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SUBMITTED TO-MR. SHAM SHARMA SIR,FACULTY, IPM (MEERUT)

SUBMITTED BY-PAWAN KUMARBATCH-2010-12PGDM,3RD SEM.

BRAND

MANAGEMENT

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INTRODUCTION

Type-Public

Industry-Telecommunication

Founded-Banglore, India(2009)

Headquaters- Banglore, Noida(India)

Number of Locations- South Asia,Middle East andSouth Africa

Key People-Mr. Sudhir Hasija(Chaiman,Director)

-Mr. Pradeep Jain (Managing Director)

Products-Mobile Phones, Smart Phones

Parent-United Telecoms Limited

Website- www.karbonn mobiles. com

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MISSION AND VISION

Our vision is to work with technology thatempowers people.

People want feature phones but in their price

range.

Pradeep Jain- double sales to one million handsetsa month in 2010-11.

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PRODUCT RANGES

The company prominently launches the Dual

SIM and Dual Processor based handsets to the

consumer market. It currently produces wide

ranges and form factors of CDMA, GSM and

WCDMA products catering to all sections of

Telecom users. Apart from Dual GSM based

phones, the company has launched GSM +CDMA phones as well, thereby merging the

two mobile technologies in a single handset.

http://en.wikipedia.org/wiki/Dual_SIMhttp://en.wikipedia.org/wiki/Dual_SIMhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/WCDMAhttp://en.wikipedia.org/wiki/WCDMAhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/Dual_SIMhttp://en.wikipedia.org/wiki/Dual_SIMhttp://en.wikipedia.org/wiki/Dual_SIM

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CONTINUED

Karbonn K10 Price in India

Rs.3,600 Karbonn K444 mobile phone price Rs.3,077 Karbonn K770 mobile phone price Rs.5,500 Karbonn K332 mobile phone price Rs.1,923 Karbonn K451 mobile phone price Rs.3,077 Karbonn KC 441 mobile phone price Rs.4,721 Karbonn K 450 mobile phone price Rs.4,200 Karbonn K330 mobile phone price Rs.2,067 Karbonn K310 mobile phone price Rs.2,160 Karbonn K300 mobile phone price Rs.2,600 Karbonn K541 mobile phone price Rs.3,442 Karbonn K217 mobile phone price

Rs.2,749

Karbonn K560 mobile phone price Rs.8,000 Karbonn K451M mobile phone price Rs.3,500 Karbonn K447 mobile phone price Rs.2,700 Karbonn K360 mobile phone price Rs.3,000

Karbonn K661 mobile phone price

Rs.7,000

http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k661/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k360/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k447/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k451m/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k560/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k217-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k541-price/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k300/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k310-mobile-with-long-battery-lifemp3-playerand-fm-radio/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k330-price/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-k450/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k332-price/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k770/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k444-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/http://www.newtechnology.co.in/karbonn-k10-price/

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CONTINUED

Karbonn K446 mobile phone price

Rs.4,500 Karbonn K445 mobile phone price Rs.3,600

Karbonn KC320 mobile phone price Rs.2,200

Karbonn KC410 mobile phone price Rs.2,500

Karbonn K451 mobile phone price

Rs.3,000 Karbonn K551 mobile phone price Rs.3,500

Karbonn K455 mobile phone price Rs.2,700

Karbonn KC555 mobile phone price Rs.5,200

Karbonn KC441 mobile phone price

Rs.4,700 Karbonn K443 mobile phone price Rs.3,000

Karbonn K650 mobile phone price Rs.4,30

http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k650-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-k443-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc-441-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-kc555-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k455-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k551-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-k451-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc410-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-kc320-price/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k445/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/http://www.newtechnology.co.in/karbonn-k446/

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OFFICIAL SPONSERSHIP

The company has made its market presence hugeby sponsoring and partnering with some of theprestigious Cricket game leagues such as AirtelChampionship Leagues, Indian Premier Leaguematches. The company was associated with the

Cape Cobras during the Champions LeagueTwenty20 matches held in 2010. Apart fromcricket game, the company has also recentlyassociated with Indian Entertainment industry by

being the lead sponsorer and associate of 17thAnnual Star Screen Awards and also Mirchi MusicAwards ceremonies.

http://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Cape_Cobrashttp://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Mirchi_Music_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Star_Screen_Awardshttp://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Champions_League_Twenty20http://en.wikipedia.org/wiki/Cape_Cobrashttp://en.wikipedia.org/wiki/Cape_Cobrashttp://en.wikipedia.org/wiki/Cape_Cobrashttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_League

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COMPETITORS

Direct competitors

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Competitors

Indirect competitors.

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SWOT ANALYSIS

Strengths-

Low cost- about 30 per cent cheaper than MNC equivalents

High on features, some of them better than global models

Will offer latest features like 3G, Android at a fraction of MNC

costs

Weakness-

Quality, design often not up to the mark, use primitive

software

Servicing could be an issue, most companies are primarily

importers

Government rules on components, materials could erode

price advantage

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Opportunity-

Low-end phones market has become very competitive

Cut-throat competition has made Dual-SIM phones being

available

Can be used as simple second phones

Threats- Threat from low price well known brands

Other lower end phones brands

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USP of the product

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How Karbonn is making its brand

image

For building brand awareness, Karbonn Mobiles hasearmarked an investment of Rs 100 crore for thecurrent financial year.

The company sponsored the last India- Sri Lanka cricket

series, which gave the brand much-needed visibility. They have invested heavily in cricket to create brand

awareness for Karbonn.

Cricket has been one of the key platforms for theirbranding initiatives since it cuts across all segments inIndia and establishes an instant connect with themasses.

This association further marks their commitment tostrengthen the Karbonn brand in India.

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Karbonns Strategy

They saw that multinationals did not meet all the needsof the Indian consumer.

Karbonn's bet: As mobile services penetrated deeper,affordability would matter more and brands less. (That

also explains the name Karbonn: the promoters chosethe word Carbon, because a diamond is carbon, but itwas already registered. The closest option wasKarbonn.)

Therefore, they want their brand to be recognized as an

affordable brand in the mind of their customers. So to be more affordable handsets are sourced from

China without any investment in manufacturing andR&D.

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Karbonn Strategy

Brand-building and compelling products arenecessary building blocks of the business, but theycan come to naught if the retail strategy is faulty.

Mobile handsets are sold through over a millionmulti-brand outlets in the country.

Apart from the brand pull, the retailers hard sellhelps the customers decision. And a retailer willpush that companys brand which offers it the best

profit margins. To make sure that the Karbonn brand does not lag

behind others, the company is offering extremelycompetitive margins to dealers

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Karbonn strategy

Apart from that, Karbonn Mobiles intends tohave five to ten exclusive Karbonn stores in allthe major states of the country by the end of

this financial year. About 25 models are currently being offered

by the company, including touchscreen, dualSIM, and multimedia in both GSM and CDMA

spaces. Going forward, the company plans to launch

three to four models every month acrossdifferent segments and price points

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POSITINING SEEKING YOUNGSTER

Mainstream Youths and Materialist

14-25 Years

Young Executives/Students/Youthful Adults

Rural Penetration Strategy

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Differentiation Strategy

Win a 4.8% share of the urban youth market byDelivering imaginative solutions that offer-

Value For Money

Innovativeness

Great Handsets at Low Prices

First Time 3G On low cost Investment

First Time with GSM and CDMA set within one set at low

cost.

Low Cost Colour screens

Low Cost Music Phones

C S t

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Consumer Segments

I want everything

from my mobile

and I want it now

My phone means

I belong amongst

my peers

My life is a juggling act

my mobile keeps

me connected

To stay ahead of thegame you need the best

tools

New experiences,

new possessions,

new technologies

thats what I want

Ill adopt new technologies

if you show me a good

reason

Ill carry a mobile

if I need to

Pioneer

Youth

Mainstream

Youth

In-touch

Organizers

Mainstream

Materialists

Careerist

Experiencer

Family

Phoners

Basic Phoners

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Target Customers

The multimedia phones of Karbonn address the urban markets

which have begun to saturate.

Handsets equipped with dual SIM cards and battery are clearly

targeted at the rural markets.

Though rural markets are billed as the next frontier for mobile

telephony.

Consumers therefore prefer phones with more than one SIM

card for better connectivity.

There is a huge market in the rural areas and even the

replacement mobile market is on our radar

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Step in Brand Building

Consumer Questions Brand Actions

WHO Are You? Brand Identity

WHAT Are You? Brand Meaning

WHAT About You? Brand Responses

WHAT About You & ME? Brand Relationships

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Brand Equity

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Future plans

10% market share in a few year time.

Planning emerging markets of middle East and Africa

540 service center now and in future 1000 in number

Push mail service

Rural India will drive growth, accounting for 35-38% of

total handset market.

Aggressive promotions to get more common

Low priced handsets and handset bundle offers.

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Remark

Price according customer affordable

User friendly

Mother board problems, service centers

It will better performer, if the problem is removed

7/29/2019 Karb onn

27/27

Conclusion

Karbonn Mobile Phones are for All.

Features and services according to its price.

A price worthy phone.

Karbonn, the latest entrant into the great Indian mobilephone...