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FWA.org
Joyce SullivanBoard Director, Financial Women’s Association
Co-Founder, FWA Communications & Digital Media
Twitter@fwany
@joycemsullivan
Business Development Institute, April 14, 2011Financial Services Social Communications: Leadership Forum
Case Study - Transitioning from Traditional to Social / Web 2.0
Communications
The Financial Women’s Association is the leading professional organization that connects, educates and advances women in business and finance.
Founded in 1956
8 women on Wall Street met to share professional experiences
Non-profit organization
Leadership development / mentoring / financial literacy / microfinance
Financial services professional development / industry advocacy
1,000 members worldwide – senior leaders - women and men
120 Events held annually
38 Committees
2 New Committees in 2010-2011
Communications & Digital Media
Men’s Alliance
Off the Job Training for On the Job Success@fwany
@joycemsullivan
Traditional Communication – Web 1.0
Basic Website Event Listing and Online booking Online member directory Online event payment Initial social communication governance
Movement to Social Communication – Web 2.0
Outside competitive forces other organization offering similar professional / networking services
Expense management; how to reduce operating expenses using new tools Senior management – established executives / traditional communication Emerging leaders – grew up with Web 2.0 / social communications Membership retention challenges / growth opportunities Social media compliance / governance management Leadership opportunities to move organization to social / Web 2.0
@fwany
@joycemsullivan
@fwany
@joycemsullivan
Movement toward Web 2.0
FWA Communications and Digital Media – Social Communications Sites
FWA LinkedIn – Members Only: April 2008
Direct Outreach: New FWA Members received invite to join member group
Custom training offered to FWA Leadership and Committee Chairs
FWA Twitter: November 2009
FWA Facebook Page December 2009
FWA LinkedIn Company Page: December 2010
@fwany
@joycemsullivan
What Are We Tweeting?
Events and news
PressMember achievements
Retweets
Reasons to join
Credit: Kathryn Lineberger @finanSTYLE
Credit: Cornelia-Levy Bencheton @bencheton
Credits: @bencheton @JeanCleary @finanSTYLE
Transitioning - Traditional Communications to Social Communications
Look for opportunities to introduce social communications Event promotion, membership drives, student recruitment, networking
Embrace your existing audience / members Look at staff / members backgrounds for areas of interest
Seek out and invite ‘early adopters / eager learners’ to join movement Personally invite individuals to join your “working group”
Nurture top leaders / influencers to become conversant in social tools It’s lonely at the top! Help a Financial Services Leader Learn Social Today!
Become working partners with your legal and compliance teams Work with your legal and compliance partners in this evolving space
Recognize sponsors who are in the social communications space Do you know if your key clients / sponsors use social? follow / engage them; show you are listening and ‘get it’
Celebrate early successes Advertise internally / externally social milestones
Continue to advocate / Change when needed
Vision / Leadership / Patience
@fwany
@joycemsullivan
FWA.org
Joyce SullivanBoard Director, Financial Women’s Association
Co-Founder, FWA Communications & Digital Media
Twitter@fwany
@joycemsullivan
Business Development Institute, April 14, 2011Financial Services Social Communications: Leadership Forum
Case Study - Transitioning from Traditional to Social / Web 2.0
Communications
Questions?
Thank you!
