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katari skincare BRAND BOOK
| Date post: | 15-Feb-2017 |
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katari skincareBRAND BOOK
CONTENTS
3 Our Brand
11 Logo
12 Meet the Products
23 Contact Us
katari skincare www.katariskincare.com p. 2
the katari brand4 Welcome
6 The Story
8 Our Values
9 Vision
10 Mission
katari skincare www.katariskincare.com p. 3
WelcomeMiles below the peaks of Tunisia’s mountains and overlooking the shores of the
Mediterranean lies nature’s most coveted, purest secret: Katari minerals.
Derived from the idea that skincare should be simple, Katari is an all-natural,
straight-from-the-earth product line. For thousands of years, the Mediterranean
has housed rejuvenating minerals for all skin types alike. Untouched from
extraction to packaging, products come in their purest forms.
We believe that with a strong brand comes a strong message that will
differentiate Katari from its competitors. This brand book should inspire
creativity, while explaining the core attributes that make up the Katari skincare
brand. If you have any questions as you work with our brand, please feel free to
contact us: [email protected]
We’re here to redefine skincare
katari skincare www.katariskincare.com p. 4
Our Brand | Welcome
katari skincare www.katariskincare.com p. 5
Our Brand | Welcome
The StoryBeyond towering mountains and underneath the brilliant, bright rays of the sun lies a land that has long held the secrets to beautiful skin. The sparkling blue waters of the Mediterranean combine with the earth deep beneath the wind-swept sands of the Sahara to create skin-rejuvenating minerals that, until recently, have only been known to locals. Katari is bringing these different elements out of the earth and giving people who have never experienced these amazing skincare minerals and techniques an opportunity like never before.
With the help of local villagers, Katari is working to bring a variety of untouched elements all the way from the deserts and mountains of Tunisia into your hands. Katari prides itself on the fact that these pure, natural minerals have been untouched and unprocessed by any sort of machine before being delivered straight to the customer.
The Tunisian villagers are essential to the success of Katari, and we have created a strong, meaningful bond together. A portion of our proceeds goes towards benefiting the workers and their families. With this, we hope to help the community prosper.
katari skincare www.katariskincare.com p. 6
Our Brand | Story
katari skincare www.katariskincare.com p. 7
Our Brand | Story
our valuesCommunity
Excellence
Commitment
Community to us is something that can be experienced by all our customers. We want everyone involved with Katari - from the villagers in Tunisia to the consumers - to all feel connected with the brand and each other in a way that engenders a sense of community with the brand.
We believe that our products reflect the story of how Katari came to be. We are passionate about our brand and our consumers, and strive for continuous improvement every day. We believe that through excellence we can make the world a better place.
Our commitment to the brand is what drives Katari forward. Along with the brand, we are also committed to ensuring that we provide outstanding service to our consumers in every way possible.
katari skincare www.katariskincare.com p. 8
Our Brand | Values
vISIONAt Katari, we’re creating a new kind of luxury skincare. The Katari team is
a group of like-minded, unincorporated individuals, artisans, non-profits,
designers and other small businesses that form the core of every economy
globally. We want to keep it this way - stay small, flexible and responsible on all
levels.
katari skincare www.katariskincare.com p. 9
Our Brand | Vision
our missionTo provide consumers with natural, non-artificial elements and minerals in our
products that simplify and purify the everyday skincare routine. We strive to be
a trusted source of skincare products for the distinguished customer.
katari skincare www.katariskincare.com p. 10
Our Brand | Mission
Purely Simple skincare
katari
katari skincare www.katariskincare.com p. 11
Logo | Katari
meet the products
katari skincare www.katariskincare.com p. 12
Meet the Products
katari skincare www.katariskincare.com p. 13
Meet the Products | Argil
Hand-picked from the Atlas Mountains of Tunisia by local families, Katari Argil is the most potent, naturally-detoxifying and age-defying green clay skin treatment you can find. Argil rejuvenates your skin by promoting new skin cell growth and cleanses top layers of skin of impurities and dead skin cells. A powerful combination of minerals, Argil will make your skin feel healthier, younger and more beautiful.
Pure Tunisian Green Clay
katari skincare www.katariskincare.com p. 14
Meet the Products | Argil
katari skincare www.katariskincare.com p. 15
Meet the Products | Barie
Barie is made from the seeds of the red, delicious fruit that grows on the top of prickly pear cacti. Tens of millions of seeds go into production of just one quart (about 1 liter) of Barie. Barie is an incredible anti-aging and sun damage-defying product. Excellent for mature skin, it replaces collagen we lose as we age. Packed with Omega 3 and 6, Vitamin E, and tocopherols, Barie is a serum of youth.
Organic Cold Pressed Barbary Fig See Oil
katari skincare www.katariskincare.com p. 16
Meet the Products | Barie
katari skincare www.katariskincare.com p. 17
Meet the Products | Geran
Geran naturally has antiseptic properties and is helpful in regulating skin secretions and normalizing acne-prone skin. Geran also works in smoothing out puckering of areas affected by cellulite. For women who suffer from hormonal fluctuations, PMS and other unpleasant sensations caused by hormones, Geran can provide some natural relief.
Pure Tunisian Geranium Water
katari skincare www.katariskincare.com p. 18
Meet the Products | Geran
katari skincare www.katariskincare.com p. 19
Meet the Products | Roseau
Roseau has been a staple in natural skin regiments for thousands of years. Roseau is used to lightly moisturize and treat dry and aging skin. It is mild, soothing, balances skin tone, and is great for any skin type. When used regularly, Roseau is wonderful at improving complexion without use of any additional cosmetic products or treatments.
Pure Tunisian Rose Water
katari skincare www.katariskincare.com p. 20
Meet the Products | Roseau
katari skincare www.katariskincare.com p. 21
Meet the Products | Hoba
Derived from jojoba plant seeds, jojoba oil is a very popular natural skin care product known for its anti-aging benefits. Jojoba oil helps skin retain moisture and is great for dry skin and dry hair. It helps improve skin elasticity, prevent wrinkle formation, smooth out scar appearance, fight acne and other skin conditions.
Organic, Cold-Pressed Tunisian Jojoba Oil
katari skincare www.katariskincare.com p. 22
Meet the Products | Hoba
If you have any questions, just ask:[email protected]
Contact Us | Katari
katari skincare www.katariskincare.com p. 23
