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www.kal-group.com PORTFOLIO: Online and Offline
www.kal-group.com
PORTFOLIO: Online and Offline
www.kal-group.com
ONLINE MARKETING: Website Gallery
A professional website can open up many new markets for your business, at home and abroad. No matter what type of website you need, our experienced and creative web team will guide you through the entire process from start to finish...
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
ONLINE MARKETING: Ecommerce Gallery
There were 38.8 million Internet users in the UK alone in May 2010, which is afraction of the 1.9 billion International Internet users from around the world.Believe it or not these numbers are increasing everyday! A professionalwebsite can open up many new markets for your business, at home and abroad.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
A strong part of our philosophy is getting to know our customer and their
products or services inside and out. It allows us to deliver confidently,
guaranteeing results and develops effective relationships such as
with Auto Trail.
We are pleased to say Auto Trail is our longest standing customer. It's a great feeling to beable to say that we understand the products and direction of this very influentialmotorhome company and appreciate what they want from marketing their brand. Kal Group are involved with all avenues of the company's marketing from Brochure Design,Photography Direction, Website Production and more, the list is quite long.
Our established business relationship proves that Kal Group has continuously met AutoTrail's marketing requirements, which is an indication to us that we are not only doing our job...But doing our job well!
E: +44 (0)1427 610127E: [email protected]
ONLINE MARKETING: Websites
CUSTOMER: AUTOTRAIL
www.kal-group.com
As Selkin's motto 'Great quality guaranteed' suggests, only the best is
acceptable for this established online shopping store, and we
did not disappoint!
Kal Group met the company's objectives of creating an easy and functional shoppingexperience that customers will enjoy and come back to.
To date the redevelopment of the Selkin website has helped double their online sales.
Both our online and offline marketing solutions have played a significant role in Selkin'sbrand development which initiated a successful relationship that is still developing today.
E: +44 (0)1427 610127E: [email protected]
ONLINE MARKETING: Websites
CUSTOMER: SELKIN
www.kal-group.com
DCLT, owners of the The Dome and ten other local sporting, leisure and
entertainment facilities, has appointed Kal Group, to redesign their
DCLT group and individual facilities websites.
After winning the tender and initial business consultation. We implemented a userfeedback exercise on www.thedome.co.uk, we worked with the project team to create a new brighter, informative and socially enabled website.
Andy Wood, Head of Design at Kal Group explained:
“Over time the old Dome.co.uk website had become too disjointed, bland and the difficultto navigate, it was paramount to invigorate the page layouts and bring each venue andevent to life.
We explored various designs with the DCLT team, until a final design was settled on. It's really enjoyable working with the business this closely as feedback was almost instant and progress is rapid.”
The websites structure focused on the information architecture as much as design tooptimise social media feeds and the engage user experience visually and informatively.
The final design will shortly be in production and we look forward to the full user experience coming online soon.
E: +44 (0)1427 610127E: [email protected]
ONLINE MARKETING: Websites
CUSTOMER: DONCASTER CULTURE & LESUIRE TRUST
www.kal-group.com
ONLINE MARKETING: Email Marketing
In need of some low budget promotion or a rapid increase in sales? Why not shower your target customers with your latest products, special offers and company news with a low cost and highly rewarding E-Shot Email Campaign.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
Of course we would not be Kal Group if we didn't have bulletproof
evidence of the effectiveness of our E-shot campaigns!
One of our leading clients saw how effective our E-shot Email Campaign was on theircompany and now they are regular users!
Out of the 41,973 promotional emails sent to their customers, 41,111 were deliveredsuccessfully and 3,899 of recipients clicked onto the links to view the company's website.Already that is 3,899 potential customers that enquired about their brand that they didn'thave before! In addition to the company's exposure, the campaign gained 63 transactionsthat generated revenue of £4,989.20. Which was a 12 fold increase on there return the investment.
E: +44 (0)1427 610127E: [email protected]
ONLINE MARKETING: Email Marketing
CUSTOMER: MOWER MAGIC
www.kal-group.com
OFFLINE MARKETING: Brand Identity
Think of a large pair of yellow arches and a crazy clown and which company springs to mind? Which high street bank is synonymous with a galloping black horse?
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
OFFLINE MARKETING: Brand Identity
We are subjected to millions of images every day, so your corporate identity or logo needsto stand out from the marketing crowd. It also needs to work across every type of media.Talk to us. We're well versed in turning the key strengths of a business into a memorablebrand that customers want to identify with.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
During the years the team at Kal Group have experienced the rare and
wonderful occasion of a new brand forming. This is always an exciting
time for Kal as we relish the opportunity to assist in the development of
newly established companies from the beginning! We have been with
Red Recruitment 24/7 from its early days to now and we could not
be happier!
The company needed a strong identifiable brand, which would appeal to both youngworkers and companies alike in an already competitive market. Kal Group realised the need for something special and so came the creation of the interlocking R's. The attention grabbing and distinctive logo design proved a major success that we loved and so did the customer.
E: +44 (0)1427 610127E: [email protected]
OFFLINE MARKETING: Brand Identity
CUSTOMER: RED RECRUITMENT 24/7
www.kal-group.com
OFFLINE MARKETING: Corporate Literature
Heard the saying 'don't judge a book by its cover'?
Well people do, so your literature must create the right impression with your targetaudience, whether you market businesses or to the general public.
We work with you to define your company's unique selling proposition, while our creativeteam ensure your message is clearly & concisely communicated within your brand values.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
OFFLINE MARKETING: Corporate Literature
Give your customer all the information they need, in a clear and concise manner and theywill buy from you.
Sounds obvious, doesn't it? A good brochure or catalogue is worth its weight in goldbecause it communicates with your customer when you can't be there. Being accurate,error-free and laid out in a way that is easy to read, ensures a top quality job every time.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
The great thing about marketing is we get to explore and understand so
many different industries, including the world of 'swags and tails' from
Merrick & Day. Their fabric collection makes them one of the finest
producers of soft furnishings in the UK and due to their increasing
popularity they have now formed a very successful online business.
Merrick & Day have called upon us to help fine-tune their offline marketing and strengthentheir brands identity. Kal has produced work that includes classically stylish mail orderbrochures and punchy promotional literature to support Merrick & Day's main marketing outlet.
By utalising both on and off-line marketing strategies, Merrick & Day is able to reach all ofits target audience, which has proven to deliver high customer retention and year on year customer growth, all done in fabulous style!
E: +44 (0)1427 610127E: [email protected]
OFFLINE MARKETING: Corporate Literature
CUSTOMER: MERRICK & DAY
www.kal-group.com
OFFLINE MARKETING: Advertising
A press advert is much more than a pretty picture and a snappy headline.
Whether it's a one-off advert or a press campaign, it has an important job to do. It mustreach the right people in the right publication with the right message, so it must bestrategically planned.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
OFFLINE MARKETING: Advertising
In an ever more saturated advertising landscape our bold designs integrate your message with vibrant graphics to send a strong message that stays with your audience.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
How do you promote seeds? That is the usual response we get.
Here at Kal Group we love a challenge and we love working with Nickerson’s on theiradvertising. Nickerson’s brand operates principally in the UK and Europe. Nickersonvarieties are available through their International agents in many other countries all around the world.
Their products are so rich in rural goodness; we just mix in a bit of our homegrown creativity and let the designs flourish!
E: +44 (0)1427 610127E: [email protected]
OFFLINE MARKETING: Advertising
CUSTOMER: NICKERSON
www.kal-group.com
OFFLINE MARKETING: Packaging
First impressions always count, so your packaging has literally seconds to convince acustomer that your product is right for them. From the substrate used, to the graphicaltreatment and photography style, we can create packaging designs that will position your product correctly in the market and appeal to your target consumers.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
OFFLINE MARKETING: Packaging
We work with top quality printers to provide a full packaging service from concept, designand print. Or, if you prefer, we can work alongside your current printer to provide designand artwork to meet there printing specifications.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
StrongFast™ is bringing innovative and quality products to the construction
industry. With its ideals firmly fixed on the growth of a brand that you can
trust and depend upon.
The brand has been developed from scratch, taking on board historical graphiocalinfluances from the construction industry and mixing them with contemporary brandingand images – the result is a range of high-end premium price point products, which stands confidently along side well know brand leaders.
StrongGrip™ is the first in a long line of fixing products to be branded, which includesStrongScrews™, StrongNails™ and StrongTape™
E: +44 (0)1427 610127E: [email protected]
OFFLINE MARKETING: Packaging
CUSTOMER: StrongFast™
www.kal-group.com
OFFLINE MARKETING: Direct Mail
Direct Mail is one of the most effective ways of generating sales.
That's because sending your marketing message direct to the homes and businesses of ahighly targeted audience has major advantages like, It's cost effective and It’s trackabe,
It's true that people deal with people they like. Using your customer's name, rather than just'Dear Customer' will encourage a more personal and profitable relationship.
E: +44 (0)1427 610127E: [email protected]
www.kal-group.com
Once Weatherseal identified a 'window' for it's marketing campaign,
Kal Group developed several direct mail solutions that were built
around the objective of engaging the company with it's
extensive customer database.
The specially tailored campaign offered a new approach in reminding it's customers thatWeatherseal are one of the UK's leading home improvement companies. The campaignran over several months in the build up to winter, with the intention of increasing thecustomers profile and sales.
Weatherseal's affiliation of linking high quality windows with comfort living gave Kal theinspiration to merge practicality with luxury by integrating the two using promotionalliterature as well as direct mail.
E: +44 (0)1427 610127E: [email protected]
OFFLINE MARKETING: Direct Mail
CUSTOMER: WEATHERSEAL
www.kal-group.com
When Vertbaudet approached Kal Group looking for a fresh approach for
their children's wear direct mail campaign, the Kal team went back to
their childish routes and created several strong campaigns which
put the fun back into the company's marketing methods.
One direct mail campaign looked like it had been sent from the child to its parents askingfor some new clothing from the Vertbaudet collection - which was a great way to makeuse of customer data and to deliver personalised and interactive mailing.
Who says business has to be all work and no play? By understanding Vertbaudet's productsand target market Kal Group were able to uniquely customise the companies marketingtechnique which differentiated the brand from its competitors and provided the company with a new style of promotion for the future.
E: +44 (0)1427 610127E: [email protected]
OFFLINE MARKETING: Direct Mail
CUSTOMER: VERTBAUDET
Unit 3B and 3C, The Pattern Store,
Station Approach, Marshall's Yard Retail Park,
Gainsborough, Lincolnshire. DN21 2AU
T: +44 (0)1427 610127
F: +44 (0)1427 700427
UK Contact no: 01427 610127
www.kal-group.com
