12
Social Media in Business 21 May 2010 Kate Worlock Director/Lead Analyst [email protected] Social Networking in Action
| Date post: | 16-May-2015 |
| Category: |
Business |
| Upload: | smibevents |
| View: | 382 times |
| Download: | 1 times |
Social Media in Business
21 May 2010
Kate Worlock
Director/Lead Analyst
Social Networking in Action
2 © 2010 Outsell, Inc. All rights reserved.
Our Company• The only worldwide business information firm
serving the media and information industry• Global team of 50+• Track 9 segments in the US, Europe, and
Asia • Provide fact-based analysis of markets,
companies, trends, technology• Deliver actionable advice to CEOs and their
teams in 300+ firms• Offer subscription, membership, and custom
consulting services
3 © 2010 Outsell, Inc. All rights reserved.
The Age Of Experience…
•Users now experience information•And information now shapes
experiences• These, plus the experience of doing
business are becoming the competitive differentiators for 2010 and beyond
4 © 2010 Outsell, Inc. All rights reserved.
...and the Age of Uncertainty
5 © 2010 Outsell, Inc. All rights reserved.
Outsell’s Research
•Annual survey• Panel of c.6000 information users• 20 functional groups, in 40 vertical
segments within corporate, education, government and healthcare•Data that follows is from December 2008
6 © 2010 Outsell, Inc. All rights reserved.
Use of Social Networking
7 © 2010 Outsell, Inc. All rights reserved.
Use of Social Networking by Age
8 © 2010 Outsell, Inc. All rights reserved.
Professional vs. Personal Use
9 © 2010 Outsell, Inc. All rights reserved.
Case Study: Sermo
10 © 2010 Outsell, Inc. All rights reserved.
InnoCentive
11 © 2010 Outsell, Inc. All rights reserved.
Essential Actions
• Think Platform and Network• Think beyond Information to Reinvention• Serve a Legitimate Need, Identify a Champion,
and Nurture Community• Experiment and Be Realistic• Use Social Networks as Marketing Opportunities• Understand the Positioning of the Different
Networks• Drop Generation-Based Stereotypes
http://www.outsellinc.com
Thank you!
Outsell, Inc.
25 Floral StreetLondon, WC2E 9DS
Tel. +44 (0)20 8090 6590
330 Primrose Road, Suite 510Burlingame, CA 94010
Tel. +1 650 342 6060 Fax +1 650 342 7135
