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Jordan Consumer Sentiment Index (Q3)
JordanNovember, 2019
Social Listening Deep Dive Included
Data Collected in September, 2019
Introducing the Jordan Consumer Sentiment Index
Ipsos’s Jordan Consumer Sentiment Index (JCSI), is a quarterlynational survey of consumer attitudes on the current and futurestate of the local economy, personal financial situation, as wellas confidence to make large investments and ability to save.
Consumer sentiment is a key predictor of purchase trends in themarket. Despite it being a lagging indicator, if consumersentiment is high, people will make more purchases and theeconomy will expand.
Businesses and Policy Makers can monitor changes in the indexto factor the data in their decision-making processes. A wave-on-wave decreasing trend suggests consumers have a negativeoutlook on their ability to spend. Thus, manufacturers mayexpect consumers to avoid retail purchases, particularly itemsthat require financing. Likewise, banks can anticipate a decreasein lending activity, mortgage applications, and credit card usage.
JCSI Employment Confidence
JCSI Economic Expectations
JCSI Investment Climate
JCSI Current Personal Financial Conditions The quarterly JCSI result is
driven by the aggregation of
four, weighted, sub-Indices
Overall Jordan Consumer
Sentiment Index
Introducing the Jordan Consumer Sentiment Index
Overall JCSI Survey Questions
1. Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy todayand 1 means a very weak economy.
2. Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?
3. Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strongtoday and 1 means it is very weak.
4. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?
5. Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car?6. Compared to 6 months ago, are you NOW more or less comfortable making other household purchases?7. Compared to 6 months ago, are you NOW more or less confident about job security for yourself, your family and other people
you know personally?8. Compared to 6 months ago, are you NOW more or less confident of your ability to invest in the future, including your ability to
save money for your retirement or your children’s education?9. Thinking of the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result
of economic conditions?10. Now look ahead at the next six months. How likely is it that you, someone in your family or someone else you know personally
will lose their job in the next six months as a result of economic conditions?
Demographics
49.0%Females
51.0%Males
23.0%
25.0%
21.0%
16.0%
15.0%
18 - 24
25-34
35-44
45-54
55 +
RegionsGender Age
39.0%
20.0%
14.0%
6.0%
5.0%
4.0%
3.0%
2.0%
2.0%
2.0%
2.0%
1.0%
Amman
Irbid
Zarqa
Balqa
Almafraq
Kerak
Jerash
Ma'an
Aqaba
Ajloun
Madaba
Altafielah
8.1%
20.5%
24.0%
45.9%
A B C DE
Socioeconomic
Class*
Demographics
*Based on Household Income*Excluding Don’t Know/ Refused To Answer
Data Collected in September, 2019
Jordan Consumer Sentiment IndexQ3, 2019 Summary
Prelude
As the global economic downtrend continues to drive negative consumer sentiments and lower confidence ingovernments worldwide, prolonged slow economic growth and tough financial times have played the same role inpushing Jordanians to feel the same.
Recurrent frustrations over increases in cost of living have marked the third quarter of 2019, leading to a tangibleincrease in negative sentiments. Jordanians have also paid more attention to news regarding teachers’ protests whichfurther aggravated their frustrations. With that in mind, declining living standards as well as Jordanian consumers’increased spending on necessities have led to a slight 1-point drop, in this quarter’s index.
With 3 in 5 Jordanians worrying about their general financial situation and 4 in 5 feeling less comfortable makinghousehold purchases, Jordanians are experiencing diminished confidence in their ability to spend. This has furtherhighlighted high cost of living as a main issue affecting the country with the majority citing it as the top concern thatcomes to mind. Jordanians’ negative sentiments towards the worsening financial situation were further heightened bythe latest developments related to the Teachers’ Strike, which was reported to be the most salient news closely followedby more than half of Jordanians.
Jordanians resorted to social media platforms (used by 90% of the population1) to heavily express their opinions aboutthe strike. In fact, Jordanians’ public interactions on social media have increased during the month of September,exceeding the quarterly average by almost 5 folds. More than 217,000 public posts on social media were analyzed byIpsos utilizing its proprietary Social Listening & Analysis tool through its subsidiary “Synthesio”; The Global Leader in itsfield. It was found that 70% of public posts during Q3 revolved around the teachers’ strike. Detailed analysis showed that80% of public posts showed support for teachers and sympathized with their cause using different hashtags including
المعلم_مع# , while 14% of public posts rejected the strike and 6% were neutral.
Given the current economic situation, Jordanians’ negative sentiments are mirrored across 19 other countries includedin the study within the same time period including Italy, Spain, South Africa, France and Great Britain. With 6 in 10Jordanians believing that Jordan is headed towards the wrong direction, coupled with the majority’s diminishedconfidence in spending ability, means that more Jordanians are only attending to necessary expenses.
1 Ipsos Tech Tracker 2018
JCSI Q3 Summary
JCSI, Q3 2019
35.5
Country Economic Situation
Personal Financial Situation
Top 3 Concerns For Jordanians
23.7%
21.6%
54.7%
Strong
Neither Strong Nor Weak
Weak
20.5%
21.3%
58.2%
Strong
Neither Strong Nor Weak
Weak
Unemployment56.3%
Poverty & Social Inequality
37.6%
Versus Previous
Wave
36.4
Q: Rate your current financial situation, using a scale from 1 to 7,where 7 means your personal financial situation is very strong todayand 1 means it is very weak.
Q: Rate the current state of the economy in your local area using ascale from 1 to 7, where 7 means a very strong economy today and 1means a very weak economy.
High Cost of Living50.1%
Country’s General Situation
Current Economic SituationTrending
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
Positive Negative
30.8%
69.2%
Q: Now, thinking about our economic situation, how would you describe the current economic situation in Jordan?
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
91%
74%
69%
45%
44%
42%
42%
41%
41%
38%
36%
33%
31%
31%
29%
27%
26%
24%
22%
22%
14%
14%
14%
11%
9%
9%
26%
31%
55%
56%
58%
58%
59%
59%
62%
64%
67%
69%
69%
71%
73%
74%
76%
78%
78%
86%
86%
86%
89%
91%
China
Saudi Arabia
India
Germany
Australia
Poland
US
Canada
Israel
Sweden
South Korea
Brazil
Japan
Jordan
Belgium
Russia
Mexico
France
Hungary
Turkey
Argentina
Great Britain
Spain
South Africa
Italy
Positive Negative
Current Economic SituationGlobal Comparison
Q: Now, thinking about our economic situation, how would you describe the current economic situation in Jordan? Compared to the Positive Results of Q2,19
0%
-16%
-11%
-32%
-19%
-6%
-21%
-16%
-14%
-25%
+18%
+7%
+2%
-3%
-17%
-4%
-15%
3%
-14%
0%
+3%
-28%
-11%
-3%
-8%
56.3%
50.1%
37.6%
25.7%
24.1%
18.7%
18.3%
12.8%
12.8%
8.7%
4.9%
4.5%
3.9%
3.8%
2.8%
Jordanians’ Top Concerns
Q: Which of these are your top three biggest concerns as a Jordanian citizen, whether they are economic, social or political?
Unemployment
High Cost of Living/ Inflation
Poverty & Social Inequality
Corruption
Education
Taxes
Weak Economy
Moral Decline
Healthcare
Crime & Violence
Environment
Political Instability
Immigration
Scarcity of Natural Resources
National Security
Compared to Q2,19
+5%
-4%
+7%
+2%
+7%
-1%
-7%
-1%
-4%
-2%
0%
0%
0%
0%
-2%
Top First Mentioned Concerns*
High Costs of Living
27.0%
Unemployment22.4%
Poverty & Social Inequality
9.5%
*Top of Mind or First Mention refer to the first concern that comes to Jordanians’ minds when thinking of their concerns.
Q3 Q4 Q1 Q2 Q3
Heading in the Right Direction Heading in the Wrong Direction
35.2%
64.8%
2018 2018
Stance on the Country’s Future Situation
Q: Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?
2019 2019 2019
Jordanians’ Engagement With the News
50.2%
7.2%
4.7%
3.4%
3.3%
2.7%
2.5%
2.1%
1.6%
1.5%
1.4%
1.1%
1.1%
1.0%
0.9%
0.8%
0.8%
0.4%
0.4%
2.8%
Teachers' Strikes And Demonstrations
Increasing Prices, Taxes & Customs
Increasing Petrol Prices
Deterioration Of Economy & Recession
Corruption News
Deal of the Century
Increasing Unemployment
News About Crime
News Of Wars (Syria, And The Adjacents)
Improving Economy, New Development Projects & Grants
Accidents & Fires
Pubic Sector Salaries
Transportaion Projects & Development
Government Budget Deficiency
New Oil, Gas, Oil shale Discoveries & Projects
News About Governement
Political News
Increasing Gold Prices
Increasing Income Tax
Other
Most Heard of/ Read News Items
Q: Thinking about the last 3 months, what was the latest most important piece of news that you recall hearing/reading?
22%
78%
Haven't Read/Heard Any News Lately
Heard/ Read News Lately
Involvement With News
17.3%
14.7%
12.7%
9.3%
7.3%
2.7%
2.3%
1.3%
1.1%
1.1%
1.0%
0.9%
0.9%
0.8%
0.8%
0.5%
0.5%
0.4%
0.3%
0.3%
2.1%
Deterioration Of Economy & Recession
Increasing Prices, Taxes & Customs
Strikes And Demonstartions
Increasing Unemployment
Increasing Petrol Prices
Corruption News
Pubic Sector & Teachers' Salaries
Adjustments On Customs' Rates
Government Budget Deficiency
Jordan's Relationship With Neighboring Countries
Transportaion Projects & Development
Increasing Gold Prices
Improving Economy, New Development Projects & Grants
Government Improvements
Quality Of Education
News About Economic
New Oil, Gas, Oil Shale Discoveries & Projects
Agriculture
News Of Wars (In Adjacent Countries)
Increasing Income Tax
Others
Most Discussed Economic News
Q: What is the latest economic news in Jordan have you recently discussed with your family or friends?
35%
65%
Haven't Discussed Any Economic News
Discussed Economic News
Involvement With Economic News
Sentiments Towards the Current Government
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q3 Q4 Q1 Q2 Q3
Positive Outlook (Top Three Box Score) Neutral Outlook Negative Outlook (Bottom Three Box Score)
Confidence in the Government’s Role
Q: How confident are you on a scale of 1 to 10, where 1 is not confident at all and 10 is extremely confident, with the government’s overall ability to improve thesituation in Jordan?
2018 2018 2019 2019
37.1%
19.0%
43.9%
+0.3%
-6.4%
2019
Personal Financial Situation
67.2% 27.0% 5.8%Transportation
Increased Stayed The Same Decreased
Q: Compared to 12 months ago, has your expenditure on the below increased, decreased or stayed the same?
40.3% 28.4% 31.3%Fashion Products
Jordanian Spending
Utility Bills (Ex. Electricity bills, Water bills)
72.8% 22.1% 5.1%
53.6% 28.8% 17.6%
Food & Beverages (Groceries)
41.2% 51.9% 6.9%Household Products (Household Hygienics)
37.2% 30.3% 32.5%Entertainment & Leisure Activities
33.3% 61.2% 5.5%Telecommunication Bills
Personal Care(Ex. Lotion, Makeup… etc.)
37.2% 49.2% 13.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
Strong (Top 3 Score) Neither Strong Nor Weak Weak (Bottom 3 Score)
Q: Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak.
21.3%
20.5%
58.2%
Current Personal Financial Situation
-0.6%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
Stronger About the Same Weaker
Q. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, ormuch weaker that it is now?
42.0%
35.2%
22.9%
Future Personal Financial Situation
+0.5%
-0.3%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
Jordan’s Economic Situation
72%
72%
55%
54%
53%
51%
49%
43%
40%
38%
30%
29%
27%
24%
24%
24%
23%
23%
21%
21%
20%
17%
14%
11%
10%
10%
12%
20%
17%
21%
20%
21%
26%
25%
32%
37%
38%
41%
51%
52%
55%
44%
53%
52%
45%
55%
54%
60%
55%
67%
China
Saudi Arabia
Israel
Germany
US
India
Sweden
Canada
Poland
Australia
Great Britain
Belgium
Mexico
Brazil
Hungary
Jordan
France
Turkey
Russia
Spain
South Korea
Italy
South Africa
Japan
Argentina
Positive Outlook (Top 3 Box Score) Neutral Outlook Negative Outlook (Bottom 3 Box Score)
Current State of the EconomyGlobal Comparison
Q: Now Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.
-7%
-1%
+4%
-1%
-4%
-5%
+2%
-2%
+2%
-5%
-4%
-1%
-5%
-3%
0%
-1%
-2%
-5%
0%
-4%
+6%
-9%
-3%
-2%
-4%
Compared to the Positive Results of Q2,19
Current State of the Economy
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
Strong (Top 3 Score) Neither Strong Nor Weak Weak (Bottom 3 Score)
Q: Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.
21.6%
23.7%
54.7%
-1.0%
-1.3%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
Stronger About The Same Weaker
Q: Looking ahead six months from now, do you expect the economy in your local area to be stronger, somewhat stronger, about the same, somewhat weaker, or muchweaker than it is now?
Future State of the Economy
47.8%
23.9%
28.4%
+0.6%
-2.4%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
Employment
Job SecurityGlobal Comparison
Q. Compared to 6 months ago, are you now more or less confident about job security for yourself, your family and other people you know personally?
75%
69%
59%
58%
57%
55%
51%
50%
49%
44%
42%
42%
41%
39%
38%
36%
36%
34%
33%
30%
30%
30%
27%
26%
24%
25%
31%
41%
42%
43%
45%
49%
50%
51%
56%
58%
58%
59%
61%
62%
64%
64%
66%
67%
70%
70%
70%
73%
74%
76%
China
Saudi Arabia
Sweden
India
US
Germany
Poland
Israel
Canada
Australia
Brazil
Mexico
Great Britain
Belgium
Spain
France
Russia
Hungary
South Africa
Italy
Turkey
Jordan
Argentina
Japan
South Korea
More Confident Less ConfidentCompared to More
Confident Results of Q2,19
-12%
-5%
-2%
-6%
-3%
+2%
+6%
-3%
-1%
-2%
-1%
-11%
+1%
-1%
-5%
0%
-2%
-8%
-2%
-11%
-7%
-1%
-1%
+2%
+6%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
More Confident Less Confident
Q. Compared to 6 months ago, are you now more or less confident about job security for yourself, your family and other people you know personally?
Job Security
70.2%
29.8%
+0.8%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
Yes No
Q. Thinking about the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result of economic conditions?
Job Losses in the Past Six Months
53.4%
46.6%
+0.3%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
Likely Unlikely
Q. Looking ahead at the next six months, how likely is it that you, someone in your family or someone else you know personally will lose their job in the next six months asa result of economic conditions?
67.9%
32.1%
Job Losses in the Next Six Months
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
Investment Climate
Ability to Invest in The FutureGlobal Comparison
73%
65%
60%
51%
50%
45%
44%
43%
42%
39%
39%
38%
35%
35%
33%
32%
30%
28%
26%
25%
23%
22%
22%
21%
19%
27%
35%
40%
49%
50%
55%
56%
57%
58%
61%
61%
62%
65%
65%
67%
68%
70%
72%
74%
75%
77%
78%
78%
79%
81%
China
Saudi Arabia
India
US
Sweden
Brazil
Germany
Canada
Mexico
Australia
South Africa
Israel
Great Britain
Poland
Belgium
Spain
Jordan
France
Russia
Italy
South Korea
Argentina
Turkey
Hungary
Japan
More Comfortable Less Comfortable
Q. Compared to 6 months ago, are you NOW more or less comfortable about your ability to invest in the future, including your ability to savemoney for your retirement and your children’s education?
-11%
-3%
-9%
-2%
+1%
-2%
+1%
-1%
-6%
-5%
0%
-1%
-1%
-2%
0%
0%
-1%
-1%
+4%
-8%
+3%
-6%
-10%
-7%
+2%
Compared to More Confident Results of Q2,19
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
More Comfortable Less Comfortable
Q. Compared to 6 months ago, are you NOW more or less comfortable about your ability to invest in the future, including your ability to save money for your retirementand your children’s education?
Ability to Invest in The Future
70.0%
30.0%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
More Comfortable Less Comfortable
Q. Compared to 6 months ago, are you now more or less comfortable making a major purchase, like a home or car?
Ability to Make a Major Purchase
86.6%
13.4%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
More Comfortable Less Comfortable
Q. Compared to 6 months ago, are you now more or less comfortable making other household purchases?
Buying Household Durables
83.6%
16.4%
2016 2016 2017 20172016 2018 2018 2018 2019 2019 2019
JCSI Deep Dive
0
10
20
30
40
50
60
70
80
90
100
Ch
ina
Sau
di A
rab
ia
Ind
ia US
Swed
en
Ger
man
y
Po
lan
d
Can
ada
Isra
el
Au
stra
lia
Mex
ico
Gre
at B
rita
in
Bra
zil
Bel
giu
m
Fran
ce
Spai
n
Hu
nga
ry
Ital
y
Sou
th K
ore
a
Jap
an
Ru
ssia
Sou
th A
fric
a
Arg
enti
na
Jord
an
Turk
ey
56.253.6 55.5
52.749.2 49.7
39.0
31.734.9 36.4 35.5
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
35.5
Avg. 50.0
2016 2016 2017 20172016 2018
JCSI- Trending JCSI- Global Comparison
Overall JCSI
20182018 2019 2019 2019
46.6 43.7 44.741.1
36.8 35.0
25.018.9
22.6 25.0 23.7
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
0
10
20
30
40
50
60
70
80
90
100
Ch
ina
Sau
di A
rab
ia
Ind
ia
Swed
en US
Ger
man
y
Can
ada
Po
lan
d
Isra
el
Au
stra
lia
Mex
ico
Bra
zil
Gre
at B
rita
in
Bel
giu
m
Spai
n
Sou
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fric
a
Fran
ce
Ru
ssia
Hu
nga
ry
Ital
y
Sou
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ore
a
Turk
ey
Jord
an
Jap
an
Arg
enti
na
Avg. 50.0
23.7
JCSI PersonalFinancial Conditions
This quarter’s index on financial conditions has seen a 1.3 decrease in comparison to last quarter. This decrease hasn’t affected Jordan’s overall position when compared to other countries, as there is a general decrease witnessed across countries in people’s financial sentiment when compared to last quarter.
1. Compared to 6 months ago, are you NOW more or lesscomfortable making other household purchases?
2. Compared to 6 months ago, are you NOW more or lesscomfortable making a major purchase, like a home or car?
3. Compared to 6 months ago, are you NOW more or less confidentabout job security for yourself, your family and other people youknow personally?
4. Compared to 6 months ago, are you NOW more or less confidentof your ability to invest in the future, including your ability to savemoney for your retirement or your children’s education?
5. Rate your current financial situation, using a scale from 1 to 7,where 7 means your personal financial situation is very strongtoday and 1 means it is very weak.
6. Rate the current state of the economy in your local area using ascale from 1 to 7, where 7 means a very strong economy todayand 1 means a very weak economy.
Avg. 50.0
2016 2016 2017 20172016 2018 20182018 2019 2019 2019
0
10
20
30
40
50
60
70
80
90
100
Ch
ina
Sau
di A
rab
ia
Ind
ia
Mex
ico
Bra
zil
US
Po
lan
d
Isra
el
Swed
en
Can
ada
Ger
man
y
Arg
enti
na
Au
stra
lia
Hu
nga
ry
Bel
giu
m
Fran
ce
Spai
n
Ital
y
Jord
an
Gre
at B
rita
in
Ru
ssia
Jap
an
Sou
th A
fric
a
Sou
th K
ore
a
Turk
ey
63.5 62.2 63.2 62.759.4
64.2
55.0
46.850.1 51.4 50.8
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
50.8 Avg. 50.0
Avg. 50.0
JCSI Economic Expectations
Jordanians’ expectations regarding their country’s economyhave also been less positive this quarter. Their negativity hasrepositioned Jordan to be the 19th country (down from the20th) out of 25 countries.
1. Now look ahead at the next six months. How likely is itthat you, someone in your family or someone else youknow personally will lose their job in the next six monthsas a result of economic conditions?
2. Looking ahead six months from now, do you expect theeconomy in your local area to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?
3. Looking ahead six months from now, do you expect yourpersonal financial situation to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?
2016 2016 2017 20172016 2018 20182018 2019 2019 2019
0
10
20
30
40
50
60
70
80
90
100
Ch
ina
Sau
di A
rab
ia
Ind
ia
Swed
en US
Bra
zil
Mex
ico
Ger
man
y
Can
ada
Au
stra
lia
Po
lan
d
Isra
el
Spai
n
Sou
th A
fric
a
Bel
giu
m
Gre
at B
rita
in
Fran
ce
Ru
ssia
Hu
nga
ry
Sou
th K
ore
a
Ital
y
Arg
enti
na
Turk
ey
Jord
an
Jap
an
48.0 45.549.0
44.639.1 40.0
28.821.8
25.5 28.2 26.9
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
26.9
Avg. 50.0
Avg. 50.0
JCSI Investment Climate
Jordanians’ positivity towards their ability to invest hasdecreased this quarter, resulting in a decrease of 1.3 in thethird quarter.
1. Compared to 6 months ago, are you NOW more or lesscomfortable making a major purchase, like a home orcar?
2. Compared to 6 months ago, are you NOW more or lesscomfortable making other household purchases?
3. Compared to 6 months ago, are you NOW more or lessconfident of your ability to invest in the future, includingyour ability to save money for your retirement or yourchildren’s education?
4. Rate your current financial situation, using a scale from 1to 7, where 7 means your personal financial situation isvery strong today and 1 means it is very weak.
5. Looking ahead six months from now, do you expect yourpersonal financial situation to be much stronger,somewhat stronger, about the same, somewhat weaker,or much weaker than it is now?
2016 2016 2017 20172016 2018 20182018 2019 2019
0
10
20
30
40
50
60
70
80
90
100
Ger
man
y
US
Swed
en
Ch
ina
Po
lan
d
Can
ada
Isra
el
Gre
at B
rita
in
Jap
an
Au
stra
lia
Fran
ce
Ind
ia
Hu
nga
ry
Bel
giu
m
Sou
th K
ore
a
Ital
y
Sau
di A
rab
ia
Spai
n
Mex
ico
Ru
ssia
Jord
an
Arg
enti
na
Turk
ey
Bra
zil
Sou
th A
fric
a
66.962.8 64.6
61.5 60.0 60.3
46.240.8 41.7 42.3 42.3
0
10
20
30
40
50
60
70
80
90
100
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3
42.3
Avg. 50.0
Avg. 50.0
The employment index has also not seen anyimprovements in comparison to other indices thisquarter. But this stagnation had a positive effect onJordan’s position in comparison to last wave, as manycountries witnessed a deterioration across this index.
1. Compared to 6 months ago, are you now more orless confident about job security for yourself, yourfamily and other people you know personally?
2. Thinking about the last 6 months, have you,someone in your family or someone else youknow personally lost their job as a result ofeconomic conditions?
3. Now look ahead at the next six months. Howlikely is it that you, someone in your family orsomeone else you know personally will lose theirjob in the next six months as a result of economicconditions?
JCSI Employment Confidence
2016 2016 2017 20172016 2018 20182018 2019 2019 2019
JCSI Methodology
JCSI Methodology
Methodology – Computer Assisted Telephone Interviews (CATI)Sample Size – 1000 RespondentsAge – 18 years old and aboveSample Criteria – Nationally Representative Sample of Jordanians
The JCSI Index is calculated by utilizing data from the survey results. Responses are divided into aggregated Top Box (Reward) numbers and Bottom Box (Penalty) numbers. Using Shapely Value Analysis, values were generated for the penalty and reward for each question. The magnitude of each question is the difference between the reward and penalty. An Importance factor, which the ultimate weight of the particular question in the index, is the magnitude of each question divided by the total magnitude of all questions. A Top Box Weight for each question is calculated by dividing the Reward by the magnitude of each question. Similarly, the Bottom Weight for each question is calculated by dividing the Penalty for each question by magnitude of the same. The Index Value for each question is calculated by using the formula: Importance x (Top Box Wt * Top Box %) -(Bottom Box Wt * Bottom box %).
Social Listening
WE ARE LIVING IN A NEW DIGITAL ERA
of internet users in Jordan are on social media**
9 in 10
with the data explosions and the connected world
we live in, the importance of understanding and
capturing people’s voices on the web is imperative
for decision makers
The Social Landscape44 Zettabytes
(44 e10 TB) of data is expected to exist by 2020*
*Jeff Desjardins, World Economic Forum, How much data is generated each day? April 2019
**Ipsos Tech Tracker 2018
As such, Ipsos has incorporated social listening into this Quarter’s Edition…
…because in order to understand the overall consumer sentiment, we cannot forego the Jordanian
social landscape
IDENTIFY TRENDING TOPICS
MEASURE TOPIC ASSOCIATIONS
DETERMINE UNDERLYING EMOTIONS
Methodology
89%Facebook
1%Other
10%Twitter
• The Tool: Ipsos’ Synthesio
• Region: Jordan
• Scope of Topics: economical and societal concerns and events
• Information sources: news websites, forums, blogs, open accounts and public groups on social sites, …
• Timeline: 1st July 2019 – 31st September 2019
• Our SIA tool adheres to GDPR guidelines which inhibit the access to personally identified data, including private profiles. All the data that is analyzed by SIA platforms only cover public pages and accounts
Public Posts Analyzed
217,159
68.7%
9.4%
8.3%
2.4%
1.8%
1.6%
1.6%
1.1%
1.0%
0.7%
0.6%
1.4%
Teachers' Strike
Crime & Violence
Taxes
High Cost of Living/ Inflation
Unemployment
Poverty
Terrorism
Investment
Fast Bus
Financial Crisis
Deal of the Century
Other
Share of Topics OnlinePeriod July 1st to September 31st
88.9
%
96.7
%
71.0
%
71.1
%
82.9
%
69.5
%
76.7
%
73.2
%
90.6
%
83.0
%
56.6
%
10.5
%
3.2% 25
.5%
27.5
%
15.3
%
27.4
%
21.1
%
24.2
%
7.9% 14
.1% 37
.9%
0.6
%
0.1%
3.5%
1.4%
1.8%
3.1%
2.2%
2.6%
1.5%
2.9%
5.5%
Ove
rall
Teac
her
s' S
trik
e
Cri
me
& V
iole
nce
Taxe
s
Hig
h C
ost
of
Livi
ng/
Infl
atio
n
Un
emp
loym
ent
Po
vert
y
Terr
ori
sm
Fast
Bu
s
Fin
anci
al C
risi
s
Dea
l of
the
Cen
tury
Facebook Twitter Other
On which Social Media Platform are Topics Being Discussed
Period July 1st to September 31st
68.7% 9.4% 8.3% 2.4% 1.8% 1.6% 1.6% 1.1% 1.0% 0.7%Share of Topic
Trending Topics- Teachers’ Strike
Jordanians’ Stance On the Web
79.5%With Teachers
10.5%Completely Against Strike
3.7%With Teachers,Against Strike
المعلم_مع#
Neutral
Period: July 1st to September 31st
6.3%
A Glimpse of What Jordanians Said on the Web
With Teachers - 79.5% Main Message
Teachers instrumental in raising future generations…
Within teachers rights…We're part of a time where we no longer rise for the teachers and are now evaluating them.. With all due respect to everyone but our stand is one of integrity and dignity.. And we are rightfully protesting… and
stop speaking nonsense, you keep talking about the curriculum and how we'll finish it... since when do
parents care about the curriculum... give the bread to the baker and stop talking about what you don't
know... everyone is responsible for their role in this life... we're not backing down and not giving up
““
We're with you, exceptional teachers should be rewarded, but this raise won't make the teacher's salary wow, only to
make ends meet because even with the raise they're salaries
will remain low
“
“All the commentators are against
the teachers but if you were a teacher, or your wife, or brother,
or anyone who matters to you was a teacher, then your stance will be
different…! I swear to God! #Selfish(ي !Society_(مصلحج
“
“I'm with the
teachers until they get all their
rights
““
All the thanks to the educated parents who are standing with the teacher, they're a role
model for their children
““
Against the abolishment of corruption, the
teacher is a candle that burns to light the way
#With_Teachers
““
The teacher is treated unfairly
“
“
“With the teacher, don't back down and they'll have no choice but to give you
your rights, don't discuss because that's useless, you're rights will vanish, teachers are the most deserving
I fully support the teachers and won't
send my kids to school tomorrow, I'm with the teachers all
the way until they get their rights
I'm with the teachers until they get their raise and an apology from the government, until the end, as teachers raise our children
“
“
“
“
*Above statements are actual verbatims on social media posted on public pages*These Verbatims were translated from Arabic to English
“With the
teacher, heart and mold
““
A Glimpse of What Jordanians Said on the Web
With Teachers Against Strike – 3.7%Main Message
Consider the students…
Dialogue should be your weapon…
Dear respectful teachers and those who love goodness, I'm a parent and
have three students, my family, neighbors and friends are teachers…
and we're all with you and don't disagree with you and your demands,
but at the end of the day we're all family…. but we have to cooperate and
find solutions for the benefit of our children and continue to fight for your
demands
““
Dialogue is better, our children are precious… our dignities are unified with the teacher, we're all with
the teachers
““
““
So why didn't teachers protest after the school day on school grounds, why'd they put the students in front of the fire, the parents are
with them but not like this, it's really sad and a waste of time
“““
“
“
We're with the teachers but
through dialogue
“
““
“
We're with the teachers to get their rights. But,
not in this way, our children have been
harmed
Why should I get stuck for three hours on the road just to get to work and at the end I didn't even make it there, and what about the sick that couldn't get to the hospital because of the strike? Go on strike and ask for your rights, but don't inconvenience others, there are a lot of places in Amman tat you can have a strike in without harming anyone ## Amman is broken
because of the teachers' strike
We want to learn, it's the students' rights to not have their semester wasted or placed between
teachers and government without that meaning that they are against their teachers'
rights. When teachers are asking for their rights they shouldn't forget their duties as it's the
students' right to learn
With the teacher, against the strike
*Above statements are actual verbatims on social media posted on public pages*These Verbatims were translated from Arabic to English
A Glimpse of What Jordanians Said on the Web
Completely Against Strike - 10.5% Main Message
Students right to education…
Disapproval on City Shut Down…
Demands are Unrightful…““ Strongly against the teacher because the money they're asking for can be used by the government to hire unemployed people and those who aren't able to afford to eat or build a life for themselves. And what's more important is that this raise
will reflect badly on the rest of society because the treasury suffers from inflation, the prices will go up and the taxes on rent and oil and electricity and the reason
will be the teachers, that's why we are against this raise
I'm against the teacher, you confused the
students, are you happy?
A word for all teachers… striking for your personal benefits at the cost of the students' benefit, we thought you were role models to follow but unfortunately
you firstly lost your trustworthiness and secondly the students' faith in you, and if the minister of the teachers' union was up to it, he could've asked for a raise
without resorting to a strike or loss of control
The priority for raises should be for military personnel that are stationed at the borders and are putting their lives in danger, not
a teacher that's been sitting around for three months getting money from the government and then starts to strike when the
schools started, why didn't they demand their rights during summer vacation, all of this is at the expense of the student
Save us from this absurdity, send anyone who wants to
strike home
“ “
“ “
“ “
““
Every day there's a strike, you insult and demean yourself and demean
teachers more and more, compromise a bit for the good of our children, I
swear you're taking it too far
In all honesty that teachers are taking this too far and the ministry as well, please solve this and let us go back
to school, I feel really bad for the Tawjihi students especially, what should they do #With_Students
““
““
*Above statements are actual verbatims on social media posted on public pages*These Verbatims were translated from Arabic to English
Emotions Expressed
14.9%
9.8%
6.1%
3.4%
2.4%
1.5%
61.9%
Anger
Loyalty
Sadness
Disappointment
Humor
Sarcasm
Neutral
This anger is directed at the current state of affairs, the difficult economic times and students missing out on their education.
These people are standing by the teachers, stating that they will continue to support them until their rights are met, including some parents
In relation to disappointment about the method utilized by teachers as well as in the reactions and comments by some people in society
No emotions are evoked, a simple statement. This mostly constitutes of people stating that they are with or against teachers without providing any context or conveying underlying emotions
Jordanians are Associating The Strike with Different Concerns*
Society
11.0% 9.5% 6.6% 4.1% 2.0%Security Forces
EconomyEducationPolitics
“In developed countries like Japan and Turkey, the teacher's salary is higher than the minister's salary because they are the ones
that raise everyone, there's nobody but the teacher, they're the role
model for next generations”
“Most parents are with the teacher… but the
real question is what's parents' take on the
government's stubbornness”
“Sadly, the teacher isn't asking for a raise, that's
his right that's been taken from him a long
time ago, teachers of the past used to barely teach 20 students, try to give
five lessons to 45 students”
“The strike is peaceful and it's actually the
police that closed the streets, not the
teacher”
“A teacher's salary is 365 JDs and that's something
to be grateful for but if your rent is 150 and house expenses and
utility bills are another, you end up in debt that’s
x2.5 more than your salary…”
*69.0% of posts did not delve into specific concerns*Above statements are actual verbatims on social media posted on public pages
*These Verbatims were translated from Arabic to English
Other Trending Topics
Taxes are Not Simply Associated with Economy, Rather, Political Conditions
Society5.9%44.1% 42.6%
EconomicsPolitics
“Where the hell was all this drama when they raised the prices of oil and electricity
and bread… from all of these things, the only thing that you cared about was
cigarettes… I honestly swear that this is just
ridiculous”
“The country should ban cigarettes and close the factories instead of
chasing after cigarette taxes”
“Think of us and decrease the taxes, we're quite poor”
“Taxes, and taxes, and taxes and raised prices”
“The solution is the citizen's pocket once more? I have a suggestion to
decreases a percentage of the sales tax in favor of education”
The taxes on education and cigarettes are
what people are discussing the most online
*Above statements are actual verbatims on social media posted on public pages*These Verbatims were translated from Arabic to English
8.3% Discussed Taxes on the internet and have associated this topic with:Period July 1st to September 31st
Economics15.0%43.4% 21.2%
SocietyPolitics
“There is no longer any solution other than quick execution to every
drug distributor and dealer…. Jordan is just a path and not a
destination for drugs… and they're spreading quickly because of the
difficult times and high unemployment…. We should
protect that rest of the youth from this destructive phenomenon”
“Please Go forgive us…. The world is at the brink… there's a
lot of murder these days…. A man dies and we don't know
why… but trust me if execution exists those that are not raised right will be scared straight…
there'll be order, fear and deterrent”
“If only there was stronger consequences for those who use
fire arms against others, if gunmen knew that the
consequences will be severe they won't have the guts to use guns
this way, as they light consequences allow for
transgressions”
Nearly 2 in 3 people
posting about crime & violence are only
sharing a news story they want to increase
awareness of, not their own opinions
Period July 1st to September 31st
*Above statements are actual verbatims on social media posted on public pages*These Verbatims were translated from Arabic to English
Drugs, Gun Violence and Honor Killings Spark Anger and Disappointment
9.4% Discussed Crime & Violence on the internet and have associated this topic with:
For more information, please contact:
Noor Al-Salhi
Senior Accounts Manager – Ipsos Jordan
GAME CHANGERS
At Ipsos we are passionately curious about
people, markets, brands and society. We
make our changing world easier and faster to
navigate and inspire clients to make smarter
decisions. We deliver with security, simplicity,
speed and substance.
We are Game Changers
Saif Nimry
Managing Director of Jordan and Iraq
Tala Abughoush
Project Manager– Ipsos Jordan
Juman Tabbalat
Social Listening Expert– Ipsos Jordan
