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KC Beans&Greens ProgramKansas Public Health Association Fall Conference
October 2, 2012
Nourishing Neighborhoods with Local Produce
The Menorah Legacy Foundation Mission
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Healthy for Life –– Seed funding for initiatives that proactively improve health and wellness by fostering transformational change in individual or community behaviors.
• Missouri: • 13th highest adult obesity rate at 30%+
• 31% of adults in Jackson County are obese+
• 37,000 low-income persons living more than a mile from a grocery store^
• 18% or 126,620 persons in Jackson County, Missouri are on food stamps.*
• Kansas: • 18th highest adult obesity rate at 29.4%+
• 35.4% of adults in Wyandotte County are obese+
• 13,000 low income persons living more than a mile from a grocery store^
• 16% or 24,932 persons in Wyandotte County, Kansas are on food stamps.*
+CDC Division of Nutrition, Physical Activity, and Obesity data ^USDA Food Environment Atlas*USDA, May, 2011
KC Beans&Greens Program Mission
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Improves access to and affordability for local, healthy food in Kansas City
Program helps:
• Lower Income Shoppers• Local Farmers• Local Economy• Improved Public Health
“Win – Win” for Everyone!
How Does Beans&Greens Increase Access and Affordability?
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I. Provide Farmers Markets With EBT Machines and Tokens
2. Provide Matching Dollars When Food Assistance is Used
How Does Beans&Greens Increase Access and Affordability?
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3. The Beans&Greens Mobile Market brings healthy food weekly to food desert neighborhoods and agencies where low-income residents live and
congregate.
Beans&Greens Impact on Market Sales
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2009 2010 2011 2012$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
Beans&Greens Match Food Assistance
$7,900
$97,950
$199,265
$340,000 Projected for 2012
Total Food Assistance Dollars + Match Dollars
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Mobile Market Comparison – 2011 & 2012
Stats 2011 –Year I 2012 to date
Sites 3 8
Gross Sales $16,432 $15,699
% Food Assistance 38% 57%
% Sales Cash, Debit, Check
62% 47%
YTD SNAP Trans 96 339
YTD SFMNP-Seniors 27 100
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An Investment in the Future
Beans&Greens Supports the Community
Access Affordability Cooking“Know How”
Local Farmers Markets & Mobile Market
Loca
l Fa
rmer
s
Low Incom
e Shoppers
Local Neighborhoods & Communities
Menorah Legacy Foundationand
the KC Beans&Greens Program
Low Income Shoppers + Small Scale Farmers = Enhanced Commerce + Healthier Behaviors