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Mediakit 2012
Focused on the trafficQuality
Digital Omnivores: How Cross-Media Consumption is changing media dynamics
New Era: Digital Omnivores
10% Focused on the trafficQuality
New Technolgies making TV Content available on digital platforms
Media companies enabling their content online and on Mobile
Rapid adoption of Smartphones, Tablest and other devices
New Lanscape in media consumption: Consumers of multiples devices that start using media On Demand and On the go, where they want it and when they want it.
New Era: Digital Omnivores
10% Focused on the trafficQuality
0.72
17%
11%
TV-OnlyMulty-ScreenDigital-Only
USERS CAN BE TV-ONLY, MULTY-SCREEN, DIGITAL ONLY
Almost 30% of Media Brand consumers, do it on Multiple platforms + only digital
Comscore: How Multi-Screen Consumers Are Changing Media Dynamics
New Era: Digital Omnivores
10%
USERS WHO OWN SMATPHONE AND HAVE ACQUIRED ALSO A TABLET
March 2011 March 20120.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
8.9%
24.9%+180%
Tablets also led the rise of Digital Omnivore, consumers who engage with multiple online touch points daily.
Comscore: State of Internet USA 1Q 2012
New Era: Digital Omnivores
1. 2. 3.
Jumba Ad Networks
1.Jumba Display Network
Focus in US & Latam
INTERNET POPULATION DISTRIBUTION WORDWIDE
15 years ago US Internet Population was almost 70%, and now it only represents 13% of Global Internet Population
Source: ComScore World Metrix, July 2011
Percentage
Market Research
INTERNET GROWTH WORDWIDE
Latin America is the region that have experience the higher growth WW in 2011
Source: 1) comScore Media Metrix, Visitantes Edad 15+ Hogar/Trabajo, Dic-2011 – 2) Comscore January 2’11 to January 2012
Colombia and Mexico are the fastest growing markets in Latam
Internet Population Million Users +15
Market Research
10% Focused on the trafficQuality
24%
20%
18%
13%
11%
9%
4%
1%
Broadcast - TV
Internet
Cable Television
Newspapper
Magazines
Radio
Out of Home
Video Games & Cinema
TOTAL ADVERTISING REVENUE 2011 IN US BY MEDIA
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 20110
5
10
15
20
25
30
35
40
45
50
2011 Percentage Historical in Billion Dollars
Internet is the 2nd Media in Advertising Revenue, representing 20% of total Spent
in 2011Source: IAB Internet Advertising Revenue Report FY 2011
Market Research
INTERNET ADVERTISING REVENUE
Annual Internet Advertising Revenue in US during 2011 was 31.7 Billion Dollars, the highest growth in the last 5 years
Source: IAB Internet Advertising Revenue Report FY 2011
Year 2007 Year 2008 Year 2009 Year 2010 Year 20110
5
10
15
20
25
30
35
21.223.4 22.7
26
31.7
+22%
In Latam the average growth on Advertising Revenue in 2011 was
33%
Billion Dollars
Market Research
INTERNET ADVERTISING REVENUE BY FORMAT
• Search Remains the largest online advertising revenue format.• Followed by Display with 35% (all formats) • Mobile had the greatest growth, 150% more revenue than
2010Source: IAB Internet Advertising Revenue Report FY 2011
45%
23%
10%
5%5%
3%6%
3% 1%
2010
47%
22%
8%
6%
5%
5%4% 4% 1%
2011
SearchDisplay BannersClassifiedsDigital VideoLead GenerationMobileRich MediaSponsorshipEmail
In Latam, display still leads revenue with average of 60%. Followed by Search 20%.
Mobile and Video are starting to grow with 1.3 % and 2.5 % respectively
Percentage
Market Research
10% Focused on the trafficQuality
INTERNET ADVERTISING REVENUE BY INDUSTRY
Retail
Finance Services
Telecom
Auto
Computing Products
Travel & Leisure
Consumer Goods
Pharma & Health
Media
Entertainment
0% 5% 10% 15% 20% 25%
21%
12%
13%
11%
8%
7%
7%
5%
4%
4%
22%
13%
12%
11%
8%
8%
6%
5%
5%
4%
FY 2011
FY 2010
Retail advertisers continue to lead ad spending with 22% of total revenues. Finance, Travel and Media experienced ad spending growth in 2011
Source: IAB Internet Advertising Revenue Report FY 2011
Market Research
10% Focused on the trafficQuality
INTERNET ADVERTISING REVENUE BY PRICING MODEL
62%
33%
5%
FY 2010
65%
31%
4%
FY2011
Performance
CPM
Hybrid
In Latam, CPM leads the higher % of revenue, being between 80% and 60% depending on the market
Performance based pricing continue to grow, and represented in 2011 65% of total advertising revenue
Source: IAB Internet Advertising Revenue Report FY 2011
Market Research
10% Focused on the trafficQuality
INTERNET ADVERTISING REVENUE BY PRICING MODEL
FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 20110%
10%
20%
30%
40%
50%
60%
70%
41%47%
51%
57% 59%62% 64%
46%
48%
35%39% 37%
33% 32%
13%
5% 4% 4% 4% 5% 4%
PerformanceCPMHybrid
Performance pricing model is the prevalent model since 2006. Advertiser each year are learning more and more about setting measurable objectives and
how buy to achieve them.
Source: IAB Internet Advertising Revenue Report FY 2011
Market Research
We are a Brand Safe Performance Network with
5 years of Experience delivering a full performance marketing solution for renown brands
in Latam and US . A new alternative to traditional Adnetworks:
100% Focused on the trafficQuality
Jumba Display Network
1.
WHY JUMBA?
• Solid Experience
• Editorial and Moderated Traffic
• Wide Segmentation Capabilities
• Flexible Buy
• Result Oriented Technology
Jumba Display Network
1.
And counting…
EXPERIENCE
5 Years delivering results
+350+1400
advertisers
campaigns
Jumba Display Network
1.
We really care about the quality of our traffic, 100%:
• Editorial Content
• Moderated Content
• Monitored Content
Audience - Adults:
80% +21 years old
+ 1 billion
+ 22 millonesMonthly UU
Monthly imps
QUALITY TRAFFIC
Jumba Display Network
1.
• GEO: Country, State, City.
• Time of the Day
• Conection Speed
• Language
• Behavioural
• Contextual by channel: Automotive - Business & Finance - Career - Dating - Education -
Entertainment - E-Commerce - Fitness - Gaming - Health - Hobbies -
Lifestyle - Men - Music - News - Real State - Reference -
Restaurants - Shopping - Social Media - Sports - Technology - Travel
SEGMENTATION CAPABILITIES
Jumba Display Network
1.
Commercial ModelCPM/CPC/CPL/CPA
TargetingGeo/Time/Contextual/URLs/Navigator
Kind of InventoryAbove the Fold/ Below the fold/Transparent/ Blind RON
FLEXIBLE BUY
Jumba Display Network
1.
Predicative Dynamic Optimization• Continuous Optimization cycles based on clients’ objectives
• We consider historical performance of previous campaigns by:industrycreativesitesectionplacement
• 24/7 Web based access reports
• Behavioral Targeting
TECHNOLOGY
Jumba Display Network
1.
2.Jumba Mobile Network
Focus in Latam & US
MOBILE AND SMARTPHONE PENETRATION
US hispanics is the market with the higher Smartphone penetration, almost 50%.
Source: Our Mobile Planet 2011, American Smartphone ownership March 2012
United States
US Hispanics
Argentina
Colombia
Mexico
Brazil
0% 20% 40% 60% 80% 100% 120% 140% 160%
46%
49%
24%
20%
20%
14%
102%
91%
142%
107%
89%
118%
Mobile PenetrationSmartphone Penetration
Market Research
10% Focused on the trafficQuality
17%
36%31%
13%
2%
13-1718-2425-3435-4950+
SMARTPHONE PENETRATION BY AGE
LATAM US
18-24 25-34 35-44 45-54 55-64 65+0%
10%
20%
30%
40%
50%
60%
70%
80%
67%71%
54%
44%
31%
13%
In both Markets the heaviest users are people between 18-34 Y/O
Source: Huntmads Anual Report, American Smartphone ownership March 2012
Market Research
10% Focused on the trafficQuality
25%
28%19%
23%
5%
27%
24%22%
24%
3%
AndroidiOSRIMSymbianOther
MEN WOMEN
MOBILE OS BY GENDER - LATAM
Men use more Apple and Android predominates in Women
Source: Huntmads Anual Report, 2011
Market Research
US
SMARTPHONE IOS IN US
Android has almost the 50% of the share of market in US general. In the last 2 years it grew from 12% of market share to 47%, over taking RIM’s share.
Source: Comscore 2012 Mobile Future in focus,
47%
30%
16%
5%
2%
AndroidIOSRIMMicrosoftSymbian
MARKET SHARE EVOLUTION
Market Research
10% Focused on the trafficQuality
SMARTPHONE CARRIER MARKET SHARE– US
31.6%
26.3%
10.5%
9.5%
7.1%
5.1%
3.2%2.8% 2.1% 1.9%
Verizon
AT&T
Sprint
T-Mobile
Tracfone
Sprint Prepaid
Metro PCS
Other
US Cellular
Cricket
Verizon and AT&T has almost 60% of the market.
Source: Comscore 2012 Mobile Future in focus,
In Latam markets usually there is one Carrier that has more than 50% of the total market share
Market Research
SMARTPHONE PARALEL MEDIA USAGE IN US
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
81.0%
81% of Smartphone users, at the same time also:
Parallel Media Usage
Listen to Radio
Play video Games
Read a Book
Use it on another device
Read newspapper or Magazine
Watch Television
Watch Movies
81.0%
51.0%
28.0%
18.0%
44.0%
17.0%
51.0%
35.0%
Most of Smartphone users consume other media and platforms while using it, making it an attractive way to reach the consumer and reinforce any campaign
Source: Google Our Mobile Planet 2012,
Market Research
USERS THAT HAVE SEEN AN AD ON SMARTPHONES
88% of Smartphone users, have noticed Mobile Ads while:
Websites and Apps is where people mostly see Mobile Ads
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
88.0%
Using a search engine
In an App
On a retailer Website
On a Video Website
Watching a Video
On a Website
41%
46%
25%
20%
27%
47%
Source: Google Our Mobile Planet 2012,
Market Research
2.¿WHY MOBILE? 90%
Of consumers carry on their celphones 24/7
70%Uses Smartphones at Store
2 5New Celphones are Smartphones
MOBILE Is the most PERSONAL
device to reach the consumer
Of every
Jumba Mobile Network
2. ALL YOU NEED FOR A MOBILE CAMAING IS:
BANNERS LANDING
Creatives needs to be straight and have a clear call to action
Jumba Mobile Network
2.¿WHAT CAN I DO ON MOBILE?
• In app videos• Interstitial videos• Phones & tablets
• Demo targeting• Site specific placements
• Expandables• Skins, special formats
• Animated GIF• Many Ad Fotmats to reach many devices
IAB STANDARD MOBILE VIDEO
RICH MEDIA IN SITE & APPS ADS
Jumba Mobile Network
2.
320x48
300x50
216x36
300x250
168x28
120x20
IAB STANDARD BANNERS
Jumba Mobile Network
2. MOBILE VIDEOS
MINI• Video 133x75• Companion 187x75
MEDIUM• Video 240x75• Companion 320X48
MAX• Video 320x180• Companion 320x48
Jumba Mobile Network
2. RICH MEDIA
Jumba Mobile Network
• Expandables• Immersive feature: transitional effects•Interactive features
2. PREMIUM PLACEMENTS
Jumba Mobile Network
2. MOBILE STRATEGIES
CLICK TO LIKE
CLICK TO CALL
CLICK TO DOWNLOAD
CLICK TO SITE
CLICK TO LEAD
Jumba Mobile Network
2. CLICK TO SITE
To lead traffic to a site and increase visits
Jumba Mobile Network
2. CLICK TO LIKE
To generate Facebook Fans in a Fanpage
Jumba Mobile Network
2. CLICK TO DOWNLOAD
To download an App, a video or a cupon to show in store
Jumba Mobile Network
2. CLICK TO CALL
To send calls to the client’s call center and generate sales.
Jumba Mobile Network
2. CLICK TO LEAD
To capture Opt-In information
Jumba Mobile Network
• Audiencia: Demografic• Geo: Country, State, City• Carrier – Mobile Operator• Equipement - Device• Contextual-Channels• Sites & Apps• Day and Time of the day
2.SEGMENTATION CAPABILITIES
Jumba Mobile Network
Mobile offers very interesting and deep segmentation capablities
3.Jumba Video NetworkFocus in Latam & US
*Source: MagnaGlobal Advertising Forecast 2011
Video: The fastest growing format WW
40% growth
Ad Spend on 2011*
¿WHY ONLINE VIDEO?
Market Research
Source: comScore Video Metrix, August 2011 and eMarketer, January 2010
¿WHY ONLINE VIDEO?Great Potential Video Ad Spend Growth WW
Market Research
ONLINE VIDEO
TV
Onlie Video are underused¿WHY ONLINE VIDEO?
1,3% ads 25% ads75% content98,7% content
*Source: ComScore VideoMetrics December 2010
Ads are less than 2% of time spent watching videos
Market Research
WHO WATCH VIDEOS ONLINE WW
13-17 18-24 25-34 35-44 45-54 55-64 65+0%
10%
20%
30%
40%
50%
60%
70%
80%
62%
74% 72%67% 65%
59%55%
Users Between 18-34 y/o are the heaviest Video users. Average video consumer in all ages is above 55%
In USA the 83% of Internet Users saw at least one video online. In Latam this % vary from 80% to 90% depending the country.
Source: comScore Video Metrix, August 2010 vs August 2011
Market Research
VIDEO CONSUMPTION USA & LATAM
#VIDEOS PER VIEWER LATAM & US MARCH 2011
USA
Chile
Argentina
Mexico
Brazil
0 50 100 150 200 250
201
92
88
116
87
US VIDEO CONSUMPTION MARCH 2012
USA
0 50 100 150 200 250 300
243
+21%
Average Internet User in US March 2012 viewed 243 videos with a viewing time of 21 hours and 22 minutes
Source: comScore Video Metrix, August 2010 vs August 2011 - State of Internet USA 1Q 2012
Market Research
VIDEO ACTIVITY BY GENDER USA
Males are much more engaged video viewers than Females
Source: State of Internet USA 1Q 2012
Market Research
3.medios propios: FORMATS & PLACEMENTS
Depending on where the Video Ad appears
LINEAL
When Video Ad appears in the line of the content, while the user is consuming an online video. Ex: Video-Preroll, Mid-Roll.
NON-LINEAL
When Video Ad is outside the content, not in the line of the content, but besides, up or down. Ex: InBanner Video, Text Overlay
Jumba Video Network
3.medios propios: FORMATS & PLACEMENTS
Depending on where the video ad appears inside the site
Above the fold
•Video player in the first Scroll
User Initiated
•The video impressions starts only when the user does click on it
Depending on who initiates the video
Below the Fold
•Video players in the 2nd scroll or below
Not- User Initiated
•Video starts rolling once the page finish downloading
Jumba Video Network
• GEO: Country, State• Audience: demographic• Placement: (Premium/ Reach)• Channels
3.FORMATS & PLACEMENTS
PREMIUM
• Video Preroll (Lineal) 15/30 Seconds• Companion Banner 300x250• User Initiated• Above the fold
REACH
• Video Preroll (Lineal) & Inbanner Video (No Lineal)• 15 Seconds Spot
SEGMENTATION CAPABILITIES
Jumba Video Network
3.PREMIUM PLACEMENTS
Jumba Video Network
CompanionBanner
Video Preroll Ad on sites’ player
3.REACH PLACEMENTS
Jumba Video Network
Video Preroll Ad on sites’ player
+60M USH+5M ARGENTINA+12M BRASIL+3M COLOMBIA+10M MEXICO+5 OTROS
Transparent Inventory
3.WE HAVE VOLUME
+100MMonthly views
+180 M blind views
Jumba Video Network
3.medios propios: REPORTING
•Day/Week•Market•Creative•Impressions•Clicks•Unique Impressions•CTR•Companion CTR
•Unique CTR•Fullscreen•Pauses•Wached 25%•Watched 50%•Watched 75%•Watched 100%
Our reporting give deep information about interactivity with the video:
Jumba Video Network
3.medios propios: WHY JUMBA VIDEO NETWORK IS PREMIUM?
• Premium Sites: Sites in our Video Network are leading premium sites in the region
• Premium Content: the content in our sites ir 100% professionaly made, there is no User Generated Content.
• Premium Placements: our premium placements are big video player avobe the fold, and the give premium results: 3% average CTR and 60% complete view out of impressions
Jumba Video Network
Advertisers
Clients
Thanks!Magdalena Prat Gay Product Development Manager US Media Consulting LLC.Costa Rica 5546 Piso 3 Oficina 308Buenos Aires | 1414 | ArgentinaTel AR: +54 11 5294-0526Tel US: + 1-305-722-5679www.usmediaconsulting.com