June 2014 Promotional Planner

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OVERVIEW

OWN IS A LEADER ON SATURDAY NIGHTS

With original programming and a dedicated audience, OWN has built true momentum on Saturday nights - and we want you to be a part of it.

• In exchange for running a schedule of either 250 or 400 cross-channel spots, you’ll receive either 2,500 or 5,000 points to use in our exclusive online shop. Redeem your points for unique incentives including high-end experiences and merchandise.

• Enrollment deadline: May 12, 2014

• Flight period begins: June 1, 2013

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OWN IS A PREMIERE DESTINATION ON SATURDAY NIGHTS FOR W25-54 AND AAW25-54

OWN’s original programming celebrates real lives and relationships with highly-rated shows that our audience can’t wait to watch with their friends and family (and can’t wait to talk about on social media).

• Consistently ranks in the top 20 among W25 – 54• Ranks #3 in cable among AAW 25-54• High viewer engagement and social media activity

ENTERTAINING ORIGINAL PROGRAMMING OWNLY HERE

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Iyanla: Fix My Life - 9/8cThrough emotional heart-to-heart conversations and often a dose of tough love, bestselling author, spiritual life coach and television host Iyanla Vanzant goes behind closed doors to help individuals in crisis once again find true happiness and a more fulfilled life.– #1 unscripted series in OWN history among W25-54– Saturday night’s #2 original series on all of TV in 2013 among AA

W25-54

Life With La Toya - 10/9cLife with La Toya takes you inside the always outrageous world of La Toya Jackson – the wild card of showbiz’s most famous family – as she tackles love and big business all on her own unpredictable terms.– At the time of its debut (4/13/13), La Toya’s 1.18 million total viewers

made it the most-watched series debut in OWN history– Saturday night’s #6 original series on all of TV in 2013 among A.A.

W25-54 (2.35)

ENTERTAINING ORIGINAL PROGRAMMING OWNLY HERE

TWO REASONS TO LOVE OWN SATURDAY NIGHTS

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THE PROMOTION: HOW IT WORKS

Select your preferred level of participation: Run 250 spots and receive 2,500 points Run 400 spots and receive 5,000 points

Sign Up at OWNSaturdayNights.com (enrollment opens 3/24) and you’ll receive: Enrollment confirmation email with username and password information A notification when :20/:10 taggable cross-channel spots are available for

download Access to our exclusive online shopping environment (opening in June)

Participation Is Easy! Run your cross-channel spots within any consecutive 2-week period from

June 1, 2014 through June 28, 2014. Submit your affidavits at the conclusion of your flight period by visiting

OWNSaturdayNights.com Shopping begins in June! Watch your email for username and password

information. Upon verification of your affidavits, your merchandise will be shipped within

4-6 weeks.

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INCENTIVE REWARDS EXAMPLE

Points are redeemable for unique incentives, including high-end experiences and merchandise. Here are just a few…

Beats by Dre Package500 Points

256GB MacBook Air1,200 Points

Amex Gift CardsStarting at 100 Points

Hilton Gift Cards5,000 Points

Bose Wave System550 Points

Canon EOS Digital Camera1,500 Points

Google Nexus Tablet300 Points

Family Room Make-Over5,000 Points

Kindle Fire HDX with Oprah’s Book Club 2.0 Collection350 Points

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CHECK LIST & KEY DATES

Enroll in the OWN Saturday Nights Promotion by May 12, 2014 by completing the online enrollment form at: OWNSATURDAYNIGHTS.com.

Run the required number of cross-channel spots on the requested networks*, beginning June 1, 2013. Run 50% Prime (8p-11p) 20% Fringe (4p-8p) 30% 6a-midnight. No Overnights Please.

* Primary Networks: Bravo, VH1, BET* Secondary Networks: WeTV, TVOne,

Oxygen, Lifetime, E!, Centric

Submit your Affidavit of Participation & Performance Summary online within 30 days of your flight period ending.

Shop online at OWNSaturdayNights.com beginning in June.

Merchandise will ship within 4-6 weeks of the submission and approval of your affidavits.

Key Dates

Enrollment Deadline May 12, 2014

Spots Available Digitally May 12, 2013

Flight Window June 1 – June 28, 2014

Online Shop Open June 2014

Affidavits Due 30 days after spot flight

Prize Package Fulfilled 4-6 weeks from affidavit approval ContactRep Name

Discovery CommunicationsPhoneEmail

Participation Checklist