"All categories of entertainment brandsnow active on mobile advertising”

mobile marketer Q2 2014

Entertainment Segment Review

Premiere teaser Branded interstitial Game interstitial Awareness hover

Brand Mr Peabody & ShermanFormat: InterstitialBrief Allowing kids to playwith the ad; trailer as a reward.Data Engage: 13.24 Dwell time: 9 secondsVideo Completion: 28.66%

Link http://goo.gl/jGHi5r

Brand House of cards (Net�ix)Format InterstitialBrief Clean and simple,yet powerful message; suitable fora household name series. DataCTR: 3.51%Navigate: 3.56Engage: 1.01Dwell time: 9 seconds

Link http://goo.gl/K9SFwl

Brand DishTVFormat InterstitialBriefAssociating DishTV HD sports package with soccer as a game. DataCTR: 3.37%Navigate: 2.79

Link http://goo.gl/xoX3a3

Brand The Muppets Format HoverBrief O�er fans a directory of curated contentto increase awareness. DataCTR: 21.89%Video Completion: 32.72%Dwell Time: 27 seconds

Link http://goo.gl/9fmpFG

Social Share interstitial All in one interstitial Takeover teaser

Brand 300 Rise Of An EmpireFormat InterstitialBrief Ask viewers for a proactive and opinionated response, to be shared on social media. DataCTR: 6.31%Dwell time: 8 seconds Engage : 1.71Video completion: 38.89%

Link http://goo.gl/AoqGSw

Brand The Maze RunnerFormat InterstitialBrief Multi functional interstitial. Each viewer creates its own experience.DataCTR: 54.09%Navigate: 3.24%Engage: 3.56

Link http://goo.gl/YFNTfa

Brand Yes GO (Satellite provider)Format InterstitialBrief An emotive teasing ad that creates an appetite for app downloads. DataVideo completion: 67.32%Navigate: 2.5%Engage: 1.95Dwell Time: 21 seconds

Link http://goo.gl/srAdQa

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