JP ANTOSH

Case Study: ESPN

ESPNEntertainment and Sport Programming Network

Facts Launched September 7, 1979 Owned by Walt Disney (80%) & Hearst Corporation

(20%) Over 10 sister channels such as ESPN Classic, ESPN

News, ESPN Deportes, ESPNU…. Est. ESPN THE MAGAZINE 1998 Over 2 million+ in circulation

ESPN & Social Networking

Uses Facebook & Twitter Prefers Twitter because of the direct quickness

of getting sports news to the fan….

This applies to all ESPN Talent, anchors, play by play, hosts, analysts, commentators, reporters and writers who participate in any form of personal social networking that contain sports related content.