JUNE 2015

Branding Brand

MOBILE COMMERCE INDEX

Mobile Commerce Index: June 2015 | Branding Brand

Visits

JUN2014 32%

49%

17%

Mobile

TabletSmartphoneTotal Visits: 129,305,534

51%

Desktop

40%

54%

14%

Mobile

TabletSmartphoneTotal Visits: 130,209,199

JUN2015

46%

Desktop

In June 2015, mobile devices generated 54% of all online visits, a 10% increase from June 2014.

Compared to June 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 25%.

Year-Over-Year Change in Market Share

Desktop10%

Tablet18%

Smartphone25%

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; June 1 - 30, 2014 & 2015 Mobile Commerce Index: June 2015 | Branding Brand

2

In June 2015, mobile devices generated 28% of all online revenue, a 17% increase from June 2014.

Compared to June 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 40%.

Year-Over-Year Change in Market Share

Total Revenue: $274,512,707

76% Desktop

24% M

obile

10%Smartphone

Total Revenue: $296,639,481

72% Desktop

28% Mobile

JUN2015

JUN2014

14%Smartphone

Tablet14%

Tablet14%

Revenue

Desktop5%

TabletSmartphone40%

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; June 1 - 30, 2014 & 2015 Mobile Commerce Index: June 2015 | Branding Brand

3

0%

JUNE 2014 JUNE 2015

3.60%

Desktop DesktopSmartphone SmartphoneTablet Tablet

3.50%

1.20%

2.62%

1.07%

2.52%

ConversionIn June 2015, the average mobile coversion across all industries was 1.91%, a 6% increase from June 2014.

Compared to June 2014, desktop conversion decreased 3%; smartphone conversion increased 12%.

Year-Over-Year Change in Conversion Rate

Desktop3%

Tablet4%

Smartphone12%

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; June 1 - 30, 2014 & 2015 Mobile Commerce Index: June 2015 | Branding Brand

4

Quick Highlights

About the Mobile Commerce Index

• In June 2015, mobile devices generated 54% of all online visits, a 10% increase from June 2014. (pg 2)

• In June 2015, mobile devices generated 28% of all online revenue, a 17% increase from June 2014. (pg 3) • Compared to June 2014, desktop conversion

decreased 3%; smartphone conversion increased 12%. (pg 4)

• Compared to June 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 25%. (pg 2)

• Compared to June 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 40%. (pg 3)

• In June 2015, the average mobile coversion across all industries was 1.91%, a 6% increase from June 2014. (pg 4)

The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods.

In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers around the world. Mobile Commerce Index: June 2015 | Branding Brand

5