weaker

Q: Looking ahead six months from now, do you expect the economy in your local area to be stronger, somewhat stronger, about the same, somewhat weaker, or muchweaker than it is now?

Future State of the Economy

47.2%

26.6%

26.6%

-1.8%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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Employment

Page 29: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Job SecurityGlobal Comparison

Q. Compared to 6 months ago, are you now more or less confident about job security for yourself, your family and other people you know personally?

87%

74%

64%

61%

60%

53%

53%

53%

50%

46%

45%

43%

43%

42%

41%

40%

40%

38%

37%

36%

35%

31%

28%

24%

18%

13%

26%

36%

39%

40%

47%

47%

47%

50%

54%

55%

57%

57%

58%

59%

60%

60%

62%

63%

64%

65%

69%

72%

76%

82%

China

Saudi Arabia

India

Sweden

US

Germany

Mexico

Israel

Canada

Australia

Poland

Brazil

Spain

Hungary

Italy

Great Britain

Belgium

Russia

Turkey

France

South Africa

Jordan

Argentina

Japan

South Korea

More Confident Less ConfidentCompared to More

Confident Results of Q1,19

+5%

+4%

+2%

+1%

+4%

-2%

+4%

+5%

-2%

+2%

-2%

-3%

+4%

+10%

+5%

+1%

+1%

+3%

+12%

+5%

-5%

+1%

+6%

-4%

-3%

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

More Confident Less Confident

Q. Compared to 6 months ago, are you now more or less confident about job security for yourself, your family and other people you know personally?

Job Security

69.4%

30.6%

-1.0%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

Yes No

Q. Thinking about the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result of economic conditions?

Job Losses in the Past Six Months

53.1%

46.9%

+1.2%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

Likely Unlikely

Q. Looking ahead at the next six months, how likely is it that you, someone in your family or someone else you know personally will lose their job in the next six months asa result of economic conditions?

69.5%

30.5%

Job Losses in the Next Six Months

-1.2%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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Investment Climate

Page 34: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Ability to Invest in The FutureGlobal Comparison

84%

69%

68%

53%

49%

48%

47%

44%

44%

43%

39%

39%

37%

36%

33%

33%

32%

32%

31%

29%

28%

28%

22%

20%

17%

16%

31%

32%

47%

51%

52%

53%

56%

56%

57%

61%

61%

63%

64%

67%

67%

68%

68%

69%

71%

72%

72%

78%

80%

83%

China

India

Saudi Arabia

US

Sweden

Mexico

Brazil

Canada

Australia

Germany

South Africa

Israel

Poland

Great Britain

Italy

Belgium

Spain

Turkey

Jordan

France

Hungary

Argentina

Russia

South Korea

Japan

More Comfortable Less Comfortable

Q. Compared to 6 months ago, are you NOW more or less comfortable about your ability to invest in the future, including your ability to savemoney for your retirement and your children’s education?

+1%

+2%

+4%

+2%

-3%

+3%

-2%

-3%

+2%

0%

-5%

-2%

+6%

+1%

+3%

+4%

0%

+13%

+3%

+5%

+3%

+10%

-2%

-5%

-3%

Compared to More Confident Results of Q1,19

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

More Comfortable Less Comfortable

Q. Compared to 6 months ago, are you NOW more or less comfortable about your ability to invest in the future, including your ability to save money for your retirementand your children’s education?

Ability to Invest in The Future

68.7%

31.3%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

More Comfortable Less Comfortable

Q. Compared to 6 months ago, are you now more or less comfortable making a major purchase, like a home or car?

Ability to Make a Major Purchase

85.7%

14.3%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

More Comfortable Less Comfortable

Q. Compared to 6 months ago, are you now more or less comfortable making other household purchases?

Buying Household Durables

81.8%

18.2%

2016 2016 2017 20172016 2018 2018 2018 2019 2019

Page 38: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

JCSI Deep Dive

Page 39: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

0

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56.253.6 55.5

52.749.2 49.7

39.0

31.734.9 36.4

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

36.4

Avg. 50.0

2016 2016 2017 20172016 2018

JCSI- Trending JCSI- Global Comparison

Overall JCSI

20182018 2019 2019

Page 40: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

46.6 43.7 44.741.1

36.8 35.0

25.018.9

22.6 25.0

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

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Avg. 50.0

25.0

JCSI PersonalFinancial Conditions

This quarter’s index on financial conditions has seen a 2.4 increase in comparison to last quarter. This increase has caused Jordan to jump a position amongst other countries, leaving it in the 23rd position.

1. Compared to 6 months ago, are you NOW more or lesscomfortable making other household purchases?

2. Compared to 6 months ago, are you NOW more or lesscomfortable making a major purchase, like a home or car?

3. Compared to 6 months ago, are you NOW more or lessconfident about job security for yourself, your family and otherpeople you know personally?

4. Compared to 6 months ago, are you NOW more or lessconfident of your ability to invest in the future, including yourability to save money for your retirement or your children’seducation?

5. Rate your current financial situation, using a scale from 1 to 7,where 7 means your personal financial situation is very strongtoday and 1 means it is very weak.

6. Rate the current state of the economy in your local area usinga scale from 1 to 7, where 7 means a very strong economytoday and 1 means a very weak economy.

Avg. 50.0

2016 2016 2017 20172016 2018 20182018 2019 2019

Page 41: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

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63.5 62.2 63.2 62.759.4

64.2

55.0

46.850.1 51.4

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Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2

51.4 Avg. 50.0

Avg. 50.0

JCSI Economic Expectations

Jordanians’ expectations regarding the future of theircountry’s economy and their own finances is more positivethis quarter. Their positivity has repositioned Jordan to bethe 20th country out of 25 countries.

1. Now look ahead at the next six months. How likely is itthat you, someone in your family or someone else youknow personally will lose their job in the next six monthsas a result of economic conditions?

2. Looking ahead six months from now, do you expect theeconomy in your local area to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?

3. Looking ahead six months from now, do you expect yourpersonal financial situation to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?

2016 2016 2017 20172016 2018 20182018 2019 2019

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48.0 45.549.0

44.639.1 40.0

28.821.8

25.5 28.2

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28.2

Avg. 50.0

Avg. 50.0

JCSI Investment Climate

Jordanians’ positivity towards their ability to invest hasincreased even more this quarter, reflecting on an increaseby 2.7 for this index.

1. Compared to 6 months ago, are you NOW more or lesscomfortable making a major purchase, like a home orcar?

2. Compared to 6 months ago, are you NOW more or lesscomfortable making other household purchases?

3. Compared to 6 months ago, are you NOW more or lessconfident of your ability to invest in the future, includingyour ability to save money for your retirement or yourchildren’s education?

4. Rate your current financial situation, using a scale from 1to 7, where 7 means your personal financial situation isvery strong today and 1 means it is very weak.

5. Looking ahead six months from now, do you expect yourpersonal financial situation to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?

2016 2016 2017 20172016 2018 20182018 2019 2019

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66.962.8 64.6

61.5 60.0 60.3

46.240.8 41.7 42.3

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42.3

Avg. 50.0

Avg. 50.0

The employment index has seen the leastimprovement in comparison to other indices thisquarter. But this slight improvement did not have aneffect on Jordan’s position in comparison to lastwave.

1. Compared to 6 months ago, are you now more orless confident about job security for yourself, yourfamily and other people you know personally?

2. Thinking about the last 6 months, have you,someone in your family or someone else youknow personally lost their job as a result ofeconomic conditions?

3. Now look ahead at the next six months. Howlikely is it that you, someone in your family orsomeone else you know personally will lose theirjob in the next six months as a result of economicconditions?

JCSI Employment Confidence

2016 2016 2017 20172016 2018 20182018 2019 2019

Page 44: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

JCSI Methodology

Page 45: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

Methodology

Methodology – Computer Assisted Telephone Interviews (CATI)Sample Size – 1000 RespondentsAge – 18 years old and aboveSample Criteria – Nationally Representative Sample of Jordanians

The JCSI Index is calculated by utilizing data from the survey results. Responses are divided into aggregated Top Box (Reward) numbers and Bottom Box (Penalty) numbers. Using Shapely Value Analysis, values were generated for the penalty and reward for each question. The magnitude of each question is the difference between the reward and penalty. An Importance factor, which the ultimate weight of the particular question in the index, is the magnitude of each question divided by the total magnitude of all questions. A Top Box Weight for each question is calculated by dividing the Reward by the magnitude of each question. Similarly, the Bottom Weight for each question is calculated by dividing the Penalty for each question by magnitude of the same. The Index Value for each question is calculated by using the formula: Importance x (Top Box Wt * Top Box %) -(Bottom Box Wt * Bottom box %).

Page 46: Jordan Consumer Sentiment Index (Q2) · Jordan Consumer Sentiment Index (Q2) Jordan September, 2019. ... JCSI Investment Climate The quarterly JCSI Current Personal Financial Conditions

For more information, please contact:

Noor Al-Salhi

Senior Accounts Manager – Ipsos Jordan

[email protected]

GAME CHANGERS

At Ipsos we are passionately curious about

people, markets, brands and society. We

make our changing world easier and faster to

navigate and inspire clients to make smarter

decisions. We deliver with security, simplicity,

speed and substance.

We are Game Changers

Saif Nimry

Managing Director of Jordan and Iraq

[email protected]

Tala Abughoush

Project Manager– Ipsos Jordan

[email protected]


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